New York looks well on its way to become the new No. 1 in mobile sports betting. Bets from the state blasted off in the first two weekends they were available.
This could put New York in position to overtake its neighbor, New Jersey, for the top spot.
According to the Associated Press, Vancouver, Canada-based tech company GeoComply Solutions recorded 17.9 million transactions last weekend in New York. That’s up from 17.2 million the weekend before, when betting went live in the state.
The transaction numbers are related to sports betting activity from a specific location of a customer. Bettors are required to make bets within state lines where it is legal.
The company says 1.2 million new accounts were created in New York since mobile sports betting began on Jan. 8. Nearly 88% of those customers are new to legal sports betting, never having been verified before by GeoComply.
“The momentum of New York’s sports betting launch has continued and it is mostly home-grown,” GeoComply managing director of gaming Lindsay Slader told the AP. “The data tell us that New Yorkers are dumping illegal sportsbooks for the new legal options, and operators are also excelling at attracting first-time bettors.”
These numbers imply that the New Jersey market might be hurting as a result of New York surging. However, while the transactions show New York probably took more bets, they also indicate that New Jersey hasn’t lost any business to New York so far.
New Jersey averaged 12.6 million geolocation transactions in the two weekends before New York’s mobile launch, and 13.1 million in the two weekends since.
About 9.3% of bettors have accounts in both states, the company said.
“The growth in New York has been explosive,” said Rush Street Interactive CEO Richard Schwartz, whose company runs the BetRivers online sportsbook. “It is, by far, off to the fastest start of any of our sportsbook markets in terms of handle. Along with having the largest population of any state with legalized sports gambling, New York is one of the few U.S. states with multiple teams across all four major sports. It’s simply a recipe for long term success.”
Sports gambling company FanDuel is “very pleased” with how New York customers have embraced betting.
“While all markets are critical, it was especially important for FanDuel to do well within our home state,” said spokesman Kevin Hennessy.
While New Jersey is still thriving, it should be interesting to keep an eye on the market as more and more business pops up in New York. New Jersey casinos and sports books say at least 20% of their business has come from New Yorkers crossing over into New Jersey to make bets before New York opened up the market.
Women Downloading Sports Betting Apps Faster Than Men
“Mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year.”
The sports betting space saw a surge of new participants come into the realm last year. The fastest growing population? Women.
According to data compiled by Global Wireless Solutions, a mobile insights consulting firm, new female participation in the online sports betting market is nearly doubling the pace of their male counterparts. In their findings, mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year. New male users were up too from 2020, coming in at a 63% increase in 2021.
These very large spikes start to make the $4.3 billion made in sports betting revenue in 2021 seem like just the beginning.
Some of the numbers can be explained by the sheer volume of new available legal bettors. In 2021, five states launched online sports betting (Arizona, Connecticut, Michigan, Virginia and Wyoming).
This year stands to see even more of an increase with several more states implementing online sports betting (New York came online in January) and adding to their already legal retail offerings or at least deep into negotiations attempting such a feat as soon as possible.
Global Wireless Solutions also found the most effective sportsbook to bring new female users into the fold was by far and away FanDuel. That company signed up 1.7 million new female users while DraftKings attracted an estimated 900,000 new female customers. Men, according to GWS, still outpace women by 250% as a consumer base.
Mike Francesa: Chris Russo Will Be On My Podcast
“When things rev up in the fall, I would definitely have Dog over as a guest and do a whole show with him. I would say you count on that.”
WFAN legend Mike Francesa is settling into his new podcast opportunity with BetRivers, and has left the door open for a reunion with his longtime colleague and friend Chris “Mad Dog” Russo.
Francesa was responding to questions on his show, with the newest episode out Monday, when he said he would be able to book Russo for an appearance down the road.
“Listen, I’ve gone on Dog’s shows a couple of times. I could definitely get Dog as a guest one time,” Francesa said.
The last time the two shared a stage and microphone was back in March at the BSM Summit. Francesa said he will make sure whenever Russo does come on, it will be at a time that makes the most sense.
“We will do that at an opportune time,” he said. “Maybe right before the football season or maybe late in the baseball season. When things rev up in the fall, I would definitely have Dog over as a guest and do a whole show with him. I would say you count on that.”
Whenever the reunion happens, best believe it will be a must-listen. It will mark the first time the two have been on a podcast together.
Andy King To Lead Buchwald Agency’s Podcast Division
“The hiring of King is expected to bolster Buchwald Sports, the division of the company that represents athletes, coaches, and broadcasters.”
Veteran sports programmer Andy King is entering the podcasting world. He has joined the Buchwald Agency. He will help clients develop and sell podcast ideas.
King comes from SiriusXM, where he had been since 2015. He was the director of sports programming and helped create podcasts for the company featuring high profile talent including Let’s Go with Tom Brady and Larry Fitzgerald and Digging Up the Past with Christopher “Mad Dog” Russo.
Prior to joining SiriusXM, Andy King spent 15 years in Miami. Before leaving, he had risen to program director at 560 WQAM.
The Buchwald Agency largely deals with clients from the entertainment world. The hiring of King is expected to bolster Buchwald Sports, the division of the company that represents athletes, coaches, and broadcasters.