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CBS Sports Launching Race and Culture Unit

The unit will “pinpoint opportunities, identify priorities, and help shape the editorial director for all CBS Sports content at the intersection of sport, race, and culture.”

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CBS Sports is expanding its coverage, launching a unit that will cover Race and Culture. As announced by the network Tuesday, the unit will be led by veteran journalist David Cummings and Sarah M. Kasadi.

According to CBS Sports’ official announcement, the Race and Culture Unit will “pinpoint opportunities, identify priorities, and help shape the editorial director for all CBS Sports content at the intersection of sport, race, and culture.” The network will also take steps to ensure that diversity, equity, and inclusion are emphasized in creating content and raising issues to cover.

Cummings was named Senior Director. His previous work includes a stint as senior deputy editor for ESPN the Magazine, in addition to covering sports for the New York Daily News, Miami Herald, and The Source.

“Diversity and inclusion have long been a part of CBS Sports’ DNA before DE&I became a part of major corporations’ internal focus. For me, it dates back to the revolutionary cast of The NFL Today, with Irv Cross and Phyllis George, in the 1970s,” Cummings said in a statement.

“Today, we have a tremendous opportunity to build on and strengthen that DNA, focusing a diverse lens on the content we create, the messages we send, the voices we hear, and the stories we tell. I am excited for all that Sarah and I can create together, further elevating CBS Sports.”

Kazadi will be Senior Producer. She returns to CBS Sports after working as a feature producer at ESPN for The Undefeated and E60. Other news outlets featuring her work include The New York Times, The Guardian, and Newsweek. Recently, she produced and reported for the documentary I Run With Maud: A Promise. A Movement, which chronicled Black distance runners banding together for change and justice in light of Ahmaud Arbery’s murder.

“It’s a blessing to rejoin the CBS Sports team in this special role,” Kazadi added. “Honoring those who have been historically excluded and misrepresented is a personal passion. I’m excited about creating compelling work that strives to meet the moment.”

Cummings and Kazadi will be tasked with building on programming devoted to race and diversity, including the all-female sports talk show We Need to Talk, the Portraits in Black series of features, and content focusing on the first-ever HBCU men’s college basketball All-Star game being played April 3 in New Orleans.

In 2020, CBS News created a similar unit to cover Race and Culture, led by veteran ESPN and ABC News producer Alvin Patrick.

Sports TV News

Alex Rodriguez: You Used To Be Able To Hang Out With Reporters And Know It Was Off the Record

“I would say that back then it was a little bit more of a camaraderie.”

Jordan Bondurant

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The way that MLB players interact with reporters has evolved and changed significantly over the years in Alex Rodriguez’s eyes.

In a media availability Tuesday ahead of the season premiere of the KayRod Cast, ESPN’s alternate feed of select games slated for Sunday Night Baseball featuring Rodriguez and Yankees play-by-play man Michael Kay, A-Rod was asked for his biggest surprises as the media coverage has transitioned over the years.

“I would say that back then it was a little bit more of a camaraderie,” Rodriguez said. “You could actually go to a bar and have drinks with reporters, believe it or not, and talk about, you know — and everything was pretty much off the record.”

In today’s game, Rodriguez said you won’t find it being the case where reporters and players are friends away from their respective jobs.

“That ship has left, right? I think it’s just a lot more Twitter, get out there first. Fact check later, but shoot first,” he said. “As a result, I think it’s made players and everybody a little bit more aware.”

“I think in a long-worded answer, I think relationships that go back many years, I think, win in the long run, that trust,” A-Rod added.

The second season of the KayRod Cast starts on Sunday at 7 p.m. featuring the defending N.L. champion Philadelphia Phillies and the Texas Rangers.

Kay and Rodriguez will be live from ESPN’s Seaport District Studios in New York City. There are eight total editions of the KayRod Cast scheduled for the 2023 season.

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Elite 8 Sees Ratings Drop

“Much of the pandemonium, given the number of upsets in this year’s tournament, unsurprisingly impacted viewership as things advanced.”

Jordan Bondurant

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With the last two number one seeds bowing out of the 2023 NCAA tournament by the end of the Sweet 16, viewership for the Elite 8 expectedly dropped.

Over 11 million tuned in for the Miami/Texas regional final on CBS. Viewership for the two versus four seed matchup was down 17% compared to the Elite 8 game in the same window last year (UNC/Saint Peter’s). The broadcast was also the lowest rated and least-watched Elite 8 game in that window in seven years.

San Diego State/Creighton in the early game on Sunday drew 8.34 million viewers, which was down 12% year over year.

Almost 8 million watched UConn cruise past Gonzaga on TBS late Saturday night, while Florida Atlantic’s historic upset over Kansas State had a little more than 7 million watch. The Owls’ win over the Wildcats was only down 1% when looking at the numbers from the same window in 2022 (Villanova/Houston).

Much of the pandemonium, given the number of upsets in this year’s tournament, unsurprisingly impacted viewership as things advanced.

But the Final Four and the national championship are often the three most-watched college basketball games of the year, so there should be no shortage of eyeballs glued to Houston this weekend.

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Hawk Harrelson: ‘I Didn’t Retire, I Got Retired’

“I got fired is what it all boils down to.”

Jordan Bondurant

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Former Chicago White Sox broadcaster Hawk Harrelson opened up about his departure from the team in 2018. In an appearance Tuesday on the Foul Territory podcast, Harrelson said his whole farewell that season was forced.

“I didn’t retire,” Harrelson said talking to former White Sox catcher AJ Pierzynski and co-host Scott Braun. “I got retired.”

“I got fired is what it all boils down to,” he added.

Harrelson, who was the 2020 Ford C. Frick Award winner given by the Baseball Hall of Fame, said he stand behind the claim that he was shown the door.

“I’m sure that they will deny that. But it’s what led up to that and everything else, that’s interesting,” Harrelson said.

The White Sox hired Jason Benetti in 2016 as Harrelson’s fill-in. Benetti continues to call games on NBC Sports Chicago full-time.

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