John Middlekauff Isn’t Screwing Around
“I think any time that I’ve ever had the opportunity to be around someone really successful, it was less about getting their words.”
The 3 and Out with John Middlekauff podcast has been acquired by Colin Cowherd’s network The Volume. Cowherd’s programming approach is “same sports, different angles.” I typically watch games while standing on my head, but I digress. This isn’t about me; this interview is about the former NFL scout, turned terrestrial radio host, turned podcasting stud. If you want different angles, Middlekauff’s got ‘em thanks to his time in the league. It doesn’t hurt that the Davis, California native is also smart, experienced, and unapologetically opinionated.
Some huge names have had a powerful impact on Middlekauff’s career. You can’t do much better than working with Andy Reid in football and Cowherd in broadcasting. In our chat below, the Cal Poly graduate makes an interesting point that the best advice he’s received was never spoken. Middlekauff talks about how he gauges success in podcasting and the most challenging role of his career. There is also a nod to his Bay Area radio days with Guy Haberman and Jason Barrett as well as some rapid-fire NFL gems. Enjoy.
Brian Noe: What was it about Cowherd’s network that convinced you it was the right place for your podcast?
John Middlekauff: I’ve been with Colin since the inception of this podcast on his other network. He’s the best in the business. Any time that a guy like that believes in you and helps you start something and is behind you, I don’t think you can ask for anything more. If Colin says let’s do this, I’m doing it. It’s not a complicated strategy. I just follow Colin’s lead to wherever he’s headed and I’ll be right behind him
BN: What are the things in the podcasting space that appeal to you more than terrestrial radio?
JM: I’ve been doing it now for five years. I worked in terrestrial radio for about three. I would say the things that I like, one, you’re coming for me. If you’re listening to the show, you are seeking me out. A lot of radio shows — now the big ones, you’re going for Colin — but most radio shows if you’re on the station, you might just end up on a show. You may like the guy, you may not, but you’re just stuck. Where in podcasting if you’re listening — it’s why a small percentage of podcasts are making a lot of money — people seek them.
The other thing is for me in radio, you’re partners with teams because you have to be in the big markets. It can be dicey for me. I’m someone that does not hold back. I don’t give a f*** what other people think. I’m not just trying to make things up but the team’s get very sensitive in my experience.
Now I was dealing with the second-rate teams in the area. I can understand dealing with the Yankees, the Cowboys, the San Francisco Giants, the 49ers — I get there’s a balance because they generate a lot of money for you. But the teams I was dealing with were struggling. They got so sensitive. Especially the football team was losing so much. It became very stressful. I’m paid to talk and be authentic. That’s one thing in the podcast space I can truly say whatever I want. I enjoy it a lot personally.
BN: In radio, the report card is the ratings book. What’s the metric in podcasting you look at to gauge success?
JM: Revenue. As long as we’re making money and growing, I feel good about it. I always thought the ratings thing in radio, it’s just made up. It’s based on a couple of meters. I think it’s a sham. You have no clue how many people are listening. Absolutely none. I live in a market with eight million people and it’s based on like 10 meters? It’s insane. If 1.5 million people listen to me in a given month, that’s actual people listening.
One time we had Terrell Owens on when I was working for Jason Barrett in radio. He was still a really big deal. The 20-minute interview did like a 30 share. Our show was number one in the market that month. That was a really big deal for the station. We were all fired up. But the next month we’re doing a sweet show, big guests, and we were maybe like fourth. You’re just playing these games with these meters. I don’t have to play any games with meters now. That’s a major, major difference. There’s no manipulation of it.
BN: Yeah, it matters but it’s so goofy. It’s like stoppage time in soccer where it’s not precise. It’s just ehh, we’re kind of making stuff up as we go along. And you live and die by that. It’s crazy.
JM: It’s wild. It’s like you can control it but you feel like you have no control over it. And then all of a sudden you’re like oh a meter left, and now he doesn’t listen to you anymore. So you just dropped like two points, but you’re like I think our show is better than it was two months ago and now we’re getting our ass kicked. What is going on? That’s the difference in podcasting, again at the higher levels.
This is my business. This is not a passion project for me. This is what I do to pay the bills. There’s no screwing around here. You have that mindset in radio; you approach it like a real job. It’s very serious. I think it helps since leaving you just maintain that mindset and treat it the same even though the meter and the ratings do not exist. That’s a major pressure relieved from your shoulders. You don’t even have to think about it. You got to get people to listen. You got to keep growing. But to me it’s easier to do that than it is to add an extra meter out there and you don’t even know the human or what he even likes.
BN: The knock among industry folks is that podcasting is harder to monetize. What has been your experience as far as that goes?
JM: Yeah, no issues. It was hard at first I’d say three or four years ago. But in 2021, I’ve had a lot of success monetizing. The two podcasts I’m a part of definitely generate revenue. I know that. I’d say the other difference is, as a radio host you don’t get to own the show. As a podcast you potentially get the ability to own your show or be a partner in your show and own the revenue coming in. That’s just something that’s a little different.
Now I would say one major difference is like you said the knock that a lot of podcasts can’t make money. It’s harder to generate; it is more of a hustle. But I’d say most businesses are a little bit of hustle at the ground floor. I argue that terrestrial radio is getting more and more segmented and splitting up. TV stations are cutting budgets. That’s the one thing in the digital space where they’re adding. A company like The Volume; they’re going to try to grow where some of the old-school television shows or a terrestrial radio station, they’re cutting. It’s going to be hard for them to ever add again. They’re probably not going to come back.
BN: When you think about your entire career — we’re talking scouting, radio, podcasting — what do you think has been your biggest break?
JM: It’s probably not one. There are so many influential people that changed my life. I’d say Pat Hill changed my life. Andy Reid changed my life. Once I transitioned into media I could just say I worked for Andy Reid and Howie Roseman. I would say without Guy Haberman I never would’ve gotten into radio. Who knows? Maybe I’d be selling insurance now. And then with Colin, he’s changed my life. It’s just individuals that believe in you, take a chance on you, and then once you’re able to associate with them, they are high-level, well-respected people in their business. Andy is one of the best coaches. Colin’s one of the best ever. Those two guys alone, it changed my life for sure.
I’d say there are always seminal moments. There’s nothing like your parents. Without them none of this is possible. But then once you become an adult you meet different people that can take you on paths that you didn’t know. If you asked me 10 years ago would I be sitting here talking to you, who knows? I get a lot of questions like where do you see yourself in five years? Well, I think that question was a lot easier to answer in like 1996. The world changes at rapid speed. I don’t f***in’ know what’s going to be around. [Laughs] Who knows? I think in this profession it’s borderline impossible to answer.
BN: What’s some of the best advice you’ve gotten from the who’s who of people you’ve worked with?
JM: I wouldn’t say it’s necessarily like individual advice. I would just be able to say watching their actions. The way they operated. The way they conducted themselves. Starting with Pat Hill and Andy just how friendly and nice, how much ownership they took in everything, and just the way they conducted themselves. Then when you meet all these other famous people that know them and how they revere those guys, it’s just like well I can see why.
Being around Colin, I remember a couple of years ago at the Super Bowl, just the way he treats his staff. He’s probably one of the more famous people I know. You see some of these stories about Hollywood people and you’re like God; he’s the complete opposite. He’s incredible. He really is a unique, authentic individual. It was the way I was raised; treat people well, do the right thing. And if you’re talented hopefully the cream will rise. That’s really something I kind of think about more than any individual advice like get into the break fast or that type of stuff. [Laughs] I don’t really think about that as much.
BN: It reminds me of Brett Favre and Aaron Rodgers. Favre didn’t have to say hey, do this and look out for that. But being around a guy like that is helpful. Is that similar to your experience?
JM: I think any time that I’ve ever had the opportunity to be around someone really successful, it was less about getting their words. Because again as an individual it’s hard to just take something someone’s said, but if you can just emulate the things that they do and the way that they treat people if they do it the correct way, I think that is a game-changer in life.
BN: What has been the most challenging role and the most enjoyable role you’ve had throughout your career?
JM: I would say the challenging role was my first year when I got to the NFL. It was just hard. There were just a lot of things going on. You’re fighting for your professional life. You’re basically on a one-year $20,000 contract, just the lowest guy on the totem pole. You’re doing all of these — looking back — trivial tasks, but at the time you feel like I got to pick this player up at the airport. I’ve got to get sandwiches for the coaches. You just feel pressure with everything you’re doing even if it gets up to oh, they’re letting me evaluate some players. That was just really, really intense. Just the pressure obviously going to Philadelphia, it was crazy. But it was good crazy. It was hard, there’s no doubt about it.
I would say doing podcasts now. The impact and seeing people that enjoy it, it’s definitely cool. Some of the sports media stuff can bore me. Just doing your go-to stuff. The clickbait.
I’m going to talk about what I want to talk about. I’m not going to talk about offensive linemen. I’m going to talk about the quarterbacks and the coaches. I’ve got a pretty good idea. I think like a fan. I’m not worried about the practice squad because that stuff kind of bored me when I was in the NFL, but you had to be really focused on it. So I just enjoy doing shows and having people like it.
BN: I’m just curious, man, if you break down your time scouting in the league year by year, what was that timeline for you?
JM: I was with Fresno State for two years. Then I was with the Eagles for three years. Andy got fired my third year. That’s when Chip Kelly came in. At the draft I got let go. I was probably 28. I didn’t know that many people in the league. So I didn’t really know what to do. I tried to get on some other places and I didn’t. It was like should I try to move somewhere? My third year I was able to work on the West Coast for the Eagles for college. I lived in San Francisco. I got to come back west. I was like I don’t really want to move. I want to do my own thing. That’s when Guy had just gotten hired by JB. I got lucky there. If he hadn’t been there who knows? I don’t know what I would have done.
I wasn’t dead set. I think a lot of people — that’s all they were going to do. Being in the NFL, I think that’s the way it is with the NBA, with baseball, these guys are just driven. They’re junkies. I don’t like football that much. I want to go play golf. I have other interests in business and other stuff that I do. There are other things that I want to do and I enjoy watching other sports. You don’t really have time for that sometimes depending on the time of the year. It’s just football in this bubble. It’s crazy.
I’m able to do it now on a much, much lower level than eat, breathe, sleep it 24/7, 365. There are so many players in the league. It takes a lot of time to master the league. And then even once you do, just to keep up and maintain it, it takes a lot of energy. It’s always moving. All of these coaches. I think a lot of fans say I would love to do that. It sounds good in theory and then you find out you make probably way less than you would make doing your job and the hours are insane. Again it’s the football 24/7, 365.
BN: With Guy in San Francisco, how did it come to be where you ended up on a show together?
JM: I think over the summer maybe in July or early August of 2013, he’s hosting the night show and doing the A’s postgame. He’s like bro, come in. Just come in for 30 minutes, you’re an NFL scout, we’ll talk Raiders, Niners, and just around the league. I think I did it a couple of times and JB was a legit boss. I would imagine most bosses around the country ain’t listening to some of the guests that come on the night show, but he was newer and putting the station together. It might have been the first time I went in, Guy hits me up a few days later and was like hey, my boss at the station just heard you and he’s going to reach out. He wanted me to become a part of the station on just like a random contributor type thing. It really all started because Guy had me on for 30 minutes, JB listened, liked it, and it kind of went from there.
BN: I’ve got a couple of rapid-fire NFL questions. What’s the storyline you’re most fascinated by heading into the season?
JM: I’m biased but it’s got to be the 49ers quarterback situation. Maybe just all the rookie quarterbacks. There are five guys drafted in the top 15. With five quarterbacks drafted that high, it’s going to be fun to watch. I’m excited.
BN: Is there anything that’s talked about a decent amount heading into the season that you don’t find very interesting?
JM: That’s a good question. The Deshaun Watson thing has started to bore me a little bit. Just suspend the guy, trade the guy; how long are we going to go on? It feels like it’s not going away because who’s going to trade for him right now. That story is getting exhausting. People just keep acting like he’s tradable. He’s not tradable until we get some clarity on the legal stuff. He’s no longer just Deshaun Watson 2020. He’s got some off-the-field issues that are kind of a big deal right now.
BN: Do you have a best bet for the season?
JM: I like Matt Stafford or Josh Allen to win MVP. I’d probably lean Josh Allen MVP. He might have a sweet season. He might just be unreal.
BN: What are you most bullish about in terms of a team exceeding expectations or being a disappointment?
JM: I think the Patriots are going to be good. Belichick’s just coming off a bad season. You got Mac Jones. They got all of these guys back on defense. Last year’s team sucked and they went 7-9. Jon Gruden, year four, I just think they’re not going to be good. Six, seven wins for $10 million a year. I think that place has a chance to be a disaster.
BN: Who do you think is the best color analyst in the NFL right now?
JM: I enjoy Tony Romo. I just enjoy his energy. I know some people think he’s cheesy or whatever but there are so many analysts that are awful. Let’s face it; there are a lot of broadcasters that are just terrible. You just mute them. Just f***ing throw on some music. It’s bad.
Most national broadcasts in 2021 — maybe it was different 15 years ago, it felt like it was good — it just doesn’t feel like it’s that good anymore. There are so many players, so many injuries, so many moving parts. That’s a tough job for the analysts. I’m not saying it’s easy. So even the guys that suck, it’s hard. I wouldn’t want to do it.
BN: By the way, I get a little bit of a Philip Rivers vibe from you. Just in terms of your energy and cadence.
JM: I appreciate that.
BN: You curse. Phil doesn’t. Other than twang and cursing, I sense some Phil.
JM: No children yet.
BN: [Laughs] Maybe there are like nine on the way for you.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at email@example.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
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