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What’s the Outlook for All-News Radio?

All-news stations are starting to realize they can offer much more than just quick hits of information. Newsrooms are filled with outstanding storytellers and there is always room in the digital space to give quality, long-form offerings and treat them as an extension of the brand.

Ryan Maguire

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As we head into 2021 and beyond, the radio format I’m most fascinated to see evolve is all-news.

Historically in many large markets, this format was considered a vital resource by consumers.  Information silos such as news, weather, traffic, sports, and finance were all placed into tight windows and guaranteed at specific times each hour.

All-News has also traditionally been one of the most lucrative of all the major market offerings.  Hubbard’s WTOP in Washington D.C. is perennially the nation’s top revenue station, having raked in nearly $70 million in 2018 and 2019.  Stalwarts like 1010 WINS and WCBS in New York, as well as WBBM in Chicago are usually firmly placed inside the Top-10.  

However, as technology has evolved into a string of ever more accurate apps as well as AI from smart devices…how RELEVANT is this format?   What does its future look like?  

Whenever I have big, bold questions like this, I seek out the opinions of people that are much smarter than myself.

“All-news radio is a utility – and a really good one, at least in the biggest markets where you’ve got full-service stations,” says Fred Jacobs of Jacobs Media Strategies.  “By and large, they’re performing well, but the news cycle is in flux given the change of power in Washington, D.C.  January and February were strong months overall, but those robust numbers may be short-lived.”

This was one big concern that I had for not just all-news stations, but for news-talk stations in general.  The formats saw huge gains in 2020 with the pandemic and Presidential Election dominating the news cycle daily.  Would the tide go out once the country crawled towards normalcy in 2021? 

“So far our numbers are holding steady since the election with almost no change,” admits Joel Oxley, General Manager WTOP.  “The news cycle continues to be strong. We cover a lot more than elections, so we are not dependent on it like many other news operations.”

What Oxley said about WTOP’s ratings holds true for many stations in the format.  1010 WINS and WCBS in New York held steady through the February books.  WBBM in Chicago has been the #1 station in the market for the first 2 months of 2021.  Then again, the news cycle hasn’t exactly died down at the start of the new year with the Capital Riots in January, COVID-19 vaccine distribution and the cycle of stimulus payments.

But…what about technology and it’s impact on the format?  Why would I wait for a news or traffic update to come on the radio when I can find all that information on-demand via an app or smart device?

“For years we have realized through our research and what we’ve learned that our key to traffic and weather is giving more information,” Oxley said.  For example, we discuss weather trends, recaps and specific regions in our reports. In traffic, we report on how to get around accidents, describe them and give alternate routes if relevant.”

I recently spoke with Alex Silverman, the Brand Manager and Program Director of KYW in Philadelphia.  When asked how all-news stays relevant given the advances in tech, he admitted that much of it comes down to storytelling.   

“I’d push back on the premise just a bit because there’s a distinction between the content itself and the technology used to convey it, said Silverman. “’Technology’ on its own can’t produce the service we provide – it can’t replicate the journalism experience and institutional knowledge and storytelling ability. As for traffic, sure – the apps are great, I use them like everyone else. But they don’t tell the full story. If I’m stuck in traffic, I want to know what the heck is really happening and why. It takes a human being to provide that color commentary and that’s the service our listeners tell us they appreciate. The same goes for weather. When weather is a story, people want someone they trust to explain what it means.”

Silverman also admits that a big part of his strategy is to remain forward thinking with regards to the changes that technology is constantly bringing to the audio space. 

“As technology evolves, we are evolving right along with it,” he said.  “If you have a smart speaker at home and want the news from a credible, local source, all you have to do is ask it to ‘play KYW News radio.’ All our stories are available on demand in both written and audio form on KYWnewsradio.com and on the RADIO.COM app. We’re on social media at the same time we’re on the air with a story. We have a local news interview podcast, KYW Newsradio In Depth, that focuses on big ideas that we wouldn’t have time to dive into in our typical format. All of this makes us a really strong part of the modern news ecosystem.”

The dip into the podcast space with original (not recycled) content is something that all-news stations are doing with more gusto.  WTOP has found success with its first narrative true crime series American Nightmare and has added to their growing portfolio of offerings aggressively over the past year.  They recently launched a new app, “PodcastDC”, to provide quick access to not only their own podcasts, but others that feature content focused on the DC region.  

What I see from many of the stations in the all-news format is encouraging.  In large markets, there will always be a need for up-to-date news and information.  However, the type of information and how it’s delivered needs to be able to constantly evolve.  Stories that engage 18–34-year-old consumers need to find their way into news blocks more often.  Also, people of this age cell live almost exclusively in the digital space.  That’s where they need to be reached.  Programmers need to continue to think beyond their terrestrial signals and onto platforms where younger people congregate and engage them there.   Where people consume content isn’t important if they DO consume it.

Lastly, I’m pleased that all-news stations are starting to realize they can offer much more than just quick hits of information.  Newsrooms are filled with outstanding storytellers and there is always room in the digital space to give quality, long-form offerings and treat them as an extension of the brand.

BNM Writers

WTAM Feels Like Home for Bloomdaddy

Bloomdaddy is a Cleveland-centric host dealing with issues-based topics in his new role and “from the minute I turned the mic on at WTAM, it felt like home.”

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When I first heard of a radio guy called Bloomdaddy, my mind immediately made me think of outrageous radio personalities like Bubba the Love Sponge, Mancow Muller, and DJ Sourmilk. However, David Blomquist (a.k.a. Bloomdaddy) was nothing like them. Instead, he’s intelligent, down-to-earth, and can still hit a fastball.

I asked him what I should call him. He told me David or Bloomdaddy. (There was no way I would call a grown man Bloomdaddy. Not at this stage of my life.) So, I called him David. 

“They called me Bloomer forever,” Blomquist said. “But it became Bloomdaddy when I had kids. Pretty snazzy nickname when you think about it,” he joked. “I figured I’d use it because it was memorable.”

Blomquist went to Union Local High School in Belmont County, Ohio. Just one of many little towns that make up the large school district that is miles wide. 

“It’s amazing how far buses go to bring kids in. There were only 150 kids in my graduating class, with all the areas consolidated.

Blomquist said he’d always lived in Lafferty, Ohio. It’s a coal mining town that boasted 300 residents when he was there. He said growing up in Ohio was awesome. 

“All I did was hunt, fish, ride our four-wheelers and dirt bikes. I like the city, but at heart, I’m a gravel road and cornfield kind of guy.”

I’m a gravel road and cornfield kind of guy. That has got to be the title of a country song.

He loves gravel roads and baseball.

“I walked on to the Kent State baseball team; then I quit,” Blomquist said. “It’s still the biggest regret of my life. I was a junior in broadcasting when I made the team. I realized I was going to miss a ton of broadcasting classes, including the first few each semester. At that point in my life, I just didn’t see it making sense. Part of me figured I could reschedule some classes, but it was just something I felt I had to do. It was hard to walk away, but I was overwhelmed. But it all worked out.”

Pretty mature thinking for a young man of 19 years. “I played sandlot ball from 19 until I was 37, so I got in my fair share of ball.”

He was very good at baseball but didn’t think he would have been signed as a professional. “Even the worst guy on a professional team is one of the best players in the world. It’s hard to wrap your mind around that.”

Almost every guy I’ve spoken to for these pieces had a dream of being a professional ballplayer. Blomquist is the only one who might have come close. 

He worked as a sportscaster on television for 15 years. He also anchored a morning show. Blomquist was hired at WTAM in February after host Mike Trivisonno died last October. Since he began the gig, he has kept an apartment in the city, just two blocks from Progressive Field and the Rock & Roll Hall of Fame.

For 18 years, his radio home was WWVA-AM 1700 in Wheeling, WV. His popular morning show grew into syndication to affiliates in Pittsburgh, Youngstown, Akron, and Parkersburg, WV. 

He spends most of the week in Cleveland, then goes home to his boys. 

The paint on the new job is still wet. Before he took it, Blomquist said he needed to talk with his sons, and get their approval. 

“I wasn’t going to take the job in Cleveland unless I got the go-ahead and okay from them,” Blomquist said.

They told him to take the job.

“That either meant they wanted me to take a great opportunity or to go away,” he jokes. “I turned down a job when iHeart asked me to go to Columbus and another time to Miami. Then the Cleveland job opened up. If the job opened up ten years ago, I couldn’t have taken it. I have a baseball family; I coach baseball. It just wouldn’t have been fair to my boys.”

WTAM 1100 is the radio home of the Cleveland Guardians, formerly the Cleveland Indians. Blomquist wasn’t even in town when they changed the name of the MLB team. 

“I’m sorry they had to change the name of the team,” he said. “I know for fact  90 percent of fans can’t stand it. But they have a great young team. I’m not holding anything against the owners, but they did give into the ‘woke’ culture. You’d go to games and only see about 25 people protesting the previous name. At the time, it seemed everybody was changing names, knocking down statues.” 

You’d think something like that would be great fodder for a radio show.

“Not for me,” Blomquist said. “We’re the flagship station of the team, so we don’t talk about that. I know my parameters. The team still let fans wear the Indians gear. They aren’t required to take anything off with the name or logo.”

Blomquist said the crazy thing about the change was the fact it was named in honor of a former Cleveland player. 

“The team was named Indians after Louis Sockalexis, a former player and a Penobscot Native American from Maine,” Blomquist explained. “Apparently, a lot of people couldn’t accept the name despite it being named in honor of a Native American. The name was literally chosen to honor the man.”

In rural Ohio, Blomquist said he had a good childhood. 

“I’d say we were lower middle class and a loving family,” he said. “The loving part has always been important to me. You learn certain things from your parents, who give you an idea of who you want to be. We didn’t have any macho images around the house. We could hug, tell each other we loved them.” 

While he’s enjoyed his career, there have been a couple of speed bumps. 

About ten years ago, Blomquist commented on the air about coal miners in an area with many coal miners. He then wrote a blog on the same comment. By today’s standards, it was tame. The people that took exception were mostly the families of coal miners. He apologized to families who were upset, but it could be seen as much ado about nothing.

“It was total sarcasm. Anybody that knows me is aware of my background. My grandfather saw his brother get crushed in a coal mine. I come from a family of coal miners.”

“It started a tirade, even though it was all tongue-in-cheek.”

How anybody could see Blomquist as anything but a supporter of miners, considering his background, is ludicrous. He couldn’t be disconnected from coal miners if he tried. Blomquist’s comments would be cleared by the censor on Sesame Street when compared to things that appear on bumper stickers focused on coal miners.

“Tons of people have a sticker on their bumper reading, ‘My husband is a coal miner. There’s another sticker that depicts a guy on all fours with his head in a woman’s crotch and reads, ‘a coal miner’s job is never done.’ My comments weren’t crass.” 

When Blomquist made the comments on the air, nobody complained because they could hear the inflection in his voice. “It was when I put it on my blog in print form; that’s when everyone thought I was serious.”

Blomquist is a Cleveland-centric host dealing with issues-based topics in his new role. “From the minute I turned the mic on at WTAM, it felt like home.”

To form his daily show, Blomquist picks the four most important topics of the day. 

“They could range from Bill Cosby doping chicks, Colin Kaepernick not kneeling, something about Deshuwn Watson, or the price of soup. I kind of mold the show around those four topics. I like to get a different mix.” 

It’s somewhat surprising he ended up on the radio at all. When he was young, Blomquist looked at talk radio as dull. He was listening to heavy metal instead of Limbaugh. He wasn’t even aware of some of the big names in the business. 

“I was filling in for a talker in San Antonio. The engineer asked who it was, and I said Joe Pags. He looked at me like he’d just seen Bigfoot. He said, ‘dude, you’re going to be on national radio. That guy is huge.’”

Blomquist wasn’t star-struck.

“We all have egos in this business, but mine is in control. I want to have good shows, to entertain. I’m allergic to manual labor. If I didn’t have this job, I’d find something else.” 

He enjoys what he does. He’s been in the media business since he was 22 and said if something happened and he was no longer on the air, he’d be okay with that.

“If this ends, I’ll be working at Dick’s saying, ‘The kayaks are over there, baseball gloves are over there.’ My job doesn’t define my life. I know I’m not that good, but I work my ass off. I’ve got a three-hour show, and I’ll prepare as though it’s five hours long. I may not be that good, but I’m prepared. The way I talk about things some people aren’t going to like. That’s the way it is. I’m not going in with false information. I’m sure some guys in my position may not believe what they say, but I’m genuine. I’m not going to say something I don’t feel.” 

Blomquist said he’s liberal with some things but certainly a conservative. That doesn’t mean he carries water for anyone. 

“The Trump days are over. I know that pisses off probably 90 percent of my audience, but so be it. I feel the way I feel.”

One personality he respects is Bill Maher. Blomquist said Maher will call out the Left as quickly as he calls out the Right. 

“I think he gets more respect because he doesn’t go with the flow. I’m not going to fluff Trump 24-7. Policy-wise, I agree with him. He’s also abrasive, has a huge ego, and is an ass. Both Trump and Hilary are up there as hated politicians. Trump is number one.” 

Blomquist said his job isn’t to change minds but to put information out there.

“I say this all the time—I’m not saying I’m right, I’m saying how I feel. I think part of that comes from growing up in a small town with bikers, farmers, white-collar workers. Even when I was on television, I hung out with the guys behind the camera.” 

What’s going to define him is what kind of adults his boys will become. Blomquist said his relationships with his sons are varied, but they’re all solid. 

“I have conversations with my eldest son, and they often turn to politics. I tell him I’ve been talking about politics all day and try to find a different topic. The middle one is like Stifler from American Pie and is going to be living with me all his life. I don’t know about the younger one.” 

Blomquist made a rule a long time ago. Brothers can and will have fights, but not in his house. 

“I’m not a browbeater, but I am a disciplinarian. If you lay down the laws early, that’s good. That doesn’t mean you don’t have to give them a whack on the ass every once in a while.”

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Jason Rantz Knew at Early Age Radio Career Was for Him

Rantz said the industry had changed a great deal since he began as a Dodgers-focused intern.

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Jason Rantz was an intern at 15, an unpaid gig at a sports station. He emailed the station out of the blue, asking if they had an internship available. 

“They told me they were developing a show about the Los Angeles Dodgers with an emphasis on kids, how they interacted with the game.”

Rantz said it was sheer luck. “I can’t imagine they were expecting me to do a lot of deep diving. I didn’t get paid; it was probably illegal,” he jokes. 

The Jason Rantz Show airs on 770 KTTH from 3-6 p.m. on weekdays. He’s worn every familiar hat since the internship. Rantz has worked on the producer and content side. From screener to producer to the executive producer of a syndicated show.

He knew radio was what he wanted from early on. 

“I saw entertainers, presenters in a very positive light. It’s all a performance. Our conversations on radio are not the same ones you’s have in real life. People are hopefully drawn to our conversations. Have a level of curiosity.”

Rantz said the industry had changed a great deal since he began as a Dodgers-focused intern.

“In 2022, you have to be able to write, get in front of a camera, carry a show every day,” Rantz explained. “It takes up a good chunk of your life. You sacrifice a lot of your personal time. I know the digital platforms we must use daily hasn’t worked out for a lot of people. Because of digital growth, you’re not longer able to just sit down and talk for three hours. People expect so much more from us now.”

Rantz said it’s about getting your brand, your message across all the time. 

“I do so much on the radio and know it won’t be heard again. It only airs once, and that can be frustrating. It won’t be impactful ever again. That’s why I think the other sources are so important.”

Rantz puts a lot of time into his show, and he develops a daily strategy of hitting home with content. He will write a piece early in the week. Then, give a unique analysis, talk about it on the air, and promote it through television and other platforms. 

“It’s what you have to do to remain successful. People need to think more holistically. Radio in and of itself is no longer the only way to succeed. You need to be involved in podcasts and video.”

If he’s talking about a similar topic on radio, then on the television, he doesn’t alter much. “You do have to tailor it a bit,” Rantz explained, “but I don’t change or edit much, don’t change the tone, delivery, or style.”

When somebody changes any one of those, Rantz said things are no longer authentic. “I’m not going to switch my whole tone to talk to a younger audience,” he said. “It would be quite annoying. A lack of authenticity will drive people away.”

Could he offer the same show in New York as he does in Seattle?

“I think the themes of my shows would translate,” Rantz said. “My philosophy of stories would be the same. My story selection and the stories I gravitate toward would be the same. If I talk about crime in Seattle, I’d do the same in New York. How it affects families, small business owners.”

How is Seattle different from a talk show perspective from Rantz’s hometown of Los Angeles?

“The people are so dissimilar. I think there is a passive-aggressive attitude here in Seattle that I didn’t experience in L.A. We didn’t have as many activists in Los Angeles. The Left is way more aggressive here. But I think that’s changing. It’s much more granular here than you might expect in Los Angeles.”

Rantz thinks geography plays a role in how people view stories, and the competition is much more rigorous in Los Angles.  

When we spoke, Rantz was preparing his afternoon show. The big news of the day was the FBI conducting a search warrant on Mara-Lago. I asked Rantz how he would approach the story later in the day.

“No different from anything else,” Rantz said. “I’ll consume as much as I can from various sources so I can explain what’s going on. Get a sense of reaction, formulate my opinions.”

He filled in for Ben Shapiro on the morning we spoke, so Rantz felt most of his preparation for his own show had already been done. 

“With a solo show, I’m able to pull clips from people I don’t agree with. I can look for a different opinion. Some I will find boring; others will generate a lot of reaction. I’ll see how it’s playing with conservatives and the liberal pundits.”

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BNM Writers

CBS Leads al-Zawahri Coverage

Although its weeknight evening news program regularly trails their ABC and NBC counterparts, the network led here with 4.22 million total viewers, according to Nielsen Media Research.

Douglas Pucci

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President Joe Biden announced on Monday, Aug. 1 that al-Qaida leader Ayman al-Zawahri was killed in a U.S. drone strike operation in Kabul. Al-Zawahri and the man he succeeded Osama bin Laden had plotted the deadliest attack ever on American soil — the Sept. 11, 2001 suicide hijackings. 

The president said in that evening address from the White House that U.S. intelligence officials had located al-Zawahri at a home in downtown Kabul where he was hiding out with his family. The president approved the operation in late July and it was carried out on July 31..

The networks aired this special news event on Aug. 1 at 7:30 p.m. Eastern. Approximately 17.1 million viewers tuned in to Biden’s address. As a slight surprise, the top outlet in coverage among total viewers was CBS. Although its weeknight evening news program regularly trails their ABC and NBC counterparts, the network led here with 4.22 million total viewers, according to Nielsen Media Research.

Also helping CBS was its affiliates’ usual potent syndicated programming in the 7 p.m. hour which, in most markets, is Inside Edition and Entertainment Tonight. The same goes for most of ABC’s affiliates with its combo of game shows Jeopardy! and Wheel of Fortune — the network was close behind CBS with 4.185 million viewers.

NBC trailed its broadcast competition with 2.84 million viewers.

Over on cable, Nielsen did not label Biden’s address as a separate telecast. Therefore, regular programming within that hour was still stated. Fox News Channel’s Jesse Watters Primetime easily led cable in the 7 p.m. hour on Aug. 1 with 2.8 million total viewers including 331,000 in the key 25-54 demographic. MSNBC’s “The Reidout” was a distant runner-up on cable news in total viewers with 1.35 million; CNN’s “Erin Burnett Outfromt” was second in adults 25-54 (250,000). As indicated in the rankings below, it was this 7-8 p.m. hour that was the week’s most-watched hour overall for CNN, and the week’s top MSNBC hour in the key demo.

As for the other news outlets: Newsmax’s Rob Schmitt Tonight drew 264,000 viewers; CNBC’s The News with Shepard Smith 221,000; Fox Business Network’s Kennedy 129,000; and, NewsNation’s On Balance with Leland Vittert 62,000.

Cable news averages for August 1-7, 2022:

Total Day (Aug. 1-7 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.413 million viewers; 199,000 adults 25-54
  • MSNBC: 0.670 million viewers; 78,000 adults 25-54
  • CNN: 0.511 million viewers; 101,000 adults 25-54
  • HLN: 0.181 million viewers; 54,000 adults 25-54
  • CNBC: 0.142 million viewers; 36,000 adults 25-54
  • Newsmax: 0.127 million viewers; 17,000 adults 25-54
  • Fox Business Network: 0.111 million viewers; 11,000 adults 25-54
  • The Weather Channel: 0.107 million viewers; 22,000 adults 25-54

Prime Time (Aug. 1-6 @ 8-11 p.m.; Aug. 7 @ 7-11 p.m.)

  • Fox News Channel: 2.098 million viewers; 268,000 adults 25-54
  • MSNBC: 0.978 million viewers; 103,000 adults 25-54
  • CNN: 0.656 million viewers; 133,000 adults 25-54
  • Newsmax: 0.226 million viewers; 27,000 adults 25-54
  • CNBC: 0.216 million viewers; 68,000 adults 25-54
  • HLN: 0.207 million viewers; 63,000 adults 25-54
  • The Weather Channel: 0.136 million viewers; 25,000 adults 25-54
  • NewsNation: 0.060 million viewers; 8,000 adults 25-54
  • Fox Business Network: 0.058 million viewers; 8,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. The Five (FOXNC, Thu. 8/4/2022 5:00 PM, 60 min.) 3.300 million viewers

2. The Five (FOXNC, Tue. 8/2/2022 5:00 PM, 60 min.) 3.298 million viewers

3. Tucker Carlson Tonight (FOXNC, Mon. 8/1/2022 8:00 PM, 60 min.) 3.198 million viewers

4. The Five (FOXNC, Mon. 8/1/2022 5:00 PM, 60 min.) 3.156 million viewers

5. Tucker Carlson Tonight (FOXNC, Wed. 8/3/2022 8:00 PM, 60 min.) 3.113 million viewers

6. The Five (FOXNC, Wed. 8/3/2022 5:00 PM, 60 min.) 3.112 million viewers

7. Tucker Carlson Tonight (FOXNC, Tue. 8/2/2022 8:00 PM, 60 min.) 3.111 million viewers

8. Tucker Carlson Tonight (FOXNC, Thu. 8/4/2022 8:00 PM, 60 min.) 2.995 million viewers

9. The Five (FOXNC, Fri. 8/5/2022 5:00 PM, 60 min.) 2.892 million viewers

10. Jesse Watters Primetime (FOXNC, Tue. 8/2/2022 7:00 PM, 60 min.) 2.841 million viewers

25. Rachel Maddow Show (MSNBC, Mon. 8/1/2022 9:00 PM, 60 min.) 2.155 million viewers

144. Erin Burnett Outfront (CNN, Mon. 8/1/2022 7:00 PM, 60 min.) 0.996 million viewers

186. Real Time With Bill Maher “Episode 607” (HBO, Fri. 8/5/2022 10:01 PM, 57 min.) 0.782 million viewers

286. Last Week Tonight (HBO, Sun. 8/7/2022 11:00 PM, 35 min.) 0.577 million viewers

329. Forensic Files II “Toxic Environment” (HLN, Sun. 8/7/2022 10:30 PM, 30 min.) 0.494 million viewers

386. Full Frontal with Samantha Bee “Episode 7214” (TBS, Thu. 8/4/2022 10:00 PM, 30 min.) 0.380 million viewers

401. The Daily Show (CMDY, Mon. 8/1/2022 11:00 PM, 33 min.) 0.358 million viewers

404. Varney & Company (FBN, Tue. 8/2/2022 10:00 AM, 60 min.) 0.348 million viewers

465. Shark Tank “Shark Tank 622” (CNBC, Tue. 8/2/2022 10:00 PM, 60 min.) 0.286 million viewers

551. Deep Water Salvage “(210) Savage Salvage” (TWC, Sun. 8/7/2022 9:00 PM, 60 min.) 0.232 million viewers

748. Newsnation: Rush Hour (NWSN, Tue. 8/2/2022 5:00 PM, 60 min.) 0.161 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54

1. Tucker Carlson Tonight (FOXNC, Tue. 8/2/2022 8:00 PM, 60 min.) 0.508 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Mon. 8/1/2022 8:00 PM, 60 min.) 0.478 million adults 25-54

3. The Five (FOXNC, Thu. 8/4/2022 5:00 PM, 60 min.) 0.465 million adults 25-54

4. The Five (FOXNC, Mon. 8/1/2022 5:00 PM, 60 min.) 0.438 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Thu. 8/4/2022 8:00 PM, 60 min.) 0.428 million adults 25-54

6. Tucker Carlson Tonight (FOXNC, Wed. 8/3/2022 8:00 PM, 60 min.) 0.400 million adults 25-54

7. The Five (FOXNC, Tue. 8/2/2022 5:00 PM, 60 min.) 0.399 million adults 25-54

8. The Five (FOXNC, Wed. 8/3/2022 5:00 PM, 60 min.) 0.394 million adults 25-54

9. The Five (FOXNC, Fri. 8/5/2022 5:00 PM, 60 min.) 0.374 million adults 25-54

10. Gutfeld! (FOXNC, Tue. 8/2/2022 11:00 PM, 60 min.) 0.369 million adults 25-54

44. Erin Burnett Outfront (CNN, Mon. 8/1/2022 7:00 PM, 60 min.) 0.250 million adults 25-54

55. Last Week Tonight (HBO, Sun. 8/7/2022 11:00 PM, 35 min.) 0.228 million adults 25-54

77. The Reidout “Biden On Klng Of Al Qaeda Leader 732-739” (MSNBC, Mon. 8/1/2022 7:00 PM, 60 min.) 0.198 million adults 25-54

99. Forensic Files II “Toxic Environment” (HLN, Sun. 8/7/2022 10:30 PM, 30 min.) 0.186 million adults 25-54

117. Full Frontal With Samantha Bee “Episode 7214” (TBS, Thu. 8/4/2022 10:00 PM, 30 min.) 0.165 million adults 25-54

135. The Daily Show (CMDY, Thu. 8/4/2022 11:00 PM, 30 min.) 0.151 million adults 25-54

178. Real Time With Bill Maher “Episode 607” (HBO, Fri. 8/5/2022 10:01 PM, 57 min.) 0.131 million adults 25-54

245. Shark Tank “Shark Tank 621” (CNBC, Thu. 8/4/2022 11:00 PM, 60 min.) 0.116 million adults 25-54

583. Deep Water Salvage “(210) Savage Salvage” (TWC, Sun. 8/7/2022 9:00 PM, 60 min.) 0.056 million adults 25-54

790. Varney & Company (FBN, Fri. 8/5/2022 11:00 AM, 60 min.) 0.034 million adults 25-54

816. Newsnation: Rush Hour (NWSN, Tue. 8/2/2022 6:00 PM, 60 min.) 0.029 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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