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US Open Ratings Hit 5 Year High

Sunday viewership increased 76% from last year’s figures.

Russ Heltman

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Courtesy: USGA

Torrey Pines gave plenty of golfers headaches this weekend, but the west coast U.S. Open was a big boon for NBC ratings. Over its four days of play, the tournament became the most-watched U.S. Open in the past five years.

The final round which, saw Jon Rahm go birdie-birdie to seal the title, was watched by 5.7 million viewers on Sunday. That is a 76% increase from last year’s event. It also became the most-watched golf telecast since Tiger Woods won the 2018 Tour Championship.

Viewership peaked on Sunday around 8 p.m. ET with 9 million viewers, right as it became clear that Rahm was about to become the first Spanish U.S. Open champion. It was Rahm’s first victory as a father after he had to withdraw from The Memorial two weeks ago with a 6-shot lead because of a positive COVID test.

“It had to happen in a beautiful setting like this,” Rahm said on Sunday. “Three generations of Rahm’s on this green. One of them doesn’t know what’s going on.”

Nearly 40 hours of coverage from Thursday-Sunday brought more good news for NBC. The event averaged 3.1 million viewers across the four days, a 43% increase from 2020. Only the 2019 U.S. Open at Pebble Beach averaged more viewers over the past five years of the event. A tournament that Tiger Woods contended in for the entire weekend. 

Obviously, west coast majors perform better in a vacuum because of the primetime trophy presentation, but maybe the Bryson Dechambeau-Brooks Koepka beef is actually carrying weight in the ratings. Both golfers were in contention on Sunday, with Dechambeau collapsing all the way down from first at one point to a 26th place finish.

There is one more major left on the golf calendar as the best golfers in the world prepare for The Open Championship next month.

Sports TV News

Chris Berman Says NBC Offered To Triple His Salary In 1989 to Leave ESPN

“(NBC) put an offer out there that was times three or four, which — ok — that took a while to get resolved.”

Jordan Bondurant

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Chris Berman has always felt like ESPN was home for him.

There have been a couple of instances throughout his more than four-decade career at The Worldwide Leader where Berman was entertaining offers to leave. But Berman told Jimmy Traina on the Sports Illustrated Media Podcast he always knew ESPN was where he needed to be.

One instance came in 1989 when ESPN was still somewhat a single fledgling sports channel. Berman at the time was weighing leaving Bristol for NBC.

“ESPN was a different place,” Berman said. “We were only one channel then, remember.”

“(NBC) put an offer out there that was times three or four,” he added. “Which — ok — that took a while to get resolved.”

Berman said in terms of his career, deciding to remain at ESPN turned out to be the right choice.

“My God it’s the greatest move I never made,” he said. “At the time I was gonna be the number two guy behind Bob Costas doing football.

“Just job-wise, forget money and this – I’m not in it for that anyway,” Berman added. “I started at 16 thousand bucks.”

Chris talked about the coverage the potential move received. He said the decision was about something bigger than money. He loved getting to cover sports every day.

“That was not the point,” he said. “I wasn’t leveraging anything, and again thank God I’ve been here 43 years.”

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Sports TV News

ESPN, ESPN2 To Air 5 Hour NBA Trade Deadline Special Thursday

Jordan Bondurant

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The NBA trade deadline is this week, and ESPN is going all-in on coverage.

ESPN announced Monday that it will air a five-hour special across ESPN and ESPN2 making sure every deal leading up to the deadline is covered.

The NBA Today Trade Deadline Special will air starting at 1:00 PM on Thursday on ESPN, and the final two hours leading up to the official deadline will air on ESPN 2.

From Los Angeles, Malika Andrews will host. She will be joined by Jalen Rose, Zach Lowe, Chiney Ogwumike, Kendrick Perkins, Richard Jefferson, Ramona Shelburne, Brian Windhorst, and Vince Carter.

Adrian Wojnarowski will be breaking news from Bristol alongside Tim Legler and Bobby Marks. Meanwhile, Stephen A. Smith and Michael Wilbon will be weighing in from Scottsdale, Arizona from ESPN’s Super Bowl set.

Several other ESPN NBA reporters will also be contributing coverage throughout the afternoon.

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Sports TV News

Tom Brady: I’ll Join FOX in 2024

“Even in the future, I wanna be great at what I do. That takes time strategizing, and learning, and evolving.”

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Many have questioned whether Tom Brady will actually join FOX Sports’ top NFL booth after he retires. Today, we have that answer.

During an appearance on The Herd with Colin Cowherd, Brady confirmed he will indeed join Kevin Burkhardt in the network’s top NFL booth, but not until the 2024 season.

“Decompression is important,” Brady said, noting he’ll join the network’s NFL coverage after a year off from the game. “You’re on this kind of really crazy treadmill/hamster wheel, loving the moment, loving the journey, (but) at the same time there’s a daily fight. I have an appreciation to those who are so committed to showing up every day and putting in their max effort to their life and their career.

“I think — for me — I want to be great at what I do. So last week, talking with the people at FOX Sports and the leadership there allowing me to start my FOX opportunity in the fall of 2024 is something that’s great for me.”

Brady added he needs time to absorb a new career before jumping in head first.

“Take some time to really learn, become great at what I want to do, become great at thinking about the opportunity, and make sure I don’t rush into anything. Even in the future, I wanna be great at what I do. That takes time strategizing, and learning, and evolving, and I have so many people to rely on that can support me in that growth, too.”

The seven-time Super Bowl winning quarterback concluded by saying there are other aspects of his life outside of football that “need some catching up and energy”. He went through a high-profile divorce from supermodel Gisele Bündchen, reportedly stemming from his refusal to retire after the 2021 NFL season.

Brady signed a reported 10-year, $375 million contract with FOX Sports to join the network’s top NFL announcing crew, and serve as a brand ambassador in May of last year.

The addition of Brady to the FOX Sports booth creates a potential log jam in the analyst role. Current FOX Sports top NFL analyst Greg Olsen has received high praise from many both inside and outside the industry for his work with Burkhardt. Olsen hasn’t been shy about his wish to remain in the network’s top booth, saying that while the situation “sucks”, he is a “big boy” and “knows what he signed up for”.

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