Fox Sports Radio is injecting new life into their weekend lineup. Joy Taylor is headlining a show on Saturdays, and the network is adding Covino and Rich to their airwaves as well.
Covino & Rich will air from 8p-11p ET every Sunday starting this weekend. Hosted by Steve Covino & Rich Davis, the show debuted in 2004 on what was then Sirius’ Maxim Radio. The duo discusses lifestyle, relationships, comedy, sports, and music. They had a 16-year run on SiriusXM before moving their content to Patreon in March 2021. The duo also appeared a few years ago on ESPN Radio’s weekend schedule.
“We’re thrilled to add Joy [Taylor] and Covino & Rich to what’s already the best live weekend sports roster in the game,” FOX Sports Radio vice president of sports programming Scott Shapiro said in a press release. “No matter what happens on the football field or beyond, FOX Sports Radio features instant reaction 24/7 with the most engaging and credible hosts in the space.”
Other additions to the weekend lineup include a simulcast of FOX Sports’ Big Noon Kickoff airing 10a-12p ET. The program features college football icons Brady Quinn, Reggie Bush, Matt Leinart, and Bob Stoops, along with host Rob Stone.
The Saturday fun doesn’t stop there; Up On Game with LaVar Arrington, TJ Houshmandzadeh, and Plaxico Burress is back for its first full football season in a new timeslot. Their program airs from 12p-2p ET, leading right into Taylor’s new show from 2p-4p ET.
Sunday’s are all football all the time during the NFL season. Simulcasts of FOX NFL Sunday and FOX NFL Kickoff are back in 2021. Kickoff features voices like Michael Vick, Dave Wannstedt, Charles Woodson, and Peter Schrager chopping up all the NFL storylines from 11a-12p ET.
The usual voices return for NFL Sunday, as hosts Terry Bradshaw and Curt Menefee prep fans with analysis from Howie Long, Jimmy Johnson, and Michael Strahan.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.