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Trey Wingo To Create Content For Caesars Sportsbook

“The former ESPN personality is joining the company as its chief trends officer and brand ambassador.”

Russ Heltman

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Courtesy: ESPN Images / Allen Kee

Caesars Entertainment recently rolled out its mobile sportsbook and has tapped one of the biggest names in sports media as a brand ambassador. 

Former ESPN personality Trey Wingo is joining the company as its chief trends officer and brand ambassador. Wingo is creating content using Caesars’ extensive trading data.

“I want to tell the stories behind the odds,” said Trey Wingo. “I am excited about where the Caesars brand is going, and I wanted to be part of the team that is creating content to engage our sports bettors.”

Wingo and ESPN were synonymous for over two decades before the two sides split last year. The host was the original anchor of NFL Live, starting in 2003. He was a mainstay on many ESPN NFL properties, including their draft coverage.

“We believe one way of treating our sports bettors as royalty is to give them the content they are craving. We are thrilled to make someone as talented and respected as Trey part of the Caesars Sportsbook team,” co-president of Caesars Digital Eric Hession said. “Few sports media personalities can match Trey’s combination of sports experience, insightful analysis, and ability to deliver content in an entertaining way. We are proud to welcome him to the Empire.”

Trey Wingo has his own football podcast, Half Forgotten History, and joined Pro Football Network earlier this year as an equity partner, brand ambassador, and content provider.

“I’m excited about the new venture going forward,” Wingo said about his role with PFN back in March. “I’ve been extremely impressed with what Pro Football Network has started, and I’m looking forward to helping them achieve new heights in any way I can.”

Caesars unveiled its mobile sportsbook last week. The brand is a leader in market access for legalized sports betting and has the most retail locations in the United States.

Sports Online

Bleav Launches Kordell Stewart Podcast

“My Podcast will be an On The Edge experience however tough but fair. To be able to SLASH in and out of topics takes a team that BLEAVs in me,” Stewart said in a statement.

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Former Pro Bowl quarterback Kordell Stewart is joining Bleav for a new podcast called On The Edge with SLASH.

“My Podcast will be an On The Edge experience however tough but fair. To be able to SLASH in and out of topics takes a team that BLEAVs in me,” Stewart said in a statement.

 “Kordell was electric on the football field, and we are thrilled for him to be electric in front of a microphone. Kordell will bring top notch insights to Bleav,” Bleav CEO Bron Heussenstamm said. “We are ecstatic to work with him!”

The 49-year-old Stewart, nicknamed “Slash” for his ability to play several positions, mostly played quarterback for the Pittsburgh Steelers from 1995-2002. He also played for the Chicago Bears and Baltimore Ravens during his NFL career

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Sports Online

Over Half of All NFL Viewers Don’t Know Thursday Night Football Is Streaming on Amazon

A study of 1,000 Americans 18 and older indicated 53% of frequent NFL viewers are aware that the games will only be available on Amazon Prime Video.

Jordan Bondurant

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Thursday Night Football

The new NFL season is heading our way fast, and in Week 2, Amazon will be kicking off its historic run as the home for Thursday Night Football.

The only thing is apparently there’s a large group of football fans out there that still have no idea that you’ll only be able to stream those games.

Cumulus Media and Westwood One Audio Active Group commissioned a study of 1,000 Americans 18 and older which indicated 53% of frequent NFL viewers are aware that the games will only be available on Amazon Prime Video.

What’s more concerning, according to Nielsen Scarborough, 54% of of those who watched TNF (36.7 million) in the last year say they are not Amazon Prime members. So they likely won’t have access to a game stream anyway unless they subscribe.

On the flipside, though, those who already have Prime are more likely to tune in to games anyway. Of those surveyed, there’s a good chance the various alternate broadcasts offered in addition to the traditional feed with Al Michaels and Kirk Herbstreit will bring in larger audiences and viewers who may be occasional NFL watchers.

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Apple is Leader to Land Big Ten Streaming Rights

Amazon has also been negotiating, but the decision by USC and UCLA to join the conference reportedly brought Apple to the table.

Jordan Bondurant

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Apple Big Ten

A new media rights deal for the Big Ten Conference is nearing its completion, and it’s being reported Apple is close to joining NBC, CBS and FOX as a media partner.

According to both The Athletic and reporting from MacRumors, the tech giant remains as the leading potential streaming partner in the new deal.

Amazon has also been negotiating, but the decision by USC and UCLA to join the conference reportedly brought Apple to the table.

The deal will reportedly see the conference make $1 billion per year. Apple has already made a splash in the streaming world this year, making deals with both MLB and MLS to stream. The company is also still being linked to talks over securing NFL Sunday Ticket.

A formal announcement of the TV rights deal is anticipated by the end of this week, but no word on whether streaming will be included in that or if a separate agreement needs to be reached.

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