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Media Pundits Predict Ratings Disappointment For 2022 Olympics

Richard Deitsch of The Athletic believes along with many other media members that this short turnaround could affect viewership for the games.

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(Photo by Noel Celis / AFP) (Photo by NOEL CELIS/AFP via Getty Images)

There is usually a two-year breathing period between the summer and winter Olympics, but due to COVID, the Beijing Winter Olympics are set to take place just 6 months after the year-delayed summer games in Toyko.

Richard Deitsch of The Athletic, along with many other media members, believes that this short turnaround could affect viewership for the games, along with a myriad of other issues faulting the 2022 Olympics in Beijing.

Deitsch had a panel of Chad Finn, sports media writer and columnist for The Boston Globe, and Austin Karp, managing editor/digital for Sports Business Journal, to examine some questions surrounding the viewership and NBC’s editorial coverage of the Games.

Karp mentioned a number of issue that could play a role in the Olympic Games producing low viewership numbers including Olympic Fatigue, another Asia-based games with less than ideal time slot for the U.S, and a lack of star power for the U.S.

Finn agreed saying “The biggest one to me is fatigue. I’ve had more than one person recently express to me some version of this — “The Olympics are back? Didn’t we just have them?”

The 2018 Winter Olympic games were down in their own right from previous years. All three of these panelists predict that the ratings are due to drop again this year.

“I am skeptical that emerging stars during these Games will prevent a similar — or even worse — fall. I’ll predict a 10 percent drop, to 16.1 million,” said Finn.

“I’m guessing the number could drop to something like 15 million for the Winter Games in 2022.” said Karp.

All of these issues paired with the heightened scrutiny of human right abuses by China leading to a recently announced diplomatic boycott by the US, could mean viewership is doomed to drop significantly.

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Rece Davis Believes Final Regular Season College GameDay Show Typically Most Hectic Due to Coaching Changes

“There were so many coaching changes and decisions, and we’re getting people on the phone. That was before everybody got comfortable with FaceTime.”

Jordan Bondurant

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Rece Davis

College GameDay was in Columbus this past weekend ahead of Ohio State’s annual rivalry game against Michigan, and host Rece Davis said a number of head coaching announcements throughout the show made for some pretty chaotic moments.

Luke Fickell being named the new head coach at Wisconsin and former Carolina Panthers head coach Matt Rhule being hired at Nebraska were among the marquee hirings announced over the weekend.

On the College GameDay Podcast, Davis said trying to get information confirmed and incorporated into the show in real time was exhilarating.

“It was a bizarre, fun show that we’ve had over the years when we’ve gone to Ohio State/Michigan,” he said. “I remember the ’16 year that we extended the show to five hours. It was really fun, and then a really great game followed it. And there were so many coaching changes and decisions, and we’re getting people on the phone. That was before everybody got comfortable with FaceTime. But there were a lot of bizarre things going on.”

Podcast co-host and senior college football reporter Pete Thamel echoed Davis’ sentiments, saying he would do a hit on the show, then take out his earpiece and immediately get back on the phone to work on getting the most up to date information.

“It was whoa,” he said. “We did the first segment…and normally I would’ve stayed and watched to see what the guys had to say, but I just walked off the stage and went back and started making calls.”

In addition to the Wisconsin and Nebraska hirings, Thamel was also working on trying to figure out the situation at Auburn. He helped get Rhule on the show as well, and he said it was cool the show’s team was able to book guests so quickly from different locations in the country.

“We literally went coast to coast on GameDay with good interviews on Saturday,” he said.

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Disney CEO Bob Iger: Company Will Chase Profitability Over Growing Subscriber Base

“We have to start chasing profitability. It will be demanded of us.”

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Change is abound at Disney, but it’s welcomed change. CEO Bob Iger, who was announced as the replacement for Bob Chapek last week, said his goal is to help get the company’s financial ship righted.

“We have to start chasing profitability,” Iger told employees and executives at a town hall. “It will be demanded of us.”

Iger announced one of his first moves in returning to the CEO role was to shake up its digital media and entertainment distribution division. That branch of the company oversees its streaming services like Disney+, Hulu and ESPN+. Disney+ boasts tens of millions of subscribers, and Chapek focused heavily on reaching as many people as possible.

But Disney stock price has shrunk sharply over the course of the last year, and there have been other areas of the company in which there has been discourse. There was some belief that Disney could be up for sale.

Iger hopes things at the company can be turned around in due course, but he made one thing for certain: Disney and its properties are not for sale.

“Nothing is forever, but I’m very comfortable with the set of assets that we have,” he said. “I think they can serve our company, don’t expect any headlines soon about deals.”

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YES Network Considering Derek Jeter and Don Mattingly for Analyst Roles

“I have something else burning fairly hot right now,” Mattingly said. “Depends how that goes.”

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Could Yankees fans see and hear from two of the franchise’s most beloved former players on TV next season? It’s not out of the realm of possibility. The New York Post reported Monday the team’s YES Network appeared to have an interest in bringing in Derek Jeter and Don Mattingly.

But according to the network’s president of programming and production John Filippelli, it’s all speculative at this point.

“We haven’t had any in-depth discussion with either,” he told Andrew Marchand. “If they are A) available and B) interested, you probably at least have to have a conversation.”

Marchand reached out to Mattingly, who finished his run as manager of the Miami Marlins at the end of the 2022 season, and the former Dodgers manager seemed to indicate that there is another potential opportunity in the works.

“I have something else burning fairly hot right now,” Mattingly said. “Depends how that goes.”

Jeter will likely be a hard sell on getting into the booth. The understanding is the legendary former shortstop doesn’t have a big interest in getting into broadcasting like his former teammate Alex Rodriguez.

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