Time For All Sports Media To Unpack War Stories
Harassment of assorted forms has been a constant for decades in a sports world that mistreats media members, both female and male — and if the culture is to change, we’d better keep spilling our guts and telling all.
What’s especially twisted about Mickey Callaway, the latest figure accused of sexually harassing female journalists, is that we in the sports media have unwittingly enabled this anything-goes culture. Think about it. Through time, we’ve propped people in the athletic world onto pedestals with our relentless and mostly favorable coverage, helping them become famous and comfortable and entitled in part because we overglorify them.
I’m not seeing nearly enough inspirational long-form profiles, for instance, about front-line health workers and first responders. But during a pandemic, I’m still seeing a disproportionate number of features about sports people — just because they’re sports people. Shouldn’t the poetic Tom Rinaldi, recently wooed by Fox’s millions to leave ESPN, be doing the entirety of his estimable storytelling inside hospitals, homes and morgues? The most poignant stories of 2020 and 2021 are not in arenas and stadiums, yet they remain common backdrops because, hey, the broadcast networks and sports sites need to promote the industry and do their part in keeping the multi-billion-dollar mechanism humming.
So we’re supposed to be shocked when sports people think they can get away with inappropriate behavior? Sending a dick pic? Making lewd, crude unwanted advances?
Last month’s Jared Porter is this week’s Callaway and next week’s (fill in the blank). Again, I salute the courageous female media members who’ve gone public with horror stories, leading to the launch of at least two Major League Baseball investigations in recent days after detailed reports by ESPN and The Athletic. The time has come, I’d say, for all of us in sports media to unpack our grisly stories about the business. Because we all have them, women and men alike, weighed down by rough tales that don’t have to involve sex to constitute harassment and intimidation. I have mine, and I’ve dutifully endured them for decades — along with too many published lies about my career and personal life — within some inexplicable survivalist reflex that this is the reality I signed up for. But those stories should be told today, as part of an ever-growing cautionary playbook for the next generation of aspiring sports journalists.
There was the day Mario Soto, the gifted but impossibly volatile ace pitcher of the Cincinnati Reds, was upset about something I’d written as a 26-year-old columnist at the Cincinnati Post. At that newspaper, older writers generally had been homers for the local franchises before the Post’s visionary sports editor, Barry Forbis, hired younger and more authentic journalists — including Mike Bass, Mike Sokolove and Bruce Schoenfeld, all still active and successful in the industry. Before a game at Riverfront Stadium, Soto spotted me behind the batting cage. He held a bat in his hand. He began to scream at me and approach me with the bat. And I’m not sure I’d be alive today if the legendary Johnny Bench, retired then and working out with the ballclub, hadn’t placed Soto in a bearhug. The general response?
Just deal with it, Jay.
There was the day Cincinnati Bengals coach Sam Wyche, himself a hothead, couldn’t control himself after a close road loss. I was walking off the field with the Post’s Bengals reporter, Jack Brennan, when I was transformed into a human blocking sled — forcibly shoved from behind by Wyche as he ran to the locker room. Wyche didn’t like me, nor did his friend on WLW radio, Bob Trumpy, who constantly ranted about me and said he used my column as toilet paper. I asked Brennan, as we headed toward the tunnel, if he’d seen what happened. He said he did not when, of course, I don’t know how he could have missed it, in that I stumbled and almost fell. Years later, Brennan joined the Bengals and served as their public-relations director for 23 years. The general response?
Just deal with it, Jay.
There was the day the Reds, now totally fed up with me, decided to teach me a lesson. After all, I was starting to notice sleazy people hanging out in Pete Rose’s clubhouse — the creeps who eventually would bring down the gambling Hit King and prompt his lifetime MLB ban. Dave Parker held me down on the clubhouse floor as other players threw condiments on me. A troubled soul named Cesar Cedeno claimed his urine was part of the slime, not that there was any unscientific way to confirm it. Author Gene Wojciechowski, now a Rinaldi type who gushes about a scandalous college football world for an ESPN paycheck, included the story in a humorous book about sportswriting. The general response?
Just deal with it, Jay.
There was the day in Denver when Broncos fans were furious at me for writing that John Elway, who thought he was suffocating in a smallish market, would crawl back to the Rockies if he had to play in New York or Philadelphia. I became Public Enemy No. 1 in a town where another columnist, Woody Paige, liked to suck up to Elway. Hosting a radio program inside a restaurant, I was approached by security. Someone had threatened me by phone, so it was best I immediately leave the premises. The general response?
Just deal with it, Jay.
There was the day in Chicago when my life was threatened on voice mail. I still hear that voice today, something out of a mobster movie: “IF YOU WRITE ANOTHER BAD THING ABOUT JOE MEYER AND THE DEPAUL BASKETBALL PROGRAM, I WILL BLOW YOUR SKULL TO BITS. I’LL DO IT GODDAMN IT!!!” I played it for my editors at the Sun-Times, who listened but weren’t exactly disturbed. The general response?
Just deal with it, Jay.
There was the day in Chicago when I asked for a meeting with Nigel Wade, editor in chief of the Sun-Times. The sports department was a war zone, filled with copy-desk backstabbers and weaponized dysfunction, and I wanted us to redirect our mission toward beating the competition. A native Aussie who’d arrived from London, Wade wasn’t liking what I was saying. So I got up and left his office, but not before he forearm-shivered me — an act seen by reporters a few feet away in the newsroom, including a Newspaper Guild official. At some point, Wade was let go. The general response?
Just deal with it, Jay.
There was the day in Washington when a colleague — I’m too embarrassed for him to mention his name — wanted to fight at halftime of a Bulls playoff game. Yes, he wanted to go outside and settle whatever he wanted to settle, the sort of tension that existed for years on that staff, including times in Jacksonville and San Diego when I had to break up scraps involving our football writers. Not until a familiar face walked by — would you believe Al Gore? — was I able to crack wise and remove myself from this folly. I told my editors. The general response?
Just deal with it, Jay.
There was the day in Chicago when journeyman major-leaguer Tony Phillips, who later would be arrested in a seedy Anaheim motel while holding a loaded crack pipe, wanted a piece of me in the White Sox clubhouse. “Mother f——! Mother f——!” he repeated for several minutes, as players, reporters and a club publicist stood there, not trying to stop him. Frustrated that most players were not available — including newcomer Albert Belle, who was sitting on the couch watching TV — I responded to Phillips with my own “Mother f——” stream. As I drove home, I was the lead story on a Sox-friendly sports station, The Score, whose beat reporter blamed me for instigating a clubhouse incident. I told my editors and asked if they were going to contact the White Sox, which meant entering the evil sphere of owner Jerry Reinsdorf. The general response?
Just deal with it, Jay.
There was the day in Chicago when Dan Patrick, still at ESPN, was hosting “SportsCenter” on the field before a White Sox postseason game. I was his guest. Halfway through the live broadcast, Sox manager Ozzie Guillen rushed over to the set and yelled at me, “Get off our f—— field!” Patrick was stunned but maintained his poise until we finished the segment. As I left the field and walked up an aisle through the stands, Sox fans — the same people known to chant “Mariotti sucks!” during games — showered me with various vulgarities. I told my editors about this and other problems in that ballpark, including an incident where problem child Carl Everett confronted me in a hallway. The general response?
Just deal with it, Jay.
There was the day in Chicago when Guillen, the first Sox manager to win a World Series since 1917, made me the latest target in his long-running series of random verbal attacks on people. “F—ing fag,” he called me, wondering why I wasn’t at the ballpark to take my lumps. On a slow day at the U.S. Open golf tournament, I’d criticized Guillen — in soft and parochial Chicago, local always takes precedence over national — after he’d ripped a kid pitcher who’d failed to throw at a Texas batter, as ordered by the Blizzard Of Oz. Then I headed to the NBA Finals in Dallas, where I was informed of his words. Today, Guillen would be suspended for a lengthy period or fired for his homophobic slur. Back then? He was slapped on the wrist by the White Sox and the commissioner’s office and refused to issue an apology, not that I needed one from such a lunatic. I went on national TV shows and told other stories about Guillen — during his playing days, he’d once positioned himself behind me and simulated a sex act in the visitors’ clubhouse in Baltimore. I mentioned the situation to people at the newspaper. The general response?
Just deal with it, Jay.
There was the day in Beverly Hills when a TV producer met with me and a potential co-host, former ESPN football analyst Sean Salisbury, about doing a show. Into the restaurant/lounge area of the Beverly Wilshire Hotel power scene came a prominent ESPN executive, John Walsh, who had a grand old time at the bar before ambling uninvited toward our table. He didn’t recognize me or Salisbury, but he did leave a business card with his room number next to the woman sitting beside me. To make sure it was his room, Salisbury and I went up and knocked on the door — and there was Walsh, saying nothing and just staring at us. I contacted ESPN president John Skipper, who immediately called back and tried to assuage the situation. I told him I had nothing against Walsh, but that he’d better address the bigger problem. About a year later, Skipper was feeding me a line of b.s. over dinner at Nobu Malibu about returning to ESPN and writing a lengthy feature about Michael Jordan — when the great Wright Thompson already was working on that profile in Charlotte. Some time later, a Deadspin hit piece/pack of lies claimed I’d tried to leverage Walsh’s episode into an ESPN job — wonder where that crap came from? Shockingly, the sexual harassment question became an afterthought in all corners, and it took a while before Walsh suddenly retired and Skipper was ousted in a cocaine scandal. I contacted a couple of lawyers in Los Angeles, home turf of the almighty Walt Disney Company. The general response?
Just deal with it, Jay.
And there was the day at home in Los Angeles, just last week, when I was slaughtered on social media by 11-year-old stories about a legal case that was expunged many years ago after we prevailed in a civil case. Why get the story right when you can keep smearing me with ancient untruths? Seems Dan Le Batard’s Reddit creeps were striking back after I’d written about the ex-ESPN host, while some people in Chicago were venting similarly after my piece on the city’s sickly sports and media scene. I asked a media friend if recent digital defamation cases have been successful. The general response?
Just deal with it, Jay.
The media business, which has brought me a very comfortable life and a continuing labor of love, does not have to be so wretched. Moral of the story: Don’t just deal with it, people. Write about IT and talk about IT promptly when IT happens. So that IT doesn’t happen again and again and again … and Mickey Callaway isn’t thrusting his crotch toward a female reporter who just wants a baseball interview.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
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