Sports Radio News
Darren Smith: NFL Won’t Change While Networks Get Millions for Super Bowl Ads
“Yeah, no network is turning down $7 million for a 30-second spot.”
Just over a week away from Super Bowl LVI, NBCUniversal announced that it has sold out its advertising inventory for the “Big Game” across all platforms, with some 30-second spots selling for $7 million each.
NBC’s audience for National Football League games grew over the season, with the most viewership coming from quarterback Tom Brady’s return to New England to face his old team. During the championship round of the playoffs, CBS announced it had an average of 47.9 million viewers tuned in for the AFC Championship game between the Cincinnati Bengals and Kansas City Chiefs, while Fox disclosed its average of 50.2 million viewers for the NFC Championship game between the San Francisco 49ers and Los Angeles Rams.
Despite Super Bowl viewership dropping to the lowest mark in decades last season (96.4 million viewers) when the game was on CBS, the numbers seem poised to bounce back this year. Combined with its Winter Olympics coverage, NBC is calling next Sunday, Feb. 13 “Super Gold Sunday,” a once-in-a-lifetime day of sports programming from which the network anticipates generating $500 million in revenue.
Outside of the game action, it has been a busy week for the NFL. The league has generated both positive and negative publicity due to the retirement announcement by the aforementioned Brady after an illustrious, 22-year career in professional football, along with the class-action lawsuit filed by Miami Dolphins head coach Brian Flores against the NFL and three of its teams, and the Pro Bowl set to kick off this Sunday from Allegiant Stadium in Las Vegas, Nevada.
On Thursday afternoon, Darren Smith and Marty on San Diego’s XTRA 1360 spoke about this year’s growth in Super Bowl advertising revenue, and how television networks seem to be unwilling to take a stand against the NFL in order to promote reform.
“Our opinion yesterday about, ‘Hey, if you’re going to inspire real change in the NFL, you got to hit them in the pocketbook; you got to hit them at the bottom line. These television networks [have to] play an active role…’ Yeah, no network is turning down $7 million for a 30-second spot,” said Smith, who has been a host on San Diego sports talk radio since 2004.
“Not NBC, not CBS, not ABC, not Amazon, none of them. I’m not going to wait for the TV networks to take a moral stand on this one.”
According to the afternoon drive program, Super Bowl commercials have been ruined since they began being posted on YouTube days before the “Big Game.” By seeing commercials early, they say, there is less anticipation and excitement surrounding them during the actual game, and one less thing to talk about the next day if the game ends up being a blowout.
“That segment doesn’t exist anymore in sports talk radio,” said Smith. “‘Hey everybody, let’s talk about the big movers for the commercials.’ They’re all up on YouTube.”
“That used to be the 12:30 segment on Monday, especially when you have a blowout in the Super Bowl,” said Marty Caswell, program co-host. “You [could] go ahead, move on from it and talk about the commercials.”
Looking back on some of the commercials from Super Bowl LV, such as Michael B. Jordan for Amazon Alexa, Jason Alexander for Tide, and Shaggy for Cheetos, the radio hosts had trouble remembering them. While most of the commercials for this year’s Super Bowl LVI are yet to be released, Smith is pretty sure he knows where the rise in 30-second spot revenue, up $1.5 million from last year, is coming from.
“We’re right back; we’re getting $7 million per commercial now,” said Smith. “Probably [from] some stupid crypto company.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Sports Radio News
Doug Gottlieb Details Interviewing For College Basketball Head Coaching Vacancy
“I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up.”
Fox Sports Radio host Doug Gottlieb recently interviewed for the vacant head coaching job at Wisconsin-Green Bay and detailed the experience on his podcast.
“I got a chance to talk to (Wisconsin-Green Bay AD) Josh Moon several times during the year after they had made their coaching job available and my approach to how I’ve done these things — and this is not the first time I’ve gone down this path, but this was a different path,” Gottlieb said on his All Ball podcast.
“This is a low-major, mid-major job, and there’s no connection there. I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up. I love doing it and I think there’s a very smart world where if I’m coaching I can still do this podcast and still do it with basketball people all over the country and the world, and it’s kind of like a cheat code.”
He continued by saying that seeing Shaka Smart be successful at Marquette has motivated him to continue to search for the right fit as a college basketball coach.
“That’s what I want to do. And last year when I was coaching in Israel, that also continued to invigorate me…this is something that I would really like to do. It has to be the right thing. It has to be the right AD who hits the right message.”
He continued by saying that a sticking point of negotiations was he wasn’t willing to give up his nationally syndicated radio program for the job. He was willing to take less money for his assistants pool, but also to continue doing his radio show.
Gottlieb did not get the position with the Phoenix, noting that he was a finalist but was never offered the job. The position ultimately went to Wyoming assistant coach Sundance Wicks. Wicks had previous head coaching experience and had worked with Green Bay athletic director Josh Moon at Division II Northern State. He admitted he wasn’t necessarily “all-in” on the job due to the current ages of his children and whether the timing was right to uproot his family to move to Northeastern Wisconsin.
The Fox Sports Radio host does have coaching experience. He has worked as a coach for the U.S. men’s basketball team at the Maccabiah Games, sometimes referred to as the Jewish Olympics.
Gottlieb’s father — Bob — was the head men’s basketball coach at Wisconsin-Milwaukee from 1975-1980, compiling a 97-91 record.
Sports Radio News
Waddle & Silvy: Scott Hanson Told Us to Lose His Number
“We didn’t call him back, so he set out what he wanted to do.”
Aaron Rodgers took immense pride in the fact that he told ESPN NFL Insider Adam Schefter to “lose his number” while discussing his future earlier this week on The Pat McAfee Show. ESPN 1000’s Waddle & Silvy said they’ve experienced similar treatment from guests on their radio show.
While discussing the Rodgers interview with McAfee, the pair admitted that NFL RedZone host Scott Hanson once told their producer to stop trying to book him for interviews on the program.
“I believe the presentation was ‘Do me a favor: lose my number after this interview’,” Tom Waddle said. “So he tried to do it politely. Scott Hanson did. Get out of here. That concept is foreign to me. How about ‘Hey, next time you text me, my schedule is full. I can’t do it, but thanks for thinking of me’. ‘Lose my number?’ You ain’t the President, for Christ’s sake. I’m saying that to anyone who would say that. ‘Lose my number?’ We’re all in the communication business. I just don’t know — why be rude like that to people? What does that accomplish? You know what it accomplished? We didn’t call him back, so he set out what he wanted to do.”
Co-host Mark Silverman then mentioned that the show once tried to book Hansen and NFL Red Zone host Andrew Siciliano together in the same block, with the idea of doing a trivia game to see who the supreme Red Zone host was. Siciliano agreed, but Hansen declined.
The pair also confirmed that an NFL Network personality had told them to lose their number, but couldn’t remember if it was Rich Eisen or not.
Silverman later joked that maybe Hanson was getting a new phone with a new number, and was politely sharing with the producer that he could lose the current phone number because he would share his new number in short order.
Sports Radio News
Seth Payne: Aaron Rodgers ‘Makes Gross Inaccuracies’ When Calling Out Media
“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations.”
Aaron Rodgers is always mad at the media for the inaccurate things he says they report, but according to Sports Radio 610 morning man Seth Payne, no one is more inaccurate than the quarterback himself.
Friday morning, Payne and his partner Sean Pendergast played audio of Aaron Rodgers responding to a question about a list of players he provided to the Jets demanding they sign. Rodgers called the idea that he would make demands “so stupid” and chastised ESPN reporter Dianna Russini, who was the first to report it.
“Now to be clear, Dianna Russini didn’t say demands in her tweet. She said wishlist,” Pendergast clarified.
They also played a clip of Russini responding to Rodgers on NFL Live saying that she stands by her reporting and it is her job to reach out to confirm that it is true.
“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations,” Seth Payne said.
He added that if Rodgers is being serious, he is doing some serious nitpicking. He claims that he didn’t give the Jets a list, but that he spoke glowingly about former teammates and told the Jets executives that he met with who he enjoyed playing with during his career.
Payne joked that maybe he wrote down the names in a circle pattern so that it was not a list. Pendergast added that he could have had Fat Head stickers on his wall that he pointed to instead of writing anything at all.
In Payne’s mind, this is a case of Russini catching stray frustration. Neither in her initial tweet nor in any subsequent media appearance did she use the phrase “demands”.
“What he’s actually responding to in that instance is Pat McAfee is the one that described it as a list of demands,” Seth Payne said.