The Sports Junkies Are Still Barking
“I want us to go down as one of the most memorable morning shows in D.C. history. Maybe we’re halfway there. Let’s hope.”
The Sports Junkies have been a fixture in Washington D.C. for a quarter-century. The four members of the popular sports radio show are celebrating their 25th year together. Their history off the airwaves goes back even further; three of the members went to nursery school together. The Junkies established a friendship and a bond long before they were ever colleagues. You can hear that chemistry on the air.
My brother-in-law once described my nephews by saying, “They love each other, but they might not always like each other.” The same is true at times for the Junkies. Sure, they butt heads and occasionally try to gouge each other’s eyes out, but in the end it’s a brotherhood. The dust-ups don’t last long. The love and support from your brothers is what really matters.
The Junkies faced very long odds in the beginning. A cable access TV show and a newspaper article led to them being discovered. The radio show began in their hometown, which happened to be in a top-10 market. That’s like winning the lottery. The Junkies have made the most of their opportunities, and after 25 years, they have plenty of stories to share. Below we chat about sleeping in a coffin for two days, beating a women’s professional team in tackle football, and having a fun show that can also handle mature topics. Enjoy!
The four members:
Eric “EB” Bickel
Jason “Bish” Bishop
John “Cakes” Auville
John-Paul “JP” Flaim
Brian Noe: Starting with the cable access TV show, what do you guys remember most about that first show?
EB: The quality was low. Nobody watched it or anything like that, but we took it very seriously. We were excited about it. My future mother-in-law suggested we do a cable access show since anybody in the neighborhood could get a show as long as you were paying taxes. She saw a political show that some other neighbors were doing and she said hey Eric, you and your friends should do a sports show. We went and investigated. They said if you learn how to use the equipment, anybody can do it.
I brought my sister and my future in-laws and other friends and family; they helped us run the cameras and the audio and worked as producers. We dressed all up, treated it like SportsCenter. We were excited about it. It was pretty nerve-wracking for us considering nobody was watching it, but it was something that we took very seriously.
Bish: I remember how nervous I was because we were at JP’s parents’ house in Bowie. We were in the kitchen and we were getting all jacked up to go. We had to be there in 20 minutes to start recording and I said let’s just do a shot. JP said all right, I got some Jack Daniels here. We did a shot of whiskey before we drove over to cable access to do the show. It was only one shot, but I remember I was very nervous, absolutely.
EB: It was low quality, low budget. We’d use spare parts from other shows like their little divider thing, we’re using it as a backdrop. My wife made a sign. It was as homegrown as you can imagine.
JP: But we were having fun. That was the big thing. It was four guys who knew each other, having fun, and it was kind of a light bulb moment for us. It was like holy shit, I’ve got this terrible job — or I was in law school at the time — let’s see what we can do with this thing.
Cakes: I was the one that had the terrible job. I had the 1-seed of terrible jobs working in retail. It was a fun escape for me to do something that I was passionate about because I wasn’t passionate about selling toys.
Bish: Well at least you guys all had jobs.
EB: We thought it was fun and let’s keep doing it. Let’s try to get better at it. And as JP said, let’s go for the one-in-a-million shot that we can make something of it because none of us wanted real jobs. JP was in law school. I was finishing up a master’s in education. Cakes was working already in retail. Jason had odd jobs. None of us really wanted to get real jobs, so let’s shoot for the moon. We’re all sports nuts. We were having so much fun with it. Let’s just see what we can do.
Noe: Where did you get your first break in radio following your cable access show?
EB: What really happened is we did it once a week for about a year. JP would come back from Philly from law school and we’d all get together once a week, knock it out and then go back to our lives. After doing it for about a year we said you know what, this isn’t awful. It’s somewhat entertaining. We should send out tapes to media critics like the Washington Post, the Washington Times, USA Today, and then maybe one of them will write an article about the show, and then maybe a TV station or a radio station will call us.
We sent out three tapes, one to Len Shapiro at the Washington Post, one to Rudy Martzke at USA Today, and one to Dick Heller at the Washington Times. Dick’s the only one that responded really. I spoke to Rudy; Rudy didn’t have any interest. Len never really liked us, but Dick really liked the story. He liked the show and wrote an article about us.
JP: That changed our life. March 25, 1996; that article came out and changed the trajectory of our lives.
EB: It was almost out of a fantasy world. The article came out and within an hour WJFK 106.7 FM called us and asked us if we had any interest in working in radio because they had just acquired the rights to the Redskins. They weren’t a sports station and they needed some talent on the weekends to talk sports. So we said sure, yeah, we’d love to. That was the dream. We went down there and had an interview with them. They were intrigued. They said do you want to come by next week and do a demo? We said sure. They said all right, do you want to go on air? And we said sure. They said all right, that didn’t suck, do you want to come back next week? We said yeah.
Cakes: We showed up at the interview wearing ill-fitting sport coats and ties. We looked like the biggest nerds ever.
JP: We thought you had to dress up for an interview in radio. The first thing that Jim McClure said is you know this is radio, why are you dressed up?
EB: Yeah, because we didn’t know. We couldn’t believe that they were intrigued enough by our story that they would put us on such a massive station. Even though it was on the weekend, we couldn’t believe it, with no experience. And they kept doing it.
Noe: What aspects on the air have you tightened up the most from those early days to where you are now?
Bish: Well we still talk over each other. I know that.
Cakes: Yeah, but not as much as we used to. We used to be really, really bad at that. We would trample over each other all the time where it was almost unintelligible. That still happens from time to time, but I think we have gotten better at that. I think we’ve gotten better at interviewing people over the years as well. I think we get athletes, coaches, whoever, to open up to us a little more than they might to some other people in the media. We don’t present ourselves as journalists. We’ve never been journalists. We’re just fans that got a really good shot, we ran with it, got some good luck along the way, but we’ve never painted ourselves as journalists ever.
EB: We’ve also never painted ourselves as experts. I think that’s kind of been the appeal too is that hey, we’re just fans and we certainly have strong opinions and are knowledgeable in certain areas, but we don’t claim to know everything. I think at the time when we started you had to be a know-it-all to be a sports radio guy. We weren’t that. We were just fans having fun, like guys would be hanging out at a bar or something.
JP: And we’ve never been just a sports show. What I would say we’ve gotten better at, and it’s always a big part of the show, is storytelling. Not the sports stuff; yesterday we spent probably 10 to 15 minutes talking about the Chick-fil-A drive-thru. Eric brought up an experience with like 60 cars in a Chick-fil-A drive-thru. We’re more comfortable moving off of just sports. If you went to our show in 1996 when we were first starting out, we might’ve done an outline for three hours, every segment kind of planned out, and it was all very sportsy. Now it’s just a little looser. I think you get more comfortable over time talking about certain topics.
Noe: If I had told you 25 years ago that hey, you’re going to interview Magic Johnson, or Cal Ripken Jr. is going to talk about the Junkies in your book that’s coming out, what’s the wow moment that you wouldn’t have believed would happen, that actually did come true?
Cakes: You’re going to laugh at me because this is white trash, but I don’t care, through a connection on the show I got to sing on stage with Poison. I was a big hair metal guy growing up. Another guy in radio was like hey man, I don’t want to go on stage and sing with Poison, do you want to do it? I was like are you kidding me? Of course I would do it. I would love to do that. Just opportunities like that. And I got to hang out with Bret Michaels on his tour bus for like two hours after the show. I never thought anything like that would ever happen. I never thought we’d get access to the players and coaches that we’ve been able to over the years. We interviewed two of the members of Metallica when we were back at the alt-rock station at HFS in the early 2000s. I never thought that would happen.
Bish: Here’s another one, Brian. We had Lenny Dykstra on the show. He was promoting a book and he was living in L.A. I just so happened to be planning a trip to L.A. with my family about six weeks after we had him on the show. I said hey Lenny, I’ll going to be out in L.A. with my family, can we hook up? I thought he was going to BS me, he goes yeah sure, just contact my PR guy. I contacted his PR guy and he said yeah, give him my number.
I contacted Lenny when I was out there and he invited me to the Beverly Hills Hotel bar. I met him there. We hung out all night and I was at his apartment. He lived above a garage at a $10,000,000 home in Beverly Hills. I hung out with Lenny Dykstra all night getting hammered until three in the morning. He was telling stories and it was unbelievable. It was just surreal. Pretty fuckin’ cool.
EB: This will sound cocky but this is honestly true, I actually envisioned all of this happening. I knew we had good chemistry. I knew the station very well. I was a huge listener of the station and I thought we were going to hit a home run. I was like oh my God, we’re gonna kill this. I’ll be honest with you, I envisioned all of these things. I’m actually disappointed because there’s one thing that we haven’t done that I thought we were going to do. I swear to God, we’ve been in Sports Illustrated, we’ve been in Forbes magazine or Fortune magazine, one of those…
JP: Barrett Sports Media…
EB: So many opportunities. But I always thought honestly that we would be guests on The Tonight Show or Letterman. I really did. I envisioned that we would be on, that we’d be like
JP: Like Mad Dog. Mad Dog used to do that.
EB: We were nationally syndicated for three years on Westwood and I just thought eventually, maybe after we replaced Stern or something, eventually we would be on with Letterman. So we’ve actually failed. We’re never going to be on.
JP: Jason actually played hoops at Cal Ripken Jr’s place. That’s pretty amazing. I had three posters growing up, Cal was one of them.
Noe: Did you school him?
Bish: I played pretty well. I was a little intimidated when I first got there. He invited a bunch of former college players. Some of the Orioles were there too. I guarded him at least one game. He’s strong as an ox. He would back me in and use his ass and thighs, but I got him out on the perimeter and I was hitting jumpers. It was a very competitive game. I’ll tell you this; Cal, he doesn’t fuck around, man. He’s not out there just trying to have a good time, he was out there to win. It was very competitive and that’s what I liked about it. I went up there twice to play. That was one of the more memorable moments.
JP: Brian, this one blows me away; the four of us, the four Sports Junkies have World Series rings and Stanley Cup rings.
EB: That’s true.
Cakes: We’re Stanley Cup and World Series champions.
JP: I have two championship rings. I can barely skate, Brian, and I have a Stanley Cup ring.
Noe: That’s crazy. As far as the craziest moments from the show, whether it’s playing a women’s professional football team or anything else, what moments stand out to you most?
EB: Well that was obviously one of the highlights; that was just so much fun. We drew like over 8,000 fans. I’ll never forget we outdrew the Georgetown Hoyas that night. That was unbelievable. The buildup to that, it was amazing. The turnout, the execution, it was perfect. We said it was all downhill from here. There’s no way we can do better than that.
Cakes: And it was not 70 degrees and perfect weather. I want to say it was like 40 degrees. It was raining. It was like the worst night and the turnout was unbelievable.
Bish: It was like Friday Night Lights, man. It was the real deal even though we were playing against girls. We had never played organized football before. I just remember how quick it was. There was a play clock just like a regular college game. But once we settled down it was cool.
JP: That ladies’ professional football team was always trying to get on our show. We were like why would we ever have them on the show? We had Clinton Portis and Fred Smoot on at the time. I just pitched the crazy idea, I was like what if we challenge that women’s team to a game, but the twist is it’s not powder puff football, we would challenge them to tackle. Then it blew up into this whole big thing. We just couldn’t believe how many people were in the freaking stands. It was over 8,000 people there to watch us play women in tackle football.
Bish: We killed them. We probably should’ve beaten them by 50, but they were calling all kinds of penalties on us. We had 13 penalties. But it was fun, man.
JP: I remember in our practices the coaches put us in the Oklahoma drill. Again I played high school soccer and high school baseball, okay Brian? I weighed 165 pounds at the time. We would get matched up against these monsters and just run into each other like rams. That hurt more than the actual game.
Cakes: Never again. It’ll never happen again. I’m pretty sure I bruised one of my ribs if not multiple ribs in the practices. I think JP knew a dentist. I was like hey man, can you get me some pain pills from your dentist?
JP: It was all above board, Brian. Remember this is on transcript, Cakes. [Laughs]
Cakes: I got a prescription and I had to pop a few pain pills so I could play in the game. But we couldn’t believe the support and the buzz that that event created.
JP: And that’s one thing you can do in radio, when you create something that people don’t know what the outcome is going to be, and they feel like they have to see it, you can create a big event.
EB: We did something then that we couldn’t do today. JP might be embarrassed about this, but being part of a guy talk station — we got a lot of negative attention — we did a porno swap. The Great American Porno Swap where we had people from D.C. and Baltimore all drop off their old pornos, put it into a barrel, and pull out somebody else’s old porno.
JP: Simple concept, Brian, one man’s trash is another man’s treasure.
Cakes: That was in the Wild, Wild West days of radio. You could never get away with something like that in 2021.
EB: But it was genius. I remember we had protesters, so that was a lot of fun.
JP: But a lot of happy listeners. You can’t contain this genius, Brian. They would put their hands into a pile of VHS tapes and then we would have them read the titles. I used to say they were feeding-the-monster events. We’ve been No. 1 rated in men 25-54. Our monster — the wall of men — they like drinking beer, women, that sort of thing. So we would have these type of events for that.
EB: And some of the various stunts like when Cakes slept in the coffin. That was just such a dumb stunt for Cakes to be in a coffin for two days, which look, I couldn’t do it. It’s not like he was in there for a month, but he was in there for two days and we had TV stations out covering it. It was just insanity.
Bish: To lay in a fucking coffin for two days in a radio studio, I can’t even believe he did it. Just when we were doing the show and we were talking to him, I could tell how uncomfortable he was. [Laughs] Especially the second day. I just couldn’t imagine laying there and just eating beef jerky for two days. I remember if I had to do it how uncomfortable I would be. It was almost like being buried alive. I just couldn’t have done it. No way.
JP: That started because we were talking about David Blaine on the air. At the time most of us were really impressed with David Blaine. Well, Cakes opened up his mouth and was like I could do that, that’s no big deal. I’ve got a bunch of kids. I could be in a coffin; I’d get some rest. We’re like are you crazy? You can’t do it. The next thing you know a listener calls in, offers to build a coffin, it was a makeshift coffin. It was terrible. Then somebody offered $2,500 and boom, the stunt was afoot.
Cakes: I don’t think it was 2,500. I think it was 1,500 if my memory serves.
EB: Way underpaid.
Cakes: Yeah, I was way underpaid for punting away two days of my life lying in a makeshift coffin. It should’ve been at least 5K minimum.
JP: But he did it, which was impressive. He wasn’t allowed to leave, couldn’t go to the bathroom, so he went in there with Gatorade bottles and jerky, right?
Cakes: Gatorade bottle, jerky, gummy bears. Those were the essentials. [Laughs]
Noe: To go from your stunts and fun stuff to mature topics like 9/11 or the D.C. sniper, how do you think you guys have handled those situations?
EB: Well I think that’s actually where we shine to be honest with you because we could get serious. Especially the sniper, that was happening in our backyard literally where we were broadcasting from. There were shootings right around the corner. We were on at the time when these were occurring. I think people have a lot of respect for the way we handled that. We took it seriously.
And 9/11 was mind-blowing for the entire country. We had to get serious. I remember doing hours and hours and hours, maybe for a week we did about 20 hours of broadcasts without commercials. I remember my dad being alive at the same time, he thought that was maybe the highlight of our careers just the way that we shifted gears and handled that.
Bish: I remember people calling up, former military or current military guys, and they were crying on the phone and talking about their kids over there. Dude, it was awful. But I think we handled it, man, because we were just showing people that we cared and we were kind of all in the same boat. No one knew how to react. It was like fuck Al-Qaeda, let’s go get bin Laden. After the first couple of days it started to become kind of like a rally. But back in the early 2000s, we could say shit. We could talk about our opinions and it was different. There was no threat of you getting fired if you shared an opinion, either if it was politically or socially or whatever the topic was. Fifteen, 20 years ago, the world has changed, but radio has really changed.
EB: That’s one thing I think that we’ve been pretty good at is being able to adapt. In today’s culture, cancel culture, with everybody being offended by everything these days, we’ve been able to efficiently navigate the waters and be able to understand sort of on the fly what works and what doesn’t. We’ve been able to survive whereas most of the people we started out with, icons in the industry, don’t work in radio anymore. They weren’t able to navigate the waters, or they had to go to satellite, or they had to start a podcast. I’m proud of the fact that we’re survivors and we’ve been able to navigate the waters. It’s not because we’re super talented. It’s just that we have chemistry. That’s our core, and we’re not as stupid as you might think. We’ve been able to figure it out.
Noe: Is there anything in the future that you haven’t experienced yet that you would love to do together?
Bish: I think podcasting is in our future. I drive 50 minutes into the city, so I’m getting up at four, getting out of the house at 4:30. Bro, that’s brutal. Especially when you’re 51. It’s just harder when you get older to do it. I still want to do stuff with them, I just want to do something where we have a little bit more flexibility with time. Morning radio is just a grind on your body and on your mind. Sometimes I’m not even awake until 7:30, an hour and a half into the show and I’m still fuzzy.
EB: For me just being able to keep doing it. It beats a regular job. You get paid handsomely. We have fun every day. Just being able to keep doing it, provide for our families and maybe eventually cruise into a little easier timeslot because getting up at 4:30 in the morning kills you. It takes years off your life. But just being able to be the four of us and do our thing. We’re not trying to dominate the TV world, we’re not trying to even be nationally syndicated or anything; we love being local radio hosts and being sort of a fixture of this community. I want us to go down as — this is going to sound cocky — but I want us to go down as one of the most memorable morning shows in D.C. history. Maybe we’re halfway there. Let’s hope.
Cakes: Oh, I don’t know if I have 25 more years of doing this in my tank.
Cakes: But we want to keep doing it as long as we can. Look, I’ll be honest, I don’t want to be a crotchety old guy talking like Don Imus. There are some guys that can keep going and going and going, but some guys you listen to on the radio when they get up to a certain age and you’re like ugh; I don’t want to get to that point where people are tuning in and they’re like this guy is passed his prime. You want to find that balance.
EB: You still want to be good, but the way I think of it is you work and then you die. I’d rather keep working to keep living.
Noe: If one of you guys is like man, I’m thinking about hanging it up, how would the rest of the Junkies respond to that?
EB: When one guy rolls out, I’m sure the other three would keep going. Who knows what the future is going to hold? Who knows what the future holds for radio? But I think by and large we’re all on the same page and we want to still keep providing. We know it sure beats work.
JP: Here’s the thing, Brian, we haven’t had that when’s-it-all-going-to-end discussion, but here’s the reality, I have a four-and-a-half-year-old. Eventually, she’s going to go to college. When she goes to college, that bill is going to be hefty. I’ve got a kid who’s at NYU right now. Look up the tuition; it’s hefty. Jason’s got two kids at Virginia Tech right now. Cakes has one in med school. That’s a lot of bills to pay, my friend.
Cakes: Yeah, a lot of bills. So many.
EB: And again, I’m not ready to just die yet.
JP: And really going back to the larger theme, we’ve got a fun job. Think about it; three of us went the nursery school together, and then kindergarten together, Jason since high school, we’re working with friends. The odds of that in life are very low. And then to do something like this, a four-hour show, we’re not digging ditches, we’re not putting on a suit and tie chasing billable hours.
Cakes: But let me also point out, we have not had even close to a Howard Stern level payday.
JP: [Laughs] Okay, that would be a game changer.
Cakes: That has not happened and I’m guessing it’s not going to happen. Now if anything like that were ever the happen, then circle back and talk to us if and when that happens.
EB: If Spotify wants to call and give us 100 million.
JP: Or 10. Ten million would be good.
EB: That would work.
Cakes: That’d be amazing.
Noe: Do you have a flashback moment — whether it’s good, bad, an interview, a stunt — anything from your time together that you tend to think about the most?
Cakes: I don’t have one in particular, but I just think the trips that we’ve taken. Whether it’s to spring training or Super Bowl sites, or to Atlantic City for poker tournaments, there’s something about a road trip element. Those are always touchpoints that you kind of remember events that happened when you’re outside of the norm of being in a studio. You tend to remember a lot of those things that happened on the road trips either when you’re at the venue or on the way to the venue, there’s weird stuff that happens. That stuff kind of sticks with me more than anything.
EB: I just remember beating the divas. I loved that. I said at the time if we didn’t beat them we’d all have to kill ourselves.
Cakes: That’s a little drastic, but it would’ve been embarrassing.
EB: No disrespect to women, I mean we just had to win that.
Cakes: By the way, that’s a one-off. It’s never happening again. We’re all 51 years old now. No way we’re doing that again.
JP: Yeah, when you do it for so long, you don’t think about the big picture as often. It’s day-to-day, it’s the grind. But I do remember that trip to the NFL draft. Our first road trip, that Manning/Leaf draft, when we got there to Madison Square Garden. It was one of those moments where like yeah, he was a manager at Toys R Us. I was in law school. Eric was studying for a master’s. Jason was kind of trying to get a job in sports, but he was working as a courier interning. It was like holy shit, we’re here. We’re here. It’s those cool moments where you look back; we were kids that played on the same basketball team when we were like 12 years old and boom, we’re here at the NCAA Tournament in St. Louis? They are kind of cool moments.
Bish: It’s nothing in particular that’s ever happened on the show, it’s just the fact that when I walk into my house and I go fuck, I can’t believe I have this. I can’t believe I’m able to put my girls through school. I can’t believe I’m able to save the money I am. I can’t believe I can go on vacation and it’s all because we were so fortunate back in the day to have Dick Heller write the article, to start on the weekends, and to just continually grow and grow and grow in popularity. Then our contracts are getting bigger and bigger and bigger, and I’m like I can’t believe I’m getting paid for this. And getting paid well.
Even now I just can’t believe — I mean I bitch about getting up at four, it sucks, but we work four hours a day. I can go play golf whenever I want. I spend time with my kids and my family. I can do all that. I don’t have to grind out eight, 10, 12 hours like a lot of guys do. The thing I think about the most is how fortunate we are, to be honest with you.
JP Flaim has written a book about the Junkies’ brotherhood and 25 years on the air together. The book is available at StillBarking.com.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at email@example.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
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