Golden State Warriors forward Draymond Green has been out since Jan. 9 with a back injury, missing the team’s past 20 games.
On Wednesday, the Warriors provided media and fans an update on Green’s status, saying he’s making progress in his recovery and expects to be back sometime after the NBA All-Star break.
Green will be in Cleveland for NBA All-Star weekend, but as a broadcaster for Turner Sports. As announced on Tuesday, he’ll call an alternate broadcast of Sunday’s All-Star Game on TBS with Charles Barkley and Shaquille O’Neal.
Broadcasting is definitely part of Green’s future. He’s an analyst for TNT’s Inside the NBA, the first to do so regularly while still an active player. And most expect him to take Barkley’s place once the Hall of Famer retires.
But on Wednesday’s Damon and Ratto show, 95.7 The Game’s Damon Bruce said he believes Green should spend the All-Star break continuing to rehab and get treatment on his back rather than go to Cleveland to broadcast for Turner.
“Draymond is clearly allowed to go pursue his other interests, and I know he’s part of the TNT broadcasting crew now,” Bruce said. “Wouldn’t his All-Star Game be better served staying right here in the Bay and receiving treatment constantly? Having him go to Cleveland so he can be a talking head is counter-productive to what we’re doing here, in my mind.”
Co-host Ray Ratto disagreed, contending that if the Warriors — and Green himself — thought he could recover and return faster by staying for treatment, then they would ask him to do so. But going to Cleveland and broadcasting the All-Star Game won’t affect his progress.
The two also disputed whether Green sought permission from team ownership, the front office, and coach Steve Kerr or he just decided on his own to do this without checking with his bosses.
That’s quite an assertion by Bruce, though Ratto is probably correct to give everyone involved the benefit of the doubt. Yet if Green does take longer to return from injury and the Warriors are less dominant because of it (Golden State is 13-7 while Green has been out), then he may have a point. Otherwise, this issue will likely be forgotten soon.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.