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Dave Tepper Just Keeps Going

” I got my first taste of it and it was exactly what I was looking for. It was spontaneous. It was live. It was fresh every time you’d hit the microphone. Off I went into the radio world, man.”

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Some career paths are far from a straight line. Dave Tepper’s trail resembles Lombard Street, that crazy road in San Francisco. Although the journey has been unconventional, he prefers it that way. Dave started out as a stand-up comedian in Los Angeles. He was introduced to sports radio by fellow comic Jay Mohr, who used to cruise around in a Suburban with Dave and his Rottweiler Shirley while listening to Jim Rome. Come on, how many introductions to sports radio are as colorful as that?

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To say Dave’s sports radio career started out rocky is an understatement. The Newport Beach native tells an epic story about not exactly receiving the red carpet treatment after moving to Austin, Texas for a gig. It’s seriously an all-time horror story. He stuck with it and after radio stops in Houston and Omaha, Dave is now the program director at Altitude Sports Radio 92.5 FM in Denver as well as the operations manager. From dissed to decision maker; it’s been quite the journey. Dave talks about covering more than just the Broncos in Denver, sticking a new antenna on a transmitter, and what he would say to the guy who inexplicably ghosted him. Enjoy!

BN: How long were you a stand-up comedian?

DT: A couple of years. I was doing the whole open mic thing. I did The Comedy Store, the Laugh Factory where you’d wait all day just trying to get on a list. I ended up getting an opportunity to be managed by the owner of the Laugh Factory, Jamie Masada. I was emceeing Friday and Saturday nights for some really big shows, bringing up big comics. You pretty much name it, there’s a good chance I probably brought them up on stage. I was also around a lot of comics I see right now that are successful. Bill Burr was a guy that I would just hang out with in lobbies. It was a good time.

Part of the reason I got into radio was I liked the idea of doing fresh material every night. I was so naïve. I didn’t realize that a lot of comics are like musicians; they hone their material. You work on a joke night after night after night. The owner had me doing that and I didn’t want to do that. I wanted to do like a monologue on a nightly basis. I just really resisted his direction.

In that time a guy named Frazer Smith, who was a long-time radio veteran, he was emceeing shows with me. He’s a long-time comic, he’s still doing it. He got an opportunity to do a Saturday night show on KLSX, which was the Howard Stern L.A. station. It was a real talk kind of a format. He said hey, I can see you’re a little frustrated with how the comedy stuff is going. He said you wanna come in one Saturday night, just kind of be a sidekick, just be yourself, maybe do some sports poetry. He’s like how about you write a funny sports poem based on that week of sports and we’ll kind of do that. I did it once and I maybe did stand-up a couple more times after that at the most. That was how I got into radio. I got my first taste of it and it was exactly what I was looking for. It was spontaneous. It was live. It was fresh every time you’d hit the microphone. Off I went into the radio world, man.

BN: You’re into the technical aspect of the gig, knowing transmitters and things like that. Why does that interest you?

DT: It can really separate you when it comes to the skills that you have. Where now, here I am in Denver, I didn’t come here to do operations, but there was a need. Our chief engineer, Barry Thomas, who was one of the most respected in the business, when I got here he was on the back end of a fight with cancer. I didn’t know that. I remember when he told me, my stomach dropped. Number one for him of course and his family, but also from my time in Omaha I’m going oh my God, if you don’t have a good engineer this could be something. And it has been.

He passed six months into me being here in the first week of December 2018. Our GM, she hired a chief about six months later. It was a challenge. One of the biggest projects that we had here was putting together basically a new antenna on a new transmitter for our FM sports station. The chief engineer that they hired was struggling with putting that project together. My GM knew I had some background on how to deal with engineers, nothing like this, but I was basically the best thing that they had at the time to give it a shot.

I jumped in basically just because there was such a need for someone to go in and spend some time with the engineer, be a second kind of ear and eye on what that project was. That evolved into me really learning a tremendous amount about it. Even more about engineering, more than I really ever wanted to know, but I knew that someone needed to kind of learn it. We ended up parting ways with that engineer and in between him and the current engineer we have now, I was basically like the interim engineer. My God.

I just knew if I didn’t learn this stuff then we didn’t have anyone else. We have a contract guy who helps out in town, but he wasn’t able to help out all the time. Look, I don’t know the ins and outs of a transmitter site, and I don’t want to know. I don’t want to be an engineer. There were times I’m like man, when the station would be off the air, if we had to switch it to a backup, my stomach dropped every time. There’s so much stuff inside these systems that you just know if you hit the wrong thing, my God. But fortunately, it didn’t happen.

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I took copious notes. The amount of engineering notes that I have now, it looks like Egyptian writing. Half the stuff you don’t even know what it is. But I was able to follow it enough to be able to keep it together until now we have ourselves a really solid chief engineer again.

I say all that because trust me there are times when I am literally responsible for switching over radio stations, and I think back to my days of sitting there on the stage at the Laugh Factory, like oh my God you guys, we’re really at a point where you’ve got some former comic who’s basically just an old sports fan, who spent many years as a talk show host, and is now literally piecing together switching over to a backup to stay on the air. Boy, we must be desperate. But you do what you have to do for your radio station and for your cluster. That’s why I took a lot of this stuff on.

BN: Denver sports talk was all Broncos for so long. Your station is owned by Stan Kroenke, so you’re going to talk about the Nuggets and Avs as well. Were you worried about those expectations when you first got to town, knowing what you did about the market?

DT: I was curious because obviously, you listen to a market before you come into it. You listen to the competition. I know Armen Williams pretty well. He’s become a radio buddy of mine from back when I was in Houston. He was in Albany. He and I stayed in touch when I was in Omaha and he was here. I’ve listened to our competitor. I knew what they were. At the time there was also another outlet, Orange and Blue 760; they were very heavy on the Broncos. If you have radio stations where the majority of their content is focused on the Broncos, in order to compete you need to be able to be in that space.

I asked in this process early on, our general manager as well as the executives at Kroenke Sports Entertainment, are you guys comfortable with that? If this is just meant to be a hardcore Kroenke-owned sports-driven station where you’re just going all-in on the Avs, the Nuggets, and the Rapids, let me know that. It doesn’t mean I wouldn’t still be interested. This is a great city and a great market but the ratings out here are obviously dictating that there is a heavy Broncos interest. That’s why the competitors are doing it. I believe in order to compete out here you do have to serve up a certain amount of that. Because if you completely go away from that, I think you’re seeking a different mission. 

To their credit they said no, we want to be a full-service sports radio station out here. Of course they love our teams and it’s very important that we talk about them. We’re fortunate because all three of those teams are competitive so it makes it even easier. Our competition right now is finding ways to get into that space as much as they can too because there is an interest for it. People do want to talk about good teams.

It wasn’t a concern; it was something that I had to know because, as you know, Nielsen is not cheap. My belief was if we’re paying to play this contest, the strategy is going to need to involve some football and some Broncos talk in there. They agreed. They said we don’t disagree that you have to mix that in too. I had their support with that.

My philosophy behind sports radio was basically look, we’re going to get to everything that’s relevant if you go with the vision that I want to bring you guys. I don’t think if it doesn’t include Broncos and NFL, it’s going to make things all that easy.

People forget too, not you, but we are an NFL group with Kroenke and the LA Rams. He is an NFL owner. We are an NFL company. We may not be an NFL company here in Denver obviously, but this company very much understands the value of the NFL, which I think certainly helps make sure that we get some of that content in there.

BN: Correct me if I’m wrong, it was you or another guy. There was a job I want to say in Austin. The guy drives all the way over there and then he couldn’t get ahold of the dude that said he had the job. Is that you or is that somebody else?

DT: [Laughs] Oh my God, I hope that’s not somebody else because it absolutely happened to me. I pray to God it doesn’t happen to anyone else. Wow, you heard that story?

BN: Yeah, I think you did an interview with Jason Barrett a while ago. I randomly thought of that story and I’m like I think it was Dave, but I’m not positive.

DT: Oh my God. Yes, when I was trying to figure out my next step, I couldn’t get into L.A. sports radio. It just wasn’t meant to be. 1300 The Zone was the flagship for the Longhorns. When the Aggies still played Texas the day after Thanksgiving, I reached out to them and I said hey, I’m coming to Austin. I’m just a young dude. I have a little bit of experience at KLSX; I’m trying to get into sports radio. I’m coming out, can we meet up? The PD said sure. So we did. He was great. He gave me a tour of their old facility. He drove me to the new facility they were building out, a gorgeous layout of a place. The guy says to me yeah, if you want to come out here I’ll get you some hours doing promotions and I’ll get you an opportunity on weekends doing some fill-in stuff.

I remember flying out there and picking out an apartment. I say to the guy hey, I’m coming out to look for an apartment. Is this still happening? Yeah, it’s absolutely happening. Let me know when you get here. Okay. All right man, I found an apartment. I’m going to take it. Are we still good? Yeah, we’re still good. All right, I’m quitting my job out here in L.A. at KABC. I was doing that and I was driving around movie scripts at the time for Jerry Zucker. It was okay. It wasn’t a bad life. He was like yeah, come on out, promotions hours, we’ll get you going on weekends. I said okay. Off we went.

I packed up my U-Haul. My dad helped drive me out. He drove the U-Haul; I had my truck. I get to Austin, Texas and the guy would never return a phone call. He never returned a call. I remember going and sitting up in that lobby and being like hey, is so-and-so here? They’re like who’s asking? I told them and they’d come back up and say yeah, he’s busy. I’d be like okay, can I wait? Ehh, we’d rather not, he’ll reach out.

I remember going to some of their live events. Kevin Dunn and Chad Hastings had an afternoon drive show; they’re still doing it out there. I remember thinking am I crazy? I was losing my mind, man. I’m deep in the heart of Texas knowing nobody but my wife and some of her friends because she went to UT. My family’s like you idiot, I told you. What have you done with your life? I was losing it. I’m like I don’t know, but I’m out here for a reason.

I was like did this even happen? I’m like checking emails and like yeah, he says come on. I went out to one of their events and I said hey, is so-and-so here? They’re like well no, he’s not here, but why are you asking? I was like I’m supposed to be out here for a job with you guys and I cannot get ahold of this PD. They said oh, are you that guy that moved from San Diego? I was like, yeah kind of, Southern California. He goes yeah, we heard about you. We heard that you were somebody from Southern California with some radio experience and might be helping out on the weekends.

I’m like all right, so I’m not insane. Yeah, that’s me. I’m like where is your boss? He’s like he’s not out here at the remote, but we’ll tell him that you’re looking for him. I’m like great. Never ever calls me. Never once. I just kind of accepted, like look I’ve got a year lease here. I love this city. I still love it. I believe I’m here for a reason, I just have faith in that. I guess I just need to figure out my radio resume.

BN: What did you do once it was obvious your initial plan didn’t work?

DT: My wife who was my girlfriend at the time, she found this random hosting for a news talk station that was looking for an unpaid intern for their morning show. I’m like well this is talk so I applied for that. I go in to interview and a guy named Jon Madani is looking at my resume like how in the world did you get here? What’s the deal? I gave him a little bit of the background. He goes well, what if I told you that we were going to be flipping this station to sports in a month? And we’re looking for people to get their foot in the door. There are no sports people in this building for the most part. You could be coming in here at just the right time. If you’re worth a darn, it could be nothing but opportunity here for you.

I said man, I will take whatever you’ve got. I started working with their morning show. I was there when it flipped and I was really one of the closest things to a sports guy that they had. Off I went. The host Paul Pryor broke his hip. I remember getting a call 15 minutes before the show, it’s Jon Madani going hey, you ready? I’m like what do you mean? He goes Paul can’t come in. He had a co-host named the Rug Man who was a sports guy out of Cincinnati. This crazy, long-haired dude. It was Pryor and the Rug Man.

He’s like you need to jump in with the Rug Man and don’t screw up our morning show. I jumped in. I did it once. I did all right. Paul came back and then a couple of weeks later because of his hip injury he like fell in the shower and he was never able to come back. They said in the meantime why don’t you try Tepper and the Rug Man in the morning and see what you can do. Within months man, I’m doing morning drive in Austin, Texas after that. I guess you can’t tell the story without it being a little bit long. I wouldn’t change a thing.

BN: Wow, man. Did you ever run into that guy that didn’t return your calls?

DT: No, never. Never once.

BN: What would you have said back then if you bumped into him, and what you would say to him right now?

DT: What happened? You know? What happened? I always believe that there’s another side to it. I know the guy remembers doing it. In the moment when I was younger, I’m sure I would have had a lot of angst in my voice. If I saw him now — and he’s still around — I’d probably thank him. It was a lesson in perseverance that I would probably not wish upon others, but one that really tested my faith and my instincts and what I was trying to do. It really made me dig deep. It really, really tested how bad do you want it? But I mean it; I’m grateful for it. I wouldn’t change it a bit because it’s helped make me a lot of who I am. I know that I’m in this for a reason and that good things are ahead even when things can be a bit tough and aren’t going your way. I’d ask him hey man, what happened? But I would thank him for it.

I read the Phil Knight book Shoe Dog, the Nike book. He’s got this great thing when he was young and just started coming up with this whole concept, it was just keep going. Don’t stop; just keep going. That’s kind of what it felt like then. This is a mess. This is crazy. But something just told me, just keep going.

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That’s something where I read that book a couple of years ago, it’s really stuck with me because I remember feeling that way then, and that’s how I feel now in this current adventure that I’m running here in Denver, which I believe is for a reason. It’s tough. It’s tough to start a station out against such a really respectful competitor, but I believe we’re all here for a reason and you just keep going.

BSM Writers

OutKick 360 Isn’t Just Talking To The South Anymore

“We came in with an understanding of Nashville, North Alabama, Southern Kentucky, East Tennessee, West Tennessee and then they email us saying, ‘let’s go for everywhere and see how this thing can grow’.”

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When Jonathan Hutton, Paul Kuharsky and Chad Withrow announced they were leaving 104.5 The Zone in January of last year, no one doubted where they would end up. The show, formerly known as The Midday 180, was clearly bound for OutKick. After all, the three hosts had been friends with Clay Travis for years.

The only real question was how would it be delivered to the audience? OutKick wouldn’t be the first company to re-launch what was once a radio show on a digital platform. That wasn’t enough for the trio though.

At The Zone, Hutton, Kuharsky, and Withrow had built a loyal following. It showed in the podcast and streaming numbers, something they didn’t think was valued properly, and it showed in the ratings. This show had a future on terrestrial radio. It was just a matter of introducing it to other stations in the geographic footprint that made the most sense.

“The root of the tree for us is Nashville, Tennessee, the southeast, and it kind of spreads from there,” Kuharsky says. “Based on where we did the show for 10 years, where our initial expertise is, where we have the deepest roots and all of that, it just makes sense.”

OutKick isn’t a little mom-and-pop business. Even before FOX bought the site, it had significant backing behind it. It’s not like the crew, now re-branded as OutKick 360, was flying completely solo.

When you are trying to syndicate a sports radio show though, you may as well be on your own if you do not have the backing of ESPN, FOX Sports, or CBS Sports Radio. Hutton said he was going to rely on that regional expertise as the sales pitch. These are guys that know what sports fans in the Southeast want. He was going to make sure Southern programmers knew that.

“On a Monday morning in April, if you wake up, chances are, if you’re listening to the coast to coast radio, they’re leading off with something New York Knicks or Lakers or they’re going to talk Yankees or they’re going to be discussing the New York Giants or whatever it might be,” Hutton pointed out. “But you can talk now, SEC football, coast to coast and people will tune in as well. NFL sells. Ratings prove that. And that’s what we were going to bring. We’re going to play the hits and speak to an audience in the heartland of America that wants to talk football 365!”

Hutton, Kuharsky, and Withrow have adopted a tag line for their show that makes their priority clear: “bringing sports back to sports talk.” Sure, there may be distractions. FOX Sports suits really got a kick out of Kuharsky talking about how much he spends on Christmas decorations for instance. At their hearts though, these three are sports fans.

That is assumed of all sports radio hosts. When you put the OutKick brand on a show though, people make other kinds of assumptions. After all, the site’s founder Clay Travis has made a hard swerve into the political realm and has made it clear that when he sold the site to FOX, his vision was that it could be “a bridge between FOX Sports and FOX News.”

Hutton says he has a simple message for people that approach the show with preconceived notions: just listen first.

“I would hope they would listen to the show and judge us based on the product. We are the sports branch wherever we have been or will go. And, you know, being agenda-free can be what our show is about when it comes to sports. I don’t care what channel you turn on, there is an agenda there. So our goal is to be agenda-free, and to be authentic in what we’re doing instead of laying down a preconceived line of thinking one way or the other.”

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It doesn’t mean that the show is nothing but Xs and Os. Withrow admits that sometimes, the conversation may make you uncomfortable, but just because it might go that direction doesn’t mean it is a political statement.

“If we were to come on and say, you know, ‘this race-baiting episode by ESPN is pathetic,’ well, 95% of sports fans feel that way, but 95% of sports media won’t say it. So when we say it, someone’s going to say, ‘Oh, well, they’re just being political, they’re falling in line’ and I don’t see it that way. I see it as no, this is how sports fans who want sports think.”

Withrow continued, “They think it in black and white, not race. They think in wins and losses, and who’s the better quarterback? So stop infesting everything with some political leaning or just whichever way the wind is blowing. To me, that’s what OutKick was founded on, being fearless and saying what you think, regardless, if it’s going to be popular or not. Certainly what Clay has done has gone into the world of politics, but what we’re doing, if you listen to our show, we really don’t get into politics at all.”

When FOX completed its purchase of OutKick, plenty in the industry wondered what it meant for Hutton, Kuharsky and Withrow. Would FOX want to be in the broadcast radio network business?

Not only was the answer yes, but Withrow says one of the first notes the company had for the OutKick 360 hosts was “think bigger”.

“As Hutton said, we started with a very localized plan with radio stations and we told FOX that’s what we’re going to do. They looked at us like, ‘why the hell not Ohio? Why not Joplin, Missouri? Why not everywhere? You guys are thinking too small’. We came in with an understanding of Nashville, North Alabama, Southern Kentucky, East Tennessee, West Tennessee and they’d email us saying, ‘let’s go for everywhere and see how this thing can grow’.”

So there was the growth plan. OutKick 360 was going to live and die with football, the country’s most popular sport, it was going to be agenda-free in how it talked about the storylines on and off the field, and the hosts were going to be authentic in how they presented themselves to the audience.

There was actually one more ingredient that Hutton wanted to stress. The show was going to sound good.

Back when Covid began and radio shows everywhere had to learn to broadcast from home, it stood out to Hutton just how bad everything on his station sounded. The three asked around and got recommendations for what the right microphone to have was. A friend told them it was the Blue Yeti microphone, so they each went out and got one.

Now, OutKick 360 is broadcast from a state of the art studio and the equipment is upgraded from a $75 podcast microphone. In fact, BSM President Jason Barrett paid a visit to the trio’s 6th & Peabody location during a November business trip, and raved about the setup. He said it was private enough to allow the crew to focus on what was needed for the airwaves, yet also accessible for the hosts to interact with fans and host client events on-site. 

Withrow says the location has been a hit and the upgraded technology is important, but in a time when even the biggest shows and networks are getting away with terrible audio quality, the real asset is the people dedicated to upholding a particular standard.

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“The advantage that we have is David Reed, our producer, who’s great with audio quality and is a stickler for it. Hutton and David Reed came up in the same school with Titans Radio on audio and quality of the broadcast being paramount to everything. He really carries that with this show.”

OutKick 360 is distributed by Skyview Networks. Just because FOX owns their platform doesn’t mean the show can only do business with FOX Sports Radio affiliates. In fact, Hutton says Skyview has helped “take the show to a completely different level and scope.”

“They provide the horsepower for the OutKick 360 engine, and that allows us to bring advertisers and listeners together with our sports brand. We had several partners and stations already on board, and they were thrilled to learn Skyview was handling the daily distribution for us.”

The trio may have a little more muscle behind them now and the bosses may want them thinking bigger, but Kuharsky says they still have the same attitude when it comes to growing their network.

“It’s certainly open to whatever may come our way or wherever we can get our foot in the door.”

Radio stations interested in adding OutKick 360 can learn more by reaching out to Skyview Networks by clicking here.

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Is There A Right Answer To The Olympic PR Problem At NBC?

“NBC is in a no win situation right now.”

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Some businesses allow you to operate with a moral compass. You can look at people, companies, or situations and do some quick math on what the blowback would be if you are associated with them and steer clear. Sports media, particularly when it comes to live game rights, isn’t one of those businesses.

NBC is in a no win situation right now. They have to get as many eyeballs as possible on the Beijing Olympics. The network is asking advertisers to spend upwards of $600,000 on a thirty second ad and have made promises about the size of the audience that will see those advertisers’ messages.

At the same time, the network is the focus of public scrutiny for even being in China to begin with. That criticism will be amplified if there is no mention of the many human rights violations the Chinese government has been accused of for decades.

What do you do? You don’t want to give people a reason not to watch. At the same time, you don’t want to give critics ammunition to discredit you as a news organization.

This isn’t just an NBC problem by the way. FOX faced similar scrutiny when it carried the 2018 World Cup, which was played in Russia. It will likely face a lot of the same scrutiny this fall when it carries the 2022 World Cup, which is being played in Qatar. That event in particular has been the subject of some truly horrific stories about the way the people building the new stadiums have been treated.

So what is the path forward? Fans always do some moral calculus when it comes to the ugly side of sports. How much are we willing to tolerate the exploitation of unpaid college athletes? At what point can we no longer tolerate the NFL looking the other way on head injuries?

International sports is a conundrum all its own because you are dealing with laws and customs that may not jive with our culture. Add truly deplorable organizations like FIFA and the International Olympic Committee to the mix and NBC, FOX, and other networks don’t have time for moral calculus. They are checking any concept of right and wrong at the door.

NBC dropped $7.75 billion in 2014 on broadcast rights to every Olympics, both summer and winter, until 2032. The financial terms between FOX and FIFA remain a mystery, but the network will carry both the men’s and women’s World Cup through 2026. The price tag may be very similar to what NBC paid the IOC.

Organizations like FIFA and the IOC want that big pay day. That is why long-term deals are negotiated. Between contractual obligations and the need to turn a profit on a huge investment, networks’ hands are tied.

Given all of the backlash, whether it is because the games are in China, skepticism over how necessary it is we do this in a pandemic (remember, NBC isn’t even sending live broadcast teams to the games), or just a general sense of fatigue given this once-every-two-years event just happened eight months go, NBC might like the option to tag out of the 2022 games. And honestly, who could blame the network for feeling that way?

But NBC and the IOC have a deal. FIFA and FOX have a deal. These American networks are pinned in a corner by having to lock in a significant financial commitment to an organization that has no qualms about doing business with international bad actors.

Truthfully, I don’t know what the right answer is for these networks. It is easy to say “Well, China is bad and Russia is bad and Qatar is bad, so don’t do business with FIFA or the IOC as long as they keep going to those places.”

Reality dictates that isn’t going to be the path NBC, FOX, or any other network takes going forward. These multi-week sporting events provide a lot of inventory and bring with them the chance to rack up huge ad buys.

Events like the World Cup and the Olympics also are more than just sporting events to these networks. They are a chance to generate content for news divisions and a free commercial for their upcoming slate of shows. There is a reason networks see the billions of dollars of value in them that they do.

No one wants to take a PR black eye. Right now, for the most part, at least as far as the American public is concerned, those have been reserved for the governing bodies.

How long does that remain true?

NBC is a major partner of the Olympics that brings a lot of attention and revenue to the table. Forget objectionable host countries. What happens in 2028 when the Games are in LA and then suddenly NBC is the face of silencing Americans raising legitimate concerns about what hosting the Olympics can do to a city?

At some point, every company and private citizen has to do moral calculus. The scariest part for these networks is dealing with broadcast partners like the IOC and FIFA requires having to give an answer before all variables can be revealed to you.

Not every big score requires that kind of risk, but not many events offer what the Olympics and World Cup do. Any network that wants to do business with the IOC and FIFA has to decide if it is willing to swim in the swamp with gators. That usually comes with a few bites.

The moral calculus is pretty simple. How many bites can you take from a gator before the ad buys start to take a hit?

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Don’t Let Good Content Disappear, Never To Be Heard Again

There were so many times I’d be frustrated that a good piece of content would be allowed to simply vanish into thin air.

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Good content comes out of the speaker daily from the many talented hosts that work in our industry. Unfortunately, the life span of this content is far too short. It happens and then disappears into the ether. 

When something good happens on a show, you need to do more than turn it into a promo. You need to repurpose it. 

If you work on the content side of the building, here are some key things I feel you should keep in mind to help give your material more staying power.

SOMETHING GOOD HAPPENS EVERY DAY, TELL PEOPLE ABOUT IT

When I was working as a content director, there were so many times I’d be frustrated that a good piece of content would be allowed to simply vanish into thin air, never to be heard or referenced ever again. 

When a host or guest says something that stands out, blast it to EVERY social media channel that you’re on. Do this consistently, not just on the days following a big story. Get everyone in the habit of believing and understanding that good content is put out there EVERY show and they need to keep their ears open for it. 

Don’t use audio clips; remember that social media is a VISUAL experience. If you’re videocasting your shows (and you should), put the video up online. If you’re not, create a cool-looking graphic with the quote (or quotes) of what was said. Create a template for every show, so it’s “plug and play” for producers to upload before they leave for the day. 

You’ll be surprised how often you can go viral.

MAKE YOUR CONTENT SNACKABLE

People consume content in small portions. No one has the time or the attention span to listen to an entire show or even an entire segment. Yet we deliver content to them in a primarily longform way. 

The solution? Make your content snackable.

Take a page out of what every professional sports league does. They realize that few people actually sit and watch an entire game. So they make a point to run well-produced highlight compilations and even condensed games, and upload them to all of their digital platforms. 

Radio stations should do the same. 

For on-demand consumption, don’t just load your show audio hour-by-hour. Make sure you’re uploading what you felt were the best parts of the program. 

Take it a step further and do the same for ALL of your shows. Create a daily “greatest hits” compilation that consists of the best moments from each show, every day. This can not only be loaded onto apps and digital channels, but can also reside comfortably in the smart speaker space. Imagine a consumer coming home from work after a long day and simply saying “Alexa, play today’s greatest hits from 101 The Fan!” They’d get a highlight real of all the good things that they missed. 

Naturally, these can be sponsored, which is certainly another plus and always justifies the extra work that goes into making this happen.

OFFER IT AS MATERIAL FOR OTHER SHOWS

I’ve said this before, some of the best content that I’ve heard was hosts talking about what other hosts said on their shows. 

It doesn’t happen often enough, and the biggest reason continues to be one of the biggest stumbling blocks for virtually every industry: lack of communication. 

Every show should have a written recap of what was discussed and when it was discussed, and that should be sent out to everyone who has a hand in content. (Hosts, producers, board ops, production staff, marketing, etc.)

Go the extra mile and have the actual audio of the good content sent out to the other shows so they don’t have to hunt for it on their own. This was something, even during my days managing stations, I would do on the regular. If I heard something great on the morning show, I would find the audio and send a clip of it to the midday and afternoon shows. Even if they didn’t use it, it would get hosts and producers in the habit of paying attention to what was said on our other programs.

If you have a sister spoken-word station in your cluster, get in the habit of sharing material with them when and where it fits.

Sometimes, the back-and-forth that can go on between shows ends up being legendary. It’s an opportunity you don’t want to waste.

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