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Growth Across The Board For WDAE In Tampa Summer Book

“The station’s best performance for the quarter came during the evening hours. Thanks to a strong Tampa Bay Rays team, WDAE ranked 2nd among Men 25-54 with a 6.4 share.”

Jason Barrett

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Photo Credit: 813Area.com

When a city is loaded with teams contending for titles it tends to have a positive affect on sports radio listening. No brand knows that better than Tampa’s sports radio leader, WDAE.

The radio home of the defending Super Bowl champion Tampa Bay Buccaneers Rays, Stanley Cup champion Tampa Bay Lightning, and AL East division winner and annual playoff contender the Tampa Bay Rays enjoyed a summer book full of increases. Audiences tuned in for coverage of the Rays postseason push and discussion on the team’s stadium plans, Bucs training camp and pre-season, the Lightning’s upcoming defense of their second straight Stanley cup title and good ole fashioned sports radio entertainment.

Overall, WDAE finished the full week (M-SU 6a-Mid) in 6th place with a 4.3 share. Even more impressive, the station picked up a full share from the Summer 2020 book, and climbed seven positions during that same period of time.

During weekday prime (M-F 6a-7p), WDAE also finished in 6th with a 4.3 share. That was up from 11th at the same point last year thanks to picking up a full share over the past twelve months. Additionally, the Tampa sports station has now registered a 7th or better finish in all three books in 2021.

The station’s best performance for the quarter came during the evening hours. Thanks to a strong Tampa Bay Rays team, WDAE ranked 2nd among Men 25-54 with a 6.4 share. The story is even more impressive if you look at Men 35+ or Men 35-64. The station finished 1st in each of those demos delivering better than a 10 share with 35+.

Analyzing the weekday talk shows, Ronnie & TKras, featuring Ronnie Lane and Tom Krasniqi, produced the best results for the book. The morning duo turned in a strong 4th place finish in AM drive with a 5.1 share, up from 8th last quarter, and 6th during the same period last year. The month of September was especially strong, with the morning show finishing 2nd with Men 25-54 with an impressive 7.4 share.

In afternoons, Ian Beckles and Jay Recher turned in a stellar 5.2 share, up from a 3.5 during the Summer 2020 book. Pat and Aaron also improved year over year, climbing from a 3.4 last year to a 3.9 this year. Both shows look even more impressive in the 35-54 and 35-64 demos, with middays above a 5 share, and afternoons in the 6’s.

Sports Radio News

Jonathan Peterlin Takes Over Night Show On 92.3 The Fan

“”Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.””

Jordan Bondurant

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92.3 The Fan in Cleveland now has a permanent host for its nightly show in Jonathan Peterlin.

Peterlin wrote in a post for the Audacy station’s website on Tuesday that his show will be called Overtime with Jonathan Peterlin and will air each night starting at 7 p.m.

“This is a dream job,” he said. “Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.”

Peterlin had been the afternoon update anchor at 92.3 The Fan since 2016, even hosting on weekends and on a fill-in basis. Prior to that, he spent three years in a similar role at Yahoo Sports Radio.

He wrote that listeners in Cleveland will not need an introduction or reintroduction to who he is.

“You know me and I know you,” he said. “We’ve spent the past nearly 7 years getting to know each other on a daily basis…We were there for each other. Along the way I hope that I’ve earned your trust. Through the good times and the bad, the ups and the downs.”

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Sports Radio News

Layoffs Hit Pro Football Focus

“The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.”

Jordan Bondurant

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Pro Football Focus has laid off 16 employees, according to a report from Front Office Sports.

The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.

The company, which Sunday Night Football analyst Cris Collinsworth owns a majority, still employs just over 200 people.

NFL reporter Doug Kyed was among the layoffs. Kyed had been at PFF since July 2021.

Additionally, 11 interns were also let go.

While PFF remains popular and profitable from a football analytics perspective, there had been a shift since the Silver Lake investment into attracting more sports betting and fantasy football customers. The FOS report indicated a chunk of the $50 million funding was used to develop an iPhone app.

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Sports Radio News

Laurence Holmes: Tim Jenkins Twitter Beef With Mike North Proves The Score Has Gotten Smarter

“Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

Jordan Bondurant

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Former NFL quarterback Tim Jenkins had an interesting back and forth on Twitter with former 670 The Score host Mike North over Bears quarterback Justin Fields. Jenkins broke down a piece of film from Chicago’s game against Green Bay on Sunday, saying he didn’t agree with the notion that Fields doesn’t go through his progressions and is more of a runner.

North disagreed, saying wide receiver Dante Pettis was wide open on that particular play, and that Fields missed him.

Jenkins responded, saying North’s take was “not intellectually honest.”

In his weekly appearance on Bernstein & Holmes on The Score, Jenkins talked about the exchange not knowing North’s connection to the station.

“There’s a radio guy up there, Mike North, he was real mad,” Jenkins said. “And I tried to handle it gently because like listen, the first thing in his bio was he was born in 1952. And if my grand-pappy is on Twitter roasting somebody, I hope to handle them gently. And I tried to.”

Host Laurence Holmes said it was truly a meta moment for their show and the station. He talked about how having access to a guy like Jenkins is a sign the station, like many others have done across the country, have grown with the game.

“It speaks to the evolution of this radio station,” Holmes said. “Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

The discussion turned to the evolution of the quarterback position in the NFL, and Holmes noted that there are some who just don’t recognize that the game has changed and called for a quarterback to be able to throw accurately but pick up yards and keep plays going with their legs.

“I’m here for the nuance, but people continue to ignore what is a trend,” Holmes said. “And I don’t mean that as a pejorative. The trend in the NFL is dual-threat quarterbacks. Look up and down the rosters.”

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