Connect with us
BSM Summit
blank

Sports Online

Wrestlemania Delivers Huge Social Media Audience

The sports entertainment company saw a record 115 million engagement on social media during WrestleMania week. Then WWE saw a 102-percent increase and boasted 71 Twitter trends alone for the two-night event.

Eduardo Razo

Published

on

blank

Wrestlemania 37 took place this past weekend as the WWE welcomed back fans for a two-night event at Raymond James Stadium in Tampa, FL. Variety reported on the numbers that the marquee event brought to the sports entertainment company. 

As fans returned, WWE had a capped attendance for the two nights; nonetheless, both nights still sold out, with 25,675 fans each night (51,350 total). Furthermore, the positive numbers would carry on to social media coverage of the event. 

Variety relays that information from WWE, who stated that Wrestlemania saw a record 1.1 billion video views across their multiple videos and social media channels, registering a 14-percent increase year-over-year.

“If it could be done in a safe way, we had to get it done,” Nick Khan, WWE president and chief revenue officer, said. “And I think ultimately, thanks to the great work of all the folks here, we were able to get it done. If you recall, WrestleMania last year was two to three weeks into the pandemic.” 

“We had to cancel last minute, and we did it from a studio. It was certainly a different experience. So we wanted to make sure that the fans and the people watching at home got the WWE experience that they’re used to on the biggest event that we have.”

Furthermore, other content from the sports entertainment company saw a record 115 million engagement on social media during WrestleMania week. Then WWE saw a 102-percent increase and boasted 71 Twitter trends alone for the two-night event. 

As for the television numbers, Wrestlemania was the first large-scale event in its new partnership with Peacock as it moved all its archives to the NBCUniversal streaming service. 

Khan didn’t talk about WWE viewership on the streaming platform. Nevertheless, Variety states that sources say the marquee event for WWE resulted in a large influx of new subscribers to Peacock. 

Sports Online

NASCAR Driver Denny Hamlin Launching Podcast with Dale Earnhardt Jr & Dirty Mo Media

“New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.”

blank

Published

on

blank

Dale Earnhardt Jr.’s Dirty Mo Media has announced a podcast deal with NASCAR driver Denny Hamlin.

Hamlin will host Actions Detrimental with Denny Hamlin on a weekly basis during the NASCAR season. The Actions Detrimental branding is verbiage used by NASCAR for fines assessed to drivers for their disparaging comments about the sport. Known as one of NASCAR’s more outspoken drivers, Hamlin has been fined several times under the “actions detrimental to stock car racing” statutes.

New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.

Denny Hamlin jokingly thanked Dirty Mo Media for the “opportunity and the fat check” the company wrote for him to host the podcast in a Twitter announcement.

The 42-year-old Hamlin has won 48 races during his 18-year NASCAR Cup Series career. In addition to serving as a driver for Joe Gibbs Racing, he co-owns 23XI Racing with basketball legend Michael Jordan.

The podcast is the latest in an expansion of content produced by the Mooresville, North Carolina-based digital outlet. After beginning with The Dale Jr. Download, the company has grown to include other podcasts like Door, Bumper, Clear, and Speed Street, as well as video projects like The Next Level.

Continue Reading

Sports Online

Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

blank

Published

on

blank

Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

Continue Reading

Sports Online

Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

Jordan Bondurant

Published

on

blank

Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.