The Dallas market is always an interesting one to analyze for sports radio. Led by two great brands, 96.7/1310 The Ticket and 105.3 The Fan, listeners have strong programming options to consider, but getting them to break their habits remains a challenge. Case in point, in the month of March, only 15% of Ticket listeners sampled The Fan, and just 8% of The Fan’s audience flocked to The Ticket. That makes it clear that loyalty exists on both sides.
How that played out in the winter ratings book was better for The Ticket than The Fan. Though both stations were healthy, The Ticket finished in front with a 4th place 6.2 share. The Fan was 9th with a 3.9. They added another 0.1 thru their stream for the quarter.
The Musers were the winners in the morning drive competition. The Ticket’s talented morning team came in 3rd from 5:30a-10a thanks to a 6.3 share. The Fan’s Shan Shariff and RJ Choppy finished 9th with a 4.0 share. They tacked on another 0.2 courtesy of the stream.
Middays (10a-2p) were tighter than mornings, but once again The Ticket won the daypart. Norm Hitzges and Donovan Lewis, and two hours of Dan McDowell and Jake Kemp’s show took 4th with a 5.7 share. The Fan’s ‘K & C Masterpiece’ earned an 8th ranking with a 4.3 share, and another 0.1 on the stream.
The afternoon is where The Ticket enjoyed its best success for the quarter. One-hour of McDowell and Kemp, along with The Hardline featuring Corby Davidson and Bob Sturm delivered a 6.3 share 1st place finish. The Fan’s ‘GBag Nation’ was further back in 12th place with a 3.5 share, gaining another 0.1 on the stream.
A positive for The Fan this quarter was its cume story. The station produced 103,900 in weekday prime compared to The Ticket’s 63,500. The positive for The Ticket was their year to year growth. While The Fan’s numbers remained comparable to their 2020 results, The Ticket saw better than two point gains in weekday prime and morning and afternoon drive. Middays were also up by over a full point.
These two stations have traded places numerous times atop the ratings charts, so I’d expect nothing different going forward. This quarter belongs to The Ticket, thanks to strong consistent performances from their daytime lineup. A job well done by Jeff Catlin’s team. But with Rangers baseball back, and Cowboys season around the corner, expect the race to get tighter, not wider.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
1010XL Jay Fund Radiothon Raises Nearly $250,000 For Pediatric Cancer Research
“In the 15 year history of the radiothon, the station has raised just under $1.6 billion for the Jay Fund.”
Jacksonville’s 1010XL used its airwaves to raise money for the Jay Fund for the fifteenth year earlier this week. The radiothon was a smashing success, raising $249,784 to fight pediatric cancer.
This year’s total is a new record for the event. In the 15 year history of the radiothon, the station has raised just under $1.6 million for the Jay Fund.
“I’m truly amazed at the generosity of the 1010 XL listeners in times when a carton of eggs cost six dollars,” said General Manager Steven Griffin, “and equally amazed how the hosts, producers, radio staff and volunteers come together with a singular focus to year-after-year produce these results in one broadcast day.”
Former Jacksonville Jaguars and New York Giants coach Tom Coughlin started the Jay Fund in memory of Jay McGillis, who developed leukemia while playing for Coughlin at Boston College. The organization has helped over 5,000 families and given away over $16 million in grants in Northeast Florida and the New York/New Jersey Metropolitan Area.
Parkins & Spiegel Wonder If Trent Dilfer Will Still Appear On Their Show After Taking UAB Job
“I will just say that his status with the show and the station is uncertain.”
Former ESPN NFL analyst Trent Dilfer has been hired as the new head coach at UAB. However, Danny Parkins and Matt Spiegel wondered if that meant Dilfer would no longer be making his weekly appearances on Parkins & Spiegel on 670 The Score.
“Our guy is no longer gonna do a radio show out of Chicago?” Parkins joked, referencing an incident last month where Dilfer failed to say “Parkins & Spiegel“ during an appearance on The Herd with Colin Cowherd.
“I don’t know that that’s the case,” Spiegel replied.
“We don’t know that yet,” producer Shane Riordan said. “We have only shared a couple of text message — Trent and I — this morning and I will just say that his status with the show and the station is uncertain.”
Later in the show, Parkins and Spiegel jokingly wondered what jobs they could have on UAB’s staff, with Parkins balking at being a sports information director. He did say he would welcome being the offensive player caller, but believed that job might fall under the purview of Dilfer.
Mike Milbury: Jack Edwards Is ‘Awkward’ and ‘A Different Breed’
“Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”
Boston Bruins television play-by-play announcer Jack Edwards has come under fire for recent comments he made about Tampa Bay Lightning forward Pat Maroon and his weight. In turn, Maroon donated money in Edwards’ name to a mental health organization. On The Greg Hill Show Thursday, former NHL on NBC analyst Mike Milbury both slammed and defended Edwards.
“Jack Edwards. Who’s Jack Edwards? He went through all of junior high school being picked on and bullied,” Milbury said. “Now he’s trying to get even. Wouldn’t you want to smack that guy, Wiggy? Skinny, scrawny, mouthy son of a bitch.”
“Jack is screaming at the TV all the time,” he continued. “I gotta turn it down half the time.”
When asked by Courtney Cox if it was appropriate for Edwards to make comments about Maroon’s weight, noting that the comments were “awkward”, Milbury said Edwards is a divisive presence.
“Jack is awkward. I think half of Boston hates him and half of Boston loves him. He certainly loves the Bruins and is passionate about it but he’s a different breed of cat. Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”
Milbury was “cancelled” after saying NHL players in the league’s playoff “bubble” weren’t being distracted by their wives and girlfriends being present. He was dropped by the NHL on NBC after the comments and has not resurfaced on a major network.
The comments and questions to Milbury came after Cox and co-host Jermaine Wiggins disagreed about whether Edwards’ comments were warranted.
Wiggins said he “thought hockey players were supposed to be tough”, adding “he’s got a few extra LBs. It’s a joke.”
Cox countered by saying “it’s not a joke. No one should be talking about it. Jack Edwards went on for like five minutes about it. It wasn’t funny.”
Hill said when Wiggins was in the NFL, nobody cared what television broadcasters said about them. Cox argued by saying “in your day, nobody talked to a therapist, either”.