The NFL has a few big stories that sports media observers and reporters will follow in the months to come, notably the talent Amazon will hire for its Thursday Night Football coverage. But the development that could concern fans and viewers the most is the future of the NFL Sunday Ticket package.
Once DirecTV’s exclusive agreement for out-of-market Sunday games expires following the 2022 season and it appears to be a virtual certainty that the NFL wants the package to be available beyond satellite customers (and streaming subscribers for the past two seasons).
From all accounts, the league wants Sunday Ticket to move to a big-time streaming platform. Disney CEO Bob Chapek has said his company will pursue the rights for ESPN+. Apple TV has also been floated in speculation as a possible landing spot, as has Discovery/Warner Media, which could put Sunday Ticket on HBO Max.
But DirecTV shouldn’t be counted out entirely. In an interview with CNET, DirecTV chief content officer Rob Thun acknowledged that the NFL doesn’t want an exclusive deal with the satellite provider any longer. But DirecTV is pursuing a “co-exclusive” agreement in which the rights would be split between companies.
Hopeful thinking? Perhaps. So many DirecTV customers subscribe to the service because of NFL Sunday Ticket.
But maintaining an agreement with DirecTV would appear to be in the NFL’s best interests. Bars and restaurants are still a popular venue for watching football games, and satellite packages are key to providing that entertainment. Additionally, there are still consumers who still prefer watching through “regular” TV — whether it’s over-the-air, cable, or satellite — and prefer not to “cut the cord.”
Wherever NFL Sunday Ticket ends up, it will be an expensive acquisition for the outlet that lands the package. Pro Football Talk’s Mike Florio said he’s heard that the NFL could get as much as $7.5 billion per year in a new deal. (By comparison, DirecTV has been paying $1.5 billion annually in its eight-year agreement.)
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at firstname.lastname@example.org.
ABC Scores Most Watched NBA Saturday Primetime Game In 4 Years
“The game drew 3.7 million viewers.”
The Boston Celtics beat the Los Angeles Lakers on Saturday night. While the game’s controversial finish left LeBron James and Patrick Beverly upset, executives at the Walt Disney Company had nothing but smiles thanks to the performance of ABC.
The game drew 3.7 million viewers. That means the Celtics’ win is the most-watched game in the ABC Saturday night prime-time window in the last four years. A February 2019 game between the Lakers and Golden State Warriors drew 4.1 million.
Boston also delivered the highest-rated game of the NBA season so far outside of the league’s stacked Christmas Day slate.
NBA Saturday Primetime on ABC is experiencing a nice uptick in viewership this season. Through the weekend, the Saturday night games are averaging over 3.4 million viewers according to an ESPN press release.
That number represents a 16% jump from last season. The edition of NBA Countdown that airs before the Saturday night game is having a good season as well. It’s average audience is up 3% to just under 1.5 million.
NHL Ratings on ESPN, TNT Down in 2nd Year
So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season.
Viewership totals from ESPN and TNT show NHL ratings have declined heading into the All-Star break, but there are some extenuating circumstances for the nearly 22% drop.
So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season. However, both channels have increased their linear television schedule, doubling from 27 games to 54.
ESPN has aired 18 games with an average of 402,000 viewers. In the same time period last year, the worldwide leader had only aired seven contests, but garnered 622,000 per game. None of ESPN’s games last season had aired on weekends, while the network has broadcast six games on Sunday this year alone. The 12 games ESPN has aired that weren’t on Sunday have averaged 491,000 viewers.
The 2023 NHL All-Star Game will air on ABC Saturday, and the network is hoping for a lift from last season. In 2022, ratings fell 38% from the previous All-Star Game on NBC, and hit the lowest total since 2009. The NHL Skills challenge saw its largest audience in a decade after airing on ESPN in primetime on a Friday evening. Nearly 1.1 million watched the skills challenge, a 30% increase compared to 2020.
At this time last season, TNT had aired 20 games. Through 36 games this season, the network has seen an average of 359,000 viewers. The network is helped by the 2023 Winter Classic, which took place at Fenway Park on Monday, January 2nd. The afternoon contest saw an audience of 1.78 million, up 31% compared to the previous year.
AFC Championship Game Delivers New Viewership High For CBS
53.1 million viewers tuned in to see the Chiefs victory over the Bengals, making it the most-watched television program since Super Bowl LVI.
The AFC Championship Game between the Kansas City Chiefs and Cincinnati Bengals drew a massive audience for CBS.
53.1 million viewers tuned in to see the Chiefs’ controversial victory over the Bengals, making it the most-watched television program since Super Bowl LVI. Additionally, the event is the most-watched NFL Conference Championship Game since 2017.
CBS claims the game peaked with 59.3 million viewers and was also the most-streamed live sporting event in the history of Paramount+.
With an audience of 53.1 million, CBS concludes its NFL playoff coverage averaging 40.798 million viewers for each game. That leads all networks thus far. The 2022 NFL season was the most-watched regular season on CBS in the past seven seasons.