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Schlereth & Evans Boost 104.3 The Fan in Denver Spring Book

“Mark Schlereth and Mike Evans ranked 1st with a 6.8 share for The Fan. They outperformed the radio station’s overall number.”

Jason Barrett

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Photo Credit: Denver Business Journal

Sports radio listening in Denver has been down compared to last year. Which is odd when you consider a few factors. First, we were in a pandemic last spring operating without sports. Secondly, the Nuggets just turned in a strong season, advancing to the second round of the NBA Western Conference playoffs led by league MVP Nikola Jokic, the Colorado Avalanche played into the 2nd round of the Western Conference playoffs, the Colorado Rockies returned to the diamond (the MLB All-Star game was just held here too but that’s for the next book), and interest in the Broncos remains a year-long obsession. You’d think the Nielsen gods would be shining brighter on the city in 2021 vs. 2020, but such is life in a PPM world.

Despite shares being down from where they’ve been previously, the quarter still produced a number of positives. For 104.3 The Fan, the station finished 5th with Men 25-54 in weekday prime (M-F 6a-7p) with a 4.9 share. KOA, which features a mix of sports and news was 19th in prime with a 2.1 share. Altitude Sports Radio was 24th with a 1.6.

In mornings, Mark Schlereth and Mike Evans ranked 1st with a 6.8 share for The Fan. They outperformed the radio station’s overall number. The station’s midday team of “Orlando and Sandy” were 9th with a 3.5, the second midday show featuring Brandon Stokley and Zach Bye performed better with a 4.6 share, good enough to secure 7th place. Afternoons saw “The Drive with Tyler Polumbus and DMac” finish 8th with a 4.4 share, and during the evening hours, “Nick and Cecil” were 23rd with a 1.2 while “The Fan Late Night with Shawn Drotar” was 16th with an 0.8.

For KOA, their weekday prime sports programs were in the same neighborhood as far as share and ranking positions are concerned. “Logan and Lewis” were 25th with a 1.2 during their midday slot, “Big Al and Jojo” finished 24th with a 1.3 share during the afternoon. The station’s best sports talk ratings performance for the quarter came in evenings. The combination of Colorado Rockies baseball and “Broncos Country Tonight with Ryan Edwards and Benjamin Allbright” ranked 20th with a 1.8 share.

Meanwhile, Altitude Sports Radio enjoyed two great stories this quarter. First, the station beat The Fan and KOA at night (M-F 7p-12a), finishing 9th with a 3.0 share. Altitude also got a nice boost from the afternoon team of Nate Kreckman and Andy Lindahl. The PM drive program produced a 2.3 share to finish the book in 16th place. Similar to ‘Schlereth and Evans’, ‘Nate and Andy’ outperformed their radio station’s overall prime number. “Mornings with Moser, Lombardi, and Kane came in 25th with a 1.1 share during 7a-10a, and middays (10a-2p) with “Harris, Hastings and Dover” finished 28th with a 1.0.

What’s been interesting to follow so far is how the brands have performed between the 2021 winter and spring books.

For 104.3 The Fan, their weekday prime, morning show, afternoon show, and one midday show were all lower quarter to quarter. Stokley and Zach bucked that trend picking up one tenth. The positive for The Fan, they were playing with higher numbers than the others so they could afford some slippage. With football season around the corner, and the station typically strong in the summer and winter books, they’ll be counting on ears returning to the dial to lift them back up.

For KOA, their daytime sports talk shows remain relatively unchanged from the winter book. Evenings though gained ground, which is expected when live baseball play by play returns to the dial. If the Broncos turn in a good season and the station can carry over some of that cume to its weekday shows, it could help add a few positives for the final two books of the year.

Wrapping up with Altitude, they’ve got a few stories to feel good about. Kreckman and Lindahl added 1.5 shares from winter to spring. Moser, Lombardi and Kane picked up three tenths, middays tacked on one tenth, and nights held steady with the same share and ranking leading the market. Prime grew too by seven tenths of a point. The challenge, the evening number will likely dip during the summer due to no Nuggets and Avalanche games. If the station’s shows can lure some ears during football season and add back Avs and Nuggets fans when each team’s season starts, they could continue growing.

Sports Radio News

NEW STUDY: Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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Sports Radio News

Jonas Knox: Adrian Wojnarowski’s NBA Draft Reporting Was Desperate Ratings Ploy

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

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Thursday’s NBA Draft is a moment the guys waiting to hear their names called had been waiting for since the day they picked up a basketball. While his draft came decades ago in the NFL, LaVar Arrington could relate to what they were feeling.

“It’s a dream recognized,” he said on Friday’s episode of FOX Sports Radio’s 2 Pros and a Cup of Joe. “You work so hard for so long. So, when you’re sitting there waiting for them to call your name, it’s a surreal moment.”

His partner, Jonas Knox, wasn’t in such a nostalgic or celebratory mood. He had a problem with the information leading up to draft night and just how much the narrative that Auburn’s Jabari Smith would be taken by the Orlando Magic with the first pick was pushed before all the sudden, it wasn’t.

“What a bunch of crap that we are being fed by Adrian Wojnarowski, ESPN, the Orlando Magic,” he said. “Whoever’s feeding it is full of crap.”

Wojnarowski tweeted an hour before the Draft that Jabari Smith was still the favorite to be taken, but he was hearing that the Magic weren’t ruling out Duke’s Paolo Banchero. 

When the first pick was announced, it was Paolo Banchero that heard his name called, not Smith. 

“One of three things happened,” Knox said. “Either ESPN is so desperate for ratings and for people to give a crap about the NBA Draft and their sport that they waited until the final hour to pump up some interest, realizing we’ve got a problem here based on some ratings and some reports on some ratings in the NBA Finals, so they waited until an hour before and had Woj drop a ‘Woj Bomb’ that it could not be Jabari Smith, that it could be Banchero who’s gonna go number one overall. It’s either that or Woj is in some kind of cahoots with the Orlando Magic.”

That is a powerful accusation. Knox finds it hard to believe the information got to ESPN’s renowned NBA Insider so late in the process.

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

He didn’t rule out that someone was trying to make money behind the scenes. As late as Thursday afternoon, the Duke Forward was still in plus territory to be the top pick on many sportsbooks’ odds boards. The odds had gone as high as +1600 last week.

“I call BS. I think it’s all shenanigans and I think somebody needs to get called out for it,” Knox concluded. “That pisses me off, man.”

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