The Maxim Hot 100 might be featuring some streaky gamblers alongside their list of beautiful women over the next few years as the brand launches a sportsbook. The platform launched in Colorado earlier this month and is making its way to Ohio soon.
According to Forbes, the media company is joining the likes of Sports Illustrated with the MaximBet platform. The gambling site is majority-owned by online gambling company Carousel Group. Biglari Holdings, which owns Maxim, licensed the brand to the Carousel Group earlier this year.
The Carousel Group targeted Maxim as a strong licensing brand that can help them grab a foothold in an already crowded space. MaximBet is trying to compete with names like DraftKings, FanDuel, MGM, Wynn Resorts, and Caesar’s Entertainment.
“We spent a fair amount of time looking for partnerships that will give us brand recognition in the market,” Graetzer said in an interview with Forbes. “It is an absolute game-changer for us to be able to carve out what we believe to be a unique space in the market.”
They are hoping to distinguish themselves through a lavish lifestyle projection. Maxim hosts annual Super Bowl parties and is hosting their first MaximBet party in Denver, CO, on Halloween.
“Sports betting is a big business,” Maxim senior vice president of operations Kai Olderog said. “We hope and anticipate that sports betting is a significant part of our future.”
Biglari Holdings gave insight into the deal in their latest earnings report. The publicly-traded company bought Maxim under “The idea of transforming its business model” through “nonmagazine” revenue, by “licensing, a cash-generating business related to consumer products, services, and events.”
As magazines continue to drop in popularity established media brands are having to pivot towards where their audience is going, not try to reel them back in. Respected voices like the Associated Press and ESPN have all engaged with sports betting companies as the vice comes out of the shadows.
First Sportsbook Opens In Wisconsin
This new sportsbook may set off a domino affect within the state, as other tribal nations are expected to eventually request permission to follow suit.
The state of Wisconsin now has tits first sportsbook operator. The Oneida Nation opened its sportsbook Tuesday inside the tribe’s main casino near Green Bay Austin Straubel International Airport.
Wisconsin Governor Tony Evers signed an agreement in July clearing the way for the sportsbook, and now the Oneida Nation tribe is cashing in.
It is the first location within the state of Wisconsin that people can legally wager on college and professional sporting events. There is one major exception. Betting on Wisconsin-based college games is still not allowed.
This new sportsbook may set off a domino affect within the state, as other tribal nations are expected to eventually request permission to follow suit. The Potawatomi Nation, which has a hotel and casino in Milwaukee, was the first to go on record as saying it has an interest.
“The Potawatomi look forward to bringing sports betting to Milwaukee in the future,” the tribe said in a recent statement, though they did not cite a time frame.
The Ho-Chunk Nation, which operates casinos in multiple Wisconsin locations including Wisconsin Dells, Madison, Tomah and Nekoosa, said Tuesday it plans to offer sports betting at multiple gaming sites.
“We are going to do it. It’s just a matter of when,” spokesman Ken Luchterhand said. “It will be a very quick turn-around. We’re going to hit the ground running.”
Adam Thompson, a senior handicapper for the Bookies.com site and a former Green Bay Press-Gazette sports editor, said betting that’s technically illegal is hugely popular, so it’s a no-brainer to open a legal sportsbook in Wisconsin.
“We know people are going to bet,” he said, “so why not have them do it here?”
“Sports betting is nothing new in the state of Wisconsin,” Oneida Vice Chairman Brandon Stevens said Tuesday morning. “But legal sports gambling is.”
Erika Nardini Gives Podcast Listeners Advice On Professional Reviews
“Have a good plan going in, and I think your boss will appreciate the level of thought that you have put into your role.”
Earlier this month, Barstool CEO Erika Nardini offered up some career advice on Instagram, speaking from the experience of pursuing multiple different ventures throughout her lifetime.
Nardini has taken to social media again through her podcast, Token CEO. She has some advice for people looking to secure positive end-of-year reviews from their employer.
“We’ve kicked off our end-of-year reviews at Barstool. I think end-of-year reviews can be kind of anxiety-ridden, they can make you feel anxious. You are wondering what your bonus is going to look like,” said Nardini.
Erika Nardini had some valuable advice for those unsure of what to put in their end-of-year review.
“Don’t wait for November or December when the review starts to start thinking about what you are going to say in your review. Think about the year behind you. What’d you accomplish? What did you learn? What went well? Be self-critical, what didn’t go well?
“The biggest thing that I think you can do when you are going into your review is to really have your head around what is it that you want to convey to your manager and what do you want to hear in return? What is it that you want to accomplish out of the review?”
Barstool Sports founder Dave Portnoy named Erika Nardini the company’s first CEO in 2016 while appointing himself chief of content. Since then, she has hired and reviewed several employees. Her advice is certainly valuable.
“Have a good plan going in, and I think your boss will appreciate the level of thought that you have put into your role, and you should expect and want the same thing in return.”
Darren Rovell Signs Extension With Action Network
“The trajectory of growth in this industry over the last three years has been incredible and I’m thrilled to be a part of this ride.”
Darren Rovell has been at The Action Network since he left ESPN in 2018, and it appears that he isn’t going anywhere else anytime soon.
Rovell wrote an article on the company’s website discussing all of the reasons that he felt staying with the network was the right move for him.
“Over the past couple months, as my original deal with The Action Network was coming to a close, I was confronted with the choice of whether to return or to take my brand to one of those cushy sportsbook deals,” said Rovell. “At The Action Network, I am surrounded by a team that is uniquely talented at executing best-in-class data-driven sports betting content with such aplomb. Combine that with the resources given to us thanks to our acquisition by Better Collective this past year and I felt it would be virtually impossible to build the structure we have here anywhere else.”
The details of how long Rovell will agree to continue to be at the network are unclear at this point. It seems that Rovell is content doing exactly what he has been at The Action Network.
“You can count on me to continue to tell you what’s happening at the sportsbooks, to report the big bets and the bettors making them and to keep you updated on anything topical that could count as gambling these days from sports memorabilia to NFTs,” he added.
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