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Schlereth & Evans Boost 104.3 The Fan in Denver Spring Book

“Mark Schlereth and Mike Evans ranked 1st with a 6.8 share for The Fan. They outperformed the radio station’s overall number.”

Jason Barrett

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Photo Credit: Denver Business Journal

Sports radio listening in Denver has been down compared to last year. Which is odd when you consider a few factors. First, we were in a pandemic last spring operating without sports. Secondly, the Nuggets just turned in a strong season, advancing to the second round of the NBA Western Conference playoffs led by league MVP Nikola Jokic, the Colorado Avalanche played into the 2nd round of the Western Conference playoffs, the Colorado Rockies returned to the diamond (the MLB All-Star game was just held here too but that’s for the next book), and interest in the Broncos remains a year-long obsession. You’d think the Nielsen gods would be shining brighter on the city in 2021 vs. 2020, but such is life in a PPM world.

Despite shares being down from where they’ve been previously, the quarter still produced a number of positives. For 104.3 The Fan, the station finished 5th with Men 25-54 in weekday prime (M-F 6a-7p) with a 4.9 share. KOA, which features a mix of sports and news was 19th in prime with a 2.1 share. Altitude Sports Radio was 24th with a 1.6.

In mornings, Mark Schlereth and Mike Evans ranked 1st with a 6.8 share for The Fan. They outperformed the radio station’s overall number. The station’s midday team of “Orlando and Sandy” were 9th with a 3.5, the second midday show featuring Brandon Stokley and Zach Bye performed better with a 4.6 share, good enough to secure 7th place. Afternoons saw “The Drive with Tyler Polumbus and DMac” finish 8th with a 4.4 share, and during the evening hours, “Nick and Cecil” were 23rd with a 1.2 while “The Fan Late Night with Shawn Drotar” was 16th with an 0.8.

For KOA, their weekday prime sports programs were in the same neighborhood as far as share and ranking positions are concerned. “Logan and Lewis” were 25th with a 1.2 during their midday slot, “Big Al and Jojo” finished 24th with a 1.3 share during the afternoon. The station’s best sports talk ratings performance for the quarter came in evenings. The combination of Colorado Rockies baseball and “Broncos Country Tonight with Ryan Edwards and Benjamin Allbright” ranked 20th with a 1.8 share.

Meanwhile, Altitude Sports Radio enjoyed two great stories this quarter. First, the station beat The Fan and KOA at night (M-F 7p-12a), finishing 9th with a 3.0 share. Altitude also got a nice boost from the afternoon team of Nate Kreckman and Andy Lindahl. The PM drive program produced a 2.3 share to finish the book in 16th place. Similar to ‘Schlereth and Evans’, ‘Nate and Andy’ outperformed their radio station’s overall prime number. “Mornings with Moser, Lombardi, and Kane came in 25th with a 1.1 share during 7a-10a, and middays (10a-2p) with “Harris, Hastings and Dover” finished 28th with a 1.0.

What’s been interesting to follow so far is how the brands have performed between the 2021 winter and spring books.

For 104.3 The Fan, their weekday prime, morning show, afternoon show, and one midday show were all lower quarter to quarter. Stokley and Zach bucked that trend picking up one tenth. The positive for The Fan, they were playing with higher numbers than the others so they could afford some slippage. With football season around the corner, and the station typically strong in the summer and winter books, they’ll be counting on ears returning to the dial to lift them back up.

For KOA, their daytime sports talk shows remain relatively unchanged from the winter book. Evenings though gained ground, which is expected when live baseball play by play returns to the dial. If the Broncos turn in a good season and the station can carry over some of that cume to its weekday shows, it could help add a few positives for the final two books of the year.

Wrapping up with Altitude, they’ve got a few stories to feel good about. Kreckman and Lindahl added 1.5 shares from winter to spring. Moser, Lombardi and Kane picked up three tenths, middays tacked on one tenth, and nights held steady with the same share and ranking leading the market. Prime grew too by seven tenths of a point. The challenge, the evening number will likely dip during the summer due to no Nuggets and Avalanche games. If the station’s shows can lure some ears during football season and add back Avs and Nuggets fans when each team’s season starts, they could continue growing.

Jason Barrett Podcast

Jason Barrett Podcast: Jeff Smulyan, Never Ride a Roller Coaster Upside Down

Jason Barrett

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There would be no sports radio if not for Jeff Smulyan. He takes JB through the triumphs and disappointments of his career and explains why he is sharing so many stories in a new book, Never Ride a Roller Coaster Upside Down. To pick up your copy, click here.

iTunes: https://buff.ly/3nTJC5K 

Spotify: https://buff.ly/3z9hErM

iHeart: https://buff.ly/3oyi0U0

Google: https://buff.ly/3vh7Tqu

Amazon: https://buff.ly/3w9hqAh

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Sports Radio News

Zolak & Bertrand: Kirk Herbstreit’s Comments A Wake Up Call For Patriots Fans

“Next time you feel like they shouldn’t be booing them, there’s someone from a national perspective – who has been calling games now in the NFL for at least all of this year – but is very familiar with the league and all the different cities and he’s been in college environments for a decade plus, and said their fans aren’t angry enough.”

Jordan Bondurant

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Zolak and Bertrand

Things appeared to come to a head for the New England Patriots and their fans last week as the team fell to the Buffalo Bills 24-10.

Many fans of the Patriots with the loss seem to have accepted the fact that the glory days of the franchise are officially over. Thursday Night Football analyst Kirk Herbstreit even noted that it was off-putting that fans near his broadcast vantage point were fine with the Pats coming out on the losing end.

“I just felt the sense of acceptance of where they are,” Herbstreit said during a Friday appearance on The Pat McAfee Show. “It really shocked me. I’m just so used to the Patriots’ 20 years of excellence, and not just the NFL in all of professional sports. And to see their fan base just like, we suck, whatever, game’s over, like early they were like that.”

On Zolak & Bertrand Monday, co-host Scott Zolak disagreed with Herbstreit’s take.

“I don’t know what you want from a fan base to do after that when the game’s over, and the place starts to dump out,” he said. “The game was well in hand.”

Zolak’s cohort Marc Bertrand felt differently, praising Herbstreit for offering that sort of perspective.

“Next time you feel like they shouldn’t be booing them, there’s someone from a national perspective – who has been calling games now in the NFL for at least all of this year – but is very familiar with the league and all the different cities and he’s been in college environments for a decade plus, and said their fans aren’t angry enough,” Bertrand said. “They let ’em off the hook.”

Bertrand felt like Patriots fans had every right to be pissed off with the product the team put on the field last week and have done so far this season. Especially when people are paying top dollar for admission to games.

“That product doesn’t match those prices last Thursday night,” he said, continuing to agree with what Herbstreit said. “You don’t hear that a lot around here. So I thought it was a nice change up.”

Zolak and Bertrand both seemed to determine that perhaps it was a case of fans being too nice and being willing to accept failure from head coach Bill Belichick and his staff.

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Sports Radio News

Paul Finebaum: ‘I’ve Been Accused Of Giving Up Objectivity For Nick Saban’

“I’ve been a flag waiver for Nick Saban since the day he got there.”

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People not from the state of Alabama may not realize that there was a time when there was no more vocal critic of the football team than Paul Finebaum. On Monday morning, he told Cole Cubelic of JOX 94.5 in Birmingham that his perspective began to change in January 2007.

“I’ve been a flag waiver for Nick Saban since the day he got there,” Finebaum admitted.

To be fair to Finebaum, Saban and the Crimson Tide have won five national championships and eight SEC championships since his arrival. It has been way easier to wave the flag than find fault.

Paul Finebaum says that some people don’t see it as that simple though and he has had to learn to accept some criticism.

“I’ve been accused of losing all my objectivity and focus to support Saban,” he said. “I believe in that because I believe he has completely transformed that school into what it is today.”

Acknowledging that Saban has been a game changer not just for Alabama football, but for the university itself, doesn’t mean that Paul Finebaum never has anything critical to say about the coach and his team. In fact, he told Cubelic that he was really put off by the way Saban campaigned for Alabama to be included in the upcoming College Football Playoff.

“For a coach of Nick Saban’s intellect to go on national television and use the point spread as a reason for entrance, when he was a big favorite in the two games he lost, he was an overwhelming favorite at Texas, the game where he needed a last-second field goal, and probably was the game that cost him the birth in a TCU head-to-head comparison.”

Saban appeared on multiple television shows and halftime shows stating that if you put Alabama up against any of the other teams in consideration for the final two spots, they would be the favorites. Finebaum thought it was a step too far.

“I want to make it clear,” he said. “I understand Nick Saban standing up for his program. I’ve hear people say ‘well, every coach would do that’. Well, you know what? I didn’t see Ryan Day doing that. I didn’t see Josh Heupel doing that. I saw Nick Saban doing that and I think that is what was so startling to me.”

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