Telemundo Deportes just knocked down a barrier for Spanish-language broadcasters. The company has acquired exclusive live coverage of Super Bowl LVI, on February 13, 2022, from SoFi Stadium in Los Angeles, California. This historic plan marks the first time ever that a Spanish-language broadcast network is televising a Super Bowl in the U.S.
“We are thrilled to partner with the NFL to be the first to showcase the Super Bowl on a Spanish-language broadcast network and to bring the entire SNF schedule to the growing U.S. Hispanic NFL audience,” President of Telemundo Deportes Ray Warren said. “We look forward to 2022 when we’ll present fans the most powerful content in sports beginning the year with the NFL Playoffs and Super Bowl LVI, and wrapping it up with the FIFA World Cup Qatar 2022 in the fall, creating a unique opportunity to merge the worlds of fútbol and football exclusively across all Telemundo Deportes platforms.”
NBC and Telemundo are together for the long haul as the broadcaster will be the Spanish-language home of “Sunday Night Football” for the next 13 seasons. Telemundo Deportes presents the NBC “Sunday Night Football” package, including all Sunday night regular-season games, the NFL Kickoff game, Thanksgiving prime time game, two Wild Card games, and one Divisional Playoff Game.
All of this bolsters a strong Telemundo portfolio that includes Spanish-language coverage of the English Premier League, Liga MX’s Chivas de Guadalajara home matches, and FIFA World Cup CONCACAF qualifying matches.
“We are delighted to partner with Telemundo Deportes to continue enhancing game availability and the overall fan experience for the extremely passionate Latino NFL fanbase for years to come,” NFL Vice President of Marketing Strategy Amanda Herald said. “We are especially excited to expand Telemundo broadcast coverage to Super Bowl LVI as we look to engage fans both in the host city of Los Angeles – the largest Spanish-speaking region in the country – and nationwide.”