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NBC Announces Hockey Broadcast Teams for 2022 Beijing Winter Olympics

The U.S. women’s hockey team begins Feb. 3 versus Finland. The U.S. men’s team hits the ice the following week on Feb. 10 against China.

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NBC Sports announced its ice hockey broadcasters for coverage of the 2022 Beijing Winter Olympics. The commentary teams boast nine Olympic medalists, including three gold medal winners.

Kenny Albert will be the lead play-by-play broadcaster, with Brendan Burke, Chris Vosters, and John Walton also filling that role for NBC’s coverage.

Albert has called hockey at every Winter Olympics since 2002, while Burke will broadcast his first WInter Games. Vosters is on his third Olympics assignment and Walton is working his second consecutive Winter Games.

The roster of analysts is led by NHL veterans Brian Boucher, Anson Carter, Keith Jones, and Eddie Olczyk. Also providing color commentary will be Monique Lamoureux-Morando, A.J. Mleczko, Dom Moore, and Angela Ruggiero.

Boucher and Carter are working their second Winter Olympics, while Jones is on his third Olympics assignment and Olczyk calls his fourth Winter Games. Making their Olympics broadcasting debuts are three-time Olympic medalist Lamoureux-Morando, NHL veteran Dom Moore, and Hockey Hall of Famer and four-time Olympic medal winner Ruggiero.

Leila Rahimi will be NBC’s reporter for both men’s and women’s Olympics hockey coverage.

The U.S. women’s hockey team goes for a second consecutive gold medal beginning Thursday, Feb. 3 versus Finland on USA Network at 8 a.m. ET. The U.S. men’s team hits the ice the following week on Feb. 10 against China, also at 8 a.m. ET on USA Network. All Olympics hockey coverage will stream live on Peacock.

Coverage of the Olympic women’s hockey tournament begins Wednesday night (Feb. 2) with Canada versus Switzerland at 11 p.m. ET on USA Network. The men’s tournament opens on Feb. 9 with Switzerland facing the Russian Olympic Committee. USA Network’s live coverage begins at 4 a.m. ET.

Sports Radio News

Suzyn Waldman ‘Still here’ at WFAN after 35 years

I don’t know if I’ve worn down the critics, but I’m still here,” Waldman told Neil Best of Newsday. “I mean, it’s 35 years, and I’m still here and I’ve had a terrific career.”

Jordan Bondurant

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Yankees broadcaster Suzyn Waldman is celebrating 35 years on the air. Waldman, the first voice heard on WFAN, is thankful to be where she is.

“I don’t know if I’ve worn down the critics, but I’m still here,” Waldman told Neil Best of Newsday. “I mean, it’s 35 years, and I’m still here and I’ve had a terrific career.”

Waldman looked back on the experience of doing the very first update on the air at WFAN. While doing the first update alongside Jim Lampley, a fill-in for Pete Franklin, she was shocked when listeners did not approve of her updates and tied it to her being female. She thought, “Oh my God, this is not what I thought it was going to be,” she said.

That was not something she was accustomed to in the theater. Waldman had a background in musical theater before getting into radio and eventually joining WFAN as it went on the air in 1987.

“It was a rude awakening,” she said. “But it was at that moment that everything changed.”

Waldman eventually began working the overnight shift alongside Steve Somers. It was there she really honed her craft.

Suzyn has been calling Yankees games alongside John Sterling since 2005. This is her eighth season calling Yankee games on WFAN.

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Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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