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Report Finds NCAA Undervalues Women’s Basketball TV Rights

The review claims the Women’s NCAA Tournament could bring in $81-$112 million per year.

Russ Heltman

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Courtesy: NCAA

A gender equity review of the men’s and women’s NCAA Tournament structures came out this week, and the findings aren’t flattering for the NCAA. The organization tasked the Kaplan, Hecker, & Fink law firm with the review. The firm found that the NCAA is “significantly undervaluing women’s basketball as an asset.”

The NCAA lumped in the women’s tournament with the other 28 Championships in a deal with ESPN that expires after the 2023-24 school year. The NCAA netted $500 million over ten years for that package of championships, while the men’s tournament just recently got an extension deal worth $8.8 billion.

An independent analysis from Ed Desser cited in the report claims the women’s tournament could bring in between $81 and $112 million per year when the current ESPN deal expires. The report also cited branding as a way the women are undervalued.

Restricting the “March Madness” logo to only the men’s tournament affects the marketing power placed behind the women’s event, not to mention the “weight room” scandal that rocked the NCAA at this year’s event. The women were given a rack of barbells while the men had access to a full-scale weight room.

The report dug up the idea that holding the two events at the same Final Four location could curb some of the equity issues. Stating one location for both finals can make it easier “from a monitoring perspective since it would be a lot easier to determine whether hotel rooms, food, locker, and weight room facilities, or signage are comparable if they are all in the same city.”

The NCAA responded to the report with the statement below:

“The NCAA Board of Governors is wholly committed to an equitable experience among its championships. We know that has not always been the case and the instance of the Division I Women’s Basketball Championship is an important impetus for us to improve our championship experience so it is not repeated. This report provides useful guidance to improve our championships. We have directed the NCAA president to act urgently to address any organizational issues. We have also called him to begin work this week with the three divisions and appropriate committees to outline next steps, develop recommendations and effectuate change. We will continue to review and process the recommendations in the gender equity report as we move forward to strengthen championships for all student-athletes.”

Sports TV News

Stephen A. Smith Slams Washington Post For Jerry Jones Reporting

“But you’re going to bring up a photo of him when he was 14, 15 years old? 65 or 66 years ago? This is where cancel culture gets into the mix.”

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Stephen A. Smith

After reporting from The Washington Post revealed a photo of Dallas Cowboys owner Jerry Jones standing on the steps of North Little Rock High School as six black students attempted to integrate in 1957, ESPN commentator Stephen A. Smith has slammed the outlet’s reporting and defended Jones on First Take Monday.

“I’m pretty pissed off,” said Smith. “I’m pissed off but not for reasons that people would think. I am very, very fond of Jerry Jones, and I’m not hiding that from anybody. Is his record perfect? No, but I’m pissed off because he doesn’t deserve what just happened. He doesn’t deserve it. One report, our report, said he was 14 years old. Another report said he was 15 years old. At minimum that’s 65 years ago.

“You’re going to bring up a picture of Jerry Jones standing at this protest — no question — what was happening is not something that anybody — as a black person — should be appreciative about. You had six students trying to desegregate the school,” Smith said before stating that racism is still “alive and well’ in America, noting black men especially face it daily.

“But you’re going to bring up a photo of him when he was 14, 15 years old? 65 or 66 years ago? This is where cancel culture gets into the mix. You’re making an attempt to eradicate him, what he stands for and all he has done.”

Smith continued by saying he doesn’t have a problem with the photo, and Jones’ youth changes the potential for outrage, noting if he was 30 or 35 rather than a teenager, that would be a bigger indicator of his character.

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Gus Johnson: ‘Nobody Ever Told Me I Was Doing It Wrong’

“I just want to delight in the excellence of these young men and women that I have the chance to call because I know it’s so important to them because it’s important to me.”

Ricky Keeler

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Gus Johnson

While fans get to hear Gus Johnson call big college football and college basketball games and get to see his reactions to memorable moments, he unfortunately never gets to see his own reaction, but he just enjoys being a part of sports, such as when he called Michigan-Ohio State for FOX this past Saturday.

Johnson was a guest on The Rich Eisen Show last week and he said while calling a game, he never wants to be too controversial and he appreciates that people choose to watch him during their times of relaxation.

“They say you never see yourself, you only see a reflection. You’ve never seen your face. You’ve only seen a reflection of your face as a human being. I can’t see myself. I would love to see myself during those moments because I sometimes don’t really understand the reaction. To me, I’m just watching the game, I’m a fan. I’m a journalist and I take that seriously, but more than anything, I’m just a fan of sports. Thank God for sports.

“People for the last almost 30 years have allowed me to come into their homes during their times of relaxation, rest, to spend time with their families. That’s important to me. When I call the game, I don’t want to be too controversial. I’m not trying to be 60 Minutes. I just want to delight in the excellence of these young men and women that I have the chance to call because I know it’s so important to them because it’s important to me. It connects you to great moments in your life and in your mind.”

Before he got to FOX, Johnson was at CBS Sports from 1995-2011 calling some memorable NCAA Tournament games and NFL games that went down to the wire. In an era where criticism can be found easily, Johnson told Eisen that he never received criticism about his broadcast style from any of his bosses:

“Nobody ever told me that I was doing it wrong. That’s one thing I loved about the CBS experience. At CBS Sports, we had different kind of broadcasters. Our leader back then and still is Jim Nantz. He had his own style. We had Verne Lundquist, we had Dick Enberg there during that time. Don Criqui was there during that time. Not one time did anybody ever tell me that I wasn’t doing it right. Nobody ever said ‘Gus, don’t do it that way’. I would get negative criticism when the Internet started, but not from my bosses.”

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Sports TV News

Scott Hanson Clarifies NFL RedZone Missteps During Raiders/Seahawks

Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available on select stations.

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NFL RedZone host Scott Hanson ruffled feathers for many football fans Sunday when he told viewers to switch from the channel to their local CBS affiliates to see the conclusion of the Las Vegas Raiders and Seattle Seahawks game.

Unfortunately, for both viewers and Hanson, the game was only being shown in a small portion of the country, with the rest of the nation’s CBS affiliates already airing 60 Minutes. The game was also available to NFL Sunday Ticket subscribers.

Hanson took to Twitter Sunday evening to explain what happened on the air and to apologize for the miscalculation.

Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available to stations in the Las Vegas, Fresno, Sacramento, Reno, Eugene, Portland, Boise, Seattle, and Spokane markets on the west coast. Additionally, the game was available in Chicago, Tampa, Atlanta, and Charlotte.

He apologized for the mistake and said he would have more details at a later date.

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