The Big Ten is partnering with Sportradar to revitalize their B1G+ service. The streaming platform houses all non-televised Big Ten conference sporting events.
Sportradar is handling all of the technical duties on the backend of the reshaped service. Fans will have the chance to personally customize the app using their profile to build the ideal Big Ten athletic viewing experience.
“Today’s sports audience expects an experience that is highly personalized and tailored to their unique interests,” Sportradar U.S. CEO Arne Rees said in a press release. Using our technology and data-driven OTT solutions, which have been developed and refined over the last 15 years, the Big Ten Network now has the flexibility it needs to meet and exceed viewer demands. We look forward to working closely with the Big Ten Network and helping them deliver an innovative product to their fans now and in the future.”
Sportradar was founded in 2001 and is a leader in the data analytics space surrounding sports betting and sports entertainment. They are an official partner of the NBA, NHL, MLB, NASCAR, and FIFA. The company covers more than 750,000 events annually across 83 sports.
“From our perspective,” Michael Calderon, Big Ten Network senior vice president of programming and digital media, said in a press release. “The goal of B1G+ is to deliver a best-in-class experience for Big Ten fans viewing live events, archived games, and original programming highlighting their favorite schools and teams. Thanks to Sportradar’s platform, technology, and solution-oriented mindset, we believe the refreshed B1G+ will serve as a destination for college sports fans across the country as they follow one of the nation’s premier collegiate conferences.”
The network is a joint partnership between The Big Ten and FOX Sports. The Big Ten Network allows fans of all the conference teams to access their favorites sports across the country.