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NBC To Use Twitch in Olympics Coverage

NBC is bringing different Olympic-content ideas to the platform.

Russ Heltman

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The 2020 Olympics are going to have a broadcast twist geared towards gamers. NBC Olympics and Twitch, the interactive live streaming service, have partnered on live content housed on a new NBC Olympics Twitch channel leading into and throughout the Tokyo Olympics in 2021. 

“We are thrilled to collaborate with Twitch on innovative ways to tell the stories of Team USA’s athletes in Tokyo and build Olympic excitement with their audience,” said NBC Olympics President Gary Zenkel. “The Olympic Games are perfectly aligned with Twitch consumers, who are passionate about great competition, personality, and storytelling. We can’t wait to bring the unmatched moments and stories of the Olympics to Twitch’s interactive community.”

The channel will feature studio shows, interviews, and competitions aimed at Twitch’s large audience of gaming enthusiasts. The first one starts the week leading into the Olympics. Creators on Twitch will use their communities to “help” carry the torch to the cauldron lighting at the opening ceremonies. All by collecting items on the live stream and chatting to help “fan the flame” to the finish line.

“The Olympics present an opportunity for a global fan base to embrace this new world of live and interactive sports,” said Chief Content Officer at Twitch Michael Aragon. “We are thrilled to partner with NBC to give fans in the United States an intimate, front row seat to this iconic sporting event and connect American athletes and fans in a way that can only happen on Twitch.”

Once the games begin expect plenty of content from the new NBC Olympics Twitch channel. The platform has four planned options right now: Daily Interactive Clip Show, Daily Competition, Primetime Sidecasting, and Live From Tokyo.

NBC is leading the sales process for this new avenue covering one of their most valuable sports properties, marking another step in the melding of old and new media. The Tokyo Olympics begin with the Opening Ceremony on July 23.

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NASCAR Driver Denny Hamlin Launching Podcast with Dale Earnhardt Jr & Dirty Mo Media

“New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.”

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Dale Earnhardt Jr.’s Dirty Mo Media has announced a podcast deal with NASCAR driver Denny Hamlin.

Hamlin will host Actions Detrimental with Denny Hamlin on a weekly basis during the NASCAR season. The Actions Detrimental branding is verbiage used by NASCAR for fines assessed to drivers for their disparaging comments about the sport. Known as one of NASCAR’s more outspoken drivers, Hamlin has been fined several times under the “actions detrimental to stock car racing” statutes.

New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.

Denny Hamlin jokingly thanked Dirty Mo Media for the “opportunity and the fat check” the company wrote for him to host the podcast in a Twitter announcement.

The 42-year-old Hamlin has won 48 races during his 18-year NASCAR Cup Series career. In addition to serving as a driver for Joe Gibbs Racing, he co-owns 23XI Racing with basketball legend Michael Jordan.

The podcast is the latest in an expansion of content produced by the Mooresville, North Carolina-based digital outlet. After beginning with The Dale Jr. Download, the company has grown to include other podcasts like Door, Bumper, Clear, and Speed Street, as well as video projects like The Next Level.

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Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

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Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

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Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

Jordan Bondurant

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Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

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