TheWrap has new leadership at the company as the media outlet announced the Los Angeles Times marketing veteran Oganes Akopyan is the new Vice President of Marketing and Events.
In this position, Akopyan will oversee all marketing strategies for the news outlet, including supporting sales targets and determining brand growth while also leading TheWrap’s premium events portfolio.
“We could not be more excited to bring on board a marketing leader with such an impressive set of accomplishments,” TheWrap CEO Sharon Waxman said in a statement.
“Oganes has built large-scale events at the L.A. Times and brought delightful creativity and laser operational focus to his marketing efforts. But mostly, we are delighted to bring someone with such drive and passion to join our best-in-class team of business leaders.”
Akopyan’s career spans over two decades with stints at the Los Angeles Times, The New York Times, and Tribune Publishing. Furthermore, his appointment rounds out TheWrap’s senior leadership team, including Chief Operating Officer Dan Strauss and Chief Revenue Officer Lynne Segall.
“I’m excited to join TheWrap at a momentous period in the company and help spearhead the continued growth of their outstanding events division, as well as promote their award-winning content across all platforms,” Akopyan said.
“I’ve always admired TheWrap throughout my career, and it’s a perfect time to now embark on this new opportunity and journey to bring my years of media expertise to the forefront. Sharon Waxman has created an exemplary media company, I’m really looking forward to further building on that foundation by shaping exciting events that resonate across the entertainment industry and enthusiastic consumers alike.”