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92.9 ESPN In Memphis, 105.7 The Fan In Baltimore Deliver Big Summer Numbers

“92.9 ESPN remained dominant for the quarter in Memphis, finishing 1st in both weekday prime (13.2) and the full week (10.7).”

Jason Barrett

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The summer ratings books in Baltimore and Memphis gave each market’s leading sports radio station a reason to celebrate. Audacy’s owned and operated brands 92.9 ESPN in Memphis, and 105.7 The Fan in Baltimore both enjoyed stellar growth. Congratulations goes out to the on-air and management teams in both cities.

We’ll start in Memphis, where 92.9 ESPN remained dominant for the quarter. The station came in 1st in weekday prime (M-F 6a-7p) with a 13.2 share. Another 1st place finish was earned for the full week (M-SU 6a-Mid) thanks to a 10.7 share. All numbers in this article are with Men 25-54 unless noted otherwise.

Turning to the individual shows, the top performance this quarter came from the Geoff Calkins Show. Geoff produced a 17.8 during his mid-morning timeslot to finish 1st overall. Calkins performance over the past year has him ranked 1st overall with a 14.9 share. Outstanding.

Next up was the Gary Parrish Show. Parrish crushed once again in afternoons, finishing 1st with a 17.6 share, just two tenths behind Calkins for the station’s best performance. Parrish does gain bragging rights over Calkins when sizing up the full year. He has a station best 15.0 share, also making him 1st overall.

Coming in third was the mid-afternoon team of Giannotto and Jeffrey. Mark Giannotto and Jeffrey Wright finished 1st in their timeslot with a 13.7 share for the quarter. They’re also 1st overall for the year with an 11.8 share.

The fourth best show finish came from Jason and John. John Martin and Jason Smith delivered an 8.8 share to secure 1st place during their midday slot. For the full year they’re sitting in 3rd with a 7.8 share.

Not to be forgotten, ‘The Six’, the station’s hourly recap program from 6p-7p which is part of the overall weekday prime schedule came in 2nd with a 12.6. ESPN Radio’s Keyshawn, JWill and Max, which airs 5a-9a on the station, generated a 2nd place 10. share during the prime hours of 6a-9a. For the full year, the ESPN Radio trio are 3rd with a 7.7 share.

Moving northeast to Baltimore, the news was once again positive for 105.7 The Fan. The market’s leading sports radio station turned in a strong summer book, pulling in an 8.2 share in weekday prime (M-F 6a-7p) to finish 3rd.

The station enjoyed a big performance at night from Baltimore Orioles baseball and Sports with Coleman. The Fan’s 11.1 share placed the brand 1st overall in the category.

Moving to mornings, the ‘Big Bad Morning Show’ with Rob Long, Ed Norris and Jeremy Conn took 1st overall with a massive 12.5 share. The show was strong in other demos too, popping a 16.1 with Men 18-34, and a massive 20.5 with Men 25-34.

In middays, ‘Vinny and Haynie’, which features Bob Haynie and Vinny Cerrato, secured a 4th place finish with a 4.9 share. Fourth place was also where the afternoon show ‘Inside Access with Jason LaCanfora and Ken Weinman’ finish. They produced a 6.0 share during the hours of 2p-6p.

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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Sports Radio News

Jonas Knox: Adrian Wojnarowski’s NBA Draft Reporting Was Desperate Ratings Ploy

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

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Thursday’s NBA Draft is a moment the guys waiting to hear their names called had been waiting for since the day they picked up a basketball. While his draft came decades ago in the NFL, LaVar Arrington could relate to what they were feeling.

“It’s a dream recognized,” he said on Friday’s episode of FOX Sports Radio’s 2 Pros and a Cup of Joe. “You work so hard for so long. So, when you’re sitting there waiting for them to call your name, it’s a surreal moment.”

His partner, Jonas Knox, wasn’t in such a nostalgic or celebratory mood. He had a problem with the information leading up to draft night and just how much the narrative that Auburn’s Jabari Smith would be taken by the Orlando Magic with the first pick was pushed before all the sudden, it wasn’t.

“What a bunch of crap that we are being fed by Adrian Wojnarowski, ESPN, the Orlando Magic,” he said. “Whoever’s feeding it is full of crap.”

Wojnarowski tweeted an hour before the Draft that Jabari Smith was still the favorite to be taken, but he was hearing that the Magic weren’t ruling out Duke’s Paolo Banchero. 

When the first pick was announced, it was Paolo Banchero that heard his name called, not Smith. 

“One of three things happened,” Knox said. “Either ESPN is so desperate for ratings and for people to give a crap about the NBA Draft and their sport that they waited until the final hour to pump up some interest, realizing we’ve got a problem here based on some ratings and some reports on some ratings in the NBA Finals, so they waited until an hour before and had Woj drop a ‘Woj Bomb’ that it could not be Jabari Smith, that it could be Banchero who’s gonna go number one overall. It’s either that or Woj is in some kind of cahoots with the Orlando Magic.”

That is a powerful accusation. Knox finds it hard to believe the information got to ESPN’s renowned NBA Insider so late in the process.

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

He didn’t rule out that someone was trying to make money behind the scenes. As late as Thursday afternoon, the Duke Forward was still in plus territory to be the top pick on many sportsbooks’ odds boards. The odds had gone as high as +1600 last week.

“I call BS. I think it’s all shenanigans and I think somebody needs to get called out for it,” Knox concluded. “That pisses me off, man.”

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