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Mark Schlereth Joins BetRivers As Brand Ambassador

“Schlereth is part of BetRivers “Bet With a Winner” campaign. It’s an ideal name for something involving a former Pro Bowler and three-time Super Bowl champion.”

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Rush Street Interactive, the parent company of BetRivers, has struck a deal with Mark Schlereth. The NFL veteran, FOX Sports analyst and 104.3 The Fan morning man will create content for BetRivers and make appearances on the sportsbook’s behalf.

BetRivers is connecting itself to Schlereth, a high profile sports figure in Denver to help the company grow its local awareness. Not only will he create NFL content for the company, but he’ll also create Broncos-focused videos. It’s a smart strategy given how quickly Colorado has become a hotbed for sports betting.

“I’m really looking forward to interacting with BetRivers players,” Mark Schlereth said in a press release. “It’s one thing to offer my insights and analysis on television and radio broadcasts, but it’s really exciting to share my experience with bettors during call-ins and through other BetRivers Network platforms to help them make educated betting decisions.”

Schlereth is part of BetRivers “Bet With a Winner” campaign. It’s an ideal name for something involving a former Pro Bowler and three-time Super Bowl champion.

“Adding Mark and his vast experience as a champion player and NFL analyst will bolster our football coverage and give our bettors key NFL insights and analysis as they make their sports wagering decisions,” added Richard Schwartz, CEO of RSI, which operates BetRivers.com and PlaySugarHouse.com.

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Julian Edelman Launches ‘Games With Names’ Podcast

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.

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Former NFL wide receiver and Super Bowl MVP Julian Edelman has teamed up with comedian Sam Morril to launch the Games with Names podcast.

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.

“Everyone’s always talking about who the GOAT is, but Sam and I are looking for the GOAG: The Greatest of all Games,” Edelman said.

Edelman, who retired from the NFL in 2020, has already worked elsewhere in sports media. He joined the cast of Inside the NFL on Paramount+ last season.

Meanwhile, Morril was excited to get the opportunity to work with Edelman.

“Julian Edelman is a three-time Super Bowl Champion and I just got 10,000 airline miles complaining that my in flight TV didn’t work,” said Morril. “We both know how to get things done, and it was only a matter of time before we joined forces.”

The podcast will be presented by WynnBET.

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Colin Cowherd Adds Madden Streamer Brady Mays to The Volume

Cowherd added that Mays, 25, brings a different level of content to the table.

Jordan Bondurant

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Colin Cowherd once had very strong feelings about video games and esports, but apparently his mindset has changed. It’s changed so much so that Cowherd has brought on a popular Madden NFL streamer to his digital company The Volume.

Brady “Mayz” Mays has made a name for himself on YouTube streaming himself playing the popular video game. According to Yahoo, Mays channel amassed upwards of 100,000 subscribers.

“I’ve had a total change of heart,” Cowherd said in an email to Sportico. “That business is so lucrative that parents these days might be telling their kids to STOP playing outside and go inside and play some video games.”

Cowherd added that Mays, 25, brings a different level of content to the table, and that was what drew their interest in the streamer.

“At The Volume, we comb the internet for people who cut through within a specific genre,” Cowherd said. “We wanted to find a unique talent in esports, starting with Madden, and at every turn, someone on the internet was pointing to Mayz.”

“I’m excited to bring a new, innovative style of content to the table,” Mays added. “Partnering with Colin and The Volume is a testament to the growth and legitimacy of the gaming industry today.”

Mays will be the first person hired by The Volume to stream on Twitch. The newest edition of the EA Sports Madden NFL franchise drops later this week.

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Amazon Tells Thursday Night Football Advertisers Not to Expect TV Ratings Numbers

Amazon is reportedly getting out in front of potentially lower ratings for coverage of the games than on traditional TV.

Jordan Bondurant

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Thursday Night Football

The clock is ticking down until Amazon Prime Video begins its run as the home for Thursday Night Football.

But with the shift to streaming, Amazon is reportedly getting out in front of potentially lower ratings for coverage of the games than on traditional TV.

According to Ad Age, the tech giant is anticipating 12.5 million viewers tuning in each week. Last season when the games aired on FOX, the audience peaked at 20 million.

So to help curb concerns from advertisers concerning lower viewership, Amazon is reportedly working with those brands and companies to leverage their NFL ad buys into broader e-commerce ads.

Ad Age reports the price of ad time on Thursdays on Amazon has also decreased compared to what they were going for with FOX. Amazon has asked in the ballpark of $500,000 for a 30-second spot, where FOX ads had an average price of $635,439.

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