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VSiN Strikes Content Distribution Deal With YouTube TV

“Subscribers will gain access to VSiN’s leading sports betting and entertainment programming as part of YouTube TV’s Sports Plus add-on package.”

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The growth continues for VSiN. The Las Vegas based brand and subsidiary of DraftKings Inc. has announced a content distribution deal with YouTube TV.

Starting today, subscribers will gain access to VSiN’s leading sports betting and entertainment programming as part of YouTube TV’s Sports Plus add-on package for $10.99/month. The VSiN channel on YouTube TV will allow subscribers to access more than 100 live linear hours of content each week, led by morning show personalities Mitch Moss and Pauly Howard, sports betting analytics expert, Gill Alexander, former football executive, Michael Lombardi and sportscasting legend, Brent Musburger. 

“VSiN is incredibly excited to bring its new 24/7 fall lineup of premier sports betting analysis to YouTube TV,” said Brian Musburger, founder and Chief Executive Officer of VSiN. “As the first sports betting content provider of the streaming service, we look forward to delivering original programming from some of the biggest names in the industry to the millions of YouTube TV subscribers and the growing number of fans who wager on sports across the country.”  

“VSiN is the trusted authority in sports betting news, information, and analysis and a foundational pillar of DraftKings’ overarching media strategy,” said Brian Angiolet, Chief Media Officer at DraftKings. “YouTube TV will provide our millions of skin-in-the-game sports fans with a seamless and engaging content experience and as the convergence of betting and streaming technologies continues to expand, DraftKings will remain opportunistic in exploring additional opportunities on various platforms.” 

VSiN is the only sports betting network delivering real-time news and analysis across every major sport, around the clock, seven days a week. With the addition of YouTube TV, VSiN continues to expand its distribution. The network is available currently thru its website VSiN.com, and on television on NESN, MSG+, Marquee Sports Network, Rogers Sportsnet, AT&T Sportsnet, WBRZ 2+, Sling, Fubo TV and Comcast Xfinity X1 and Flex. Audio partners include iHeart Radio and the iHeart podcast network, TuneIn, and radio stations such as 1010XL in Jacksonville, and 920 The Game in Las Vegas among others. For information on becoming a radio affiliate click here.

Sports TV News

Viewership Growth Continues For First Take, Get Up

The success of both shows has lead to ESPN being the top cable network from 8:00 a.m to 12:00 p.m in the key demographic of 18-34 year olds.

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Via ESPNPressroom

ESPN is seeing growth in two of their signature morning shows. Get Up, with Mike Greenberg and First Take featuring Stephen A. Smith and Molly Qerim Rose are both seeing a rise in audience.

Get Up‘s audience is up a significant 27% percent compared to 2020. November was the most-watched month in the history of the show according to Nielsen. This is the ninth consecutive month that the show has shown year-over-year growth.

First Take is doing well in its own right, up 19% compared to 2020. The show has shown year-over-year growth in 6 out of the last 7 months.

The success of both shows has led to ESPN being the top cable network from 8:00 a.m to 12:00 p.m in the key demographic of 18-34 year olds.

Get Up and First Take continue to bring top level information, insight and entertainment for our fans. Making the four hour block appointment television,” said David Roberts, ESPN senior vice president, NBA & studio production. “Beyond the 8 a.m.-12 p.m. viewership success, segments from both shows also perform extremely well with fans across social and digital channels, expanding their reach in meaningful ways.”

There was some question as to how First Take would do following Max Kellerman’s removal from the show back in August, but it seems that the format of rotating panelists on the show alongside Smith and Qerim Rose has been a success.

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Sports TV News

Robert Griffin III Book To Expose Washington Football Team

I want you to take this journey with me, as I walk you through one of the most dysfunctional franchises in all of sports.”

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Icon Sportswire via Getty Images)

Robert Griffin III has a new book coming, and the topic is one that has been in the news as of late.

Griffin announced Surviving Washington on Twitter. The book is focused on the issues he had with the Washington NFL team at the beginning of his pro career. It’s set for an August 2022 release.

“Now, every experience that I’ve ever had has made me a better husband, a better father, and a better player. But I want you to take this journey with me, as I walk you through one of the most dysfunctional franchises in all of sports,” Griffin said in a video announcing the book. “I’m going to tell you the truth about what happened in that playoff game in 2012 against Seattle. I’m going to detail the medical mismanagement that I received during my time in Washington. I will open your eyes to the sexual harassment that permeated the walls of that building, and give you a deep dive into a power struggle between one of the most powerful coaches in all of sports and an owner that many of you want gone. They say, ‘The truth will set you free,’ so here it is, unfiltered. Pre-order now.”

Robert Griffin III said that signing with ESPN didn’t mean his playing days were over. He ever said that he would consider a return to Washington if that is what kept him in the NFL. That is obviously not likely to be happening anymore after openly blasting the owner. It could also rub NFL Comissioner Roger Goodell and other team owners the wrong way as they try to make the investigation into Washington’s corporate culture go away.

If Robert Griffin III is ending his playing career with the release of this book, it isn’t exactly bad news for ESPN. The former QB won rave reviews as a college football game analyst this season. He has also done well with studio coverage of the NFL. Surely the network would find a way to use him more.

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Sports TV News

FOX Thanksgiving MLS Game Sets Viewership Record For League

“It turned out to be the most-watched MLS match on English-language TV since 2004, and the most-watched MLS match ever on FOX.”

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It was a record viewership day for Major League Soccer and FOX on Thanksgiving Day. The network saw nearly 2 million viewers tune in to an MLS Cup Playoff match following the Chicago Bears victory over the Lions in Detroit’s traditional holiday NFL game.

Thanksgiving Day is usually the NFL’s day, outside of Super Bowl Sunday, to shine on America’s televisions. MLB has the 4th of July, the NBA over the last decade and a half has claimed its stake on Christmas Day, and one could argue that New Year’s Day is one of the NHL’s biggest TV days with the Winter Classic. But typically NFL games are always associated with Thanksgiving Day.

MLS continues to grow its viewership, especially as the league expands into new media markets. In recent seasons you’ve seen expansion teams pop up in Minneapolis, Miami, Nashville and Austin, with Charlotte set to become the league’s newest franchise home in 2022. The league around this time of year is finishing its postseason and crowning a champion, and this year, MLS decided to have an MLS Cup Playoff game played on Thanksgiving Day in a tight window between the end the start of the NFL’s two marquee annual holiday matchups.

The Western Conference first round match between the Colorado Rapids and the Portland Timbers on Thanksgiving turned out to be a success for MLS in terms of viewership. FOX Sports, which is the primary English-language broadcast rights holder for MLS, benefitted greatly from having the Lions game this year. The network was able to seamlessly transition from its NFL post-game show into a quick pre-match show for MLS, allowing the table to be set before kick-off.

According to FOX, the early afternoon game in Colorado, mid-afternoon on the east coast, drew a record 1.85 million viewers. It turned out to be the most-watched MLS match on English-language TV since 2004, and the most-watched MLS match ever on FOX.

That number outdrew the Copa America final that aired on FS1 over the summer, which saw international soccer star Lionel Messi claim his first major tournament title with Argentina. An audience of 1.836 million tuned in for the battle between Argentina and Brazil.

While a tad below 2 million viewers didn’t make the contest the most-viewed sporting event on Thanksgiving this year, it appears MLS seems to have discovered something that could only get better in future years if the league wants to make futbol part of the football-dominated holiday media landscape.

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