Some choose to praise ESPN’s baseball insider Jeff Passan for his sense of humor on Twitter and amusement at Stephen A. Smith outbursts on First Take. But many others admire Passan for his savage wit in response to being confronted or challenged.
Count 670 The Score’s Parkins & Spiegel among those applauding Passan for dispelling any narratives put out by Major League Baseball team owners or executives that the business isn’t profitable. Owners — and MLB commissioner Rob Manfred — have previously tried to convince fans and media that a baseball team just isn’t very good business, an assertion virtually no believes.
“Has anyone debunked those numbers?” asked Matt Spiegel.
“David Samson tried to, but Jeff Passan destroyed him,” Danny Parkins responded.
“He murdered him,” agreed Spiegel. “He absolutely killed him.”
For those who didn’t see the Twitter exchange, former Miami Marlins president David Samson attempted to take issue last week with Passan posting a financial report from Liberty Media, which owns the Atlanta Braves. As a publicly traded corporation, the company is required to share its finances, something that the other 29 MLB teams don’t have to do.
When Passan pointed out that the Braves made $104 million in profit according to the report, Samson said the document wasn’t an accurate representation of an MLB team’s actual profit. The former executive then repeated the assertion that many teams actually lose money.
Passan then challenged Samson to name which MLB clubs are losing money, but he declined to answer. Instead, he responded that Passan is just sticking to a narrative rather than providing any information based on experience.
To that, Passan took out the blade that Parkins and Spiegel praised him for wielding and skewered Samson by saying he only had that experience because his stepfather at the time, Jeffrey Loria, owned the Marlins.
If this was a samurai movie, Samson would’ve fallen to his knees and then hit the floor after such a fatal blow. And Passan might have wiped the blood from his blade before putting it back in its sheath. As Parkins and Spiegel pointed out, it was a decisive, mortally wounding outcome.
Some guys just shouldn’t be messed with on Twitter. Passan has shown that anyone who seeks a confrontation won’t like the result.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.