It’s not surprising to see the NCAA earns significantly more in TV revenue from it’s men’s basketball tournament than it’s women’s. But according to a report by Sportico, the gap would be lessened if the NCAA sold it’s women’s basketball tournament properly.
Recently publicized data from the NCAA showed a $917.8 million profit for it’s men’s basketball championship and a $2.8 million loss for the women’s event in 2019. And although the men’s tournament generates much stronger viewership, part of why it’s so financially successful is the NCAA’s decision to sell it as a singular TV package while the women’s basketball championship receives a small portion of a larger media contract.
Sold on its own, Turner and CBS pay around $771 million annually for the NCAA men’s basketball tournament. The women’s event is part of a 14-year $500 million deal with ESPN featuring more than 20 NCAA championships from various sports.
Sportico reports the women’s tournament receives just 15.9% of the NCAA ESPN contract, despite being one of the most-watched events in the deal. So when the women’s tournament is listed as operating at a loss, it’s calculated based on an allocated number, not their individually earned revenue. If sold as a separate package, its value could as much as triple the 15.9% they currently receive from the larger deal.
Included in the package is NIT basketball which averaged 1 million viewers for its championship game between 2015-2019, while the women’s title averaged an audience of 3.1 million. Of the $500 million TV deal, the women’s basketball tournament earned $6.1 million, about 50% more than the NIT despite tripling its viewership.
The NCAA has already taken a lot of flak for varying levels of treatment for its men’s and women’s basketball players this year – and rightfully so with shocking disparities in the bubble accommodations for each tournament.
This isn’t a discussion of equal pay for male and female athletes because as you may have heard, student athletes don’t receive financial compensation. But it’s a question of whether or not the NCAA maximizes its business potential for women’s basketball.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
Stephen Nelson: Joining Dodgers Booth ‘Different Challenge Than I’ve Ever Had’
“If you grew up a fan of sports in Southern California, you had Vin Scully…Jaime Jarrin…Chick Hearn…Ralph Lawler…Every single night you could listen and watch broadcasting greatness.”
MLB Network Intentional Talk co-host Stephen Nelson is joining the Los Angeles Dodgers television booth, and is slated to call at least 50 games for the franchise on Spectrum SportsNet LA in 2023.
Nelson will work games when lead play-by-play announcer Joe Davis is on assignment for national games as the lead announcer for MLB on FOX and is the network’s number two NFL announcer.
In an interview with Fabian Ardaya of The Athletic, Nelson was cognizant of “the weight and responsibility” that comes with working for the Dodgers.
“It’s a different challenge than I’ve ever had,” Nelson said. “If you grew up a fan of sports in Southern California, you had Vin Scully, you had Jaime (Jarrín), had Chick Hearn or you’re listening to Ralph Lawler on the Clippers. Every single night you could listen and watch broadcasting greatness … even though they weren’t teaching a class directly, I still went to their school.”
The 33-year-old Nelson will be the only Asian American play-by-play broadcaster working Major League Baseball, and he’s proud of that distinction.
“It means everything to me,” Nelson said. “To be in a position where I can help further pave the way for the next wave of AAPI broadcasters or minority broadcasters — because if you look around the sport, and sports in general, it’s pretty embarrassing, to be frank. That’s something that I do not approach lightly at all. It’s a massive responsibility.”
In 2022, Nelson worked as a play-by-play announcer for AppleTV+’s Friday Night Baseball franchise, mostly on the outlet’s “West” games, alongside Hunter Pence, Katie Nolan, and Heidi Watney.
Greg Olsen Can Leave FOX For Another Network
“When Tom Brady is ready, that chair is his.”
Now that Tom Brady’s playing career is officially over, plenty of people are talking about what comes next. He has a contract from FOX on the table that will put him in the network’s top NFL booth when he is ready. What that means for Greg Olsen remains unclear.
Olsen has won plenty of fans this season. Last week, he told ESPN 1000 that he is a “big boy” and he “knew what he signed up for” when he was elevated to the top slot at the network alongside Kevin Burkhardt. When Tom Brady is ready, that chair is his.
Plenty have speculated that FOX could go with a three-man booth. That way the network gets the benefits of both Brady’s star power and Olsen’s ability to dissect a game.
There is another option for Greg Olsen though according to Andrew Marchand. The New York Post writer reports that Olsen can opt out of his contract at FOX and join another network if he is offered a job.
Olsen cannot take just anything. He can only pursue a job in another network’s top booth if offered. That spot is locked up for every network with an NFL TV deal currently, but it won’t be forever and Greg Olsen has proven his worth to the broadcasting world this season.
“He could end up being this generation’s Cris Collinsworth, having a long, lucrative career, despite not having played quarterback or for the Cowboys or in New York,’ Marchand writes. “People love an underdog — especially if the person delivers.”
While Tom Brady will eventually be Kevin Burkhardt’s partner, it will not happen on February 12th. FOX is sticking with Burkhardt and Olsen to call Super Bowl LVII.
Molly Qerim: Stephen A. Smith and I Have Never Had a Mike and the Mad Dog-Style Fight
“We’re definitely annoyed at each other for times. There were times when we were very, very annoyed.”
Mike and the Mad Dog were celebrated on First Take Wednesday morning for their legendary careers. One topic that came up was their legendary fights, with host Molly Qerim saying — luckily — she’s never had that issue arise with Stephen A. Smith.
Nearing the conclusion of the episode, Qerim pointed out how ridiculous some of the arguments between Mike Francesa and Chris “Mad Dog” Russo became, bringing up the legendary discussion about the restrooms at Fenway Park and Yankee Stadium.
“You guys would debate everything, even bathrooms,” Qerim said. “You really debated bathrooms.”
Francesa and Russo then discussed how the bathroom discussion led to months of silence, where they did not speak to each other outside of the show for more than five months, before Francesa’s wife invited Russo to their wedding, which eventually squashed the beef.
“Think about it. If you two (Smith and Qerim) did not get along, and for five months and you walked in here and didn’t talk to each other either before, during or after (the show),” Russo said. “That’s hard to pull off.”
“We never did that,” replied Qerim. “We’re definitely annoyed at each other at times. There were times when we were very, very annoyed.”
Francesa asked Qerim and Smith if they’d ever had “a real fight” with both immediately responding no.
Smith did note — somewhat jokingly — that he had felt “very bruised” from time to time by Qerim.