Fox Sports Radio has announced its plans for Super Bowl week. The network’s 22nd consecutive year of Super Week coverage includes 24-hour programming per day featuring interviews with NFL players, newsmakers, and celebrities leading up to The Big Game in Los Angeles beginning Monday, Feb. 7.
Programming for Fox Sports Radio’s more than 600 local stations, which can also be heard on FoxSportsRadio.com and iHeartRadio, will originate from Los Angeles, the site of Super Bowl LVI, for 23 hours of its daily Super Week coverage.
The daily Fox Sports Radio lineup is as follows, all times Eastern:
- Two Pros and a Cup of Joe with LaVar Arrington, Brady Quinn, and Jonas Knox: 6 a.m-9 a.m.
- The Dan Patrick Show: 9 a.m.-12 p.m.
- The Herd with Colin Cowherd: 12 p.m.- 3 p.m.
- The Doug Gottlieb Show: 3 p.m.-6 p.m.
- The Odd Couple with Chris Broussard and Rob Parker: 7 p.m.-10 p.m.
- The Jason Smith Show with Mike Harmon: 10 p.m.-2 a.m.
- The Ben Maller Show: 2 a.m.-6 a.m.
The only show that won’t broadcast from Los Angeles during Super Bowl week is Straight Outta Vegas with R.J. Bell, which airs from Las Vegas from 6 p.m. to 7 p.m. ET.
Among the many personalities scheduled to appear throughout the week are Hall of Famer (and current Jackson State head coach) Deion Sanders, Jacksonville Jaguars quarterback Trevor Lawrence, and Los Angeles Chargers QB Justin Herbert.
Additionally, Fox Sports Radio will feature a live remote broadcast of three shows the night before The Big Game, Saturday, Feb. 12, from Third Street Promenade in Santa Monica.
- Up On Game with LaVar Arrington, T.J. Houshmandzadeh, and Plaxico Burress: 12 p.m.-2 p.m.
- The Joy Taylor Show: 2 p.m.-4 p.m.
- Steve Hartman & Geoff Schwartz: 4 p.m.-7 p.m.
All three shows will highlight pre-game analysis, predictions, and fan interaction leading up to the matchup between the Cincinnati Bengals and Los Angeles Rams.
Again, Fox Sports Radio programming can be heard across more than 600 local stations, FoxSportsRadio.com and the Fox Sports Radio app, and iHeartRadio and the iHeart app. Additionally, the network can also be followed on Twitter, Facebook, Instagram, YouTube, and TikTok.
Suzyn Waldman ‘Still here’ at WFAN after 35 years
I don’t know if I’ve worn down the critics, but I’m still here,” Waldman told Neil Best of Newsday. “I mean, it’s 35 years, and I’m still here and I’ve had a terrific career.”
Yankees broadcaster Suzyn Waldman is celebrating 35 years on the air. Waldman, the first voice heard on WFAN, is thankful to be where she is.
“I don’t know if I’ve worn down the critics, but I’m still here,” Waldman told Neil Best of Newsday. “I mean, it’s 35 years, and I’m still here and I’ve had a terrific career.”
Waldman looked back on the experience of doing the very first update on the air at WFAN. While doing the first update alongside Jim Lampley, a fill-in for Pete Franklin, she was shocked when listeners did not approve of her updates and tied it to her being female. She thought, “Oh my God, this is not what I thought it was going to be,” she said.
That was not something she was accustomed to in the theater. Waldman had a background in musical theater before getting into radio and eventually joining WFAN as it went on the air in 1987.
“It was a rude awakening,” she said. “But it was at that moment that everything changed.”
Waldman eventually began working the overnight shift alongside Steve Somers. It was there she really honed her craft.
Suzyn has been calling Yankees games alongside John Sterling since 2005. This is her eighth season calling Yankee games on WFAN.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.