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Uncomfortable Moments Are Teachable Moments

“Most of us have either gotten off to bumpy starts with an interviewee, had an awkward exchange with a coach or athlete, or just flat-out asked a not so great question. Comes with the territory right?”

Stan Norfleet



Apparently, I’m in the minority, or maybe I’m just getting old. I didn’t think Coach Mike Krzyzewski’s response to Duke Chronicle reporter, Jake Piazza’s, question following a third straight Blue Devils’ loss last weekend was as big a deal as many made it out to be.

Duke student Jake Piazza was as surprised as anyone when he become national  news with Coach K - YouTube

To the contrary, I thought it served as a teachable moment, or at the least a reminder, for inexperienced and accomplished media professionals alike. The sports figures we cover don’t owe us anything outside of the agreed upon time allocated for media availability. We’d be wise to prepare, and thus manage our expectations accordingly.

On one hand, I empathized with Jake, given this was his first exchange with Coach K. I winced a little too, imagining how K’s response had likely unintentionally embarrassed the young fella. At the same time, I considered how Krzyzewski had likely just advanced Jake’s career, as he has done for countless other young men throughout his some 46 years of coaching and teaching. Not only had Coach K just elevated Jake’s professional profile, he simultaneously provided the young man with an unforgettable experience to potentially motivate and elevate Jake’s awareness moving forward. Quite invaluable wouldn’t you say?

I consider the coach’s rebuttal nothing more than ol’ school “tough love.” The way many of us were brought up in this business. Sink or swim, remember that? Was there a hint of condescension in K’s tone? Sure. However, I do not feel he crossed the line of disrespect, all things considered. Instead, we were presented with another example of an analogy gone awry at the expense of tone and delivery. Of which, Krzyzewski would later call Piazza to apologize.

For the record, I don’t believe Jake asked a poor question necessarily. I think he was perhaps unprepared having not fully considered the context of the moment. Coaches and athletes navigate a wide spectrum of emotions during competition and most certainly after an agonizing defeat. We have to understand and prepare ourselves for an emotional reaction, although the response may not be what we anticipated. Therein lies a major issue! Why ask a question with any expectation at all?

Is not the job to report the content these sports figures provide; not how their response lines-up with our premeditated notions? We’re stepping into their world. They have what we need! In order to meet our deadlines and produce quality material; we might be best served by demonstrating a level of patience and understanding within our line of questioning, in spite of their occasional irritability.

By the way, where is it written as gospel you have to ask a question just because you attend a presser (virtually or otherwise); especially your first involving an icon of Coach K’s stature? I could make the argument that Jake Piazza would’ve been better served by listening and observing as oppose to raising his virtual hand because, admittedly, he didn’t believe he’d get called on to address Coach K directly. Better know your personnel before you just go volunteering yourself for this type of action. 

Most of us have either gotten off to bumpy starts with an interviewee, had an awkward exchange with a coach or athlete, or just flat-out asked a not so great question. Comes with the territory right?

What’s most important is not allowing those moments to deter or distract us from moving forward in our professional endeavors. There is no growth without conflict! Therefore, I was happy to learn that Jake will continue on the Duke basketball beat. And under no circumstances should he shy away from asking Krzyzewski a more detailed and thought out question in the very near the future. In my experience, titans respect tenacity.

The incident involving Coach K and Jake Piazza last week was unfortunate and by my account blown way out of proportion. Although Coach might’ve been a bit ornery in the moment, clearly there was no ill will intended. Coaches and players can be overly emotional, unpredictable, and many times difficult to engage for the sake of our assignment. So what?! Trust me, you’d likely be the same if the sneaker or cleat were on the other foot.

Zayn Malik Wears Mismatched Shoes, Possibly Starts New Trend | GQ

We shouldn’t put our energy into trying to influence their state of mind following a victory or defeat. Instead we should focus and prepare on how best to navigate such sensitive and in many cases, foreign terrain as to reflect the complete story. Their jobs come with much inherent risk. Likewise, so does ours. Welcome to the business Jake Piazza! In time you might even come thank Coach K for this.

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.




In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.


I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves



Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table



Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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