Connect with us
BSM Summit
blank

BSM Writers

5 Who Get It, 5 Who Don’t

A weekly analysis of the best and worst in sports media from a multimedia content prince — thousands of columns, TV debates, radio shows, podcasts — who receives tweets from burner accounts belonging to media people.

Jay Mariotti

Published

on

blank

THEY GET IT

Steve Kornacki, NBC — What began as a gimmick — let the Election Night “chart-throb’’ wear his Gap slacks and make sports picks — has rocketed into a full-scale credibility explosion. As the media industry plunges into the legal gambling craze, we know of at least one expert tout in Kornacki, who followed his NFL playoff successes as the only NBC prognosticator to nail the Kentucky Derby winner — 12-1 shot Medina Spirit — while 10 others were whiffing. Here was his pre-race rationale: “I scoured the board. I have 11 different theories, but here’s one: Bob Baffert, six-time Kentucky Derby winner, has a horse that can get at or near the front of this race and has double-digit odds. I can’t have my King Fury. I’ll take a shot on Baffert at 12-1, Medina Spirit.” Why would I buy a subscription to the Action Network or Vegas Stats & Information Network when Stevie Khakis provides winners for free? Damn, I just gave his bosses an idea: Kornacki subscriptions. Hope his agent has snagged him a big raise.

Nicole Auerbach, The Athletic — Why not grant parole to a serial killer? That was the approximate reaction in the collegiate sports community when NCAA president Mark Emmert, maybe the most inept in a long conga line of shoddy sports administrators, was given a two-year extension by the university presidents who’ve reaped mega-millions from his reign. Auerbach had worked hard to extricate him from office, reporting that more than two dozen Division I commissioners and athletic directors believed “Emmert’s tenure should end.’’ She was left to conclude: “This is the face that the NCAA’s highest governing body wants as its representative. It is not who athletic directors would choose. It is not who commissioners would choose. It is not who athletes themselves would choose. But in a system designed to stagnate, he was apparently the only viable option — which says more about the system than it does about Emmert himself. And that is what those who claim to love college sports will have to live with.’’ On a beat of toxic excess, Auerbach and Sports Illustrated’s Pat Forde continue to be the foremost must-reads.

Social media boycotters — The U.S. sports industry would be much happier and healthier if it adopted the bold lead of the English Premier League: Snub Twitter, Instagram, Facebook and the like. Shocking as it seems — think of the cold-turkey withdrawal, the gaping holes in the collective consciousness — the soccer league decided social media didn’t exist from Friday afternoon through Monday night … and survived just fine. Events have been messy there lately, from ongoing racist abuse of players to protests of American-based owners who failed spectacularly in trying to form a superleague. So, clubs and players pressured the companies by shutting them down, joined in silence by English sports such as cricket, rugby, tennis and horse racing. The men in white coats would have to put LeBron James in a straitjacket without his device, but as I always say, don’t let other tweeters’ problems become yours. A vacation from the Internet might be better than Bali at this point.

Mike Tirico, Bob Baffert, Bill Belichick — Before the Kentucky Derby, the trio shared a chat based on mutual admiration between Baffert and Belichick, both multiple winners of the premier events in their sports. Was I the only one who noticed how all three have survived major professional scandals? In scrubbing what went wrong, they must be doing something right, though none should be proud. Obviously, there was no mention of missteps as they laughed through the NBC interview. Sweet land of liberty, of thee I sing …

Trevor Lawrence, professional — From the journalists who still exist in this business, here’s a thank you for putting a media charlatan in his place. On his first day in Duval County as would-be savior of the Jaguars — why does no one call it Jacksonville anymore? — the No. 1 overall pick deftly handled a hokey request by the NFL Network’s James Palmer. Armed with a football, Palmer said, “I want to catch the first pass you ever throw as an NFL player. What do you think, you ready?’’ Not knowing James Palmer from Jesse Palmer, Arnold Palmer or the Robert Palmer who sang “Addicted To Love’’ in front of android-like female models, Lawrence rejected the awkward ask and didn’t throw the ball, saying, “I don’t know, man. I think I’m going to save it for some of my new teammates.’’ What motivates working reporters to act like fanboys? Closer to the point, who hires them on the network level?

FoxSports.com — I’m still not convinced this site wants to compete in the highest reaches of sports content trafficking, recalling Fox’s various starts and stops in the website game. But this caught my attention: Pedro Moura left The Athletic, where he covered the Dodgers as a senior writer, to become national baseball writer at Fox. With The Athletic possibly headed for mass layoffs and strategy changes — such as emphasizing national coverage and minimizing (or dumping) local content — will we see more defections? Fox could use stronger commentary and enterprise components to offset its fan-heavy approach to live events and its ineffective debate shows. “We’re lucky to have him,’’ said the site’s managing editor, Kevin Jackson, who once had memorable fun as founding editor of Page 2 at ESPN.com. He’ll need big names before climbing into the daily Octagon — former ESPN personalty Trey Wingo hosted a draft party, I see — but Fox has the money to keep poaching, even after wasting $32 million on Skip Bayless. Should I just change the name of this column to Six Who Get It, Six Who Don’t?

THEY DON’T GET IT

Ted Leonsis, Washington Capitals owner — A tech mogul from way back, Leonsis should be the first to grasp the built-in responsibilities of a team’s social media account. It’s wretched enough that he allows Tom Wilson, the sickest of NHL thugs, to remain on the payroll. But after his double-jeopardy goonery the other night — sucker-punching the Rangers’ Pavel Buchnevich, then appearing to grab Artemi Panerin’s hair while hurling him to the ice — Wilson’s criminal activity was celebrated by the Capitals’ social media site. “atCapitals chooses: Violence,’’ went the tweet, beside a photo of Wilson and a cryptic comment that he lives “rent-free’’ in the minds of others as “the best goal scorer in the league.’’ The tweet quickly was deleted, but the screenshots remain interminably while Leonsis ponders this question: Why would a sports franchise, worth three-quarters of a billion dollars, put creeps and losers in charge of its public image? Maybe because the NHL culture is enabled by a wishy-washy league office, which has suspended Wilson five times in eight years — including a seven-game ban in March — yet this time issued only a $5,000 fine, the most the players’ union allows via the collective bargaining agreement. Leonsis should lock Wilson and the guilty tweeter in the same rubberized room for a week, if not permanently.

ESPN — So here was a serious news story, building for two seasons: The electronic-sign-stealing, trash-can-banging Astros returning to the Bronx to catch hell from enraged Yankees fans. And how did ESPN handle the telecast? With play-by-play man Karl Ravech dressed as Luke Skywalker, analyst Tim Kurkjian as Yoda, analyst Eduardo Perez as a Jawa and host Steve Levy in the studio as Darth Vader. See, it was “May the fourth’’ — a nod to the “Star Wars’’ franchise — and nothing was getting in the way of Disney Company synergy. ESPN insists on cartooning-up sports events, even those with violent potential, with cross-promotional silliness. And this time, unlike the alternate NBA all-gambling broadcast and a Marvel-themed NBA cast, the schlock was on the blowtorch feed. Had a riot broken out, Ravech would have looked all-time-ridiculous as he reported the details. Apparently, I’ll have to keep cutting-and-pasting my thoughts of recent weeks: A sports event is a sacred competition featuring athletes guided by the common tenet that nothing — nothing — shall infiltrate The Game. Meaning, there are ways of engaging a youthful audience without bastardizing existing cachet.

Terry Bradshaw, Fox Sports — The appropriate response is to feel pity for Bradshaw more than disgust, knowing he was hit in the head quite often in his playing days. His crackling take on malcontent Aaron Rodgers, who is trying to politicize his way out of Green Bay, was noteworthy if not for one not-so-small detail: Bradshaw carried out a similar drama in Pittsburgh in the early 1980s. This week on WFAN, Bradshaw said of Rodgers, “Him being upset shows me just how weak he is. Who the hell cares who you draft? I mean, he’s a three-time MVP and he’s worried about who they drafted last year No. 1? … Let him cry. Retire. You’re 38. Go ahead and retire. See you later.’’ If Bradshaw is familiar with a trove known as a newspaper archive, he might want to scroll back to 1984, when he ripped Steelers coach Chuck Noll for acquiring David Woodley from Miami. After hearing Noll express concern about Bradshaw’s injured elbow, Bradshaw shot back, “If he wants opinions, he ought to call me and ask me and stop making all these comments. He ought to just keep his mouth shut and pay attention to the draft and not make statements about me until he’s absolutely certain what he’s saying.’’ Such a hazy disconnect doesn’t bode well for Bradshaw’s long-term future at Fox, which should be pondering changes in a studio-show lineup that is showing wear and tear … and amnesia.

The Undefeated, ESPN — As long as media companies spin off websites to reflect racial divisions, we won’t progress as a society. I’ve never understood why The Undefeated explores “the intersection of sports, race and culture’’ with a predominantly Black staff when such a cultural convergence could be examined more effectively by a diverse group of writers and editors. I can just hear the “Mariotti is a racist’’ nonsense, but I’d rather unite than divide. ESPN missed an opportunity to merge its editorial initiatives when editor-in-chief Kevin Merida left this week to become executive editor of the Los Angeles Times, which, like many legacy news operations, struggles with a lame digital product. Merida quickly was replaced by Raina Kelley, The Undefeated’s managing editor, which means the site will continue on a private island that should be affixed to a larger continent.

Mike Greenberg, ESPN — I knew Greenberg long before Roger Goodell was calling him “Greeny,’’ back when we covered the Jordan dynasty years in Chicago. He has the mind to be Bob Costas, but I fear ESPN has turned him into another mush-and-gusher thrilled to be in the anchor seat. I was shocked to see him profusely thank the NFL commissioner for allowing him to host the Draft, which only reinforced the naked truth: ESPN is beholden to the league for a new 11-year rights deal that places Disney in the Super Bowl rotation. If Greenberg slobbered over Goodell any longer, I’d have suggested he get a room. Then he proceeded to shriek at high decibels about Kings of Leon, who jammed on stage for a half-hour when America just wanted the damned draft picks. Rich Eisen and Rece Davis were the Kings of Lake Erie. Greeny did too many greenies.

Max Kellerman, ESPN — I don’t see skin color. Kellerman does, shaming himself and his network with concerns before the NFL Draft that the stock of White quarterbacks was rising as the status of Black quarterbacks was falling — and that it has been happening for years, as if premeditated. “That’s why my antenna are up when I notice one, two and three this year — White guy, White guy, White guy,’’ said the “First Take’’ opinionist. Well, the third “White guy’’ turned out to be Trey Lance, who is Black, and the quarterback who dropped farthest in the first round was Mac Jones, who is White. Kellerman is one of these protected morning hosts who aren’t held accountable for outrageous and/or inaccurate takes. The audience does keep score, ESPN should know.

Richard Deitsch, The Athletic — I critique media as a weekly passion project, having performed the same gig out of college in Detroit. The job is aligned with the responsibilities of a movie critic or restaurant critic — you praise and pillory, based on honest and independent appraisals — and some sports media writers do it well, bringing heat with equal parts approval and disapproval. Deitsch broke down the NFL Draft by calling the lead production bosses, Disney’s Seth Markman and NFL Network’s Charlie Yook, and letting them extol the efforts of their respective crews in Cleveland. If sports was covered this way, we’d let managers and coaches write flowery stories and temper our personal assessments. It’s time Deitsch consider a beat change, as he wearily reminds us too often of his lengthy run covering sports media. I’ll give him this much: He counts better than I do, because Five Who Don’t Get It became Seven Who Don’t Get It. I could do nine or 10 this week, but, like John Lennon, I’ve got blisters on my fingers.

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

Published

on

blank

Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

Continue Reading

BSM Writers

Media Noise: What Does The Return of Bob Iger Mean to ESPN?

Demetri Ravanos

Published

on

blank

Demetri Ravanos has questions about Disney going back to the future with Bob Iger. This entire episode of Media Noise is all about what the change at the top of the Walt Disney Company indicates about the future of ESPN.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

Continue Reading

BSM Writers

Media Noise: What Is Realistic For FOX at the World Cup?

Demetri Ravanos

Published

on

blank

On this special holiday edition of Media Noise, Demetri Ravanos dives into the controversy and criticism surrounding FOX’s coverage of the World Cup in Qatar.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.