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Alex Mather: The Athletic May Have To Offer Free Samples

“These next few months are critical for The Athletic.”

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The Athletic has always been a subscription based sports journalism outlet, however its founders have now realized that only goes so far.

“When everything is paywalled, you’re limiting the audience you can reach every single day,” co-founder Alex Mather said in an interview with Bloomberg last week. “For us to reach 5 million or 10 million subscribers, we’re going to have to reach more sports fans, give them a taste of our product, find ways to bring then into our universe and engage them and hopefully get them to become a paid subscriber.”

The Athletic is seeking any way to reach new subscribers ahead of a potential sale of the company.

Jacob Donnelly, an employee at the newsletter company Morning Brew says that The Athletic‘s growth has slowed quite considerably and is losing subscribers as fast as they are bringing in new ones. “These next few months are critical for The Athletic.” Donnelly said.

The Athletic has been under growing pressure from investors to deliver a return for the company, as their process of selling has been slow. Fanduel has said that they are not interested in the entity and The New York Times backed out of their talks on a purchase due to The Athletic valuing themselves far higher than the Times did.

It appears that The Athletic may have reached a saturation point for their product. While the company is growing in revenue, big publications that are subscription based often see about 20 percent of subscribers cancel by the end of the year.

Mather does not seem concerned however, as he said that with the sports world back in action following lockdowns in 2020 that he believes that The Athletic is poised to grow.

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John Jastremski Fires Back After Craig Carton Criticism

“I’m not listening to a crook. So you know what? Go take a f—ing hike. How about that.”

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Earlier this week, WFAN afternoon host Craig Carton said John Jastremski — a former WFAN host now hosting a podcast for The Ringer — “shunned” his radio career advice.

During his New York New York podcast Thursday, Jastremski strongly condemned Carton’s remarks.

“I don’t like going here with this stuff, ’cause I know this plays right into what this guy likes to do,” Jastremski said. “This is his M.O. This is what he’s done his entire career. It’s what he’s done for his entire career and he’s had success doing it. He lives for this stuff. But it really set me off. It set me off because I gotta see it on Barrett Sports Media while I’m on vacation. Like I wanna be bothered with this shit, number one. Number two, it’s just tone-deaf, insulting, and flat-out rude every which way.

“Number one: going after people who work at McDonald’s? Who the hell are you to do that? Number two: You’re insulting a multi-billion dollar company where I work. I have a great job, a great platform, a great producer. I have two great jobs, I might add. And you’re insulting both of them. By the way, you’re on that network. Five days a week. And you’re insulting that network. How stupid are you? Taking shots at people of the network you’re on, I’m on. And I could tell you, it pays well. I do ok.

“As for career advice? Guess what? I listen to legends. Bill Simmons, you ever hear of him? Worth a lot more than you. Mike Francesa? My boy Adam Schein? I listen to those guys. I’m not listening to a crook. So you know what? Go take a f—ing hike. How about that.”

Calling Carton a crook harkens back to the WFAN afternoon host’s stint in federal prison for participating in a ponzi scheme that scammed investors out of $5.6 million that he in turn used to pay off gambling debts. Carton was sentenced to three-and-a-half years in prison before serving just over a year in prison before being released in 2020.

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The Dan Le Batard Show With Stugotz Moving To New Studio

The show continued to be recorded inside the studio at the Clevelander after it departed ESPN Radio’s national lineup in 2021.

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Dan Le Batard Show

The Dan Le Batard Show with Stugotz is leaving its home at the Clevelander hotel on South Beach in Miami and moving into a new studio next year, according to a report from The Big Lead.

The show continued to be recorded inside the studio at the Clevelander after it departed ESPN Radio’s national lineup in 2021. It has remained the home for the show since Le Batard and John Skipper formed Meadowlark Media.

After a $50 million distribution deal with DraftKings was secured, the Meadowlark podcast network has grown in both reach and talent, allowing for an expanded studio space.

No immediate details were given on where the new studio space would be located.

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NSMA Announces Finalists for Awards, Hall of Fame

Final voting for the statewide and national awards, as well as for the Hall of Fame, will take place throughout this month, and the winners and inductees will be announced on January 9.

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The National Sports Media Association revealed its finalists for its national sportscaster of the year and national sportswriter of the year, and there are plenty of heavy hitters in the industry up for consideration for the NSMA awards.

Among the nominees for National Sportscaster of the Year include Al Michaels, Ian Eagle, Jim Nantz, Joe Buck, Kevin Harlan, and Mike Tirico. The full list includes Adam Amin, Jason Benetti, Joe Davis, and Mina Kimes.

For National Sportswriter of the Year, Adrian Wojnarowski, Ken Rosenthal, Nicole Auerbach, Pete Thamel, Pat Forde and Tom Verducci are among the biggest names. Candace Buckner, Katie Strang, Marc Spears and Wright Thomson round out the list of nominees.

The NMSA also revealed its finalists for the sportscaster and sportswriter Hall of Fame. James Brown, Joe Buck, Lee Corso and Tim McCarver are part of the sportscaster list, while Bill Plaschke and Ray Didinger appear among the names for the sportswriter hall of fame.

Final voting for the statewide and national awards, as well as for the Hall of Fame, will take place throughout this month, and the winners and inductees will be announced on January 9.

Winners and Hall of Famers will be honored at the NSMA Awards Weekend & National Convention held in Winston-Salem, N.C. June 24-26.

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