Rumblings surfaced back in March that the NBA is searching for an increase on their next media rights deal. The question was how do they get the $75 billion price tag they are searching for?
A midseason tournament.
At least that’s what league executive Byron Spruell is championing ahead of the negotiations. CNBC’s Jabari Young dove into the details of the executive’s plan to inject new life in the regular season. Young described how it might mirror the “Commissioner’s Cup” being played for the first this season in the WNBA.
“WNBA players will divide a $500,000 prize pool,” Young wrote. “The winning team gets $30,000 per player, runner-up $10,000 per player, and the MVP of the Commissioner’s Cup title game takes home $5,000. Google is a major sponsor of the WNBA tournament. And Amazon is the media partner that will stream the games on its Prime video service. The NBA wanted the concept for its 75th anniversary, but the pandemic changed things. So this year, league executives will study the fanfare of the WNBA’s format.”
The added sponsorship is a boost for the WNBA, but if there is no clear difference between a regular-season game and a “Cup” game besides added money in the player’s pockets, fans won’t care. The various tournaments in European soccer matter because they have a built-in history and importance through decades of play.
That kind of tradition can’t be built in one summer marketing campaign by the NBA. Former CBS Sports president Neal Pilson is more bullish, especially if there is something on the line for the viewer, like an added draft pick.
“It’s more quality programming,” former CBS Sports president Neal Pilson said to Young. “I can’t imagine the viewer would object or not watch. The idea of the mid-season tournament has an appeal in terms of creating more exciting and competitive games that might otherwise not exist during the regular season.”
People within NBA circles told Young they are split on the idea, but if the All-Star Game and Play-In Tournament are any indications, it could be good for the league to keep switching things up.
Russ Heltman is a daily news writer for BSM. He is the morning host and producer for 89.3 WMKV in Cincinnati, OH. He also works in gameday communications for FC Cincinnati and additionally contributes to the AllBengals blog for Sports Illustrated. Russ can be found on Twitter @RussHeltman11 or you can reach him by email at Heltmandm@yahoo.com.
PGA Tour Expects Mic’d Players To Be Common For 2023 TV Broadcasts
“This doesn’t need to be a walk and talk like I did. But we can make it what you want it to be.”
Following the success with Max Homa last weekend, the PGA Tour is planning to mic a player up this weekend at the Pebble Beach Pro-Am.
According to Sports Business Journal, the Tour is considering micing up a player on either the 14th or 18th hole at Pebble Beach.
“The point of this is that if you want it to just be, they have an air pod on your caddie and they ask him one question, he could elaborate on something,” Homa said in an interview on the podcast No Laying Up. “That would be an improvement. This doesn’t need to be a walk and talk like I did. But we can make it what you want it to be.”
Homa added that he appreciated that the questions he was asked while taking part in the segment were solely on the task at hand and tackling the hole he was on.
“It wasn’t about how it is being a dad, how it is being in contention, it’s about golf,” he said. “This hole. That’s what we wanted it to be.”
CBS received positive reviews for debuting the new segment in their season debut at Torrey Pines last week.
It will be interesting to see if having players mic’d up for a segment will carry into NBC coverage or if it remains exclusively CBS. Have to think that in April at The Masters, if CBS keeps with it, the segment has the potential to be pretty compelling especially if the interview is with a player in contention or even leading.
Jordan Bondurant is a features reporter for Barrett Sports Media. He works full-time as a multimedia specialist at the Virginia State Corporation Commission, while also putting in part-time work for News Radio WRVA and 910 The Fan in Richmond. Additionally, you can find Jordan contributing coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and ABC 8News. He can be reached by email at email@example.com or follow him on Twitter @J__Bondurant.
ABC Scores Most Watched NBA Saturday Primetime Game In 4 Years
“The game drew 3.7 million viewers.”
The Boston Celtics beat the Los Angeles Lakers on Saturday night. While the game’s controversial finish left LeBron James and Patrick Beverly upset, executives at the Walt Disney Company had nothing but smiles thanks to the performance of ABC.
The game drew 3.7 million viewers. That means the Celtics’ win is the most-watched game in the ABC Saturday night prime-time window in the last four years. A February 2019 game between the Lakers and Golden State Warriors drew 4.1 million.
Boston also delivered the highest-rated game of the NBA season so far outside of the league’s stacked Christmas Day slate.
NBA Saturday Primetime on ABC is experiencing a nice uptick in viewership this season. Through the weekend, the Saturday night games are averaging over 3.4 million viewers according to an ESPN press release.
That number represents a 16% jump from last season. The edition of NBA Countdown that airs before the Saturday night game is having a good season as well. It’s average audience is up 3% to just under 1.5 million.
NHL Ratings on ESPN, TNT Down in 2nd Year
So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season.
Viewership totals from ESPN and TNT show NHL ratings have declined heading into the All-Star break, but there are some extenuating circumstances for the nearly 22% drop.
So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season. However, both channels have increased their linear television schedule, doubling from 27 games to 54.
ESPN has aired 18 games with an average of 402,000 viewers. In the same time period last year, the worldwide leader had only aired seven contests, but garnered 622,000 per game. None of ESPN’s games last season had aired on weekends, while the network has broadcast six games on Sunday this year alone. The 12 games ESPN has aired that weren’t on Sunday have averaged 491,000 viewers.
The 2023 NHL All-Star Game will air on ABC Saturday, and the network is hoping for a lift from last season. In 2022, ratings fell 38% from the previous All-Star Game on NBC, and hit the lowest total since 2009. The NHL Skills challenge saw its largest audience in a decade after airing on ESPN in primetime on a Friday evening. Nearly 1.1 million watched the skills challenge, a 30% increase compared to 2020.
At this time last season, TNT had aired 20 games. Through 36 games this season, the network has seen an average of 359,000 viewers. The network is helped by the 2023 Winter Classic, which took place at Fenway Park on Monday, January 2nd. The afternoon contest saw an audience of 1.78 million, up 31% compared to the previous year.