The unexpected news nearly brought Al Eshbach to tears. In fact, it rocked the longtime Oklahoma City sports radio personality, because it was so sudden. Chris Baker, his program director at WWLS The Sports Animal, had just revealed he was retiring at the end of the year.
While the news came across as a complete shock to Eschbach, it was a date Baker had been circling on his calendar for years. After five decades in radio, he’s ready to hang it up at the end of December.
“It’s just like graduating high school,” said Baker. “I’m ready to graduate from work.”
Oklahoma City is home for Baker, but his roots were planted in the far southeast corner of Texas in the town of Beaumont. His first program director job came about an hour away in Lake Charles, LA at KBIU Bayou 104 in 1986, where the morning show host was a guy named Bruce Gilbert.
“The greatest thing about Cumulus is Bruce Gilbert,” Baker said. “The opportunity to work with him was kind of surreal for me. He’s a savant.”
After a stint in Lake Charles, Baker moved back to Beaumont to be the PD of KZZB, where he had previously spent five years as the promotions director. He was in his hometown for a couple of years, before being hired at KCPX in Salt Lake City. After a year, he found himself in Colorado Springs at KKFM and KKMG, which happened to be America’s first local marketing agreement.
“A lot of people in the media said it was illegal and would never happen,” laughed Baker. “It was really interesting.”
Finally, after moving all over the country, he settled in Oklahoma City as the program director of Rock 100.5 The KATT in 1993. Maybe he thought it was just another short stop in his career, but for the next 19 years, he programmed one of the most popular radio stations in the city. Baker also grew into a role as a general operations manager and oversaw programming on eight radio stations under the Cumulus umbrella. One of those being The Sports Animal.
“I’ve been involved with The Sports Animal since the merger of the 640 AM signal and Craig Humphreys’ station he had in Oklahoma City,” Baker said. “We were able to merge two great talents, where we had Jim Traber on one station and Al Eschbach on another. They were competing against one another so they came together at The Sports Animal in August of 1997.”
Baker left Cumulus at the end of 2011, but even while he was away, he was still listening to The Sports Animal every day. Then, a few years later, as it always does, fate stepped in. Changes were happening at The Sports Animal and Jay Davis was now the general manager. One of his first orders of business was to hire a new program director. He didn’t think very long before he realized who he needed to hire.
“When my predecessor left, Chris was the first person I thought of and it worked out timing wise for him to come back,” said Davis. “Chris has been with us for nearly the past 30 years. He was very instrumental in how The Sports Animal grew and how we presented it to the public. His stewardship and forward-thinking have played a huge role in the success of The Sports Animal. Chris has been a very big part of our success.”
He was welcomed into the role by the talent at The Sports Animal with open arms. Most of them already had a strong relationship with him, so the entire building was pumped that Baker was back to be their program director. So much so that Humphreys makes it bluntly clear the only reason he came back to the station was because Davis and Baker would be managing it. If someone from out of the market would have been promoted to the role, he never would have taken over Sports Morning after the late, great Bob Barry Jr.
Baker’s familiarity and experience are just two of the many reasons why he’s so beloved by the many talents he’s coached over the years. But the biggest reason is obvious. He truly cares about everyone in the building. That was best on display when Jim Traber had a serious health scare in 2019 that sidelined him from the show for weeks. During that time, Baker was as supportive as anyone in his role could have been. It’s something Traber hasn’t forgotten, nor will he, for the rest of his life.
“I mean, he was the best,” Traber said. “Obviously, everyone was scared of the situation and he made sure he was in touch with my wife Julie the whole time and he was very understanding of when I could come back. He’s literally the best boss that I’ve ever had, of any coaches or anything like that, he’s the absolute best. He’s going to be missed. He’s a great man, he’s a great man of God and he’s a great man in radio.”
It’s examples such as this that make him the program director he is. It’s about success, sure, but it’s also about having fun and caring about his talent. If you talk to enough people in Oklahoma City sports radio, you’ll quickly learn that Baker is truly one of the good guys in this business.
“He’s the perfect programmer,” said Phil Inzinga, co-host of The Morning Animals. “He’s always understood talent and the audience. Chris is not just a great programmer, but more importantly, he’s a great human being and friend. He gave my son his first dog. True story!”
“The only times he’s ever had to get on to me are issues with the clock,” laughed Humphreys. “The guy is so experienced and he’s so great with people. He knows how to treat people and he doesn’t try to over manage. Doing a talk show, you appreciate that. Never once have I been told what to say or what not to say by Chris Baker. He lets us do our own show. The guy is a joy to work for.”
“He’s a great person,” said Eschbach. “When he told me he was retiring Saturday night after the OU-Texas game I almost felt like crying. But I knew it was the best thing for him. He’s just a really special person and a great program director. He’s just a tremendous friend of mine.”
“Chris Baker knows radio and has spent his lifetime in broadcasting perfecting the art and science of programming across multiple formats,” said Bruce Gilbert, SVP Sports, Content and Audience at Cumulus and Westwood One. “His radio stations always sound big, bright, tight, and positive with a focused appeal to its target audience. Many don’t know that Chris was one of the first Program Director’s I ever worked for and Chris – by his MANY actions – showed me what leadership looks like. His ability to be empathetic as well as authoritative was a lesson I will never forget. Chris leads by example and the examples he sets are deeply rooted in honesty, integrity, and collaboration. He is an ego-less leader that cares much more about his team and their success than any personal accolades. We are so fortunate to have had such a pro lead our incredibly talented team at The Sports Animal for the last several years. His steady hand and understanding of the Sports Animal brand and all its many moving parts will be greatly missed, however, no one deserves to go out on their terms more than Chris Baker. He earned this and he should know that he is loved by many and that his legacy in our industry is forever secure.”
Baker has always strived to put the best product possible on the air. If you look at his track record, that’s exactly what he’s done. But what’s most impressive is that he’s been able to win ratings battles as well as the hallway. He hasn’t won by ruling with an iron fist. He’s done it by befriending his staff and reminding each of them how important family is.
“One, he’s always available to talk,” said Mark Rodgers, host of The Middle of the Day Show. “Two, I think he did a really good job of letting small things slide. He never made a mountain of a molehill. Not very often did things ever escalate. He’s just the best.”
“He’s a people person and he’s able to keep a proper balance between a lot of disparate personalities,” said Berry Tramel, part of The Total Dominance Hour. “He can keep people rolling in the same direction when it’s not always easy to. It’s a fairly high ego business and Chris doesn’t have much of an ego, he’s able to cushion a lot of that stuff and make it all work. When Jay Davis took over as general manager he had to bring in a program director and brought in Chris back and everyone was just thrilled. Everybody was fired up about that. He’s a conduit of people. He just gets people rallying around in the same direction.”
The appreciation for Baker extends far past the walls of The Sports Animal. Former co-workers still light up when they talk about their experience of working with him. Maybe they’re competing against his signal now, but you won’t find a competitor that will say a negative word about him.
“He’s the best program director I’ve ever worked for, hands down, and that’s saying a lot,” said Erik Gee of Sports Animal Tulsa. “I’ve worked for several in my career, but none were as sharp as Chris and none cared more about their staff than Chris. He’s truly one of my best friends.”
“He was the PD of The KATT and we all called him Big Tex, because he’s so tall,” said Mike Steely of The Ref. “It was 2001 during OU-Texas weekend and we were all at The Crowne Plaza in Dallas and he said, hey guys, we have a radio rep that’s going to buy dinner. Employees came out like rats at a picnic. We went over to Pappadeaux and there was the radio rep that was trying to schmooze Baker. There must have been 15 people that showed up. I remember Lump ordered The Admiral’s Feast, which was about $59.99. They brought him like eight dishes. I just remember that radio rep looking like, oh my God. Baker was kind of like, ‘you guys, I can’t believe you did that.’ But he was good-natured about it.”
“He was the guy you could always go into this office and chat with,” continued Steely.”He had that aura that he was your boss, but you were relaxed enough to say, hey man, what did you think about the game this weekend? It’s kind of rare with some bosses that you can do that. He’s just a great dude. Now, again. If you did something wrong and it was a pretty egregious error, Chris would let you know about it. But it was always done in a professional way. He’s just one of those guys you like to see in the office every day.”
Few, if any, in this business deserve the love and appreciation I hope this article brings to Baker. To echo everything else that’s been said, he’s an incredible human being and one that more in this business should strive to be like.
Not many are fortunate enough to leave the business on their own accord. It’s really cool that Baker is doing just that. The lesson here is simple: work hard, treat your co-workers with incredible respect and always leave your door open to chat.
If you do that, you could be the next Chris Baker. And you should want to be.
“I could not ask for a better way to end my career, to be able to program The Sports Animal,” Baker said. “I laugh and tell my radio friends, as a kid I always wanted to program WLS. I just ended up programming WWLS.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
John Mamola Didn’t Overthink New WDAE Lineup
“I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things.”
Just over one month ago, WDAE in Tampa Bay reshuffled its daily line-up. The iHeartMedia station, programmed by John Mamola, moved the Ronnie and TKras program from mornings to afternoons and moved the midday Pat and Aaron show into mornings, while creating a new midday show centered around Jay Recher and producer-turned-host Zac Blobner.
The station let previous host Ian Beckles go as part of the reshuffling.
Barrett Sports Media caught up with Mamola this week to talk about the new line-up, the Tampa Bay market, the importance of developing from within and much more.
(Some of the answers have been edited for brevity and clarity)
BSM: It’s been just over a month since these changes took hold, what would you say is the overall response to them?
JM: Overall, really positive. We lost a really important piece and a pillar of the station in Ian Beckles, but with the moves that we did make, it was overall a pretty positive response from the listeners.
BSM: This wasn’t just creating one new show and calling it a day, this was moving multiple shows into new dayparts. How do you as a programmer get multiple hosts on board with re-arranging their schedules in that manner?
JM: My morning show went into afternoons so they didn’t have to wake up early, so they were very open and welcome to that. As for the original midday show, I knew they were early risers, so moving to mornings didn’t really affect their sleep schedules. And then my midday show, which is the new one, putting those two together is just a combination of some very young, hungry guys that always want new opportunity and are always looking to capitalize on opportunity.
So I wouldn’t say necessarily the convincing was the hard part because it just made a lot of sense for the people involved. The guys in the morning didn’t have to wake up early. The guys in the mornings are early risers anyway, and you get two young, hungry guys to take care of that opportunity so the convincing part was quite easy.
BSM: I got to know Zac Blobner a little bit on the Producers Podcast. He was highlighted a few episodes back and I thought really highly of him. Why was this the right time to get him into a full-time on-air role?
JM: Zac’s been doing some on-air stuff for on the weekends for a number of years. He had his own show and then we tried him out with a couple people on staff on Saturday mornings. That just didn’t necessarily work out but he has hosted a fantasy football show, which we actually air Orlando and in Miami as well as Tampa, live for the last five years.
So his on-air persona – he was a huge part of the morning show and the success of the Ronnie and TKras Show for their run in mornings. So if we were to elevate someone from inside, it just seemed like he was the right guy to elevate, and to pair with Jay Recher. It’s two young, hungry guys and they play well off each other. Some of the best highlights of my day are just sitting in their pre-show meetings with them and their producer Jon Dugas and just listening to how they collaborate together as a threesome on how to attack content, what sound to use, and what guests to book.
Really, it’s three producers in one room all talking about how to collaborate and do a show. Zac has earned the opportunity, just like Pat Donovan who was a producer first. Aaron Jacobson was a producer at first. It was Zac’s time and he’s done a tremendous job with it so far, albeit it’s only a month, but I totally expect it to be a very high ceiling for that show and for Zac in particular.
BSM: Some programmers believe on developing and promoting from within and some programmers believe in always looking for a splashy hire from the outside. Why is developing talent and promoting from within important to you and WDAE?
JM: I think it’s vital for every brand to have a good bench and to continue to find different ways to utilize that bench. Maybe not on the Monday through Friday, but definitely on the weekends in some capacity. And if not there, then on the digital product. You bring in certain guys to push everyone else. Zac was one of those guys. Jay Recher was one of those guys. Pat Donovan was one of those guys. Ronnie and TKras were two of those guys. I like to bring in guys that have a goal and want to push everyone to be better, not just themselves, but push everyone to be better. We have a tremendous team atmosphere on WDAE and we’ve had it for a number of years.
And when you do a lot of change, like we did about a month ago, you don’t want to keep it too foreign. You want to keep it with somebody that the audience knows and the audience has grown to know. Because the minute you start bringing in out of town people that nobody’s ever heard of or you start going to syndication instead of staying live and local, you start to lose your cume, and you start to lose that branding.
We like to put out as much as we can with whatever we have and I think having good, driven people in the hiring process, albeit I’ve hired a little young over my time here, it’s continued to push the narrative that we are continually growing from within and this was just the latest step of that. I don’t think that’s going to change anytime soon.
BSM: When you have new shows and shows in different dayparts, are you mentioning things like ratings and revenue to them? Or do you just tell them to build the shows and worry about it later?
JM: I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things. It’s important, but it’s not the biggest thing. For me, it’s the sound of the show. If the show sounds like it’s got energy, if it sounds like it’s progressing, if it sounds like we’re creating more attention by what we’re saying and we’re developing as talents and as a station, you feel it. You don’t need to see the numbers. The numbers are the numbers.
The system is great when it’s great but when it’s terrible, it’s still flawed. You know? I mean, Neilson ratings only get you so far but If I start seeing stream numbers go up, which I’ve seen, that’s a positive. If I see digital traffic or social media growth or something like that, that’s a metric I can track. Today I went to the gas station and they had our sports station on. If I can hear that, that means we’re doing something right. I don’t look book-to-book. I think PDs that dive into numbers and analytics and, and clocks…. Look, if you put out entertaining stuff, they’ll stick with you. And it starts with giving that confidence to your talent. And that’s how I program.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at email@example.com.
Brock Huard Believes The Third Time’s The Charm For Brock and Salk
“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”
It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood.
“Once radio is in your blood, it doesn’t leave,” said Huard.
If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy.
Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.
“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”
What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air.
“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.
“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.
“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.
“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”
Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again.
“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.
“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”
As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?
“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.
“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”
Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content.
For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show.
“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.
“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.
“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”
It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle.
“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
Chuck Swirsky Embodies ‘Always A Pleasure’
“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”
It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.
“Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.
The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.
There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?
More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.
“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”
Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.
“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf family and our entire organization. I just felt this was the right time to write a book.”
I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.
For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.
“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”
Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.
“I would say this. I am my own worst critic. I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I am to be in the position where I am today. I never take it for granted. Never have. Never will.” Swirsky said. “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”
In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making a commitment to work on their skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said.
“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his glove, his ability to play multiple positions? His character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”
Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one meets many, many players, coaches, executives, media and sports personalities along the way.”
The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.
Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.
Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.
I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.
A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.
“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels. My message is to stay true to your core values. In this case, my foundation is built on respect, kindness, honesty, sincerity and selflessness.”
Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”
The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.