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Nielsen Acknowledges Flaws In Out Of Home Viewing Numbers

“It is a big problem for sports in particular, as many games are watched at parties or in a sports bar setting.”

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Nielsen began including out of home viewers in its national ratings in September of 2020. But earlier this week, the TV ratings provider shared that some of those numbers may be inaccurate.

Nielsen has told clients it has undercounted some out of home viewers for that entire time, an issue they say is due to their software. 

“As part of routine testing and quality controls, we recently identified an error that caused an understatement of reported out-of-home audiences for our national TV service,” Nielsen said in a statement. “While there is no impact to most telecasts, and no impact to local television, we did find some variances for events that tend to yield larger out-of-home audiences, such as live sporting events. The error has been corrected and Nielsen will be reissuing data from September 2020 to present in order to provide the industry with the most complete data.”

Out of town viewing would include things like watching a given program outside of your household at a public space. It is a big problem for sports in particular, as many games are watched at parties or in a sports bar setting.

In September, the Media Rating Council suspended Nielsen’s accreditation for national TV ratings. Complaints were made by clients about the company letting its national panel deteriorate during the pandemic, leading to potential undercounting of TV audiences. 

The Video Advertising Bureau said in September it would form a task force looking at measurement innovations.

“Today’s announcement by Nielsen of more systemic errors that have further undercounted TV ratings for the last sixteen months is unfathomable, both for Nielsen and the buyers and sellers that use Nielsen data as trading currency,” Video Advertising Bureau president and CEO Sean Cunningham said in a statement. “While the VAB and our Measurement Innovation Task Force have been looking to build back confidence in Nielsen’s core measurement capabilities, the timing of this latest and stunning omission of OOH viewership not being counted across the growing broadband only home universe coincides with our recent discovery of significant defects in Nielsen’s overall plans to include broadband only homes in early 2022 for local TV.” 

Sports TV News

Alex Rodriguez: You Used To Be Able To Hang Out With Reporters And Know It Was Off the Record

“I would say that back then it was a little bit more of a camaraderie.”

Jordan Bondurant

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The way that MLB players interact with reporters has evolved and changed significantly over the years in Alex Rodriguez’s eyes.

In a media availability Tuesday ahead of the season premiere of the KayRod Cast, ESPN’s alternate feed of select games slated for Sunday Night Baseball featuring Rodriguez and Yankees play-by-play man Michael Kay, A-Rod was asked for his biggest surprises as the media coverage has transitioned over the years.

“I would say that back then it was a little bit more of a camaraderie,” Rodriguez said. “You could actually go to a bar and have drinks with reporters, believe it or not, and talk about, you know — and everything was pretty much off the record.”

In today’s game, Rodriguez said you won’t find it being the case where reporters and players are friends away from their respective jobs.

“That ship has left, right? I think it’s just a lot more Twitter, get out there first. Fact check later, but shoot first,” he said. “As a result, I think it’s made players and everybody a little bit more aware.”

“I think in a long-worded answer, I think relationships that go back many years, I think, win in the long run, that trust,” A-Rod added.

The second season of the KayRod Cast starts on Sunday at 7 p.m. featuring the defending N.L. champion Philadelphia Phillies and the Texas Rangers.

Kay and Rodriguez will be live from ESPN’s Seaport District Studios in New York City. There are eight total editions of the KayRod Cast scheduled for the 2023 season.

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Elite 8 Sees Ratings Drop

“Much of the pandemonium, given the number of upsets in this year’s tournament, unsurprisingly impacted viewership as things advanced.”

Jordan Bondurant

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With the last two number one seeds bowing out of the 2023 NCAA tournament by the end of the Sweet 16, viewership for the Elite 8 expectedly dropped.

Over 11 million tuned in for the Miami/Texas regional final on CBS. Viewership for the two versus four seed matchup was down 17% compared to the Elite 8 game in the same window last year (UNC/Saint Peter’s). The broadcast was also the lowest rated and least-watched Elite 8 game in that window in seven years.

San Diego State/Creighton in the early game on Sunday drew 8.34 million viewers, which was down 12% year over year.

Almost 8 million watched UConn cruise past Gonzaga on TBS late Saturday night, while Florida Atlantic’s historic upset over Kansas State had a little more than 7 million watch. The Owls’ win over the Wildcats was only down 1% when looking at the numbers from the same window in 2022 (Villanova/Houston).

Much of the pandemonium, given the number of upsets in this year’s tournament, unsurprisingly impacted viewership as things advanced.

But the Final Four and the national championship are often the three most-watched college basketball games of the year, so there should be no shortage of eyeballs glued to Houston this weekend.

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Hawk Harrelson: ‘I Didn’t Retire, I Got Retired’

“I got fired is what it all boils down to.”

Jordan Bondurant

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Former Chicago White Sox broadcaster Hawk Harrelson opened up about his departure from the team in 2018. In an appearance Tuesday on the Foul Territory podcast, Harrelson said his whole farewell that season was forced.

“I didn’t retire,” Harrelson said talking to former White Sox catcher AJ Pierzynski and co-host Scott Braun. “I got retired.”

“I got fired is what it all boils down to,” he added.

Harrelson, who was the 2020 Ford C. Frick Award winner given by the Baseball Hall of Fame, said he stand behind the claim that he was shown the door.

“I’m sure that they will deny that. But it’s what led up to that and everything else, that’s interesting,” Harrelson said.

The White Sox hired Jason Benetti in 2016 as Harrelson’s fill-in. Benetti continues to call games on NBC Sports Chicago full-time.

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