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Nielsen Acknowledges Flaws In Out Of Home Viewing Numbers

“It is a big problem for sports in particular, as many games are watched at parties or in a sports bar setting.”

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Nielsen began including out of home viewers in its national ratings in September of 2020. But earlier this week, the TV ratings provider shared that some of those numbers may be inaccurate.

Nielsen has told clients it has undercounted some out of home viewers for that entire time, an issue they say is due to their software. 

“As part of routine testing and quality controls, we recently identified an error that caused an understatement of reported out-of-home audiences for our national TV service,” Nielsen said in a statement. “While there is no impact to most telecasts, and no impact to local television, we did find some variances for events that tend to yield larger out-of-home audiences, such as live sporting events. The error has been corrected and Nielsen will be reissuing data from September 2020 to present in order to provide the industry with the most complete data.”

Out of town viewing would include things like watching a given program outside of your household at a public space. It is a big problem for sports in particular, as many games are watched at parties or in a sports bar setting.

In September, the Media Rating Council suspended Nielsen’s accreditation for national TV ratings. Complaints were made by clients about the company letting its national panel deteriorate during the pandemic, leading to potential undercounting of TV audiences. 

The Video Advertising Bureau said in September it would form a task force looking at measurement innovations.

“Today’s announcement by Nielsen of more systemic errors that have further undercounted TV ratings for the last sixteen months is unfathomable, both for Nielsen and the buyers and sellers that use Nielsen data as trading currency,” Video Advertising Bureau president and CEO Sean Cunningham said in a statement. “While the VAB and our Measurement Innovation Task Force have been looking to build back confidence in Nielsen’s core measurement capabilities, the timing of this latest and stunning omission of OOH viewership not being counted across the growing broadband only home universe coincides with our recent discovery of significant defects in Nielsen’s overall plans to include broadband only homes in early 2022 for local TV.” 

Sports TV News

Pat McAfee: Deals With Amazon/ESPN Fell Short Because The Show Comes First

“Energy, time, anything away from this show… we got a lot going on. This is my number one focus and it should remain as such…”

Jordan Bondurant

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Last week, it was announced that Pat McAfee would be hosting his own version of the popular Manning Cast only for college football games.

McAfee, co-host AJ Hawk, and the rest of his cast and crew from The Pat McAfee Show will host an alternate feed for six college football games this season.

McAfee was rumored to be in talks with Amazon about potentially hosting an alternate broadcast for its Thursday NFL games, and the former Colts punter had also reportedly talking with ESPN about potentially being featured on College GameDay.

McAfee said to Andrew Marchand of The New York Post that ultimately the Amazon and GameDay deals didn’t come to fruition because it just didn’t make sense.

“I’ve had great conversations with both companies, we just weren’t able to get to a point where ‘the ask’ and ‘the business’ were where it needed to be to get a deal done on both fronts,” McAfee said.

McAfee on his show on Monday elaborated a bit further, trying to put to bed that he was being courted for Thursday Night Football.

“I’m not 100 percent sure if that’s what we were talking about, by the way,” he said. “I was never really approached for anything for Thursday Night Football. That was never really anything.”

Pat read from the full response to Marchand’s questions, posted under the Post story which appeared on the paper’s site Monday. He reiterated that his daily show and the small business he built around his show, take precedent over anything else.

“Energy, time, anything away from this show, this operation, this crew; we got families being built, we got houses being bought, we got 12 employees, we got a lot going on,” he said. “So this is my number one focus and it should remain as such because I have a brain, and also I care a lot about this operation. I love it, actually.”

Still, McAfee made it clear that just because no deal was signed with ESPN and Amazon for 2022 means the ship has sailed permanently. He’s keeping his doors open.

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ESPN Reportedly To Lose Big Ten Media Rights For the First Time in 40 Years

The idea is that FOX would have its marquee game kick off at noon, with CBS airing a game at 3:30. NBC reportedly will air games in primetime.

Jordan Bondurant

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BIG TEN, CBS, NBC, FOX SPORTS

After several months, it appears the Big Ten is nearing the finish line on a new media rights deal. And despite still reportedly being in negotiations with the conference, ESPN is looking set to lose out on media rights.

According to John Ourand of Sports Business Journal, CBS and NBC are the frontrunners to join with FOX.

The idea is that FOX would have its marquee game kick off at noon, with CBS airing a game at 3:30. NBC reportedly will air games in primetime.

Ourand reported his sources told him ESPN’s deal to keep the Big Ten was not as strong as the one offered by the other two networks.

It would mark the first time in four decades that ESPN didn’t have some involvement in Big Ten sports. But Ourand indicates the worldwide leader could pivot into bundling Big 12 and Pac-12 rights as an alternative. Additionally the network would then pursue keeping its deals with NCAA for championship coverage as well as being the home for the College Football Playoff.

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Fox Officially Unveils NFL Broadcast Teams

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In what has been considered a formality for some time, Fox today officially unveiled Kevin Burkhardt, Greg Olsen, Erin Andrews, and Tom Rinaldi as their number one NFL broadcast team Monday. Burkhardt and Olsen were elevated to Fox’s top booth after the departure of Joe Buck and Troy Aikman to ESPN’s Monday Night Football earlier this year.

There were some reports that Drew Brees could have been a possibility to join the network, but those discussions fell apart.

The network’s other teams include several familiar faces to football fans:

#2 team: Joe Davis, Daryl “Moose” Johnston, Pam Oliver
#3 team: Adam Amin, Mark Schlereth, Kristina Pink
#4 team: Kenny Albert, Jonathan Vilma, Shannon Spake
#5 team: Kevin Kugler, Mark Sanchez, Laura Okmin
#6 team: Chris Myers, Robert Smith, Jen Hale

Olsen’s jump to the number one team with Burkhardt is a formality until the retirement of Tampa Bay quarterback Tom Brady. The seven-time Super Bowl winner will ascend to Fox’s number one booth upon his retirement, whenever that may be.

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