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Blue Wire To Create Olympics Podcasts For NBC

The podcasting company has experienced solid growth since being founded in 2018.

Russ Heltman

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NBC Sports and Blue Wire Podcasts have teamed up for the Olympics. According to The Big Lead, the podcasting start-up has entered into a deal with NBC Sports to highlight coverage of women’s sports at the upcoming Tokyo and Beijing Olympics taking place in the next year.

A podcast is being put together for NBC Sports’ On Her Turf brand, which focuses on women’s sports. Lindsey Czarniak, former-Olympian Lolo Jones, and MJ Acosta are hosting the daily podcast during each Olympic cycle. 

The show moves to a weekly format between the Closing Ceremony in Tokyo and the Opening Ceremony in Beijing next year.

“I think for us, establishing credibility is still an important thing as a startup,” Blue Wire CEO Kevin Jones told The Big Lead. “When a platform as big as NBC is interested in working with you, you figure it out,” he said. “We came to the table and really wanted to make more content together, and hope this is a start to a partnership.”

Blue Wire is helping drive traffic to the show through social posts and other social media avenues. The company has grown rapidly over the last few years, with a wide array of podcast offerings and the unveiling of a new podcast studio at the Wynn Casino in Las Vegas. Blue Wire also supports comedy and culture podcasts.

On Her Turf is really an incredible brand that NBC has established,” Blue Wire vice president of business development Maggie Lanter said to The Big Lead. “We at Blue Wire are focused on amplifying underrepresented voices and stories across sports. So partnering with them on women-led content highlighting women’s sports is just a dream project for us.”

This partnership is another step in the growth plan for Blue Wire, which was founded in 2018 and is based in San Francisco, California.

Sports Online

Mike Francesa: George Steinbrenner’s Idea to Put Mike and The Mad Dog On YES Network

“It was George’s idea. So give him credit for it. He wanted Mike and The Mad Dog as part of the CBS Radio contract, and we were.”

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Mike and The Mad Dog is often cited as one of, if not the, best sports radio shows of all time. The show saw an expanded reach with its partnership with the YES Network beginning in 2002. During his podcast Tuesday, Mike Francesa gave all the credit to the simulcast hitting the air on YES Network to the late Yankees owner George Steinbrenner.

“It was George Steinbrenner that came up with the idea of Mike and The Mad Dog being on the YES Network. No one else,” Francesa said.

“They came to us when they were negotiating a new radio deal with him and they said ‘Hey, we need a quick answer on this. Would you guys want to be on the YES Network every day, simulcasting? You know what Imus is doing with MSNBC? We wanna do it with you guys, but we need a very quick answer’.”

Francesa said the show airing on YES Network was a sticking point for the Yankees in negotiations with CBS Radio to continue airing the franchise’s broadcasts.

“Our first deal with them were not for a lot of money. Our later deals with them were for a very significant amount of money. But it was George’s idea. So give him credit for it. He wanted Mike and The Mad Dog as part of the CBS Radio contract, and we were. Our joining the YES Network was part of the CBS Radio contract.”

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Sports Online

Dave Portnoy Reveals Back-And-Forth With New York Times Reporter Who Claimed He ‘Did Not Provide Answers’

“You waited till (sic) your hit piece was done and now you just need to say you gave me a fair chance to speak even though you have no interest in the truth and your article is already written”.

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A story from The New York Times centered around “aging casino company” — Penn National Gaming — and its relationship with “degenerate gambler” — Barstool Sports founder Dave Portnoy — caught the eye of the face of the online outlet after the claim that he “didn’t provide answers”.

In the story, Steel claims “Penn and Barstool executives did not respond to repeated messages. Mr. Portnoy did not provide answers.” Portnoy brought the receipts to Twitter with a video of all of the correspondence he had with Times writer Emily Steel.

The alleged conversation takes place sporadically from May through November, with Portnoy offering to meet face-to-face with Steel for an interview that is mutually audio and video recorded, which Steel declines. She offered to meet Portnoy in New York for an audio recorded interview, which he declined, saying the interview needed to take place in Miami, because “I’m not running around to accommodate you at the 11th hour.”

He added “You waited till (sic) your hit piece was done and now you just need to say you gave me a fair chance to speak even though you have no interest in the truth and your article is already written”.

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Sports Online

Kareem Daniel Leaving Disney After Bob Iger Reassumes Role as Company CEO

“This is a time of enormous change and challenges in our industry, and our work will also focus on creating a more efficient and cost-effective structure.”

Jordan Bondurant

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Bob Iger is back as the CEO of Disney, and one of the first moves he made was to announce a company restructure. Part of that restructure includes the departure of Kareem Daniel, the chair of Disney Media and Entertainment Distribution (DMED).

DMED was formed under now-previous CEO Bob Chapek. The division manages Disney’s streaming services which includes ESPN+.

Daniel was considered one of those closest to Chapek. Iger announced Daniel’s departure in a memo to employees at DMED.

“It is my intention to restructure things in a way that honors and respects creativity as the heart and soul of who we are,” Iger said in the memo. “As you know, this is a time of enormous change and challenges in our industry, and our work will also focus on creating a more efficient and cost-effective structure.”

ESPN president Jimmy Pitaro will join other company leaders in coming up with a new company structure that Iger hopes “puts more decision-making back in the hands of our creative teams and rationalizes costs.”

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