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Need A Big Sales Idea For Q1? How About Losing Weight?

“Have an official launch party complete with a Last Supper and unveil your incentive program.”

Jeff Caves

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Now is the time to start selling the first quarter. And, the bigger the idea, the more lead time you need, so here is a whopper. Why not sell a weight loss challenge? After all, we all need to drop a few pounds, right?

Lose Weight with Yoga | El Arte de Vivir España

Often, we get the inquiry from a weight loss product/supplement company soliciting on-air person people going on their diet to lose weight and then discuss it. Usually, one or two on-air people try it and lose weight, invite listeners to try it, and it is done by February.

Let’s try something different. 

I feel it is best to go through the holidays knowing that come January 1, you are going on a diet. It also gives plenty of time for word of mouth to spread amongst your audience, and the promotion can build momentum. Go out now and find a weight loss company, clean meal service, supplement company, or medically supervised diet and pitch them. Why not get two sponsors and have them compete on air? Listeners can join in at a discounted price and interview each company to see if it’s what they want. I like the medically supervised vs. Jenny Craig or Nutri System battle or the Clean Food delivery service vs. folks who wish to follow a diet and prepare their own food fight. On-air people and station staff can also join in and pick a team. Talent fees should be paid to on-air people who do endorsements, and complementary or deep discounts should be offered to station personnel.

Commercials can invite listeners to sign up for the program starting on Monday, January 3, 2022. Then you can begin selling viewing parties for participants before then to get a before picture and create some group synergy. People want to be a part of a group and have support, and this is the perfect way to do it!

Have an official launch party complete with a Last Supper and unveil your incentive program. Get sponsors to provide prizes to the most weight loss, most weight loss by a couple, and most significant makeover. Clean eating certificates, clothing, photographers, and vacation spots are all good partners as incentives. I think this is best as a 12-week promotion, 1/3/22-3/27/22. You can have a Skinny Super Bowl party and get everybody together for clean eats and drinks during the diet. Get restaurants to offer Clean Eats Valentines Dinners or meal kits geared for those on a diet or anybody who wants a lighter Valentines meal. You can also invite listeners to a clean eats March Madness viewing party on Thursday, March 17, and Friday, March 18, during lunch or happy hour. Think veggie buffets, clean chicken, and steak all seasoned well. Skinny margaritas, Michelob Ultra, and vodka.  Those who have been on this diet for ten weeks will love it!

Let your ideas go big and get behind this effort. Weight loss products and companies should be on the list of categories hotter to sell than gambling sites. This promo provides plenty of social media opportunities with food pictures. Before and after shots, blogs about turning down rice for veggies, and on-air testimony about a life lived lighter. This is a win-win idea and a moneymaker. On-air folks who don’t participate can run the other promos during the first quarter. 

Weight Loss For Men | Medical Transformation Center
Courtesy: Medical Transformations

What have you got to lose? 

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

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Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

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BSM Writers

Media Noise: What Does The Return of Bob Iger Mean to ESPN?

Demetri Ravanos

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Demetri Ravanos has questions about Disney going back to the future with Bob Iger. This entire episode of Media Noise is all about what the change at the top of the Walt Disney Company indicates about the future of ESPN.

ITunes: https://buff.ly/3PjJWpO

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iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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BSM Writers

Media Noise: What Is Realistic For FOX at the World Cup?

Demetri Ravanos

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On this special holiday edition of Media Noise, Demetri Ravanos dives into the controversy and criticism surrounding FOX’s coverage of the World Cup in Qatar.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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