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What Makes 1st Time Attendees Decide The BSM Summit Is Worth It?

“Several attendees will be making their first trip to the Summit in New York City next month.”

Tyler McComas




It’s hard to know exactly what to expect during your first trip to the BSM Summit. Through colleagues and contacts, you’ve heard about all of the great networking opportunities, as well as the incredible forum provided to learn from the brightest minds in the business. But you can’t really replicate the true feel of the BSM Summit until you attend it for the first time.

When I attended my first summit in 2019 in Los Angeles, I didn’t realize just how open every single attendee would be. Many of the best names in sports media were present, but an ounce of ego was not.

I was blown away at the willingness of every single person in attendance to be open to sharing ideas and learning from one another. That’s just one of the many things you don’t know about the BSM Summit until you attend it for the first time

Several attendees will be making their first trip to the Summit in New York City next month. Why did they decide to attend for the first time? Well, at least a few of them made the decision based on the unique opportunity the BSM Summit presents.

“I’ve always been a long admirer of Jason and Barrett Sports Media, overall,” said Zena Burns, senior VP of Futuri Media. “I’ve always had my eye on the BSM Summit. We have a product called Topic Pulse, which is an AI driven, story discovery and social content system that’s used by a ton of sports radio stations across the United States. I’ve always wanted to go to The Summit and I think the reason why I finally said, alright, I’m buying a plane ticket, is because we’re in a really unique time with the space, with the growth of all things sports. We actually launched a new version of Topic Pulse called Topic Pulse Sports that’s all about Esports betting, fantasy sports and VR content. As we expand our sports portfolio, and we evaluate which events would make the most sense to attend, The Summit was a no-brainer.”

“I’ve been a fan of Jason ever since I started to see his programming career take off in San Francisco,” said Mike McVay, president of McVay Media Consulting. “I’m impressed with what I read in the publication. A number of my friends have gone in the past few years and reported back to me who was there and what they learned. So it’s a real opportunity for me when I’m not speaking, to sit and take notes and learn something.”

“I follow Jason Barrett and everything BSM does,” said Flynn Foster, president of Guaranty Media. “We have a strong emphasis on sports in our company. We’re the LSU flagship, New Orleans Saints radio station, ESPN radio station with nine-plus hours a day with local sports commentary. If you’re going to see what the world is doing in sports, you go look at what Jason Barrett is doing.”

What’s interesting is that it seems all three have done their research before committing to the event. That means they asked around to try and understand what to expect from the event.

“I’ve heard it was really good,” Foster said. “I’ve gone and looked at speakers, past speakers, of course, I follow the Top 20 and read the daily email every day. We’re not big on reinventing the wheel, we like to steal ideas from others and I’m bringing a new guy that’s working with us that’s running our podcast network and all of our video production and I wanted to introduce it to him, as well.”

“Obviously, I’ve heard about the networking opportunities,” Burns said. “That’s a no-brainer. But also meaningful discussions about the topics that are of utmost importance and moving the industry forward. I think it’s so great to be able to have a forum like this. Jim Roberts from our team is also coming along with me and we never want to be on the hamster wheel. We never just want to continue to do the same thing over and over without having the discussions that move things forward. Everything I’ve heard from peers and colleagues that have experienced it has come back and said they’ve had some very meaningful conversations.”

“A great opportunity to hear from really smart and high profile people talk about their success and failures,” McVay said. “At another conference, sports might be one panel or one session. But this is an entire two days devoted to the genre. That in itself makes it pretty special. 

Each of these three new attendees are looking to share ideas with other industry professionals, but they’re also out to take back useful information that will help their respective companies. That’s the overall goal, right? The BSM Summit presents those opportunities, even if the goals differ for people out to learn different things. 

“I think I’d like to further understand how spoken word programming is evolving, given that sports is probably one of the fastest-growing areas in media, not just radio,” said McVay.

“How to make another dollar, ” laughed Foster, “If we can get one more, that would be good. I’m not going to meet somebody famous and get their cell phone number, I’m going to see what the best practices are. And to see how we can grow our sports content and present more to our advertisers.”

“What leaders in the space think is really important today,” Burns said. “And by really important, I mean, alright, we may think XYZ is important, but what is truly important in the space, and more importantly, where do they see the future in the space going. What they think about audience trends, what they think about how their business is growing, what their future outlook is, so that we can be better partners for our company and keep them ahead of the curve.”

That’s one of the many benefits of the BSM Summit. No matter what side of the mic you’re on, no matter what your job title is, there’s something you’ll be able to take back with you. Some will do that via the virtual option, whereas some have decided to attend in-person. Both offer unique advantages, but for two of the attendees it made the most sense to travel to New York.

“Well it’s not just the Zoom fatigue thing, right?” laughed Burns. “Obviously, virtual events are incredible for those who can’t make the trip. I think it’s really wonderful there’s a virtual option so you can experience it the way you want to experience it. But to really be able to be in the room and have those face-to-face conversations and be able to make those connections and have those meaningful discussions, that’s something you just can’t replicate.

“When you eat what you kill, you’re always killing,” McVay said, referring to the fact he owns his own consulting business. “You’re afraid to stop killing in fear there will be nothing to kill in the future. It’s always important to me, in terms of clients, but I don’t consult on the sports front so it’s more about me learning.”

The BSM Summit is extremely constructive but it’s also incredibly healthy for the industry. To be able to host so many talented names and voices in the same building for a two-day event is something that was much needed. The good thing is everyone seems to agree with that sentiment. It brings people together and creates a stronger bond within the industry, 

“It’s crucial,” Burns said. “We recently did a major research study on this. There has never been a more critical time for leaders in any type of media or entertainment to completely rethink the way they’re engaging with their audiences. Audiences have never had so many options and our research has shown that the pandemic has really hardened the habits of a lot of people when it comes to media and entertainment consumption. They’ve picked up new habits and they’re not necessarily going back to their old way of doing things. An event like this is crucial to help the industry continue to move forward.”

“Oh I think it’s great,” Foster said. “Obviously I don’t know the whole story about how it got started but I assume there was a hole that Barrett Sports Media has obviously filled. It’s an opportunity for all of us in this industry to get together and hopefully share the best practices.”

BSM Writers

Is There Still a Place for Baseball Talk on National Sports Shows?

“Its struggle has been the same since the beginning of television. There is too much baseball for any regular season baseball game or story to have national significance.”

Demetri Ravanos




Last week at the BSM Summit, I hosted a panel focused on air checks. I wish I could say we covered the topic thoroughly, but we got derailed a lot, and you know what? That is okay. It felt like real air checks that I have been on both sides of in my career. 

Rob Parker of The Odd Couple on FOX Sports Radio was the talent. He heard thoughts on his show from his boss, Scott Shapiro, and from his former boss, legendary WFAN boss Mark Chernoff. 

Baseball was the topic that caused one of our derailments on the panel. If you know Rob, you know he is passionate about Major League Baseball. He cited download numbers that show The Odd Couple’s time-shifted audience responds to baseball talk. To him, that proves there is not just room for it on nationally syndicated shows, but that there is a sizable audience that wants it.

Chernoff disagrees. He says baseball is a regional sport. Sure, there are regions that love it and local sports talk stations will dedicate full hours to discussing their home team’s games and roster. National shows need to cast a wide net though, and baseball doesn’t do that.

Personally, I agree with Chernoff. I told Parker on stage that “I hear baseball talk and I am f***ing gone.” The reason for that, I think, is exactly what Chernoff said. I grew up in Alabama (no baseball team). I live in North Carolina (no baseball team). Where baseball is big, it is huge, but it isn’t big in most of the country. 

Now, I will add this. I used to LOVE baseball. It is the sport I played in high school. The Yankees’ logo was on the groom’s cake at my wedding. Then I had kids. Forget 162 games. Even five games didn’t fit into my lifestyle. Maybe somewhere deep down, I still have feelings for the sport, but they are buried by years of neglect and actively shunning the sport.

Its struggle has been the same since the beginning of television. There is too much baseball for any regular season baseball game or story to have national significance. 

Me, and millions of sports talk listeners like me, look at baseball like a toddler looks at broccoli. You probably aren’t lying when you tell us how much you love it, but damn it! WE WANT CHICKEN FINGERS!

A new Major League Baseball season starts Thursday and I thought this topic was worth exploring. I asked three nationally syndicated hosts to weigh in. When is baseball right for their show and how do they use those conversations? Here is what they had to say.

FREDDIE COLEMAN (Freddie & Fitzsimmons on ESPN Radio) – “MLB can still be talked nationally IF there’s that one player like Aaron Judge or Shohei Ohtani can attract the casual fan.  MLB has definitely become more local because of the absence of that SUPER player and/or villainous team.  I wonder if the pace of play will help bring in the younger fans that they need, but the sport NEEDS that defining star that is must-see TV.”

JONAS KNOX (2 Pros & a Cup of Joe on FOX Sports Radio) – “While football is king for me in sports radio, I look at baseball like most other sports. I’m not opposed to talking about it, as long as I have an angle or opinion that I am confident I can deliver in an entertaining manner. A couple of times of any given year, there are stories in baseball that are big picture topics that are obvious national discussions. 

“I think it’s my job to never close the door on any topic/discussion (except politics because I don’t know anything about it).

“But also, if I’m going to discuss a localized story in baseball or any other sport for that matter – I better have an entertaining/informed angle on it. Otherwise, I’ve let down the listener and that is unacceptable. If they give you their time, you better not waste it.”

MAGGIE GRAY (Maggie & Perloff on CBS Sports Radio) – “While I was on WFAN there was almost no amount of minutia that was too small when it came to the Mets and Yankees. On Maggie and Perloff, our baseball topics have to be more centered around issues that can be universal. For example, ’Is Shohei Ohtani the face of the sport? Is Ohtani pitching and hitting more impressive than two sport athletes like Bo Jackson and Deion Sanders? Do you consider Aaron Judge the single-season homerun king or Barry Bonds?’ Any baseball fan or sports fan can have an opinion about those topics, so we find they get great engagement from our audience.”

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BSM Writers

Who Can Sports Fans Trust Once Twitter Ditches Legacy Verified Blue Checks?

The potential for Twitter chaos after April 1 is looming.

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As of April 1, Twitter will finally make a dreaded change that many will view as an April Fools’ prank. Unfortunately, it won’t be a joke to any user who cares about legitimacy and truth.

Last week, Twitter officially announced that verified blue checkmarks will be removed from accounts that have not signed up for a Twitter Blue subscription. Previously, accounts whose identity had been verified were allowed to keep their blue checks when Twitter Blue was implemented.

But shortly after Elon Musk purchased Twitter and became the social media company’s CEO, he stated his intention to use verification as a revenue source. Users would have to pay $8 per month (or $84 annually) for a Twitter Blue subscription and blue checkmark verification. Paying for blue checks immediately set off red flags among users who learned to depend on verified accounts for accredited identities and trusted information.

The entire concept of verification and blue checks was simple and effective. Users and accounts bearing the blue checkmark were legitimate. These people and organizations were who they said they were.

As an example, ESPN’s Adam Schefter has faced criticism for how he framed domestic violence and sexual misconduct involving star NFL players, and deservedly so. But fans and media know Schefter’s tweets are really coming from him because his account is verified.

Furthermore, Twitter took the additional step of clarifying that accounts such as Schefter’s were verified before Twitter Blue was implemented. He didn’t pay eight dollars for that blue checkmark.


The need for verification is never more vital than when fake accounts are created to deceive users. Such accounts will put “Adam Schefter” as their Twitter name, even if their handle is something like “@TuaNeedsHelp.” Or worse, some fake accounts will create a handle with letters that look similar. So “@AdarnSchefter” with an “rn” in place of the “m,” fools some people, especially at a quick glance when people are trying to push news out as fast as possible.

Plenty of baseball fans have been duped over the years by fake accounts using a zero instead of an “o” or a capital “I” instead of a lowercase “l” to resemble Fox Sports and The Athletic reporter Ken Rosenthal. That trick didn’t get me. But when I covered Major League Baseball for Bleacher Report 10 years ago, I did fall for a fake Jim Salisbury account that reported the Philadelphia Phillies traded Hunter Pence to the San Francisco Giants. Capital “I,” not lowercase “l” in “Salisbury.” Pence was, in fact, traded to the Giants two days later, but that didn’t make my goof any less embarrassing. I should’ve looked for the blue checkmark!

But after April 1, that signifier won’t matter. Legacy blue checkmarks will be removed from accounts that haven’t paid for Twitter Blue. Some accounts that were previously verified might purchase a subscription to maintain that blue check. But those that were deemed legitimate prior to Musk taking over Twitter likely won’t. (There are also rumors that Twitter is considering a feature that would allow Twitter Blue subscribers to hide their blue check and avoid revealing that purchase.)

That could be even more true for media organizations, which are being told to pay $1000 per month for verification. Do you think ESPN, the New York Times, or the Washington Post will pay $12,000 for a blue check?

We’ve already seen the problems that paying for verification can cause. Shortly after Twitter Blue launched, accounts pretending to be legacy verified users could be created. A fake Adam Schefter account tweeted that the Las Vegas Raiders had fired head coach Josh McDaniels. Users who saw the “Adam Schefter” Twitter name went with the news without looking more closely at the “@AdamSchefterNOT” handle. But there was a blue checkmark next to the name this time!

The same thing occurred with a fake LeBron James account tweeting that the NBA superstar had requested a trade from the Los Angeles Lakers. There was a “@KINGJamez” handle, but a “LeBron James” Twitter name with a blue check next to it.

Whether it’s because fans and media have become more discerning or Twitter has done good work cracking down on such fake accounts, there haven’t been many outrageous examples of deliberate deception since last November. But the potential for Twitter chaos after April 1 is looming.

If that seems like an overstatement, it’s a very real possibility that there will be an erosion of trust among Twitter users. Media and fans may have to take a breath before quickly tweeting and retweeting news from accounts that may or may not be credible. False news and phony statements could spread quickly and go viral across social media.

Even worse, Musk has announced that only verified Twitter Blue accounts will be seen in your “For You” timeline as of April 15. (He can’t claim it’s an April Fools’ Day joke on that date.)

Obviously, that carries far more serious real-world implications beyond sports. Forget about a fake Shams Charania account tweeting that Luka Dončić wants to be traded to the Lakers. It’s not difficult to imagine a fake Joe Biden account declaring war on Russia and some people believing it’s true because of the blue checkmark.

We may be nearing the end of Twitter being a reliable news-gathering tool. If the accounts tweeting out news can’t be trusted, where’s the value? Reporters and newsmakers may end up going to other social media platforms to break stories and carry the viability of verification.

When Fox Sports’ website infamously pivoted to video in 2017, Ken Rosenthal posted his MLB reporting on Facebook prior to joining The Athletic. Hello, Instagram. Will someone take their following and reputation to a fledgling platform like Mastodon, Post, Spoutible, or BlueSky, even if it means a lesser outlet?

If and when that happens, Twitter could still be a community but not nearly as much fun. Not when it becomes a matter of trust that breaks up the party.

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BSM Writers

There’s a Lesson For Us All in Florida Atlantic’s Elite 8 Broadcast Struggle

“It is a ton of faith our industry has been forced to place in a single mode of delivery.”

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Ken LaVicka and Kevin Harlan probably don’t have a ton in common. Both of them were announcing an Elite Eight game over the weekend, that is one thing tying them together, but their experiences were wildly different. Harlan is on CBS with a production crew numbering in the dozens making certain all goes smoothly. LaVicka, the voice of the Florida Atlantic Owls, is a production crew himself, making certain those listening in South Florida heard the Owls punch their Final Four ticket. At least, that was LaVicka’s plan.

The Florida Atlantic Owls are going to the Men’s Final Four. Even while typing that sentence, it still seems odd to say. Do you know how many college basketball teams are thinking “how can Florida Atlantic make the Final Four and we can’t?” These are the types of stories that make the NCAA Tournament what it is. There is, literally, no barrier stopping any team from this tournament going on the run of their life and making it all the way.

Everyone listening in South Florida almost missed the moment it all became real for the Owls. With :18.6 to go in Florida Atlantic’s Elite Eight game against Kansas State, the Madison Square Garden Ethernet service to the front row of media seating went completely dark. 

It was on that row that Ken LaVicka was painting the picture back to South Florida. Well, he was until the internet died on him.

Nobody does a single show away from their home studio anymore without trying to avoid the nightmare of Ethernet failure. Gone are the days of phone lines and ISDN connections, all the audio and video is now sent back to the studio over the technological miracle that is the internet. It is a ton of faith our industry has been forced to place in a single mode of delivery.

Take that anxiety and multiply it by 1,000 when that Ethernet line is connected to a Comrex unit for the most important moment of your career. LaVicka had the great fortune of a Kansas State timeout to try something, anything, to save the day. In his quick thinking, he spun around and grabbed an ethernet cable from row two which, as it turns out, still had internet access flowing through it’s cables. That cable, though, was the equivalent of an iPhone charging cord; never as long as you need it to be.

One of LaVicka’s co-workers from ESPN West Palm held the Comrex unit close enough to the second row for the cable to make a connection and the day was saved. LaVicka was able to call the last :15 of the Florida Atlantic win and, presumably, get in all the necessary sponsorship mentions.

It was an exciting end to the FAU v. Kansas State game, a great defensive stop by the Owls to seal the victory. LaVicka told the NCAA’s Andy Katz he tried to channel his inner Jim Nantz to relay that excitement. The NCAA Tournament excitement started early this year. In the very first TV window 13 Seed Furman upset 4 Seed Virginia with a late three pointer by JP Pegues, who had been 0-for-15 from beyond the arc leading up to that shot. It is the type of play the NCAA Tournament is built upon.

It was called in the manner Kevin Harlan’s career was built upon. Harlan, alongside Stan Van Gundy and Dan Bonner, called the Virginia turnover leading to the made Furman basket with his trademark excitement before laying out for the crowd reaction. After a few seconds of crowd excitement he asked his analysts, and the world, “Did we just see what I think we saw? Wow!” Vintage Kevin Harlan.

One reason we are so aware of what Harlan said, and that he signaled his analysts to lay out for the crowd reaction, was a CBS Sports tweet with video of Harlan, Van Gundy and Bonner in a split screen over the play. It gave us a rare look at a pro in the middle of his craft. We got to see that Harlan reacts just like he sounds. The video has more than six million views and has been retweeted more than 6,000 times, a lot of people seem to like it.

Kevin Harlan is not in that group. Harlan appeared on Richard Deitsch’s Sports Media podcast after the video went public and said he was embarrassed by it. Harlan added he “begged” CBS not send the tweet out but to no avail. Harlan told Deitsch “I don’t know that I’m glad that they caught our expression, but I’m glad the game was on the air. I think I join a chorus of other announcers who do not like the camera.”

There’s a valuable announcer lesson from Harlan there; the audience is almost always there for the game, not you. Harlan went on to describe the broadcast booth to Deitsch as somewhat of a sacred place. He would prefer to let his words accompany the video of the action to tell the story. Kevin Harlan is as good as they come at his craft, if he thinks that way, there’s probably great value in that line of thought.

We can learn from LaVicka, as well. You work in this business long enough and you come to accept technical difficulties are as much a part of it as anything. They always seem to strike at the worst times, it is just in their nature. Those who can find a way to deal with them without everything melting down are those who can give their audience what they showed up for. Those who lose their mind and spend time complaining about them during the production simply give the audience information they don’t really care about.

The Final Four is an unlikely collection of teams; Miami, San Diego State, Connecticut and Florida Atlantic. You all had that in your brackets, right? Yep, the Florida Atlantic Owls are going to the Final Four and Ken LaVicka will be there for it. Now, if the internet will just hold out.

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Barrett Media Writers

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