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NBC Has 120 Companies Buying Ads For Tokyo Olympics

NBC essentially had to start over with their advertising slots when the pandemic hit.

Russ Heltman

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Courtesy: NBC

We are a month away from the start of the 2020 Tokyo Olympics and NBC is ready to put all of their extra hard work from the pandemic year into action. NBC execs met with the media on Wednesday and confirmed they likely won’t know the exact ad sales revenue from the Olympics until after the games have begun.

The company stated they keep a select few slots unsold leading into the games in case they need to sell more slots to hungry buyers or use them to make good on issues that happen within the month-long event. VP of ad sales for NBC Sports Dan Lovinger confirmed at the press conference that they will exceed the $1.25 billion in ads booked by his team before the pandemic hit.

“After making sure everyone was OK, there was a moment where we said, ‘Wow, do we really have to start all over?’ And then we had to start climbing the mountain again,” Linda Yaccarino, NBCUniversal’s chairman of global advertising and partnerships said at the event. “There was so much uncertainty about if it was going to happen, when it was going to happen, but once it became clear the Games were back on we just started along that track again.”

NBC has 120 advertisers in line to purchase airtime during this year’s Games. That’s a 20% increase from the 2016 event, with new business making up $500 million of their sales so far. The year postponement allowed NBC to beef up the roster but like most things in life, the pandemic added tough wrinkles.

“Businesses were in disarray,” Lovinger said. “As a result, most of them took the option to start all over again … so in the course of the past year, we’ve actually rebuilt our book. This is far and away the biggest media event of the year. There’s nothing like it; this is the biggest reach vehicle in television.”

Sports TV News

Matt Ryan Joining CBS Sports As Guest Analyst This Weekend

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Indianapolis Colts quarterback Matt Ryan is joining CBS Sports this weekend as a guest analyst.

Ryan will appear on That Other Pregame Show on CBS Sports Network at its regularly scheduled time of 9:00 AM ET before joining The NFL Today at 2:00 PM ET on CBS. The NFL Today — which usually airs from 11:00 AM-1:00 PM ET — begins at 2:00 PM ET before the network’s coverage of the Cincinnati Bengals and Buffalo Bills at 3:00.

He will bring a fresh perspective to the CBS shows, after defeating two of the four remaining teams in the AFC.

The on-air opportunity could be viewed as a tryout of sorts for the 37-year-old quarterback. Ryan struggled in his first season with Indianapolis, playing in 12 of the team’s 17 games after being benched at the behest of owner Jim Irsay. Ryan was later reinserted to the starting lineup after the franchise fired head coach Frank Reich and replaced him with ESPN NFL analyst Jeff Saturday, before he was ultimately removed once more.

It is not the first broadcasting role Ryan has held. In 2020 — while still a member of the Atlanta Falcons — he hosted a 12-hour radiothon on 680 The Fan for Advance The Lives, a charity focused on combatting systemic barriers Black youth face in the greater Atlanta area.

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Mike Tirico: I Sound Like I Want to Be At The Game Because I Do

“People have said ‘When we watch the game, we feel like you want to be there,’ and I do.”

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Mike Tirico has received high marks from critics for his work over the closing weeks of the NFL season, as well as his initial playoff game that saw the Bengals defeat the Baltimore Ravens in thrilling fashion. He told ESPN 1000’s Waddle & Silvy he has been blessed with nice compliments.

“They’re fun. They’re why you do this. It’s why you’re sitting there on a Tuesday night at 10 o’clock asking ‘Do I have to watch another game of Jacksonville’s?’ It pays off. People have been very kind. The nicest thing that I’ve received from people that has made me– to be brutally honest with you — feel good is that people have said ‘When we watch the game, we feel like you want to be there,’ and I do.

“Other than being at home with my family, there’s no place I’d rather be. And every week, before I do the game, I take a little picture on my phone during the national anthem from our spot. It’s just great to look back. You’re sitting in the best spot, with all these cameras and all these TVs and all these stats. A 17-time Emmy Award winner in Cris Collinsworth right next to you. You are so lucky to do this, and I enjoy every second of it.”

Tirico’s excitement and enthusiasm were compared to his NBC cohort Al Michaels, who received heavy criticism for a perceived lack of enthusiasm as the Jacksonville Jaguars completed one of the largest comebacks in NFL history to defeat the Los Angeles Chargers in the Super Wild Card Round. Michaels dismissed the criticism as “internet compost“.

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Tom Brady To Take a Month Before Deciding To Return to NFL or Go to FOX

“Maybe he doesn’t want to broadcast, and that’s a standing offer. It’s not like he has to take it right now.”

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Tom Brady is 45 years old. His future will be a source of speculation every year at the end of the NFL season. The end of the current season is no different, but a 10-year, $375 million deal with FOX is an element that has not been in the mix before. Jordan Schultz says that could stretch out the timeline before we get any certainty from the GOAT.

“He wants to take a month or two to really evaluate everything he has,” The Score’s NFL insider told Pat McAfee on Friday. “That means on the field, off the field, I think there are a couple of really important things to consider.”

Those things for Tom Brady are his family and his goals. Schultz pointed out that Brady has two kids living in Miami, which makes the Dolphins a realistic option for next season. He also has a son living in New York, so the Jets cannot be ruled out. The Las Vegas Raiders were also mentioned as a potential landing spot.

Schultz described Brady’s deal with FOX as “the elephant in the room” right now. The dollar figure is making the decision hard, but it likely will not be the determining factor.

“The thing you miss the most is the guys and the camaraderie, maybe not the grind of football, but those guys and those experiences,” Schultz said. “You don’t get that in the booth, but you do get the money and the lack of stress.”

Complicating the decision is the fact that Brady is not under a time crunch with FOX. The network doesn’t appear to be taking the offer off the table if he is not in the booth alongside Kevin Burkhardt by a pre-determined date.

“Maybe he doesn’t want to broadcast, and that’s a standing offer. It’s not like he has to take it right now.”

Jordan Schultz says that based on what he has heard, it is more likely that FOX will have to keep waiting. While it isn’t clear exactly what Brady’s goal for 2023 is, Schultz said he would be surprised to see Brady retire now.

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