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Tom Brady’s Return To New England Is 2nd Most Watched SNF Game Ever

“The outing capped off a month of ratings that NBC hasn’t enjoyed since 2015.”

Russ Heltman

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Courtesy: NBC

Tom Brady’s return to New England produced eye-popping ratings for Sunday Night Football. The telecast brought in what NBC is predicting as the second-most-watched Sunday Night Football game of all time and the most-watched since 2012.

The game captured a Total Audience Delivery (TAD) average of approximately 28.5 million viewers across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms. That is the highest ratings total since Week 17 of the 2012 season when Dallas faced Washington in a win-and-in game for the NFC East title.

The minutiae of the ratings are just as impressive. Sunday Night Football’s share of total TV’s turned on and watching something was 34 percent — the highest for any game in the history of the NBC SNF package. In an age when so much media is on-demand, and the options range wildly, NBC stood out way above the rest on Sunday night.

The outing capped off a month of ratings that NBC hasn’t enjoyed since 2015. This is the first time since that season that the property is averaging over 20 million viewers across each of the first four weeks of the season.

Zooming in on specific markets, Providence registered its highest-ever NBC SNF rating. Tampa felt the football fever as well posting the highest-ever rating for the property, and Boston wasn’t far behind, reeling in the third-highest Sunday Night Football rating in the city’s history.

Next weekend’s game surely won’t bring in the same massive audience when Patrick Mahomes and the Chiefs battle Josh Allen and the Bills, but it should have plenty of implications on the race for the top seed in the AFC playoffs.

Sports TV News

Pat McAfee Feels Good About His College Football MegaCast Debut

“I feel good going into the next one. I feel like we’ve learned from this first one,” he said.

Jordan Bondurant

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The College Football MegaCast featuring Pat McAfee and his daily YouTube show’s cast debuted on ESPN2 over the weekend, and McAfee is looking forward to the next edition.

On his show Monday, McAfee told co-host A.J. Hawk that he felt good about how the show went considering it was uncharted territory to be in.

“We had no idea how successful it would be,” McAfee said. “Like this is the first time we’re being judged in a different fashion. I don’t think we marketed it much, you know, because I don’t think we knew how it was gonna go.”

The alternate feed is being produced for ESPN by Omaha Productions, which is also responsible for the ManningCast which runs alongside the traditional Monday Night Football broadcast.

McAfee said this first show turned out to be a learning experience and that they started off on the right foot.

“I feel good going into the next one. I feel like we’ve learned from this first one,” he said. “We had no idea, it was very much of a roll of the dice. Going into the next one I think we’re gonna try and make it even grander and bigger, and I’m very excited for it.”

As for the style in which they covered the Clemson/N.C. State game, McAfee added that the giveaways and guest interactions added a lot of value.

“I think it’s the right way to watch a game, and to be honest I think it’s keeping us all invested as much and even more,” he said.

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Sports TV News

LA Clippers Sign New Contract with Bally Sports

The multi-year agreement will go into effect this season. Bally will carry 63 of the team’s 2022-23 regular season games.

Jordan Bondurant

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The Los Angeles Clippers will continue its relationship with Bally Sports, completing a new deal over the weekend to keep Bally as the team’s regional sports network.

The multi-year agreement will go into effect this season. Bally will carry 63 of the team’s 2022-23 regular season games. Additionally, 11 games will be carried by KTLA, giving the team some additional viewership reach. The remaining eight games will be broadcast on national television.

Brian Sieman will continue on as the play-by-play broadcaster for games, with Jim Jackson and Mike Fratello swapping the analyst chair. Jamie Maggio and Kristina Pink will be reporting.

According to the Los Angeles Times, all signs pointed to the team and the network hashing out a new contract.

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Sports TV News

ESPN’s NFL Programming Sees Big September Growth

For ESPN, September has been a really strong month with their NFL programming.

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NFL Studio

For ESPN, September has been a really strong month with their NFL programming.

Sunday NFL Countdown is averaging 1.4 million viewers per show thus far in 2022. That up 15% from 2021’s first three shows of the NFL season. The season premiere – Sunday, Sept. 11 – averaged 1.6 million viewers, tying the network’s best Week 1 audience for the show since 2016 and is up 35% year-over-year.

NFL Live experienced large growth too. The episode airing after the first NFL Sunday, on Monday September 12, averaged 664,000 viewers which beat every NFL Live episode last season, including the most-watched episode on 2021 (December 17) which grabbed 635,000 viewers.

Monday Night Countdown is averaging 1.3 million viewers for its two, non-staggered September episodes, which aired in its traditional timeslot (6-8 pm).

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