Advertising for the upcoming football season is booming in part because of sports betting going mainstream. Now, another revenue lane is projected to explode, and Fox is getting in on the ground floor.
Cryptocurrency exchange companies could flood the market with money over the coming years. Sports Business Journal’s John Ourand reports that FOX signed a deal with Crypto.com estimated to land in the seven figures. Crypto.com is now the presenting sponsor for the College Football Extra postgame show on both FOX’s broadcast network and FS1.
Other companies like BlockFi have advertised on Barstool Sports outlets, but they have been slow to tackle mainstream media audiences until now.
FOX made other news in the crypto world when they invested in Eluvio last week. The platform manages, distributes, and monetizes content on the blockchain. The company invested $100 million into the project and will use Eluvio to power Blockchain Creative Labs, an NFT company from Fox Entertainment and Bento Box Entertainment.
“Like owning a DVD, you can actually own an episode of television or movie,” Bento Box Entertainment CEO and co-founder Scott Greenberg said to The Hollywood Reporter. “If I bought a movie and I’m done, and I resell it, the creator gets paid again. And if there’s a studio attached and helping finance it … they can track all the revenue and they get multiple payments.”
Greenberg confirmed that traditional project release dates won’t change due to blockchain technology.
“It depends on the content, it depends on the creator, it depends on the windowing, but we’re not disrupting the windowing,” Greenberg said. “We’re actually creating more revenue opportunities within the traditional windows that are presented.”
The NFL has been reticent about signing NFT or digital art content deals so far, but college football fans will get a dose of blockchain advertising this fall.
Barstool CEO Erika Nardini Offers Career Advice On Instagram
“Nardini has been the CEO at Barstool Sport for a little over five years after the company relocated from Boston to New York City.”
Barstool Sports CEO Erika Nardini has a wide range of experience in the business world and offered some advice over that time to curious Token CEO podcast listeners on Instagram.
Nardini has been the CEO at Barstool Sport for a little over five years after the company relocated from Boston to New York City. Here are a few of the advice nuggets she handed out on the AMA.
“Never!!” Nardini said when asked how late is too late for career switching in the corporate world. “Do your thing; just have reasonable expectations about how hard it’s going to be & how long it will take. Also, have expectations for learning/growing and having fun. Change is good.”
Nardini graduated from Colby College in 1998 with a B.S. in sociology and philosophy and immediately jumped into a career at Fidelity Investments after interning at the company.
“Definitely!” Nardini’s said when asked if it’s ok to DM someone at a company after applying. “Only once tho or they’ll think you’re creepy.”
Barstool Sports founder Dave Portnoy named Nardini the company’s first CEO in 2016 while appointing himself chief of content.
“Be experimental,” the Barstool Sports CEO said when asked about general tips for moving up in a career. “Be highly communicative, listen, make a plan, and execute.”
Nardini left Fidelity in 2001 and has since worked the majority of her time in the tech field before joining Barstool Sports. She has had stints with Microsoft, Yahoo!, and AOL.
“I struggle with this,” Nardini said when asked how to set and reach milestones. “It’s hard to create structure when you’re growing so fast. I’m trying to improve here. A small number of goals and clear metrics seems to work best; we’ll see…”
Learfield Launches Business To Include Team Branding In NIL Deals
“The company has added a litany of its partners to the program including, Duke University, Florida State University, and the University of Florida.”
Learfield announced a new program to make it easier for student-athletes to associate school logos with NIL deals. Learfield Allied is aimed at bringing NIL deals and university intellectual property together.
The company has added a litany of its partners to the program including, Duke University, Florida State University, University of Florida, University of Kansas, University of Louisville, St. John’s University, Syracuse University, University of Utah, and the University of Wisconsin.
“From the very first stages of NIL, our job has been simple – to listen, learn, and help schools, brand partners, and student-athletes maximize opportunities,” Learfield president and CEO Cole Gahagan said in a press release. “By building a nationwide, consistent framework, we’re ensuring that the invaluable IP of our school partners remains under the highest level of commercial safeguard, while at the same time, significantly widening the opportunities for student-athletes, universities, and corporate brands alike. Learfield Allied is truly a solution that benefits all stakeholders in NIL.”
The entire program is aimed to be a national solution towards combatting the blockades in current NIL deals. The Supreme Court allowed the practice to start this past July. In many cases, athletes have been unable to associate their NIL deals with their school’s mascots and logos at places like the University of Wisconsin.
“Learfield Allied is a win for all parties involved, and I am especially happy that this will expand NIL opportunities for our student-athletes,” said Wisconsin athletic director Chris McIntosh. “Our athletic department is deeply committed to helping our student-athletes and corporate partners maximize opportunities in this space. This new initiative will greatly help and I am pleased to have Wisconsin Athletics at the forefront.”
Learfield Allied is the next step in the company’s NIL game plan. They also launched Compass this year, which helps educate student-athletes on the ins and outs of NIL deals.
“As a leader in intercollegiate athletics, we have a responsibility to listen to the market and lead with solutions. Our brand partners are interested in utilizing student-athletes in their marketing campaigns but there hasn’t been a secure and turnkey way to facilitate those opportunities using school IP, until now,” said Learfield CRO John Brody. “The unveiling of Learfield Allied is a gamechanger for those brands who are leaning in on student-athlete NIL, and we are proud to be at the center of the industry’s evolution and development.”
Dan Patrick, Other Sports Media Express Love For Taylor Swift Album
“The ten minute version where she is calling out Jake Gyllenhaal is epic surgery there by ‘Tay Tay'”.
Taylor Swift has a new album, Red (Taylor’s Version). It has received some rave reviews all across the country since its release a couple of weeks ago. It appears that she has gotten some unlikely fans in the world of sports media.
Longtime sportscaster Dan Patrick had a segment on his show yesterday where he discussed how he has been listening to Taylor Swift all weekend long.
“I drove to Maine on Saturday, I drove for four and a half hours and I listened to Taylor Swift for four and a half hours and I loved it. She has her version now she is re-recording all of her hits and the ten-minute version where she is calling out Jake Gyllenhaal is epic surgery there by ‘Tay Tay’,” said Patrick of the album.
It appears that Patrick is not the only sports media personality that has been into the longtime pop star’s new album. There has been a lot of talk on social media regarding Swift’s new ten minute some detailing her relationship with actor Jake Gyllenhaal, and there were some notable names in sports media getting in on the fun.
The biggest Taylor Swift fan in all of sports media just might be Mike Golic Jr. The ESPN Radio host also serves as a college football analyst and acknowledged on Twitter that he devoted a portion of Kentucky’s easy win over Vanderbilt to talking about Red (Taylor’s Version).
It definitely seems that Swift has picked up steam in the world of sports. The Washington Football Team social media team even tweeted a little play on the name Taylor following their win this Sunday against the Buccaneers led by quarterback Taylor Heinicke.
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