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NASCAR To Use Pro Bowl To Maximize TV Ratings In 1st Event

“Awful Announcing spoke with NASCAR SVP of Media and Productions Brian Herbst about why the time was right to tackle such a large endeavor.”

Russ Heltman

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Courtesy: NASCAR

NASCAR is making history in February when they hold their Clash event at the L.A. Memorial Coliseum. It marks the first time since 1956 that the racing promotion is holding an event at a stadium.

Awful Announcing spoke with NASCAR SVP of Media and Productions Brian Herbst about why the time was right to tackle such a large endeavor.

“We felt like the opportunity to run the week ahead of the Super Bowl… was one that we wanted to take advantage of,” Herbst told Awful Announcing. “When we saw that the Super Bowl was in Los Angeles and that we would have an opportunity to take advantage of that Super Bowl promotional week, obviously we’re not going to compete with the Super Bowl from a TV perspective, but I think all of the stars aligned.”

The Clash is NASCAR‘s first event of the season, and Herbst told AA that the race will likely start after the Pro Bowl concludes to maximize TV ratings. Herbst expanded on NASCAR’s increased ratings in the interview, highlighting the move to Sunday afternoons.

“We know we perform best on Sunday afternoons,” Herbst said. “You’ll see more Sunday afternoon races in 2022 than you did in 2021. You saw more in 2021 than in 2020. When we shift from a Saturday night race to a Sunday afternoon race, viewership will be about 25 percent higher. So finding ways to shift more races to Sunday is just a nice shot in the arm on the viewership average.”

The Clash is an intriguing experiment that holds no real weight in the NASCAR season as a whole. Zero race results count towards the season-long cup chase. NASCAR is strategically positioning itself to get a taste of the ratings pie as an intriguing TV watch between NFL Championship weekend and the Super Bowl.

Sports TV News

Kirk Herbstreit Energized, Not Worn Down By College GameDay

“I’ve been invigorated with this energy of the show and some of the different locations we’ve been to with the show.”

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Few in broadcasting have as busy of a schedule as Kirk Herbstreit. From announcing Thursday Night Football for Amazon Prime Video, to working as an analyst for ESPN’s College GameDay and Saturday night football schedule, the man stays busy. It would be easy to be worn down, but Herbstreit says he’s been energized by GameDay this year, rather than worn down, and pointed to new addition Pat McAfee as a a reason why.

“Pat has been huge for the show but for me personally, I can’t even describe what he means to me,” Herbstreit said. “For the travel and the fatigue. We’re in an era where I have four sons and their in their apartments in college and I don’t know if they have a TV. We’re in an era where nobody watches TV. It’s the damndest thing. They look at TV like I used to look at my parents and their radio.

“You look at everyone’s ratings and they’re going down, and you look at College GameDay and it’s the best 11 or 12 week start for the show. I’ve been invigorated with this energy of the show and some of the different locations we’ve been to with the show. It’s been a blast and it’s a year I’ll never forget.”

When asked whether Herbstreit was committed to his current schedule, he affirmed he’s locked in for the remainder of his contract.

“I’m completely committed. I think the part where people are like ‘Geez, you call a game on Thursday and a game on Saturday?’, then you throw in a three-hour show every week. I would never even let my mind think of that. I’m already think about what I wanna do after my five-years. Do I wanna stop working? Do I wanna just enjoy my family? Just do GameDay? Just do the Saturday night thing? I don’t know. I’m already think about ‘I’m on the treadmill for four more years’ and then see where I’m at at that stage of life. But it hasn’t crossed my mind to take something off my plate.”

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Sports TV News

World Cup Opener Delivers Big Ratings For FOX Sports

FS1 and FOX Sports streams accounted for 3.23 million viewers for the English-language broadcast of the opener. That number was 1.72 million in Russia four years ago.

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Many questions circled around the unusually timed 2022 World Cup and what it would mean for television ratings. FOX Sports saw a gigantic increase in ratings for this tournament’s opener compared to 2018.

FS1 and Telemundo combined for an audience of 7.23 million viewers for the Ecuador-Qatar opening match. That is a 128% increase from the Russia-Saudi Arabia match that opened the 2018 event.

FS1 and FOX Sports streams accounted for 3.23 million viewers for the English-language broadcast of the opener. That number was 1.72 million in Russia four years ago.

The broadcast on FS1 topped 43 of the 48 games from the group stage of the 2018 tournament.

In 2018, the event began in June with a 10:30 ET start. This year, the tournament got underway on a Saturday at 1:00 PM ET.

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Charles Barkley Laments Loss of Michael Jordan Friendship As Biggest Media Career Fallout

“Michael got offended about something I said about him. And we haven’t spoken in probably almost 10 years. And he was my best friend at the time.”

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Charles Barkley

During an appearance on the Let’s Go! podcast with Tom Brady, Larry Fitzgerald, and Jim Gray, Inside The NBA’s Charles Barkley said the loss of his friendship with Michael Jordan has been the biggest downside of his media career.

Brady asked what the biggest issue has been with Barkley’s unlimited candor has been during his media career, and Barkley immediately turned to his relationship with Jordan.

“Michael Jordan, losing his friendship was probably the most prominent thing that’s happened to me,” Barkley admitted. “But I was being honest about what I thought. I said, ‘Listen, the toughest thing about Michael, he’s got to put better people around him.’ Because the toughest thing, when you’re famous, they’re on your private jet, you’re buying all the drinks, you’re buying all the dinners. Very few people are gonna be honest with you.”

Barkley was alluding to his comments made on ESPN 1000 in 2012 where he said Jordan had “not done a good job” in owning the Charlotte Hornets.

“I try to surround myself with people like, hey, if I’m screwing up, please tell me,” Barkley explained. “And Michael got offended about something I said about him. And we haven’t spoken in probably almost 10 years. And he was my best friend at the time. And I love the dude like a brother and we’re both stubborn and we haven’t talked.”

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