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DraftKings, MLB Expand Partnership With New Deal

MLB was DraftKings first league partner back in 2012.

Russ Heltman

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Draftkings
Courtesy: DraftKings

DraftKings isn’t slowing down its growth anytime soon. The sports betting company has struck a new multi-year deal with Major League Baseball.

MLB.tv is involved with the two sides discussing ways to integrate betting-themed broadcasts into the league’s flagship streaming platform. The “Bet & Watch” streaming integration allows fans with open and active MLB.com and DraftKings accounts to watch a free, live MLB game within the DraftKings app.

“In 2012, MLB helped ignite the daily fantasy industry by becoming our first-ever league partner,” DraftKings co-founder Matt Kalish said in a statement. “That same foresight has persisted over the years as our organizations look to disrupt and innovate further through this expansion.”

Designated game streams are happening every Monday on the app when the project goes live. DraftKings is currently the only U.S. sportsbook to integrate live games into their sports betting platform.

The deal between these sides is another win for live sports betting in the United States. Once legal wagering is allowed nationwide, don’t be shocked to see a DraftKings Sportsbook in every MLB stadium while also giving fans even more live betting options to play with.

DraftKings was already the league’s official daily fantasy partner, and now their branding will be prominent at major events throughout the year, including the 2021 T-Mobile Home Run Derby. An on-field “Hit It Here” trigger where lucky fans will have the chance to win tickets to a 2021 World Series game is now a part of the festivities. Additionally, DraftKings is offering customers two free-to-play pools around this year’s Home Run Derby, totaling $50K in prizes.

“For nearly a decade, our growing relationship with DraftKings has been rooted in fan engagement, and the second-screen immersion of sports gaming and entertainment products,” MLB Executive Vice President of Business Development Kenny Gersh said. “This next iteration of unique and experiential offerings is something we look forward to rolling out together as baseball fans continue to embrace technological advances.”

Sports Online

SiriusXM Inks Extension For ‘Let’s Go!’ With Tom Brady

“I know we just went through an hour of telling everybody you’re not coming back, but we’re gonna be right here on Let’s Go! for the next two years on SiriusXM.”

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While Tom Brady won’t be sitting in the top FOX Sports analyst’s chair until 2024, he’ll continue his Let’s Go! show for SiriusXM.

Nearing the conclusion of his appearance on the latest episode, host Jim Gray revealed the show and SiriusXM have agreed to an extension to keep the seven-time Super Bowl winner with the platform.

“Hey Tommy, we have one last announcement as we wrap up the program,” said Gray. “You’re coming back. I know we just went through an hour of telling everybody you’re not coming back, but we’re gonna be right here on Let’s Go! for the next two years on SiriusXM. We look forward to convening and our co-host Larry Fitzgerald will stay with us as well.”

Brady, in conjunction with Gray and Fitzgerald, launched Let’s Go! in August of 2021.

“Thank you guys, we appreciate the support,” Brady said of SiriusXM President Scott Greenstein and Senior Vice President of Sports Programming Steve Cohen. “We appreciate our fans, and look forward to many more fun years ahead.”

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Mike Francesa: 2 Week Break Before Super Bowl Leads to Media Interviewing Each Other

“It’s one game and you’re spending two weeks analyzing one game, and it’s just too much.”

Jordan Bondurant

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Mike Francesa

Many in the sports media and general media world have converged in Phoenix this week for the Super Bowl, but Mike Francesa isn’t the biggest fan of the build-up to the game.

The Phoenix Convention Center is playing host to this year’s radio row, where many of the storylines leading into the big game are dissected six times over the course of a day.

On his BetRivers podcast, Francesa said he’s never been the biggest fan of Super Bowl week and even taking two weeks between the conference title games.

“I’ve never liked these two weeks up to the Super Bowl,” Francesa said on The Mike Francesa Podcast. “I’ve never liked this week with all the hype and nonsense.”

Francesa added that at this point, all the storylines for both teams competing have been played out.

“People don’t know what to say anymore. It’s like they’re interviewing each other,” he said. “Nobody has anything to say or knows what to say.”

Still, Francesa finished his point by saying there’s an overflow of coverage leading up to the Super Bowl.

“It’s one game and you’re spending two weeks analyzing one game, and it’s just too much,” he said. “But there’s no way around it. That’s the way it works.”

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More Media Credentials Issued For Super Bowl LVII Than Ever Before

More than 6,000 media members from over 24 countries have received credentials to cover Super Bowl LVII on Sunday.

Jordan Bondurant

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Almost three years removed from the COVID-19 pandemic completely shutting down the world, the Super Bowl host city is now bustling with media once again covering the NFL’s championship game.

According to Front Office Sports, more than 6,000 media members from over 24 countries have received credentials to cover Super Bowl LVII on Sunday. That figure is up 13% from last year. In 2021, during the peak of the pandemic, only 2,400 media members were allowed to cover the game in Tampa.

A number at or above 6,000 would mean a return of the number of media members covering the game back to pre-pandemic levels.

This year’s Super Bowl is airing on FOX.

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