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INTERVIEW: Dr. Carol Swain

BNM’s Chrissy Paradis in a one-on-one interview with Dr. Carol Swain.

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Last week, BNM’s Chrissy Paradis introduced you to Dr. Carol Swain, one of the most trusted and respected conservative voices out there.

This week, Paradis and Dr. Swain spoke in a one-on-one interview in Part 2.

Here is the transcript of that interview:

CP: How did you make the choice to pursue academia when making the choice regarding your career path?

CS: Well, I anticipated that I would become a University professor or choose academia for a career. When I did get into college, and the job market. I was only interested in being prepared to get a well paying job and at that time I had set my ambitions on becoming a store manager at a boutique in the mall. I just assumed that I would manage a store at a mall. Growing up as a child. I can tell you that of the 12 children, my mother would say that I was the most serious. I can remember always having this unresolved tension from a feeling that there was something I was supposed to do. I never felt I fit in with my family. I was very, very shy—so shy that I would literally forget how to speak. I could be wanting, needing, something, you know, asking for a piece of bread or something and I would just be frozen. Do you know that expression ‘cat got your tongue’.. I was like a live version of cat got your tongue because if there were times when I just couldn’t formulate words, but my mother said that, I was kind of skittish—that I used to hide behind in fear of people. I don’t know why but I felt as if I had been dropped out of space. Becoming a University professor and the person I am today, that’s not something that I sat down one day and said, ‘oh, I want to become a professor, I’m going to have this media platform.’ That was the furthest thing from my mind.’

CS: I was a work study student with 10 hours, but the regular employees would not show up and they would have a crisis, and I would work nights, or weekends or whenever they had a crisis. So, the director of the library created a full-time job for me nights and weekends 40 hours a week, and I hit that job while I was getting my Bachelor’s Degree. I went to school during the day and I went to the library at night to work circulation. It was a job where there were not a lot of people using the library, I was in the library, I could bring my children there and was surrounded by all those books. That’s when I first realized that I could write a book. I looked at all those books and I realized that if those people could write a book, then I could write a book, too.

CP: And not just one book, but many successful books. You also went on to be a guest analyst or panelist for network television news, networks on both sides of the political spectrum. How did that come to fruition?

CS: I spent my life being very very shy, having the Christian conversion experience in 1999. And I felt that God removed my fear of public speaking and He impressed on my mind He’d given me a message bigger than me and that I should focus on pleasing Him in the message which enabled me to speak. So then that’s when I started doing media, and here I am today. But it started back then, God just totally lifted the fear off me.

CP: Wow. What an incredible Journey and powerful story to be able to share, and inspire and empower others.

CS: God has empowered me in ways that I never imagined and he’s taken away my fear, not only public speaking, but my fear of death. That’s why I can be bold, is because I believe God has called me to speak truth. And that’s where but the consequences to myself. That’s why I can do what I do and I think ‘how did I end up at Princeton?’ or ‘how did these things happen?’ God put certain people in my path. All kinds of people. But, at the end of the day, I feel like God elevated me to the position, and gave me the platform. And I was not even called into the Kingdom to be saved and to be a follower of Jesus Christ, until after I had been tenured at Princeton, after I had won National prizes and after I had made a splash. Then He put into motion circumstances that led to my conversion. So, the people that want to discount me or call me all sorts of names, it’s a little bit more difficult because I had their Good Housekeeping Seal of Approval, and they say ‘Oh, she used to be a great scholar’ but she lost her mind, I say that because they’re the ones that gave me the awards and the prizes in general.

CP: When did that transition from Democrat to becoming more conservative and ultimately Republican begin?

CS: When I became a Christian, I gradually became more conservative, because I was a Democrat when I had my conversion experience. But, as I grew in my faith, I became more and more conservative. As I became more conservative and I started speaking out, that’s when the political left came against me. So, I would not have been tenured, won prizes, or be who I am if I had been a Christian, publically, I believe, back during the time when I was working very hard, you know to make my mark.

CP: So it’s safe to say you’ve always valued hard work?

CS: I’ve always believed, you know, in America. I’ve always been proud to be an American and I always believed that you worked hard enough that you could overcome the circumstances of your birth, and I’ve never viewed myself as handicapped because black or female, or born in poverty; never have viewed those as handicaps. I think, had I seen myself as handicapped, maybe I would not have worked as hard.

CP: You certainly have led an incredible life. As far as your role now, what message is most important to share with other Americans and how do you go about delivering that message?

CS: I believe in what I’m doing in this mission, and I believe that the American people need to awaken. And that they need to realize that our Constitution is all we have and then we stray so far from it, American will not exist. And so, those are the things that really motivate me and propel me forward. I try not to attack people. But, I try not to be ugly.

CP: I know that you’re using your voice, more than ever, with your podcast and recently, how well-received the Prager U piece and interview on Candace Owens’ show were. There have been so many positive reactions and it seemed so genuinely enjoyable for both yourself Candace.

CS: That was the first time I had anything more than an extended conversation with her. The one released on January 11, ‘Let Me Teach You About Racism’ that one got 2.3 million views very quickly, within seven days, but it got stuck at 2.3 million, the last time I looked.

That video, with Candace has million views and if you total up all my Prager work, which includes my individual videos and interviews on Prager U and shows like Candace’s, close to about 70 million people have seen me at some point. I’m speaking about issues that a number of people think are important.

CP: And you are doing the podcast now, are you enjoyIng it?

CS: I do enjoy it. And the interview is a different time of years. I mean, I’m interviewing more young people. I’m going to be interviewing an actress, Samarie Armstrong, who was under fire a few months ago. She got in trouble because she stood up for America. But, I believe I’m making a difference through my podcast, and with my show conversation. And if I was on a network, I would be concerned about getting canceled, because I had offended someone. And so, I’m building my own brand, slowly. I’m in control of it. But of course, like Twitter, particularly, Facebook could take me off, YouTube could take me out. I’m on the other platforms. I’m very much aware that we live in a time where when you speak in truth, you’re going to offend people and there’s a cost to pay. But I’ve never been tempted to get off YouTube, Facebook or Twitter because they might take me off. I don’t want to just speak to people who agree with me. I think it’s more important to reach a broader audience and it’s okay if trolls follow me, and as long as they’re not attacking me, I will respond to them when I can. I just want the dialogue.

CP: Absolutely. The ability to have the conversations that people may disagree with but tactfully without attacking those who may have a differing opinion from yours. I did want to ask about the impact that Lou Dobbs and Don Imus, either deliberately or unknowingly, had on your professional journey with the media. One of the more pivotal moments having to do with Imus. Being that it was such a significant time in your career, I wanted to ask about your experience with his program and eventually, becoming a returning panelist on network news..

CS: I had met Lou Dobbs at Vanderbilt, maybe two or three weeks before the Imus story broke, about his comment about the women’s basketball team. At the time, I had a new book, this was 2007, it was on immigration. So, I was hoping that I would be Lou Dobbs’ show about to speak about my book, but when I got the phone call from his bookers, they said, ‘Mr. Dobbs wanted us to call you about the Don Imus story. And at the time, I had almost no television experience, when they asked me about the story, and what I said, it really went viral. I said that as a black woman, I was more offended by the rappers degrading women all the time, and actually felt like because they were doing it, that Imus felt like he could do the same thing. But, I believe I was the first person to draw parallels to the rappers and how they continually degraded women. After that, Lou Dobbs, himself, called me and he told me that he wanted me to be a regular and that he was going to give me a megaphone for my voice. And I eventually became a paid contributor to CNN Lou Dobbs. That lasted for a couple of years. I was totally inexperienced, but what I did say resonated with the public, and it got picked up and, and at that time, I drew attention to the culture of rappers how they degraded black women.

CS: I was totally inexperienced at the time and I think that, you know, TV will stand by and want you to go fast, fast, fast. But more recently, I’ve been on some shows where you have more time to develop more challenging ideas. But, I don’t just want to spout off, I really want to think about what I’m saying and what it means. But, I also believe, if I have this platform, there are things that need to be spoken. What I say resonates with people, because some of them may have had the same thoughts, but they didn’t know how to express it. And so when I say it, then that’s like, it’s an aha moment for a lot of people and it crystallizes what other people feel and what they’re thinking. A lot of times, it’s not the deep gray and things I’m saying it’s more of, I can look at something that everyone’s been looking at, and I can call it out for what it is, and then they recognize that I’m right and that resonates with them.

CP: I mean, that sounds like it’s your gift?

CS: I do believe I have a prophetic gifting. I’m able to see things before other people. So I recognize that about myself. But I know that God gave me this platform, and then I’m answering the call to speak and not worrying about the consequences, because if I’m worried about the consequences. So, I have to trust the process. I have had a few opportunities. I believe that if there’s something I’m supposed to speak on, the opportunities will come.

CP: Well, that groundedness has to provide a lot of comfort, because that is not exactly the norm in this industry. It is what makes you so stand out so much and sparkle because you do genuinely think about everything. Words have repercussions and consequences and there are messages that you don’t want that attached to your name. I think a lot of people fail to be deliberate with their words or comprehend the magnitude of what they do say.

CS: I think when a person like me has a platform, they have a responsibility to think about the implications of what they want to do and say, and this weighs on me with the media. There are some books I need to write and I want to have a more lasting impact. For me, I’m always thinking ‘okay, how can I balance what I’m doing?’ I’m currently doing my podcast, my internet TV show and I do think about radio. But, when it comes to meeting with people, and the media interviews and all these things like that, I need to carve out time that I can write, I can rest, I can exercise. I feel like my life is not always as balanced as it could be and should be. So, I’m approaching the season where I want to be able to spend more time writing, thinking and maybe relaxing.

CP: Well you’ve definitely been busy and I appreciate you giving me so much of your valuable time. I’m just going to wrap it up with a little bit of word association. So, just share the first word that comes to mind when you hear said person’s name. I can’t imagine anybody better for us to kick it off with than Candace Owens.

CS: Fearless.

CP: Rush Limbaugh?

CS: Trailblazer.

CP: Don Imus?

CS: Bomb-thrower.

CP: Steve Bannon?

CS: Truth-speaker.

CP: Mike Huckabee?

CS: Multitalented.

CP: President Trump?

CS: Martyr.

CP: Lou Dobbs?

CS: Tenacious.

CP: Laura Ingram?

CS: Resistant.

CP: And for yourself, what would you like people to associate Dr. Carol Swain with?

CS: I think mature, speaker, transparency. I tend to be very transparent. When people say, ‘oh, you should never do this’ or ‘you should never let people know what you’re thinking..’ I believe in transparency. I want to be authentic. I want to be real. I want to be transparent. My decision to wear my hair naturally, after many years of straightening my hair and wearing wigs and weaves. I feel like to be authentic, you have to be who you are—that includes how you look.

I’m just trying to reach people using as many platforms as possible. And people can follow me as a supporter on Facebook, and Twitter and now TikTok.

CP: I will be sure to include all of the ways to follow your work at the conclusion of the interview. Are there any other projects you’ve been working on?

CS: Everything is on the website BeThePeopleNews.com. Recently, my show Conversations with Dr. Carol Swain, which is that intimate, huge Internet TV show kind of setting, has been made available as a podcast, so people that want to listen, can through any one of the platforms.

I have so many new things going on. But it’s all about communicating and getting it out. Using my voices and doing the things I believe God has called me to do. I do know that along the way, I may be shut down, but I will just keep going until it happens.

CP: Well, I love your attitude. It’s so infectious. It makes me feel like I can, you know, go out and change the world after my conversation with Dr. Carol Swain.

CS: I mean, that’s what I want to do. I love that this is happening. People have approached me about running for office. I say that I’ve had the conversation but I think about if through my various platforms, which includes my YouTube videos, you can reach young people and excite them and they can go out and change the world. I can have a great impact moment motivating people and equipping them, and maybe then, I can become a member of Congress. But if you think about my life and the impact it’s going to have, I think I can reach more people this way.

CP: Absolutely, kind of like Carol Swain’s Master Class. Thank you so very much for your time.

Follow Carol Swain on Twitter at @CarolMSwain , on Facebook, YouTube with Prager U and Dr. Carol M. Swain : Be The People News, her podcasts Be The People and Conversations with Dr. Carol Swain all of which can be located on the website BeThePeopleNews.com. And make sure to check out her brand new Tik Tok account too!

BNM Writers

America’s E-Bike Future

MSNBC’s Chris Hayes says he has had a great experience with his futuristic commuting method, and he believes that most Americans would feel the same.

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If only they’d give them a try, Americans would fall in love with E-Bikes. 

That is the opinion of MSNBC’s Chris Hayes, who discussed his newfound joy of commuting via an electric bike last week on his “All In with Chris Hayes” program. He has had a great experience with his futuristic commuting method, and he believes that most Americans would feel the same.

“Last fall, it was still Covid, and there was no vaccine, and I started to have to come into the studio to do the show,” Hayes began. “I had a little bit of a commuting problem. I didn’t want to start taking the subway at that point. I think there’s some of it that suggest that masking is pretty fine, but I was like, eh, I wasn’t that psyched about it. But I had to get from Brooklyn to Midtown, it’s about nine miles, and I had to do without the subway. I didn’t want to take a car every day. I came up with the ultimate solution – a foldable E-Bike.”

Hayes said he started to use the foldable e-Bike to make the 9-mile commute to the MSNBC Studios and then stored it in his office. Among its benefits, according to Hayes, was that he got to enjoy the sights of New York City while not arriving hot, sweaty, and disheveled for his television duties.

“Changed my life, best commute I have ever had in my life,” Hayes said, noting that he arrived each day “cool and clean.”

Hayes welcomed New York Times writer Jay Caspian Kang, who last week penned an Op-Ed titled “Free E-Bikes for Everyone!” Kang pointed out that his E-Bike conversion was much the same as Hayes’ and that his daughter now enjoys being brought to school on the bike. In addition, Kang said the bike had given him a liberating feeling, being able to travel to New York City after the past couple of years of Covid-related lockdowns.

“First of all, it’s a very cool feeling because you feel like a superhero. It’s like the vision I had as a kid of having a cyber-suit where you are like Ironman. It’s you, but you’re stronger,” Hayes said. “So when you’re pushing the pedals, there’s like this extra oomph, so you can put kids on it. You can run errands on it. It also means you’re not sweating in the same way. And it also just replaces a lot of car trips; I think that’s a key thing to think about.”

The MSNBC Segment by Hayes was titled “The Case For Giving Every American a Free E-Bike.”  

In his Times piece, Kang concurred, saying, “City governments should purchase an electronic bicycle for every resident over the age of 15 who wants one. They should also shut down a significant number of streets. Shutting down some streets for bikes is not only for safety but also because the more inconvenient driving becomes, the more people start to consider other options.” 

Some may see a similarity in this approach by Kang to the current president and administration increasing gasoline prices and the costs of many other goods. However, administration officials have made clear that one clear benefit and objective of these rising costs will be to change citizens’ behavior, similar to the change Kang hopes to see if New York were to use tax dollars to give bikes to New Yorkers.

“We have to get cars off the street somehow,” Kang said. “We have to get cars off the road somehow for every reason. Pedestrian safety, bike safety. But mostly because of climate change and the carbon that they emit. So I don’t know; I think you need to develop some kind of drastic measure that also incentivizes people. And I think that we’ve been waiting around for some sort of solution to this. I don’t know; I think every single person that I talk to who has ridden an E-Bike, and who has sort of committed to it in a way, has said it has replaced tons of their car trips.”

Kang said the only problem with having more people adopt the emerging technology is the expense, citing the high cost per E-Bike. (A quick internet search finds many E-Bikes priced near $1500 apiece.) Kang opined that only by “giving them away for free” could the plan be brought to fruition. 

“If you’re going to get cars off the road, you’re going to need something to replace that,” Kang said. “People are still going to want some sort of speed; they’re still going to want some sort of convenience. E-Bikes are the way right now.”

Hayes wrapped up the segment, saying that the key is for planners to think ahead and assess what cities, and suburban areas, would need as they move into the future. And as the holiday approached, he said he would soon be heading out on his E-Bike to pick up his Thanksgiving pies. 

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BNM Writers

Kyle Rittenhouse, Ahmaud Arbery Trials Captivate the Nation

The trial of the murder of Ahmaud Arbery from Georgia aired for 27 hours on HLN across Nov. 15-18 in daytime, averaging 288,000 total viewers and matching the demo from Rittenhouse — 67,000 adults 25-54.

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Both trials of Kyle Rittenhouse and those charged with the killing of Ahmaud Arbery continued to captivate the nation during the week of Nov. 15.

The announcement of Rittenhouse being acquitted on all counts including manslaughter occurred on the afternoon of Friday, Nov. 19, from Kenosha, Wisconsin. From 1-2 p.m. Eastern (noon-1 p.m. Central), Fox News Channel dominated the news landscape in breaking news coverage with 3.16 million total viewers and 620,000 viewers within the key 25-54 demographic, according to Nielsen Media Research. CNN was a distant runner-up in cable news in each key figure; they posted 1.23 million total viewers and 318,000 adults 25-54. MSNBC was close behind CNN in total audience with 1.19 million viewers but with 173,000 adults 25-54, earned about half of CNN’s demo delivery.

The rankings of the cable news networks remained in the following hour (2-3 p.m. ET) with featured reactions to Rittenhouse’s acquittal including from his attorney who had addressed reporters. Fox News Channel rose to 3.58 million total viewers and 761,000 adults 25-54. CNN also grew but only slightly: 1.23 million total viewers and 332,000 adults 25-54 (CNN’s top 25-54 hour of Nov. 15-21). Meanwhile, MSNBC was approximately steady: from 2-2:35 p.m. ET: 1.15 million total viewers / 182,000 adults 25-54; for Rittenhouse’s attorney address from 2:35-2:58 p.m. ET: 1.015 million total viewers / 172,000 adults 25-54.

Fox News Channel continued to thrive on Monday, Nov. 22 when Rittenhouse was interviewed by Tucker Carlson for his “Tucker Carlson Tonight” that evening. Rittenhouse had relayed to the Fox News host: “I’m not a racist person. I support the BLM movement. I support peacefully demonstrating. I believe there needs to be change. I believe there’s a lot of prosecutorial misconduct, not just in my case but in other cases. It’s just amazing to see how much a prosecutor can take advantage of someone.” “Tucker Carlson Tonight” posted its most-watched edition since Jan. 6 (hours following the Capitol insurrection): 5.05 million total viewers, a 3.0 household rating and approximately 912,000 adults 25-54.

Back to Nov. 19, 239,000 viewers tuned in to CNN-owned HLN for the Rittenhouse verdict at 1-2 p.m. ET; 211,000 for the verdict’s aftermath in the 2-3 p.m. ET hour. Its eleven hours of Rittenhouse trial coverage on Nov. 15 and Nov. 19 averaged 295,000 viewers and 67,000 adults 25-54.

The trial of the murder of Ahmaud Arbery from Georgia aired for 27 hours on HLN across Nov. 15-18 in daytime, averaging 288,000 total viewers and matching the demo from Rittenhouse — 67,000 adults 25-54.

Compared to last week’s total day delivery, HLN increased 14 percent in total audience. The network drew the most weekly total viewers since Apr. 19-25 (244,000).

Cable news averages for November 15-21, 2021. Fox News Channel extended their streaks to 40 weeks as cable’s most-watched network in total viewers..

Total Day (November 15-21 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.784 million viewers; 326,000 adults 25-54
  • MSNBC: 0.746 million viewers; 87,000 adults 25-54
  • CNN: 0.549 million viewers; 118,000 adults 25-54
  • HLN: 0.241 million viewers; 71,000 adults 25-54
  • Newsmax: 0.148 million viewers; 21,000 adults 25-54
  • CNBC: 0.144 million viewers; 35,000 adults 25-54
  • Fox Business Network: 0.107 million viewers; 13,000 adults 25-54
  • The Weather Channel: 0.099 million viewers; 21,000 adults 25-54

Prime Time (November 15-20 @ 8-11 p.m.; November 21 @ 7-11 p.m.)

  • Fox News Channel: 2.945 million viewers; 518,000 adults 25-54
  • MSNBC: 1.217 million viewers; 141,000 adults 25-54
  • CNN: 0.719 million viewers; 157,000 adults 25-54
  • HLN: 0.225 million viewers; 71,000 adults 25-54
  • Newsmax: 0.165 million viewers; 25,000 adults 25-54
  • CNBC: 0.156 million viewers; 43,000 adults 25-54
  • The Weather Channel: 0.115 million viewers; 23,000 adults 25-54
  • Fox Business Network: 0.051 million viewers; 9,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Fri. 11/19/2021 8:00 PM, 60 min.) 4.323 million viewers

2. The Five (FOXNC, Fri. 11/19/2021 5:00 PM, 60 min.) 4.203 million viewers

3. The Five (FOXNC, Mon. 11/15/2021 5:00 PM, 60 min.) 3.960 million viewers

4. Tucker Carlson Tonight (FOXNC, Tue. 11/16/2021 8:00 PM, 60 min.) 3.927 million viewers

5. The Five (FOXNC, Tue. 11/16/2021 5:00 PM, 60 min.) 3.907 million viewers

6. Hannity (FOXNC, Fri. 11/19/2021 9:00 PM, 60 min.) 3.788 million viewers

7. The Five (FOXNC, Wed. 11/17/2021 5:00 PM, 60 min.) 3.727 million viewers

8. The Five (FOXNC, Thu. 11/18/2021 5:00 PM, 60 min.) 3.672 million viewers

9. Tucker Carlson Tonight (FOXNC, Mon. 11/15/2021 8:00 PM, 60 min.) 3.640 million viewers

10. Tucker Carlson Tonight (FOXNC, Wed. 11/17/2021 8:00 PM, 60 min.) 3.630 million viewers

53. Rachel Maddow Show (MSNBC, Wed. 11/17/2021 9:00 PM, 60 min.) 2.163 million viewers

128. CNN Newsroom “Rittenhouse Trial Verdict” (CNN, Fri. 11/19/2021 2:00 PM, 60 min.) 1.273 million viewers

Top 10 cable news programs (and the top CNN, MSNBC and HLN programs with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Fri. 11/19/2021 8:00 PM, 60 min.) 0.913 million adults 25-54

2. The Five (FOXNC, Fri. 11/19/2021 5:00 PM, 60 min.) 0.791 million adults 25-54

3. The Five (FOXNC, Mon. 11/15/2021 5:00 PM, 60 min.) 0.774 million adults 25-54

4. Special Report with Bret Baier (FOXNC, Mon. 11/15/2021 6:00 PM, 60 min.) 0.763 million adults 25-54

5. America Reports (FOXNC, Fri. 11/19/2021 2:00 PM, 60 min.) 0.761 million adults 25-54

6. Tucker Carlson Tonight (FOXNC, Tue. 11/16/2021 8:00 PM, 60 min.) 0.752 million adults 25-54

7. Hannity (FOXNC, Fri. 11/19/2021 9:00 PM, 60 min.) 0.724 million adults 25-54

8. The Story (FOXNC, Fri. 11/19/2021 3:00 PM, 60 min.) 0.700 million adults 25-54

9. Tucker Carlson Tonight (FOXNC, Wed. 11/17/2021 8:00 PM, 60 min.) 0.681 million adults 25-54

10. Tucker Carlson Tonight (FOXNC, Mon. 11/15/2021 8:00 PM, 60 min.) 0.668 million adults 25-54

69. CNN Newsroom “Rittenhouse Trial Verdict” (CNN, Fri. 11/19/2021 2:00 PM, 60 min.) 0.332 million adults 25-54

86. Rachel Maddow Show (MSNBC, Wed. 11/17/2021 9:00 PM, 60 min.) 0.281 million adults 25-54

178. Forensic Files “Order Up” (HLN, late Tue. 11/16/2021 2:30 AM, 30 min.) 0.168 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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BNM Writers

Networks Benefit From Interest In Rittenhouse, Arbery Trials

“The trial of the murder of Ahmaud Arbery from Georgia aired for 27 hours on HLN across Nov. 15-18 in daytime, averaging 288,000 total viewers and matching the demo from Rittenhouse — 67,000 adults 25-54.”

Published

on

Both trials of Kyle Rittenhouse and those charged with the killing of Ahmaud Arbery continued to captivate the nation during the week of Nov. 15.

The announcement of Rittenhouse being acquitted on all counts including manslaughter occurred on the afternoon of Friday, Nov. 19, from Kenosha, Wisconsin. From 1-2 p.m. Eastern (noon-1 p.m. Central), Fox News Channel dominated the news landscape in breaking news coverage with 3.16 million total viewers and 620,000 viewers within the key 25-54 demographic, according to Nielsen Media Research. CNN was a distant runner-up in cable news in each key figure; they posted 1.23 million total viewers and 318,000 adults 25-54. MSNBC was close behind CNN in total audience with 1.19 million viewers but with 173,000 adults 25-54, earned about half of CNN’s demo delivery.

The rankings of the cable news networks remained in the following hour (2-3 p.m. ET) with featured reactions to Rittenhouse’s acquittal including from his attorney who had addressed reporters. Fox News Channel rose to 3.58 million total viewers and 761,000 adults 25-54. CNN also grew but only slightly: 1.23 million total viewers and 332,000 adults 25-54 (CNN’s top 25-54 hour of Nov. 15-21). Meanwhile, MSNBC was approximately steady: from 2-2:35 p.m. ET: 1.15 million total viewers / 182,000 adults 25-54; for Rittenhouse’s attorney address from 2:35-2:58 p.m. ET: 1.015 million total viewers / 172,000 adults 25-54.

Fox News Channel continued to thrive on Monday, Nov. 22 when Rittenhouse was interviewed by Tucker Carlson for his “Tucker Carlson Tonight” that evening. Rittenhouse had relayed to the Fox News host: “I’m not a racist person. I support the BLM movement. I support peacefully demonstrating. I believe there needs to be change. I believe there’s a lot of prosecutorial misconduct, not just in my case but in other cases. It’s just amazing to see how much a prosecutor can take advantage of someone.” “Tucker Carlson Tonight” posted its most-watched edition since Jan. 6 (hours following the Capitol insurrection): 5.05 million total viewers, a 3.0 household rating and approximately 912,000 adults 25-54.

Back to Nov. 19, 239,000 viewers tuned in to CNN-owned HLN for the Rittenhouse verdict at 1-2 p.m. ET; 211,000 for the verdict’s aftermath in the 2-3 p.m. ET hour. Its eleven hours of Rittenhouse trial coverage on Nov. 15 and Nov. 19 averaged 295,000 viewers and 67,000 adults 25-54.

The trial of the murder of Ahmaud Arbery from Georgia aired for 27 hours on HLN across Nov. 15-18 in daytime, averaging 288,000 total viewers and matching the demo from Rittenhouse — 67,000 adults 25-54.

Compared to last week’s total day delivery, HLN increased 14 percent in total audience. The network drew the most weekly total viewers since Apr. 19-25 (244,000).

Cable news averages for November 15-21, 2021. Fox News Channel extended their streaks to 40 weeks as cable’s most-watched network in total viewers..

Total Day (November 15-21 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.784 million viewers; 326,000 adults 25-54
  • MSNBC: 0.746 million viewers; 87,000 adults 25-54
  • CNN: 0.549 million viewers; 118,000 adults 25-54
  • HLN: 0.241 million viewers; 71,000 adults 25-54
  • Newsmax: 0.148 million viewers; 21,000 adults 25-54
  • CNBC: 0.144 million viewers; 35,000 adults 25-54
  • Fox Business Network: 0.107 million viewers; 13,000 adults 25-54
  • The Weather Channel: 0.099 million viewers; 21,000 adults 25-54

Prime Time (November 15-20 @ 8-11 p.m.; November 21 @ 7-11 p.m.)

  • Fox News Channel: 2.945 million viewers; 518,000 adults 25-54
  • MSNBC: 1.217 million viewers; 141,000 adults 25-54
  • CNN: 0.719 million viewers; 157,000 adults 25-54
  • HLN: 0.225 million viewers; 71,000 adults 25-54
  • Newsmax: 0.165 million viewers; 25,000 adults 25-54
  • CNBC: 0.156 million viewers; 43,000 adults 25-54
  • The Weather Channel: 0.115 million viewers; 23,000 adults 25-54
  • Fox Business Network: 0.051 million viewers; 9,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Fri. 11/19/2021 8:00 PM, 60 min.) 4.323 million viewers

2. The Five (FOXNC, Fri. 11/19/2021 5:00 PM, 60 min.) 4.203 million viewers

3. The Five (FOXNC, Mon. 11/15/2021 5:00 PM, 60 min.) 3.960 million viewers

4. Tucker Carlson Tonight (FOXNC, Tue. 11/16/2021 8:00 PM, 60 min.) 3.927 million viewers

5. The Five (FOXNC, Tue. 11/16/2021 5:00 PM, 60 min.) 3.907 million viewers

6. Hannity (FOXNC, Fri. 11/19/2021 9:00 PM, 60 min.) 3.788 million viewers

7. The Five (FOXNC, Wed. 11/17/2021 5:00 PM, 60 min.) 3.727 million viewers

8. The Five (FOXNC, Thu. 11/18/2021 5:00 PM, 60 min.) 3.672 million viewers

9. Tucker Carlson Tonight (FOXNC, Mon. 11/15/2021 8:00 PM, 60 min.) 3.640 million viewers

10. Tucker Carlson Tonight (FOXNC, Wed. 11/17/2021 8:00 PM, 60 min.) 3.630 million viewers

53. Rachel Maddow Show (MSNBC, Wed. 11/17/2021 9:00 PM, 60 min.) 2.163 million viewers

128. CNN Newsroom “Rittenhouse Trial Verdict” (CNN, Fri. 11/19/2021 2:00 PM, 60 min.) 1.273 million viewers

Top 10 cable news programs (and the top CNN, MSNBC and HLN programs with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Fri. 11/19/2021 8:00 PM, 60 min.) 0.913 million adults 25-54

2. The Five (FOXNC, Fri. 11/19/2021 5:00 PM, 60 min.) 0.791 million adults 25-54

3. The Five (FOXNC, Mon. 11/15/2021 5:00 PM, 60 min.) 0.774 million adults 25-54

4. Special Report with Bret Baier (FOXNC, Mon. 11/15/2021 6:00 PM, 60 min.) 0.763 million adults 25-54

5. America Reports (FOXNC, Fri. 11/19/2021 2:00 PM, 60 min.) 0.761 million adults 25-54

6. Tucker Carlson Tonight (FOXNC, Tue. 11/16/2021 8:00 PM, 60 min.) 0.752 million adults 25-54

7. Hannity (FOXNC, Fri. 11/19/2021 9:00 PM, 60 min.) 0.724 million adults 25-54

8. The Story (FOXNC, Fri. 11/19/2021 3:00 PM, 60 min.) 0.700 million adults 25-54

9. Tucker Carlson Tonight (FOXNC, Wed. 11/17/2021 8:00 PM, 60 min.) 0.681 million adults 25-54

10. Tucker Carlson Tonight (FOXNC, Mon. 11/15/2021 8:00 PM, 60 min.) 0.668 million adults 25-54

69. CNN Newsroom “Rittenhouse Trial Verdict” (CNN, Fri. 11/19/2021 2:00 PM, 60 min.) 0.332 million adults 25-54

86. Rachel Maddow Show (MSNBC, Wed. 11/17/2021 9:00 PM, 60 min.) 0.281 million adults 25-54

178. Forensic Files “Order Up” (HLN, late Tue. 11/16/2021 2:30 AM, 30 min.) 0.168 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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