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Meet The Market Managers: Steven Griffin, Seven Bridges Jacksonville

Jason Barrett

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I’ve been fortunate over the past six years to work with a lot of sports radio stations across the country. I haven’t publicized most of those partnerships on BSM or my social media pages because I don’t seek validation for my work. Those who work with me know what I add to their organization, and as long as they’re pleased with my contributions, that’s all that matters. Any additional publicity they’ve received on this site has been earned by performance, not because they agreed to work with yours truly.

But today I am going to recognize a client because Steven Griffin and his team at 1010XL, 92.5 FM do radio the right way. Chances are you know little about Steven, even if you’re aware of his radio station. That’s by design. He’d rather his team earn the credit for their efforts, and focus his energies on serving the audience and his advertisers, instead of seeking the spotlight for his own contributions. Fortunately I was able to twist his arm and convince him to be a part of this series.

The first time I arrived in Jacksonville to work with Steven’s team, I walked in the front door to find a custom graphic on their front lobby television screen with my name on it welcoming me to town. As small as that gesture may have been to whoever created it, it made an immediate positive impression. It told me ‘we’re glad you’re here, thanks for making the time to come work with us.’ Those little touches can make a big impact when you do business with people. Having spent more time working with Steven’s crew since, I’ve learned that it wasn’t just a small trick used to impress people who walk thru the door. This is how they operate every day. It’s why I enjoy working with them.

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What’s truly astounding is how 1010XL has managed to keep a successful air staff together for 15 years and continue thriving. Sports as a format features many talented, driven personalities seeking big stages and larger paychecks. Being able to retain top personalities in market 46 long-term can be difficult unless people love where they live, where they work, and who they’re working for. That becomes even more important when you consider that many of the talent at 1010XL have shared responsibilities in sales as well as programming. Yet as the station prepares to celebrate fifteen years of excellence, many of the faces and voices familiar to Jacksonville sports radio listeners are as excited and thankful today as they were when the station arrived.

Some corporate groups may have advantages such as more signals, more resources, more audio platforms, and larger facilities, but 1010XL is more than comfortable with the position they’ve earned – being Jacksonville’s best live and local sports radio station. Steven and his team believe in the power of radio, they’ve used their airwaves to help clients grow their businesses, and while others may run from the R word in search of other emerging opportunities, the Seven Bridges Radio group sees plenty of value in being identified as Jacksonville’s destination for sports talk radio.

As a standalone operator, I thought it’d be interesting to share some of Steven’s experiences, and pick his brain on the challenges that come with being locally owned and operated. Having built a business myself, I have a ton of respect and admiration for anyone who can create a vision, put it into action, and turn it into a success for a lengthy period of time. Consistent excellence depends on many factors such as producing results, treating people right, knowing when to take a risk or pass on an opportunity, building and maintaining healthy relationships, creating a culture that others want to be part of, and giving listeners and advertisers reasons to continue supporting you. That may sound simple and easy to execute, and for 1010XL it is because it’s part of their DNA. But rather than hear that from me, learn about it yourself from the Market Manager of Jacksonville sports radio station 1010XL, 92.5 FM, Steven Griffin. Enjoy!

JB: I know your first GM jobs were in Scranton and Jacksonville, but I want to start this conversation by going back in time to your initial entry into the radio business. Where did it begin and what were you doing?

SG: Out of college, I was a journalism major. I had thought about going to law school but after looking at the big LSAT catalog and thought ‘maybe not’. So there was a posting on the board about a new radio station being started in Morgantown, West Virginia where I was at. They were looking for people who could wear many hats, sell, be on the air, write copy, etc.. So I met with them and took that gig right out of school.

From there, I was in copywriting for a while in Charleston where I got more into the sales side. I saw there was more money and prestige in that side of the business. After that I left radio for about six or seven years because I got married and wanted to stay in Morgantown. Eventually though I got a call from the West Virginia radio corporation. The timing was right so I went back into radio and was fortunate enough to be with a good company as the sales manager of a country station. I was there for a while and then went to Greenville-Spartanburg for a while. After that I had a cup of coffee in Raleigh before going to Memphis as a Sales Manager for Entercom. Then came the call from a head hunter about the GM job in Scranton.

JB: When that call came and you were asked to lead an entire operation, how did you know you were ready to oversee everything not just the sales department?

SG: In West Virginia, Greenville, and Memphis I was one of those people who people would come to for help. When the folks in Scranton called I thought it was a good next step for me and I thought ‘I’ll see if I can do it.’ It was a big cluster, eleven stations, and they were spread out all over god’s creation. I saw it as a good opportunity to see what could happen if I gave it a shot. We were facing some healthy Entercom stations in the market, they had won for something like twenty years in a row. Fortunately for us, a year and a half in our AC station beat them and we had four or five of our stations in the Top 5. I made my share of mistakes but also learned a lot and next got a call from another head hunter about coming to Jacksonville to work for Salem. My family and I wanted to move back south. We loved the weather. So I took the job here. Spent some time with Salem. Things didn’t last with them, but it got me to the right place because now I’m here and have been for fifteen years and love what I’m doing.

JB: So being in the market for a bit gave you a chance to see how the market was being served from a sports radio standpoint. Given that you jumped on board to help build 1010XL, I assume you felt there was opportunity to grab a leadership position in the sports radio space.

SG: I did. I knew it was underserved locally. There was way too much syndication. Jacksonville is a great market for sports. There are super passionate fans here. They love the Jaguars, the Gators, the SEC schools, Florida State and there’s even interest in Triple A baseball and some of the other minor league sports. That’s not including High School sports which is a big deal here. So a signal became available, we looked at the opportunity, rounded up some local investors and one out of Chicago and decided to give this a shot.

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JB: Do you remember what your original lineup was?

SG: That’s 15 years ago so I may be off on something but I’ll give it a shot. Dan Hicken and Jeff Prosser were still in morning drive. Rick Ballou and Tom McManus were together in the middays. I think Sean Woodland was involved in the middle of the day too. He was a TV sports guy. Frank Frangie and Mike Dempsey worked together in afternoons. And we also had an evening sports talk show, and Joe Block, who’s now a play by play guy for the Pittsburgh Pirates was part of it along with Terry Norvell.

JB: What’s impressive is that many of those names you just mentioned are still on the station and remain very strong. Knowing how this format constantly tinkers with things and loses good personalities to other situations, how have you managed to keep the band together?

SG: I think it’s a combination of not dictating, and trusting them to do what’s right on the shows, and continue looking at what’s best for sports in this market. I knew I had to get the best talent and it had to be local. To me, radio is a local companion medium. If you don’t have that person at the mall, restaurant or church who’s saying ‘hey I love listening to you, I like your radio station’, you’re missing the mark. That to me is what radio is and that’s who we’ve been. I wanted people here who people knew and who I thought had talent. And they do.

I also wanted to make sure we had a team that was dependable and proven. When we were fortunate to land the Jaguars seven years ago, I knew we had someone like Mike Dempsey who could host a show like Jaguars Today and do it justice. Jeff and Dan in the mornings have always done their own thing and it’s connected with our audience. We talk over the important things and they know the parameters and they all work well within them. When I’ve felt we needed a different perspective I’ve been able to call someone like you to come in and help and they still care about what they do and want to get better. Another thing that makes this a little unique too is our guys all generate revenue. They do great radio but also help create 25% of our sales. They’re accustomed to going out and selling themselves and the brand and it’s helped them make a better living financially while also helping the radio station.

JB: I’m glad you mentioned that because as you know, that’s not common everywhere. Your guys don’t seem like they’re bothered by having to do sales, they really seem to enjoy it and excel at it. How have you been able to keep them productive and interested in doing both at a high level?

SG: Honestly, I don’t have some magic answer for it. They all had it to begin with. They have a good grasp on the business. They’ll look at things and say ‘my show might be worth X in market 46 but if I can generate additional revenue on the sales end, it can bring my number higher’. They know the importance of it and what it means to the radio station’s sustainability. I’m lucky to have a bunch of guys who are self driven. We’re also far enough along now as a station with these hosts that there’s a certain level of credibility that’s been earned and that’s made it easier than it used to be.

When we started out though it wasn’t easy. The recession hit in 2008, a year or two after we started, so we took our lumps. But having gone thru that, I can tell you that when the pandemic hit last year, the station did better than most in the market and some other sports stations who we talked to during the past year. Our hosts lost almost nothing. They kept most of their business intact. Maybe a month off here or there, but by the time football season arrived it was all there. It was kind of amazing and tells me that if the station didn’t get results, clients wouldn’t stay. But they do get results, and our guys are really good at building and maintaining relationships. Sales will never be their #1 focus though – it will always be the on-air show. That’s what they love to do. But they’ll never miss an opportunity to prospect a new client or make a call to keep a client happy. That was ingrained in them so I can’t take credit for it.

JB: If you were in another market, would you try to replicate this same strategy?

SG: Absolutely. I don’t think enough talent understand their influence. These guys take it seriously and they earn talent fees for doing it. They connect with their advertisers and make sure that when they’re doing live reads for them that they give it a personal touch. A big reason why we’re a #1-#2 local biller in this market is because of our talent selling. If I were in some other town and had enough local talent, I’d absolutely do the same thing because it works.

JB: In your market, you have to compete against others for ad dollars as a standalone. Unlike some of the other corporate groups, you can’t go in with a pitch involving 5-6 stations. How are you able to create that feeling that advertisers need to be on your radio station?

SG: The first thing is that we are unique to the market because we’re live and local so much. If nothing else, we’re a local radio station and we’ve never changed that. We’ve never dropped in Dan Patrick or Colin Cowherd when they’ve been available just to save a little money. Pretty much M-F 6a-10p we are live and local. We can do a lot of things during that time whether it’s endorsing, tailoring a special piece of content, all because we have that flexibility.

The second thing is, we don’t swim in the same pools that some of the corporate folks do. Our strategy has always been to focus on local accounts for local radio. We have some agency business but it’s mostly local agency. We don’t get a lot of regional, and absolutely no national business. We don’t accept a lot of those national deals because the rates just don’t make sense for us.

When you’re dealing 1 on 1 with our company and the owner or client is meeting me, the sales manager, the hosts who are delivering his endorsements, that goes a long way. Sometimes it might be a husband and wife duo and they come in with their son or daughter to watch the show for a bit. It’s very much a relationship where both sides want to help each other. Radio is still entertaining, fun, and informative, and it has value for local businesses. We go after accounts and are very strict telling our sales team ‘don’t waste your time here or there, this is who we are so let’s do what we’re good at.’ Because we get results, they stick with us. When we go visit somebody we’re not meeting with the manager of a chain. We’re visiting the owner himself. That helps.

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JB: You mentioned the word unique and that’s probably the best way I’ll describe this next item because what you’ve done in Jacksonville to elevate the perception of women as on-air talent is unique. Jessica Blaylock, Amanda Bourges, Mackenzie Thirkill, Lauren Brooks and others, have all earned opportunities on the radio station, but what especially stands out is how you’ve put them together for a Tuesday night show titled ‘Helmets & Heels’. Given that this is such a heavily dominated male format, why was it important to you to put women together on the air and give them a chance to host shows, and what have you learned from doing it that might be helpful to others in the format who are reading this and might consider doing something similar in their own markets?

SG: I never looked at gender. It’s about the voice and what it has to say. I would listen back in the day to Jessica, Donna, Lauren and others and their perspectives stood out and added something to the conversation that we didn’t have available on the radio station. It wasn’t rocket science. We had a lot of time available as a local station so we took these different voices and put them together. I’ve been fortunate to see many of them move on to bigger and better things and now when they come back and think about us it’s usually positive.

What I have learned is that it’s a never ending process. You have to continually look. When I started the show I thought it had potential one day to be a daily show. I’ve got a good team on the air now and even then we’re talking to someone else about doing some shows with them. That’s just what you do to keep something working. Our best shows tend to be when we have 4 of them together, but it also depends on the mix. The bottom line, you have to be open to different ways of presenting content to your audience.

JB: You recently did a business deal with the University of Florida to bring Gators Athletics on to 1010XL-92.5 FM. How important was that move for your brand?

SG: We’re very excited about it. It only took us 14 years to get it (laughs). After the Jaguars, which is and will always be our #1 priority, on our station they’re undefeated, the next biggest sports entity in town is the Florida Gators. 15-18 years ago when I got here, the Gators were extremely popular. That was when Steve Spurrier just left. I think there are somewhere between thirty and forty thousand Gators football season ticket holders in Jacksonville or the First Coast area, and I know Tampa and Orlando are bigger but Jacksonville has a lot invested in the Gators.

When the deal became available previously, we went after it pretty hard. I knew that we would mostly get inventory in game. There were no rights fees or anything like that. I thought it was a relationship worth pursuing and we’d have a chance to monetize it while simultaneously helping them tap into more of their fan base here. We didn’t get the deal. They chose to stay with iHeart because they had been with them for twenty years or so and had great relationships there. We were disappointed, but I understood the situation.

But then their station in Jacksonville flipped to Gospel, and we started getting calls because I think they missed airing a couple of games. I told them ‘if you need help, just let me know, no obligation.’ I made sure they knew we wanted them. Then one day out of nowhere, I was meeting with Dan Hicken from the morning show, and he asked ‘have you heard anything about the Gators?’ All of a sudden the phone rang and it was Learfield IMG telling me they wanted to go with us. We were obviously excited. So they sent over the deal and we’re now working with them for the next 4 years. All we did on our end was make sure we were prepared in case the opportunity came up.

JB: You brought up before how important the Jaguars are to your station. They’re the lone professional franchise in the market so they have massive appeal to your listeners and advertisers, not to mention a strong influence. How do you navigate the relationship when the on the field results aren’t good? Everyone in your building would prefer they win so it keeps people excited, tuning in, and clients wanting to spend more money to be associated with them, but if they’re not delivering wins, critical opinions have to be shared by your talent because the audience expects honesty from them. How do you essentially serve the audience without ticking off a value business partner?

SG: When Jaguars president Mark Lamping got here, one of the first things he said was ‘we don’t want you guys to change a thing….if we’re not good on the field, you can say that. Be who you are.’ He understood. I have never told anyone to tone it down or don’t say that or laid out guidelines for what can and can’t be said about the team. I think everyone on our staff understands the value of the partnership, but we also respect and value our listeners, and are truthful with them.

I will say this, everybody likes to preach hope even sometimes when it’s not there. I think on your website Mike Dempsey said ‘it’s almost better when they’re not doing well because everyone wants a shoulder to cry on’. I don’t agree with that 100%. When you’re a few games below .500 and there’s no hope for landing a playoff spot, that to me is the worst spot to be in but I can tell you that in 2017 when the Jags advanced to the AFC title game this place was on fire. There are passionate fans here. They want to support the Jags. With Urban here now and Trevor expected tomorrow night, there’s plenty of reason to be optimistic. We’re glad to be partners with the Jaguars, but if the results aren’t there on the field, we have the flexibility to address what’s going on.

JB:  I want to ask you about working without numbers. Your brand has been very successful without subscribing to Nielsen, generating consistent revenues year after year. You’ve demonstrated you don’t need the data to operate a productive and profitable business. But how do you evaluate the progress of your brand without that information?

SG: Two words – Jason Barrett.

JB: Stop.

SG: No seriously. I know I don’t know everything and everyone in here doesn’t know everything. I try to read and learn things all the time but having people around who can bring things to the table to help us improve is important. I try to get consensus when we’re looking at things. Some managers will say that’s not a good move but for us in our family atmosphere, it is. I never make a big decision without asking for input. It doesn’t mean I still won’t go with what my gut tells me but I’ll always listen to what sales, the air staff and engineering have to say. I guess if there’s a downfall to not having the ratings it’s not being able to go in and see how each show looks with Men 25-54 and other demographics but we hold our own.

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JB: Having a talented, professional lineup though that’s been part of the community for 15 years and possesses good content judgment and sales relationships probably makes that something easier for you to live without.

SG: It does. I read Jeff Tyler’s comments last week where he talked about KFAN and how they brought in the talent, gave it time to grow, and now it’s become its own little entity. We may not be KFAN but maybe in Jacksonville we’re similar to that to our audience and advertisers. He made the point about people listening and not being able to get it at first and I can relate to that. We have some of that here. We’ve been blessed that our investor base has been patient with us and allowed us to go thru some ups and downs and a few mistakes I made along the way but we never knee jerked anything and we’ve always stayed committed to being live and local. Fortunately we’ve had people want to stay here, work here, and succeed here.

JB: I’ll wrap up with you on this. You’ve gotten more involved with original podcast content, video, the focus on social has grown, and you’ve also added Action Updates from VSiN. The sports media landscape is rapidly changing so all of these things are important. When you look at the future of sports talk, what are you keeping your eyes and ears on that you think are going to be important for the growth of your brand?

SG: Well, it depends. As a standalone, we’re never going to have the resources that an iHeart, Cox or Audacy have. I can’t go out and buy every audio platform that’s out there. One of the advantages we have is being able to turn on a dime when we need to. When sports betting becomes legal in Florida, and I think it will, we’re going to be able to take advantage of that. Video we have found to be advantageous, at least so far in the first quarter, and it’s helped us not only sharpen our tools as a sales organization, but it’s allowed us to sponsor some new things using the talent we have that have TV skills. We haven’t even touched the high school or local realm of some of the things we’re going to do.

And then as far as podcasting is concerned, we’ve taken valuable advice from someone who may or may not be part of this conversation and have focused our efforts on doing fewer things really well and sponsoring them instead of trying to do twenty or thirty or forty and have most of them miss the mark. Some of these things may move a little slowly and we’ll gravitate and work quicker towards the ones that we can monetize and deliver the most value for our fans. I can tell you, we’ve done a good job creating quality programming and selling our inventory but there’s always room for improvement. We’re always looking to get better. We can be a little more patient and selective because we’re not dictated to by some corporate place that’s thousands of miles from us and doesn’t know us very well. We have investors who know this market, they support our vision, and I want to please the market that’s here because they’re a big reason why we’ve made it this far.

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Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

Derek Futterman

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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BSM Writers

What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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