Sports TV News
NFL Wants Betting Ads That Don’t ‘Overwhelm Game Broadcasts’
“The league has fought against the slippery slopes in sports betting for years but not anymore.”
After years of shadow operation, sports betting is here to stay, and the NFL’s broadcasts are going to start capitalizing on the industry this fall. The league announced they are allowing betting ads on their game broadcasts for the first time this year.
The league has fought against the slippery slopes in sports betting for years but not anymore. NFL representatives signed licensing deals with FanDuel, DraftKings, and Caesars Entertainment worth around $1 billion over the next five years, per the Wall Street Journal.
Now, the league announced sportsbooks can use six television spots each broadcast to promote sports betting. The aforementioned companies are allowed to broadcast in these windows along with WynnBET, BetMGM, PointsBet, and Flutter’s Fox Bet property.
“We were focused on how we can include sports betting ads in a thoughtful way with sports betting going national now, with over half the population having access to sports betting,” NFL Chief Strategy Officer Chris Halpin told the Sports Business Journal. “How do we include it in a way to serve those fans and those partners, while also not overwhelming the game broadcasts?”
It’s hard to say whether fans would get turned off from the game by seeing more gambling promotions than say a liquor, beer, or medication ad. All of those commercial topics are synonymous with NFL Sundays, as the league has an official beer sponsor and added an official liquor sponsor for the first time this summer.
Sports betting is now legal in nearly half the country. The NFL went from supporting the losing side in the 2018 Supreme Court case that essentially legalized the vice nationwide, to now opening bidding wars for sports betting companies to show ads in between first downs.
The NFL is the most powerful sports league in America, and it’ll be sooner rather than later before they increase the betting ad limit. Money talks and sports betting is getting louder every passing day.
Russ Heltman is a daily news writer for BSM. He is the morning host and producer for 89.3 WMKV in Cincinnati, OH. He also works in gameday communications for FC Cincinnati and additionally contributes to the AllBengals blog for Sports Illustrated. Russ can be found on Twitter @RussHeltman11 or you can reach him by email at Heltmandm@yahoo.com.
Sports TV News
Sean McManus: LIV Golfers Won’t Get Different Treatment During The Masters
“We’re not gonna put our heads in the sand.”
CBS Sports is preparing for coverage of its 68th consecutive year of The Masters, but the 2023 event could prove to be unlike any before it, and CBS Sports Chairman Sean McManus is cognizant of the situation.
After several former Masters champions departed the PGA Tour for the upstart LIV Golf, many pondered what that meant for the sport’s major championships. The Masters decided to continue to allow the golfers who are now playing exclusively with the Saudi-backed league to compete for the green jacket. McManus shared that CBS will continue the showcase the golfers as it always has.
“We’re not gonna cover up or hide anything,” McManus said, as reported by Golf Digest. “As I’ve said so often, our job is to cover the golf tournament. We’re not gonna show any different treatment for the golfers who have played on the LIV tour than we do the other golfers. And if there’s a pertinent point or something that we need to, or we feel that we should bring up in our coverage on Saturday and Sunday, or on our other coverage throughout the week, you know, we’re not gonna put our heads in the sand.
“Having said that, unless it really affects the story that’s taking place on the golf course, we’re not gonna go out of our way to cover it. I’m not sure there’s anything that we could add to the story as it already exists. We’ll cover it as, as is suitable.”
Sports TV News
NFL Owners Not Voting on Flex Scheduling For Thursday Night Football
“The owners have simply decided to wait until May to make their decision.”
Amazon will have to wait for flex scheduling. NFL owners decided to table a proposal that would allow the league to create more compelling matchups for Thursday Night Football later in the season.
That doesn’t mean flex scheduling won’t be a reality on Thursday nights this season. The owners have simply decided to wait until May to make their decision.
Earlier this week, Peter King of NBC Sports reported that NFL Commissioner Roger Goodell is pushing the idea. Coaches have been outspoken about how much they dislike it, complaining about managing injuries and the competitive disadvantage that would come with finding out you suddenly have a shorter week of preparation than expected. According to King, Goodell is trying to make Amazon happy after the first season of Thursday Night Football failed to deliver projected audience numbers for Prime Video.
League owners did take a step they hope will lead to fewer games between losing teams. Last season, teams could only be scheduled once for a Thursday night game. The owners decided to bump that limit up to twice per season.
Goodell defended the proposal against accusations that the league is prioritizing revenue over player safety.
“We always look at the data with respect to injuries,” he told the media gathered at the league meetings. “That is what drove our decisions throughout the first 12 or so years of Thursday Night Football and how it’s evolved. I think the data was very clear: it doesn’t show a higher injury rate. But we recognize shorter weeks. We went through this with COVID, too.”
When the idea of flex scheduling is revisited in May, it will require the support of 24 team owners in order to become a reality.
Sports TV News
Eric Shanks Got Approval From Alex Rodriguez Before FOX Hired Derek Jeter
“Why wouldn’t we reach out?”
Derek Jeter is going to work a very limited schedule for FOX next season. Still, before he came on board, FOX Sports CEO Eric Shanks wanted the support of Jeter’s former Yankees teammate and on-again/off-again friend Alex Rodriguez.
Andrew Marchand is reporting that Shanks reached out to ARod personally. Rodriguez gave his approval to the network.
“Why wouldn’t we reach out?” a Fox Sports spokesman said when The New York Post reached out for confirmation.
While Derek Jeter is now part of the FOX family, fans shouldn’t expect to see him every time baseball is on the network. He is only scheduled to work “marquee events”. This season, those include the London series, the All-Star Game, and the World Series.
He will be at the desk alongside Kevin Burkhardt, David Ortíz, and Rodriguez.