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Osaka is Undermining an Epic Career With Media Boycott

It’s stunning when a young, popular, thriving athlete would rather quit than attend press conferences — and, to be clear, her French Open withdrawal isn’t about “mental health’’ as much as athlete empowerment.

Jay Mariotti

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Frank Castel/MPP/SIPA

We’ve seen Naomi Osaka bravely protest police brutality, wearing seven different face masks with the names of victims. We’ve watched her maintain composure on the court as her idol, Serena Williams, lost hers during a savage bullying of a U.S. Open umpire. We’ve marveled as she stared down Williams at the Australian Open and reduced her to competitive mush, destroying her chance of tying the career record for Grand Slam victories.

The seven face masks Naomi Osaka wore during her US Open victory today :  pics
Courtesy: Complex

So we’re supposed to believe that Osaka, poised to become the world’s pre-eminent female athlete, suddenly quivers at the thought of reporters asking her questions after a match? To the point she has stunningly withdrawn from the French Open, one of tennis’ four major events, rather than realize how she and her sport only prosper from worldwide media coverage — and how it has helped create a wealthy, privileged life for herself?

She at least should be truthful about her agenda, which has mushroomed into a referendum on athlete/media relations in the 21st century. Sensitive as we all should be about depression, I’ve followed Osaka enough to know her issue isn’t primarily about “mental health” — her stated reason for refusing to speak to media in Paris, prompting officials to fine her $15,000 and threaten to disqualify her, which led her to quit Monday. No, this is more about control, the inevitable defiance from a new generation of athletes who see no reason to appear at organized press conferences when they can manage their own public narratives.

“I think now the best thing for the tournament, the other players and my well-being is that I withdraw so that everyone can get back to focusing on the tennis going on in Paris,” Osaka wrote in a lengthy Twitter post. “I never wanted to be a distraction and I accept that my timing was not ideal and my message could have been clearer. More importantly I would never trivialize mental health or use the term lightly. The truth is that I have suffered long bouts of depression since the US Open in 2018 and I have had a really hard time coping with that.”

I feel sad for her. But I’m just as baffled about why she’s undermining an all-time career because she feels some tension at media gatherings. Osaka is far from the first athlete to protest media responsibilities out of fear, resentment, distrust or arrogance. But she is the first, in recent memory, to openly declare a media boycott before an important competition, then go home when she didn’t get her way and the sport threatened her with severe sanctions.

“Anyone that knows me knows I’m introverted, and anyone that has seen me at the tournaments will notice that I’m often wearing headphones as that helps dull my social anxiety,” she wrote. “Though the tennis press has always been kind to me (and I wanna apologize especially to all the cool journalists who I may have hurt), I am not a natural public speaker and get huge waves of anxiety before I speak to the world’s media.

“I get really nervous and find it stressful to always try to engage and give you the best answers I can. So here in Paris I was already feeling vulnerable and anxious so I thought it was better to exercise self-care and skip the press conferences. I announced it preemptively because I do feel like the rules are quite outdated in parts and I wanted to highlight that. I wrote privately to the tournament apologizing and saying that I would be more than happy to speak with them after the tournament as the Slams are intense. I’m gonna take some time away from the court now, but when the time is right I really want to work with the Tour to discuss ways we can make things better for the players, press and fans.”

Translation: They no longer need the media — and haven’t for a long time in the social media age. The movement is athlete empowerment, here to stay as long as new revenue cascades into sports via media and gambling companies. The backlash has been building, with periodic media shutdowns from NBA star Kyrie Irving and others, and Osaka is daring to risk her career trajectory to challenge authority. Shouldn’t a confidante talk to her, advise her otherwise? It makes no sense why someone who has been treated well and even warmly by the global media, as Williams deals with the barbs, would construct a wall that invites a war she cannot win. Just 23, Osaka has used media to her advantage early in her career, presenting a likable, socially aware image mixed with Gen-Z fun. Never has a young athlete been prouder than she was last September, when she celebrated her U.S. Open championship by laying on her back, her hair famously spread in a silhouette, and staring out at a world she already had conquered. When asked what message she was sending by wearing seven masks with seven names — from George Floyd to Breonna Taylor — during her seven matches, her answer was unforgettable.

“Well, `what was the message that you got’ was more the question. I feel like the point is to make people start talking,” she said before going inside a room at Arthur Ashe Stadium and answering more questions about her social justice causes.

She must not have been depressed that day. But on days when she is, why not appear at the press conference and say so? That way, she doesn’t damage her career and shrink her platform. When tennis great Chris Evert says, “I feel like Naomi is starting to form an aura around her now of almost invincibility, something we’ve seen for 20 or 25 years with Serena” — why disrupt it with obstinacy? Without regular media visits, Osaka allows conduits to dry up across the planet and restricts the impact of her messages. It’s her life, her career. But if she thinks she can rely exclusively on Twitter, Instagram and post-match stadium conversations — conducted with friendly interviewers and adoring fans — for the next dozen years, I can assure her the strategy will backfire. At some point, sooner than later, she’ll need mainstream media to promote her career, to publicize her missions and, as the world’s highest-earning female athlete, to name-drop her sponsors. And she’ll want to abandon what surely will linger as a daily distraction, especially as snarling, offended commentators take shots.

Interview: Naomi Osaka, Round of 16 - Official Site of the 2021 US Open  Tennis Championships - A USTA Event
Courtesy: US Open

For now, she is adamant, explaining on her social platforms: “I’ve often felt that people have no regard for athletes’ mental health and this rings very true whenever I see a press conference or partake in one. We’re often sat there and asked questions that we’ve been asked multiple times before or asked questions that bring doubt into our minds and I’m just not going to subject myself to people that doubt me. I’ve watched many clips of athletes breaking down after a loss in the press room. I believe that whole situation is kicking a person while they’re down and I don’t understand the reasoning behind it.

“Me not doing press is nothing personal to the tournament and a couple journalists have interviewed me since I was young so I have a friendly relationship with most of them. However, if the organizations think they can just keep saying, `Do press or you’re going to be fined,’ and continue to ignore the mental health of the athletes that are the centerpiece of their cooperation then I just gotta laugh. Anyways, I hope that considerable amount that I get fined for this will go towards a mental health charity.”

French Open officials showed as much empathy as Pepe Le Pew. With cross-referenced support from the other three Grand Slams — Wimbledon, the U.S. Open and the Australian Open — they underlined the fine print in their rulebooks and sounded warnings. You might ask, “Why default her?” Oh, because they enjoy having their tournaments covered by news agencies worldwide. And they believe players, even the best, should market the sport that has enabled their lifestyles. Of course, Osaka’s attorneys would have a hoot poking at their rationale and championing freedom of speech, at least in America.

In a joint statement, the four Slams wrote: “As might be expected, repeat violations attract tougher sanctions including default from the tournament (Code of Conduct article III T.) and the trigger of a major offense investigation that could lead to more substantial fines and future Grand Slam suspensions (Code of Conduct article IV A.3.). We want to underline that rules are in place to ensure all players are treated exactly the same, no matter their stature, beliefs or achievement. As a sport nothing is more important than ensuring no player has an unfair advantage over another, which unfortunately is the case in this situation if one player refuses to dedicate time to participate in media commitments while the others all honor their commitments.”

They make a good point about not allowing preferred treatment, not that Osaka wanted to hear it. “Anger is a lack of understanding, change makes people uncomfortable,” she tweeted Sunday, hours before withdrawing. Would tennis officials actually have disqualified her and enforced future Grand Slam suspensions? Trust me when I say every major sports league and organization — and thousands of professional athletes — were monitoring closely.

Addressing questions, particularly minutes after a match, can be about as fun as a double fault. But the sessions, over time, can provide a penetrating window into one’s persona. A connection is formed with fans — forget the media — who can pump athletes with adulation and money for a lifetime.

Rather than make decisions selfishly, Osaka could have sought advice from a pioneer who at first needed the media, then seized the attention and thrived. She might know Billie Jean King as the female star who beat the old man in “Battle of the Sexes,” but King’s image saturation in the ‘70s made it possible for Williams to achieve superstardom for two decades … and for Osaka to blow off news conferences as she ascends to the top.

Or, if she isn’t into chats with OGs, why not visit with Rafael Nadal? He could have been smeared by the media in his career infancy, with his court theatrics and flamboyance, but he recognized how a combative entanglement with reporters made no sense. “I mean, we as sports people, we need to be ready to accept the questions and try to produce an answer, no?” said Nadal, who is chasing his mind-numbing 14th title on the French clay. “I understand her but in the other hand, for me, without the press, without the people who normally are traveling who are writing the news and achievements that we are having around the world, probably we will not be the athletes that we are today. We’re not going to have the recognition that we have around the world, and we will not be popular, no?”

Oui.

Not long ago, Osaka said of her goals, “The biggest thing I want to achieve is — this is going to sound really odd — but hopefully I play long enough to play a girl that said that I was once her favorite player.” This is NOT the way to go about it, as that fictional girl won’t get to know her.

I don’t want to think in sinister terms, but is it possible this is Osaka’s way of running from the challenge of playing on clay — her career bugaboo? It didn’t help when her sister, Mari, cited the clay factor as the reason for the boycott, writing on Reddit, “Naomi mentioned to me before the tournament that a family member had come up to her and remarked that she’s bad at clay. At every press conference she’s told she has a bad record on clay. When she lost in Rome (round one) she was not ok mentally. Her confidence was completely shattered and I think that everyone’s remarks and opinions have gotten to her head and she herself believed that she was bad on clay. This isn’t true and she knows that in order to do well and have a shot at winning Roland Garros she will have to believe that she can. That’s the first step any athlete needs to do, believe in themselves. So her solution was to block everything out. No talking to people who is going to put doubt in her mind. She’s protecting her mind hence why it’s called mental health.”

Before you knew it, Mari’s post was deleted, followed by another that she had “f—ed up.”

Naomi Osaka of Japan reacts during her match against Karolina Muchova of the Czech Republic during their match at the Madrid Open tennis tournament in Madrid, Spain, Sunday, May 2, 2021. (AP Photo/Paul White)
Courtesy: AP

The anxiety in Camp Osaka is the talk of tennis. Already, the only player ahead of her in the world rankings, Ash Barty, senses a crack in the Naomi Curtain. “At times, the press conferences are hard, of course, but it’s not something that bothers me,” said the Australian. “I’ve never had problems answering questions or being completely honest with you guys. It’s not something that’s ever fazed me too much.”

From Nadal and Barty to Roger Federer and even Serena Williams, the greats of tennis tend not to view themselves as larger than the game. No-Show Naomi apparently has other thoughts. So far, she’s down big in the first set, losing to herself.

BSM Writers

Brock Huard Believes The Third Time’s The Charm For Brock and Salk

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”

Tyler McComas

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It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood. 

“Once radio is in your blood, it doesn’t leave,” said Huard.

If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy. 

Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.

“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”

What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air. 

“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.

“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.

“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”

Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again. 

“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.

“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”

As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?

“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.

“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”

Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content. 

For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show. 

“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.

“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.

“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”

It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle. 

“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”

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BSM Writers

Chuck Swirsky Embodies ‘Always A Pleasure’

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”

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It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.

Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.

The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.

There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?

More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.

“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”

Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf  family and our entire organization.  I just felt this was the right time to write a book.”

I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.

For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.

“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”

Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.

“I would say this. I am my own worst critic.  I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I  am to be in the position where  I am today. I never take it for granted. Never have. Never will.” Swirsky said.  “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”

In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making  a commitment to work on their  skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said. 

“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his  glove,  his ability to play multiple positions?  His  character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”

Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one  meets many, many players, coaches, executives, media and sports personalities along the way.” 

The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.

Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.

Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.

I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.

A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.

“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels.  My message is to stay true to your core values. In this case,  my foundation is  built on respect,  kindness, honesty, sincerity and selflessness.”  

Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of  the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”

The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.

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BSM Writers

Jared Greenberg Took Leap of Faith With NBA on TNT

“You walk into the studio here in Atlanta on any given night and it’s a who’s who of some of the greatest players of all time.”

Derek Futterman

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It all started as a student in a television production elective class at Mahwah High School for Jared Greenberg. Largely surrounded by seniors, Greenberg was a freshman enamored with sports and athletics with a yearning to develop the skills necessary to compete at a high level.

While he affirms that he struggled both academically and on the playing field, his penchant for professional sports remained, frequently consuming them by listening to the radio and watching ESPN and other sports coverage.

One day in class, Greenberg’s high school teacher was told WRPR 90.3 FM, a radio station affiliated with Ramapo College, was looking for high school student volunteers to operate the board and schedule music to play over the air.

Greenberg was eager for a way to stay in the landscape of professional sports, and took full advantage of the chance. On his first day at the station, Greenberg, then-14 years old, was driven by his father on a Sunday afternoon and distinctly remembers turning on the station’s FM transmitter. In that very moment, he realized broadcast media was the industry which he desired to work in.

After some time passed playing music on the air, he approached the management team at the radio station about hosting a sports talk show, an idea the station was open to and gave him the chance to pioneer. He then asked to call play-by-play for some of the college’s basketball and baseball games and was subsequently given permission.

“Once I took advantage of that opportunity, everything kind of clicked for me,” Greenberg said. “I could turn my passion for watching and talking about sports into a career… and [the] focus for my entire life changed.”

Greenberg’s decision to matriculate at Hofstra University was at the suggestion of CBS Sports and YES Network broadcaster Ian Eagle, who he met at 15 years old while credentialed at a professional sporting event.

During his time on the island, he worked a majority of the football and basketball games as a play-by-play announcer on 88.7 WRHU-FM, the college’s award-winning campus radio station. In the summer preceding his first semester at the school though, Greenberg drove from Mahwah, N.J. to Hempstead, N.Y. to participate in the station’s required training class. Four years later, he graduated with over 200 live game broadcasts under his belt, along with additional experience producing sports talk and morning drive programming.

“I spent more time at that radio station and [was more] involved in that radio station than anything else on campus,” Greenberg said. “I understand that education is important and classroom work is vital, but I think the most important step to success in this industry is gaining practical experience. I think what gets undervalued at college radio and TV stations is real-life, real-world experience.”

Near the end of his time in college, Greenberg worked as a public relations intern with the New York Giants. That experience was short-lived though, as the statistician for radio play-by-play announcer Bob Papa did not show up to a home game, leading Greenberg to be asked to fill in on short notice. Greenberg did his best to quickly adapt to the experience, and remained in it for several years thereafter.

“Just learning from Bob Papa and Carl Banks, and I got to work with Chris Carlin who was often filling in for Bob or doing our postgame show; it was the most surreal experience,” Greenberg said. “….I’ve been a close mentee and friend of Ian Eagle for years, so to have two of the very best play-by-play voices in football [and] just [get] to be so close to [them] and learn from them has really been priceless for me.”

Around the same time in his career, Greenberg worked with the Newark Bears, an unaffiliated Atlantic League team, in which he served as the team’s media relations manager and broadcaster for all road games. He had previously been with the organization in high school as a broadcast associate, working directly with lead play-by-play announcer Dave Popkin to gain exposure and experience covering professional sporting events.

Up until this point in his career, Greenberg was focused on working in radio largely because it was the medium from which most of his experience derived. Yet his early chances to work as a sideline reporter on select television broadcasts at Hofstra University made him more sentient of potentially working in television.

As a freelance reporter at News 12, Greenberg was responsible for being on location and acting as a full-throttled multimedia journalist. He would then sometimes be asked to host the sport segment on the news at night.

“I was still only covering sports, but it was obviously through a different lens literally and figuratively,” Greenberg explained. “….With a newcast, you’re being told you’re on at 10:20 and you’ve got 90 seconds to deliver all this information you have. It’s a lot different to fit it in that short period of time. Also, you can’t be a second late because if you’re a second late, you throw off the entire newscast.”

Greenberg assimilated back into working at a sports network when he was hired by the Madison Square Garden Company to host programming on the now-defunct MSG Varsity channel. Additionally he worked as a play-by-play announcer for the Northeast Conference on ESPN and as a digital host for the New York Giants.

“I loved the idea of doing some studio hosting; some play-by-play; some sideline reporting; [and] some anchoring in a studio in terms of a news broadcast doing sports,” Greenberg said. “I loved the idea of doing so many different things.”

Greenberg returned to working in radio when he was hired by SiriusXM as a host on its NBA radio station, contributing to various programs including Out of Bounds, FanDuel Fantasy Basketball and Off the Dribble.

“I think it’s sometimes difficult to remember that what you find interesting or what you want to talk about is not what the general public or the mass audience wants to hear or listen to,” Greenberg said.

“I think it’s a really hard balance; there’s no exact science on how to figure that out…. This is a really special art form that if you’re going to be good at it, it takes a lot of energy and time to invest in how to really capitalize on all of that.”

As a child, Greenberg always wanted to be a professional basketball player. Instead, he resorted to covering the game and received a chance to do so with the league itself when he signed on with NBA TV in 2005 as a voiceover artist.

During his job interview with NBA TV, he remembers being told that he would never be on television with the network and that if he were to be hired, it would be to strictly perform voiceovers for game highlights and other programming.

“You’ve got to be great at the job you’re hired [for], but never satisfied with the position you’re in and always reaching for more without overreaching,” he said. “….For me, that was a position of me being motivated.”

One year later, Greenberg was being utilized as a fill-in television host, a role that expanded when the network was purchased by Turner Sports in 2012 and subsequently moved to Atlanta.

Previously, Greenberg never foresaw himself moving away to advance his career, as he was working in the industry’s top market; however, the opportunity to work with Turner Sports was simply too good of an offer to pass up.

“I had never been to Atlanta prior to auditioning for the role I got,” he said. “It was a weird feeling. I was getting a promotion but I’m also leaving the number one media market.”

Within his first week of employment, he was pulled aside by Ernie Johnson and Charles Barkley to be formally welcomed to the family. It was a moment that had profound meaning and impact for Greenberg as he sought to assimilate into his new lifestyle.

“You walk into the studio here in Atlanta on any given night and it’s a who’s who of some of the greatest players of all time,” Greenberg said. “It’s just a chill atmosphere, and one of the biggest things about Tuner is that they don’t put up [with] or hire, quite frankly, any of that diva mentality.

“Everybody is so low key, and that tone is set with Charles Barkley who is… the face of all of this. He is the most approachable, giving person you could ever imagine for being a household name.”

Over the years working with Turner Sports on both TNT and NBA TV, Greenberg has hosted The Jump, NBA GameTime, Making The Call and, of course, Shaqtin’ A Fool where he was famously picked up on set by Hall of Fame center Shaquille O’Neal. Greenberg seeks to accentuate the perspectives analysts bring to each program with the goal of making the content appealing for viewers.

“You can’t just ask a blanket question to an analyst or set them up in a blanket way,” Greenberg said. “You have to learn to play to their strengths [and] set them up for things they are passionate about to get the most out of them. That’s just been a really cool experience.”

As a television host, Greenberg relies on his preparation to be able to adapt to various scenarios, whether those be on a hard or soft news basis. The same premise applies when preparing to work as a sideline reporter for the NBA on TNT. The essence of the role itself was explained to him by the late Craig Sager, a standout sports reporter known for his flamboyant outfits and effervescent personality.

“You talk so much about relationship-building in every industry you go into, but particularly in this one, it truly helps you to succeed,” Greenberg said. “….I try to maximize my time on the ground that you couldn’t simply get from googling or opening up your local newspaper. I want to give that perspective.”

Through his sideline reporting, Greenberg is more or less able to localize the national coverage because of the incomparable access the network receives through relationships with players and team personnel. Whereas regional broadcasters often have a direct connection through their team by virtue of the nature of their employment or ownership of the regional sports network, national reporters usually have no affiliation to a particular team, giving them more latitude in topic selection and delivery.

“A lot of the time, they’re not there to report the news; they’re there to be an infomercial for that organization,” Greenberg said of regional broadcasters. “For us we have the leeway to tell the story as it is without worrying about any P.R. consequences.”

Greenberg combines both his television hosting experience and reporting acumen as the host of the newly revamped NBA CrunchTime on the NBA league app. Over the years, there have been many networks that have tried to institute whiparound coverage. NFL Red Zone hosted by Scott Hanson is uniquely positioned because of its longevity and ability to show every touchdown from every game, as the sport of football has bursts of action. Conversely, the action is relatively continuous in basketball and the bursts are not necessarily predictable, so it is fundamental Greenberg be able to pivot at a moment’s notice.

“It’s not even just the nonstop action,” Greenberg explained. “It’s how different we are from football, and I think it’s important for people to understand that [who] are asking why [we don’t] do this every night. At 1:00 on Sunday, there’s six or eight games going on simultaneously every [week]. For us, the calendar and the schedule changes every night.”

Tonight, all but four NBA teams are active, meaning that Greenberg will be live on the NBA league app bringing viewers the most urgent action on NBA CrunchTime. There have been several iterations of Greenberg’s “passion project” over the last six seasons, airing on various different platforms. In this new format, the program will try to appeal to all types of basketball fans, whether they be focused on sports betting, fantasy sports or gaining a pulse of the action around the league as a whole.

“We’re going to have the opportunity… to deliver people what I think is a new way of watching sports and understanding the consumer,” Greenberg said. “It’s us really learning who that consumer is of our content…. We’re going to deliver you the very latest and the biggest moments as it’s happening in every game. When the schedule is right for us, we’re going to do it as much as we can.”

Being aware of movement in the industry helped Greenberg understand the direction of Turner Sports and how he could help facilitate its goals, and these were aspects of his interview and subsequent audition that surely helped differentiate him from other candidates.

Appropriately preparing for on-air work and professional interactions has rounded Jared Greenberg into a multimedia reporter and journalist eager to improve at his craft every day on the job that has given him a chance to cover the NBA All Star Game, NBA Finals, NBA Summer League and countless numbers of marquee matchups. He is grateful for all of the opportunities he has been afforded throughout his time in sports media, and looks to inspire young professionals to pursue their dreams through persistence and adaptability.

“Something that’s taken me a really long time to be half-decent at is being a good person to the people around you,” Greenberg said. “Even though this is such a big industry and there’s so much going on and there’s so many moving parts, really it’s a small industry…. Somebody knows somebody who knows you and has access to you. Be a good person, treat people respectfully and understand that you can’t step over people to get to where you want to go.”

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