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Turner Sells Out All Ad Inventory For All Star Game

Instead of selling the event on its own, Turner packaged the event with ad inventory during the NBA Playoffs.

Will Galvez

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For weeks, there were grumblings surrounding the narrative on whether or not the NBA All-Star weekend festivities should be carried out. Well, they all happened, and TNT may be having the last laugh.

Turner sold out its entire ad inventory on TNT for the game on Sunday night. In a report shared by Sportico –  Turner Sports chief revenue officer Jon Diament and his ad sales crew managed to sell out all in-game inventory across the both TNT and NBATV within a week of getting word that the NBA and the Players Association had agreed to a condensed version of what is normally a three-day event.

Diament and his team were smart. After watching CBS struggle to sell out ad space on the Super Bowl, he knew that the All Star Game may not be a priority for advertisers. Instead of selling the event on its own, Turner packaged the event with ad inventory during the NBA Playoffs.

The State Farm insurance, HBO Max, and Gatorade ads of the world jumped at the opportunity for airtime during the All-Star Game. That should answer anyone wondering why the NBA wanted to hold the event in the first place.

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Stephen A. Smith: ‘I Don’t Feel Obligated To Agree With Black Community’

“I want the Black community to always know that they have somebody in me that’s going to at least tell the world what we’re feeling and why, whether I agree with it or not.”

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Stephen A. Smith is out promoting his new memoir Straight Shooter. He recently sat down for a conversation with Men’s Health magazine.

Interviewer Rachel Epstein covers a wide variety of topics with Smith. Some are about what can be found in the book. Some are about the First Take star’s public perception.

She asked how Smith balances the responsibility of representing the Black community with his brand. On ESPN, Smith is known for being unique and unapologetic for his sometimes over-the-top persona.

“Number one by being fair,” he said. “By trying to gather as much information and educate myself on issues as much as I possibly can.”

He added that he has never felt pressure to think a certain way or say a certain thing. Even if pressure existed, he prides himself on not giving in to it.

“I never feel an obligation to agree with my community. I believe we all have a right to think the way we want to think. But I do feel a responsibility to make sure that the perspective emanating from my community is heard, even if I disagree.”

Stephen A. Smith is one of the highest-paid and most visible employees at ESPN. He said that a certain responsibility comes along with that status. He wants the Black community to know that even if he doesn’t agree, he will make sure people know what he is hearing when he is on TV talking about an important subject.

“I want the Black community to always know that they have somebody in me that’s going to at least tell the world what we’re feeling and why, whether I agree with it or not.”

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Sports TV News

Kathryn Tappen Joining NBC’s Big Ten Coverage

“Tappen was in line to replace Michele Tafoya as the sideline reporter for Sunday Night Football but was passed over by the network in favor of Melissa Stark.”

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NBC has tabbed Kathryn Tappen as its sideline reporter for the network’s upcoming coverage of Big Ten football, according to a report from Andrew Marchand of The New York Post.

According to Marchand, Tappen was in line to replace Michele Tafoya as the sideline reporter for Sunday Night Football but was passed over by the network in favor of Melissa Stark.

Tappen has hosted Notre Dame football’s studio coverage and Peacock Sunday Night Football Final. She also worked as NBC’s lead interviewer for its coverage of the PGA Tour, but left that broadcast team at the end of 2022 as part of the network’s larger shakeup of its golf coverage.

The appointment of Kathryn Tappen conceivably concludes the Big Ten on NBC broadcast crew. Noah Eagle and Todd Blackledge are expected to pair as the network’s play-by-play announcer and color analyst, respectively. NBC has yet to officially unveil its coverage plans for the 2023 college football season.

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Sports TV News

Peter King: Sean McVay Wants to be a Star, ‘Not Just Some Guy on TV’

“I do think he had some regret over not taking a two- or three-year hiatus last year and taking one of the big TV jobs. Amazon? Maybe FOX? But if he really wanted to jump after winning the Super Bowl, he would have.”

Jordan Bondurant

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L.A. Rams head coach Sean McVay will remain at his post for the 2023-24 season. The team tweeted that news Friday afternoon, seeming to, at least for now, put the rumors of McVay leaving coaching for a TV job to rest.

ProFootballTalk’s Peter King wrote in Football Morning in America on Monday that McVay understands the kind of position on television he’s looking for may not necessarily be there for him.

“I don’t think that was the only thing about TV that appealed to him, but I don’t think McVay was interested in being Just a Guy on TV,” King wrote. “I do think he had some regret over not taking a two- or three-year hiatus last year and taking one of the big TV jobs. Amazon? Maybe FOX? But if he really wanted to jump after winning the Super Bowl, he would have.”

King noted that McVay has been told to “Do what makes you happy” by folks with the Rams. He also said he believes coaching is what Makes McVay happy. Especially with a chance to shake up his coaching staff and being involved in trying to bring the team back from a 5-12 season in their follow-up campaign to winning the Super Bowl.

“He wants to be challenged, and this staff wasn’t doing it,” King said. “Offensive coordinator Liam Coen may not have been what McVay wanted in an OC—a coach who would challenge him and bring new ideas to him—and that could be why he’s going back to the University of Kentucky as a coordinator.”

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